Unit 6a-1(Corporate Culture).ppt

1、Pass Cambridge BEC higher,高级经贸英语,Corporate Culture,Objectives,To enable students to talk about company culture. To practise reading for specific information.,Task and Plan,Warming up introduction. Reading on page 90,Warming-up exercises:,What is culture? Choose the four factors below which you think

2、 are the most important in creating a culture. Climate, institutions, ideas and beliefs, cuisine, language arts, religion, geography, social customs and traditions, historical events, ceremonies and festivals., Three main categories in general:,1.Material Culture (物质文化),3.Mental Culture (心理文化),2.Ins

3、titutional Culture (制度文化),Culture 文 化,Language 超越 但与此同时，我们也需要能力出众的人，敢于向公司挑战、质疑、更新和改变我们的文化。 To see the person behind the professional. The person refers to such common features as demands, personalities, character and so on. （看到隐藏在专业技术人员身份后面普通人的一面） Battles are seldom won at the desk. They are won out

4、 in the real world. （商战很少在办公桌上打赢，而是要在现实世界中一决胜负。）,Read the text again and describe the content of IKEAs company values, company policies and staff profile. Company values: simplicity (直率), humility (谦卑), thrift (节俭), responsibility, enthusiasm, flexibility, openness. Company policies: absence of stat

5、us symbols (e.g. no first-class hotels, directors dining rooms or flashy cars ), recruitment of people who share the companys values internal promotion listening to and encouraging new ideas and initiatives managers being involved in details.,Staff profile: People share IKEAs basic values and are al

6、so strong enough to question and change things if necessary. People are both internally promoted and recruited from outside. People have a sense of responsibility and can follow things up. Managers need to be willing to be involved in details.,Comparing with the main points of IKEAs culture, can you

7、 show some weaknesses of a Chinese company? Centralized power：中央集权 Impose exaggerated respect and complicated regulations (强求人与人之间毕恭毕敬、设立种种烦琐复杂的清规戒律) Pretentious way staff associate with each other (员工之间关系虚伪) Inflexible way of working (工作方式死板) Neglect of customer needs High administration costs,What

8、 can be done to promote a companys culture? Encourage team spirit Care for people and the environment Be true to customers Hold special training sessions for its staff Offer a relaxed, open-plan office atmosphere Attach great importance to career development of staff, and produce educational videos and brochures. Offer in-service training sessions to keep them well informed about latest developments, upgrade their knowledge, improve their skills so that they can be better adapted to the changing nature of work.