信息经济学ppt演讲稿.ppt

1、An empirical investigation of competency factors affecting e-business success in European SMEs,影响欧洲中小企业电子商务成功的能力因素的实证调查,Introduction （前言）,The research model (研究模型）,Survey methodology (调研方法）,Results of hypothesis testing,Discussion and implications,目 录,1. Introduction（前言）,1.1 small and medium-sized e

2、nterprise(简称SME) context ： it constitutes a major part of the economy it has been relatively unsuccessful in exploiting e-business.,1.2 The reasons of SMEs unsuccessful in e-business: lack of e-business competency is the key Understanding and leveraging resources and competencies in the organization

3、 are essential for effective strategic management less financial and human resources than large enterprises,1.3 Question: Which competencies are critical for SMEs to realize the potential value of e-business?,Table 1 Definitions and scope of competency in key IS competency studies Definitions and sc

4、ope of competency IT/IS core capabilities: organization-specific routines, processes, skills and resources Capabilities, skills and tacit know-how that an organization develops over time that enable it to acquire, deploy, and leverage its IT investments Critical IT capabilities as organizational cap

5、ability in the resource based view IT related explicit and tacit knowledge Critical knowledge and skills requirements for IS professionals All aspects of the management of information, including assessing the role of information in an industry, the exploration of the impact of technology, the identi

6、fication of competitive opportunities,Reference 27,19 43 3 2 33 40,2. The research model,2.1 E-business success,Efficiency or transaction efficiency is the cost per transaction, where costs are broadly defined. Complementarities refer to the value potential of product and service combinations made possible by cooperating actors. Lock-in refers to the value resulting from the cost experienced when switching to another vendor (thus motivating customers to remain with the current business partners). Novelty describes how e-businesses can create value through innovations in the way that busine