公司层策略英文(ppt 38页).ppt

1、2003 Southwestern Publishing Company,1,Corporate-Level Strategy,Michael A. Hitt R. Duane Ireland Robert E. Hoskisson,Chapter 6,2,Strategy Implementation,Chapter 11 Organizational Structure and Controls,Chapter 10 Corporate Governance,Chapter 12 Strategic Leadership,Strategy Formulation,Strategic Com

2、petitiveness Above-Average Returns,Strategic Intent Strategic Mission,Chapter 2 The External Environment,Chapter 3 The Internal Environment,The Strategic Management Process,Chapter 6 Corporate- Level Strategy,Feedback,Strategic Inputs,Strategic Actions,Strategic Outcomes,Chapter 13 Strategic Entrepr

3、eneurship,Chapter 5 Competitive Rivalry and Competitive Dynamics,Chapter 4 Business-Level Strategy,3,Two Levels of Strategy,A diversified company has two levels of strategy,1. Business-Level Strategy (Competitive Strategy) How to create competitive advantage in each business in which the company com

4、petes - low cost - differentiation - focused low cost - focused differentiation - integrated low cost/ differentiation,2. Corporate-Level Strategy (Company-wide Strategy) How to create value for the corporation as a whole,4,Key Questions in Corporate Strategy,1. What businesses should the corporatio

5、n be in? 2. How should the corporate office manage the array of business units?,Corporate Strategy is what makes the corporate whole add up to more than the sum of its business unit parts,5,Levels and Types of Diversification,Low Levels of Diversification,Single Business 95% of business from a singl

6、e business unit,Dominant Business Between 70 and 95% of business from a single business unit,6,Related Constrained 70% of revenues from dominant business; all businesses share product, technological and distribution linkages,Levels and Types of Diversification,Moderate to High Levels of Diversificat

7、ion,7,Related Linked (Mixed) 70% of revenues from dominant business, and only limited links exist,Levels and Types of Diversification,Moderate to High Levels of Diversification,8,Levels and Types of Diversification,Unrelated 70% of revenue comes from the dominant business, and there are no common li

8、nks between businesses,Very High Levels of Diversification,9,AT size is associated with executive compensation diversification reduces employment risk effective governance mechanisms may restrict such motives,36,相關與不相關多角化的比較,37,Relationship Between Diversification and Performance,Performance,Level of Diversif