集成产品开发管理体系.ppt

1、IPD 集成产品开发,（Integrated Product Development）,（2010年3月深圳）,内容提要,一、为什么要IPD？ 二、IPD是什么？,三、IPD管理体系下的决策模式 四、IPD管理体系下的产品开发 五、跨部门团队的绩效如何考核？ 六、IPD如何实施？ 七、问题研讨,4,IPD是什么？,IPDIntegrated Product Development（集成产品开发）是一套 关于产品开发的先进思想、成熟模式和科学方法于一体的管理体系。,5,市场划分的吸引力,Rqire,eu d,d a,o t,e e,l,x,e c t,+,Bst-in-Class,f D t,e

2、 p t,ad,P t,a,eD s,P t a,)l,a l,r,IPD框架,Full,Dev,Mfg,Mkt,Proc,SW,Fin,Svc,市场信息,市场管理,集成组合管理团队（IPMT）,跨部门的团队,客户反馈 竞争对手信息 技术趋势,理解市场 市场细分,制定市 组合分 场细分 析 策略及 计划,调整 ResourcesAssigned; EvaluateaSpecific Concept,Form PDT IPMT-10 Form Core PDT Team Sys/AppsUsed,Form Core PDT Team IPMT-10 Multi-thread 1. Identif

3、y and Assign PDT Leader 2. Identify and Assign PDT Members to Project Finish,Enabling Process: Skills Management,Identify and Assign Additional Resources IPMT-15 Multi-thread 1. Identify and Assign UCD Members to PDT 2. Identify and Assign Systems Engineer 3. Identify and Assign POP Finish,SYSTEMSEN

4、GINEERING R&D Electrical Development SoftwareDevelopment Mechanical Development Industrial Design/UCD Testing,(includesQA/Reliability) Property/Capital,ECRelease TechReview TechReview TechReview 1 2 3 4 5 PerformIntellectual MonitorandManageRequirements,SpecificationsandConfigurations Analysis DvlpO

5、ffering DvlpSystem Reqs Design&Spec Explore Perform Perform Partition& ElectHL ElectLLDvlp&Test ElectHardware Design Design Reqts BuildandTest PerformS/WDvlp&TestSubsystemsand S/WHL &Test LLDesignSoftware Systems Design Systems Provide (PrototypeUnits) MechHL MechLL ProductionTest(Performance) Mecha

6、nicals Design Design Units) Support DvlpUCD PerformIndustrial& PerformUCD IndustrialDesign ErgonomicDesign Evaluations Perform Perform DvlpSystems DvlpDevelopmentTestEquipment Test&CertPlan andSupportFunctionalTesting,PerformUCDAudits,isacollaboration LMT ofMembers PDT Team - Leader Finance - PDT Co

7、re Team Member,10. Transmit Project Charter to PDT Leader Finish Project Charter Template,Receive Project Charter LPDT-03 Multi-thread 1. Receive Project Charter From IPMT 2. Receive Market Segment Portfolio 3. Receive High Level Customer Requirements Finish,LMT PDT Team - Leader Finance - PDT Core

8、Team Member,Define Project Infrastructure LPDT-05 Multi-thread 1. Initiate Information Applications/Databases 2. Receive Standard Project Management Templates Finish WBS Project Plans,InformationDevelopment NationalLanguage Support(NLS),DvlpInfoPlan DvlpTranslation Plan,DevelopInformation,PerformTra

9、nslation,Testing Bmark Print,Ship,StockInformation PerformTVT,R&D - PDT Core Team Member,R&D - PDT Core Team Member,TECHSUPPORT TechSupport MANUFACTURING ManufacturingOperations, PilotProduction, and AdvancedManufacturingEngineering PROCUREMENT Procurementh MARKETING MarketPlanning&Operations Custom

10、erTransition,IDServiceability Reqs DvlpCust.Service SupportStrategy IDManufacturability Reqs DvlpMfgStrategy PerformSupplier Analysis DvlpSales Define Forecast& MarketReqs Marketing Strategy DvlpCustomer TransitionStrategy,DvlpCustomer ServiceSupport Plan DevelopMfgPlan DvlpSourcingPlan DevelopMarke

11、tingPlan DvlpCustTransitionPlan,ProduceInitialUnits DevelopManufacturingProcess PerformMfgProcessVerification Process DvlpManufacturing NegotiateContracts PrepareforAnnouncement/ RFA/Disclosure/Training,StopSupport Support PrepareforESP ProvideOngoingCustomer PrepareCustomerService&Support Beta Supp

12、ortESPCustomers CustomerSupport Support Testing ManageSupply/Demand MonitorSupplierPerformance TakePricingActions MonitorSales&Customers PerformMonthlyForecast Offering EOL EOL PerformCustomerTransitionActivities,Technical Support - PDT Core Team Member Manufacturing- PDT Core Team Member Procuremen

13、t - PDT Core Team Member,Technical Support - PDT Core Team Member Manufacturing- PDT Core Team Member Procurement - PDT Core Team Member,模板,Fulfillment,DvlpFulfillment Strategy,DevelopFulfillmentPlan,PerformFulfillmentActivities,Setuporderingenv.,Loadchannels,Early SupportProgram(ESP),DevelopESP App

14、roach,DevelopESPPlan,PerformESPActivities,Sales,SupportDvlp Sales Forecast,MakeVolume Commits,PrepareSalesForce,Start Selling,Stop Selling,Marketing - PDT Core Team Member,Marketing - PDT Core Team Member,Management,Annc=Announce,Dvlp=Develop,HL =HighLevel,Mgm =Management,Specs =Specifications,Outpu

15、t,Avail=Availability Bmark =Benchmark Cert=Certification Config=Configuration Ctl =Control Cust=Customer,Elect=Electrical Engrg=Engineering Env =Environment EOL=EndOLife ESP=Early SupportProgram GA=GeneralAvailability,ID=Identify Info=Information LL =LowLevel LMT=LifecycleManagementTeam Mech=Mechani

16、cals Mfg=Manufacturing,Prep=Preparation Reqs =Requirements RFA=RequestForAnnouncement P&L=ProfitandLoss SCT=SystemCertificationTest,Suppt=Support S/W=Software Tech=Technical TVT=TranslationVerificationTest UCD=UserCenteredDesign WBS= Work BreakdownStructure,PocketCard Mar13,2000,Market Management Ou

17、tput,Setup Project Environment,Market,POP-10,Requirements,POP-10,Multi-thread,POP - Project Operations Person,AliahThink!,Statement,POP - Project Operations Person,Setup Project Environment,1. Establish Proj. No. for Charging/Tracking 2. Setup Physical Facilities 3. Secure Hardware, Software License

18、s and IT Support,Sys/AppsUsed,Finish,Systems Engineer Note:IncludesQA/ Reliability Electrical Engineer Software Engineer,Systems Engineer Electrical Engineer Software Engineer,PMTools,Project Environment Setup Checklist,任务1,Template : Project Charter Template Activity ID: IPMT-05 Develop Project Cha

19、rter Provide a high level summary ofthe IPMT request for a new hardware, software , or services offering including: - The defined opportunity / offering positioning - Brand or market segment,- The project guidelines relative to timing and investment,任务 2,Project Charter Template is Formated into the

20、 following areas: Purpose: Project Name Launch to Market, IPD Phase DCP Overview Description,Finance PDT Core Team Member (FPDT) The Finance PDT member is the focal point for all financial support processes required for the offering. Commitments are made on behalf of all finance functions. The Finan

21、ce PDT member provides support for financial and legal areas pertaining to the business case. Offering financial assessments, pricing, business cases, and legal position issue resolution are performed in this area. The Finance PDT member represents business planning, pricing, accounts receivable, le

22、gal, etc. The responsibilities of the Finance PDT Core Team Member during the Concept Phase include: Refine and Communicate High Level (WBS 1) Financial Plan (FPDT-10) Refine High Level (WBS) Financial Plan Template Identify Key Financial Events / Milestones Define Key Dependencies / Assumptions Dev

23、elop WBS Level 2 for Project (FPDT-20) Refine WBS Level 2 Financial Templates Combine WBS Level 2 for Project (FPDT-25) Combine WBS Level 2 Financial Templates Create Overall Risk Assessment (LPDT-23) Identify Financial Risks and Management Plans (FPDT) Perform Initial Financial Assessment (FPDT-30)

24、 Size HW BOM Cost or Cost of Goods Sold (COGS) (RDPDT) Size Development Costs (RDPDT) Size Production Costs (MNFPDT) Size Customer Fulfillment Costs (MNFPDT) Size Customer Service & Support Costs (TSPDT) Size Marketing, Sales, & Tech Sales Support Costs (MKTPDT),探 索 可选 择概 念并 提供可 替换 技 术 ： 协作 产生 多个 概念

25、并 检查 每 一 个 的优 缺点 ；选 择一个 概念 进 行 进 一步 的定 义； 提出并 评估 融,Task Name HUAWEI IPD Concept Phase WBS Project Plan Develop Project Charter (IPMT-05) Identify Project Objectives Describe Market Segment Portfolio Describe Geographical Market Assumptions Describe High Level Customer Requirements Describe Initial A

26、rchitecture Assumptions,Resource Names IPMT IPMT IPMT IPMT IPMT,Segment: Customer Needs Summary Use Profile Market History Competition Competitiveness ofOffering Strategy Objective Portfolio Positioning: Product Family Roadmap Project Objectives: Price Targets Unique Project Guidelines,Size Language

27、 Translation Costs (RDPDT) Size Competitive Cost Position (RDPDT) Develop Initial Forecast Assumptions (S) Establish Pricing Targets (FPDT) Define Business Model / Critical Assumptions (FPDT) Validate Initial Target Markets / Prices (MKTPDT),入 概 念的 产品 、元 器件、 制造 工 艺 等 的多 种技 术选 择；研 究外 部,Describe Initi

28、al Standards Assumptions Describe Initial CBB/Reuse Objectives,IPMT IPMT,Team,PDT Member Names,Assess/Verify Current Year Funding Availability (FPDT) Develop Initial Business Case / P&L (FPDT) Make Concept DCP Decision (IPMT-20) Perform Concept Phase Closeout Perform Formal Phase Exit (LPDT) Update/

29、C lose Information Applications/Databases (LPDT) Adjust/Release Funding (FPDT) 角色和职责,的 产 品、 元器 件和 工艺 任务描述,Define Initial Quality (RAS) Objectives Define Initial Warranty Objectives Form Core PDT Team (IPMT-10) Identify and Assign PDT Leader 13 Identify and Assign PDT Members to Project 项目计划,IPMT,模板

30、#,37,各阶段流程的主要业务回顾,CDCP,PDCP,ADCP,LDCP,GA,概念 TR1,计划 TR2,开发 TR3,TR4,验证,TR5,发布,生命周期,概念,计划,开发,验证,发布,生命周期,TR1：产品需求和概念评审 TR2：产品规格与概要设计评审,TR4：工程样机评审 TR5：转产评审,TR3：详细设计评审 38,TR注意事项, TR是谁的责任？, 技术专家的作用 PDT被充分授权, TR的最终决策者是谁？, TR标准的裁剪问题, TR分层与自检准备,39,TR体系三层架构,子过程,TR3,关联,TR4,关联,TR5,关联,子过程 子过程 子过程,开 始,开 始,开,结 束,结,

31、结 束,始,TR n,束 IPD TR评审会 子评审 内部评审 子过程活动 配合关系,40,内容提要,一、为什么要IPD？ 二、IPD是什么？,三、IPD管理体系下的决策模式 四、IPD管理体系下的产品开发 五、跨部门团队的绩效如何考核？ 六、IPD如何实施？ 七、问题研讨,41,PDT核心成员定位,核心小组的职能专家,核心代表,LPDT,解决问题,在设计和项目决策时代表职能部门 共同负责小组的最终结果 对计划、预算、关键问题等的进展情况进行汇报,扩展组成员 职,对职能部门的交付负责 与职能部门的沟通,核心 代表,能 部,向职能部门经理汇报项目情况 应用职能部门的策略、工具和标准,门 协同扩展

32、小组的活动,扩展 组成员,管理职能部门的项目计划和预算 负责PDT与职能部门间的信息交换 在职能部门内对设计/项目进行评审,42,职能部门主管定位,提供技术领导 定义职能部门的策略、指导原则、工具和标准,职能部门项 目 项目1 项目2 项目3,协调跨项目的技术合作 制定并维护支撑产品开发流程的指导方针 发展并管理职能部门 建立优异的职能部门团队 执行职能部门预算 雇佣/解雇、培训员工及对员工进行绩效考评 领导职能部门项目 支持PDT工作 确定参与项目开发的人员及资源 参与产品开发过程中的相关评审,43,资源线与产品线的关系, 矩阵运作 产品线用人 资源线培养人 养兵与调兵 44,矩阵运作模式下

33、的考核关系,参与PDT运作的成员如何考核？ 产品线主考？ 资源线主考？ 分别按权重考核？ 第三方（HR）主考？ 、 为什么？ 45,PDT成员基于项目阶段的考核关系 【考核关系】 1、项目阶段回顾（基于项目阶段）： 项目开始前团队成员共同作好绩效承诺书，项目阶段的考核结果和项 目意见作为功能部门考核的重要输入。,被考核角色 PDT经理 PDT核心组成员 扩展组,评价责任人 IPMT PDT经理 PDT核心组成员,46,员,PDT成员的季度/年度考核关系 2、功能部门考核（基于时间：季度和年度） 功能部门直接主管根据项目组提供的项目阶段考核结果及意见，按公司比例进行 均衡，整合出考核结果。,被考核角色 PDT经理,考核意见提供者 IPMT,一级考核者 功能部门直,二级考核者 功能部门主管,接主管,PD