电子商务英语电子课件.ppt

1、电 子 商 务 英 语 English for Electronic Commerce,吴坚 吴群 吴琼 编著,中 国 水 利 水 电 出 版 社,Lesson One Lesson Two Lesson Three Lesson Four Lesson Five Lesson Six Lesson Seven Lesson Eight Lesson Nine Lesson Ten Lesson Eleven Lesson Twelve Lesson Thirteen Lesson Fourteen Lesson Fifteen,电 子 商 务 英 语,Key point: word-form

2、ation in the computer and e-commerce fields Difficult points: derivation,Requirements By the end of this lesson, you should be able to have a good command of three methods of word-formation in the computer fields e-commerce terms given in the lesson,By the end of this lesson, you should be able to k

3、now the history of the internet prescribe your experience of using Google give samples of changes in marketing thanks to the internet,The Ancient History of the Internet,Abstract: The article introduces the history of the Internet which was in the World War II set the stage for the supportive resear

4、ch environment and the key technical developments that produced todays global network.,Key words: the history of the Internet; the World War II; Pentagon; RAND; Cerf; information superhighway,New Words,Sentence Explanations,1.The Internet seems so information-age, that its devotees might find the ci

5、rcumstances of its birth hard to grasp. 因特网似乎与信息时代同出一辙，就连因特网的老手也说不清它是产生的由来。 hard to grasp是宾语circumstances of its birth 的补足语。这是一个主语+谓语+宾语+宾语补足语句型。,2.“In such a system, ” Baran wrote, “there would be no obvious central command and control point, but all surviving points would be able to re-establish c

6、ontact in the event of an attack on any one point through a redundancy of connectivity. ” 巴兰写到，在这样一个系统里，“没有明显的指挥中心和控制点，当任何一个点遭受攻击时，所有幸存的点就能够通过多备份技术重新建立联系。” in the event of 如果发生。,Skill Training,Word-formation in the E-commerce Fields 1派生法：英语单词最基本的部分叫做词根。它是单词中不变化的部分。表达那个词的最基本的意义。它的前面和后面都可以接上词头和词尾，也叫做前

7、缀和后缀。 （1）前缀通常用来引伸或转变那个词的意义。 例：,（2） 后缀通常用来改变一个词的属性。例：,2.合成法：由两个或两个以上的词组成一个复合词，其组成的部分之间有时用连词符号“-”连接，有时连在一起写，中间不用连词符号。他们可能是由形容词+名词，形容词+形容词，名词+ 形容词，介词+名词等等构成。 例：,3.缩合法：两个或两个以上的词通过各自裁减之后拼接成一个新词，它可能是两个词的前部拼接，可能是一个词的前部和另一个词的后部拼接，也可以将一个词的前部与另一个词拼接，以及其他部分的拼接。这样产生的新词往往兼有所参与组合的各个词的涵义。在计算机领域很多新词是通过这种方法诞生的。 例：,4

8、.缩写法：将较长的英文单词取其个别几个字母构成一个缩写词。缩写的规则不尽相同，可能取部首几个字母，可能取首尾两个字母，也可能按音节缩略等等。缩略词的形成是约定俗成的，有的时候同一个词有若干个缩写词，也有时候一个缩写词可能有好几个不同的解释。这要靠上下文来确定意义。 例：,还有一种情况是将一组词缩写，取每个词的第一个字母或部首几个字母重新组合，成为一个新词。如：,在电子商务活动中缩写词是常见的，如： DSA=digital signature algorithm; DSS digital signature standard; DES=data encryption standard; D-HT

9、ML=dynamic HTML; EDI=electronic data interchange; EDIFACT=electronic data interchange for administrators, commerce and Trans-port; ECC=elliptic curve cryptography; IMAP=internet message access protocol; OCR=optical character recognition; PKCS=public-key cryptography standard; VPN=virtual private net

10、work 等等。,Reading Materials (A),Marketing Is Changing, Thanks to the Internet Abstract: The article tells of the situation of the marketing. It concludes that with the right message and the right timing, we can end up selling the consumer anything, anywhere, anytime. Key words: Internet; market; sale

11、; upstairs-downstairs; loyal family,Reading Materials (B),Leading Role of Internet-Google Abstract: Google has already transformed the way people use the Internet. To its rivals, Google is gaining a strategic position that could give it too much influence over Internet commerce. Key words: Google; s

12、trategic position; leading role 返 回,Key point: the terms and definitions of e-commerce Difficult points: describing how internet works,Requirements,By the end of this lesson, you should be able to have a good command of useful terms given in the lesson preparing an English business card for yourself

13、 or for any other Chinese people By the end of this lesson, you should be able to describe how internet works give your idea about the business opportunity on Cellphones Ring,How the Internet Works,Abstract: The article introduces how the e-mail travels on the internet, what a back bone provider is

14、and how internet companies connect to each other. Key words: big carriers; online world; backbone provider; solution to safeguard competition on the internet.,New Words,Sentence Explanations,1.EarthLink gives Jennifer access to the Internet, much in the way that an onramp puts a driver on the nation

15、al high way system. EarthLink （ELNK）为珍妮芙提供的因特网连通服务，就像提供一条通道把驾驶员送上国家高速公路系统那样。,2.They also own the communications gear that directs traffic over the Internet. 他们还拥有指挥因特网信息传递的通信控制装置。 traffic over the Internet 指因特网上数据信息的传送。,3.But the industry has not figured out how to calculate who owes what to whom. 但

16、是，该行业还不知道如何计算谁欠谁多少。 4.Peering would be determined by the market rather than by a private company with its own competitive interests. 能否开展接入服务应该由市场决定，而不是由一个有着自己竞争利益的私人公司来决定。,Skill Training,Business Card 一般公务名片包括：姓名、职务、单位名称、地址、电话等。 1. 姓名： 中国人的姓名的英译应遵循汉语拼音的原则。即姓在前，名在后，按音译。须注意的是无论姓还是名，如果它的第二个音节以元音或以辅音g,

17、 n 等开始，有可能与前面的音节发生连读时，可用连词符号“-”或隔音符号“”把它们分开。如：王锡安，可译为：Wang Xi-an, 或Wang Xian。姓名的前面可加头衔，如：Prof. ,Dr. 等，女性姓名前面视需要可加上 Miss, Ms., Mrs.等。,2. 职务： 职务的翻译主要靠借助词典，企业里的人员常常使用manager。事业单位负责人，当你没找到更适合的词的时候，可用director，如局长、部长、处长、院长、社长、所长、厂长、经理、董事导演等。,3. 组织机构名称： 组织机构名称的翻译应遵循两个原则：名从主人的原则和约定俗成的原则。名从主人指如果某单位已有自己的英文名称，

18、我们不能擅自更改,只能尊重它原有名称。约定俗成指的是要符合英语国家的称谓习惯，不能按中文的意义生搬硬套。 组织机构的名称一般由四个部分组成：所在地区名、专名、类名和通名。例如： 天津宏大科技公司。 Tianjin Hongda Science-technology Corporation 地区名 专名 类 名 通名 其中，所在地区名和专名可用汉语拼音表示，类别名称和通名要按意译。,并不是所有机构名称都必须由四个部分组成。有时可能由三部分甚至两个部分组成。如：Jiusan Society 九三学社。同样，有时专名也可以按意译。例如：Baoding Summer Palace Restaurant

19、 保定颐和园餐馆。 如果是分支机构，有两种译法。一种是大机构在前，小机构在后。如： China Pharmaceutical Co.,Tianjin Branch 中国医药公司天津分公司 另一种是分支机构在前，大机构在后。如： Xiaohong Translation Service Centre, Tianjin Hongda Science-technology Co. 天津宏大科技公司晓虹翻译服务中心,4. 通讯地址： 地址一般由专名和通名组成。通常专名按音译，通名按意译。地址由最小单位开始，由小往大按顺序翻译。注意，城市名称的后面不用通名。 例如：天津市河西区水上村高层4号楼3门508

20、室 508 Ent 3 Tower 4 Shuishangcun Qtr. Hexi Dist. Tianjin 又如：北京市首都机场路丽都大楼2门115号 115 Ent 2 Lidu Bldg Capital Airport Rd Beijing,常用的通名： Province 省 Autonomous region 自治区 County 县 Township 乡 Town 镇 District (Dist) （市辖）区 Quarter (Qtr.) 社区、住宅区 Estate (Est.) 社区、住宅区 Street (St.) 街、路 (如果是：*东路，可译为：*St. East, 依

21、此类推。),Avenue (Ave.) 大街 Road (Rd) 路、道 Alley 巷，里弄 Lane (La.) 巷，里弄 Building (Bldg.) 楼（普通大楼） Mansion （豪华型）大楼 Tower 塔楼，高层建筑 Villa 别墅 Entrance (Ent.) 门,入口（側门：Side Ent.） Flat (Flt.) 座 Floor (Fl.) 楼层 Room (Rm) 房间,名片常用的其他词汇如下： Address (Add.) 地址 Post Code (P.C.) 邮政编码 Zip Code (Zip) 邮政编码 Post Office Box (P.O.

22、Box) 邮政信箱 Fax 传真 Telex 电传 Telephone (Tel.) 电话 E-mail 电子信箱,下面看名片的实例：,Reading Materials (A),Going Gold ? Maybe, if Enough Cellphones Ring Abstract: According to IDC, cellphone users made 4.8 million purchases of ring tones in the United Stales in 2002. The phone will become some sort of media playback

23、 device. Key words: cell-phone market; cell-phone users; ring tones,Reading Materials (B),Radio ID Tags Spread Waves of Anger among Privacy Activists Abstract: Radio ID Tags is the technology that solves a number of business problems- heft, counterfeiting, supply chain management. But without a conc

24、erted effort to address public concerns about privacy, RFID technology could face a public backlash. Key words: Radio ID Tags; privacy; Privacy Activists 返 回,Key point: useful sentences for establishing business relationship Difficult points: Letter writing on establishing business relationship,Requ

25、irement,By the end of this lesson, you should be able to have a good command of e-commerce terms given in the lesson useful sentences in letters of establishing business relationship,A Crime Wave Festers in Cyberspace,Abstract: Cybercrime, long a painful side effect of the innovations of Internet te

26、chnology, is reaching new dimensions. Spurred by a tightening economy, the increasing riches flowing through cyberspace and the relative ease of such crimes,technically skilled thieves and rank-and-file employees are stealing mil-lions if not billions of dollars a year from businesses around the wor

27、ld, according to consultants who track cybercrime. Key words: cybercrime; Internet technology; technically skilled thieves,New Words,Sentence Explanations,Spurred by a tightening economy, the increasing riches flowing through cyberspace and the relative ease of such crimes, technically skilled thiev

28、es and rank-and-file employees are stealing mil-lions if not billions of dollars a year from businesses around the world, according to consultants who track cybercrime.,据追踪网络犯罪的咨询人员提供的信息，经济环境的恶化、网络空间上流动财富的日益增多，以及网络犯罪相对容易，造成每年数十亿，至少也有数百万美元从全球各个企业中被技术娴熟的窃贼和普通员工窃走。 句子中Spurred by引起一个分词短语做状语，表示原因。,Skill

29、Training,Business Letter Writing (I) 书信是电子商务活动中进行沟通的最主要手段之一。在本课和以下四课书中，我们将给出一些书信案例和常用句型。关于书信的结构和格式，在此不做赘述。只要灵活掌握常用句型，写出一封规范的书信并不困难。 先熟悉一下一般书信正文常用的开头语句和结尾语句，然后在看各种不同内容的书信。 Commonly-used Opening Sentences and Closing Sentences of Letters 一般书信正文常用的开头语句和结尾语句,1. Commonly-used Opening Sentences 常用的开头语句,(1

30、) 表达“兹致函给您，通知您”的句子： I beg to inform you that I am writing to you to ask about I am glad to tell you that (2) 表达“收到贵方X月X日来函，内容悉知”的句子： Thank you for your kind letter dated 6th. Your kind letter of July 30 arrived this morning. Your favor of the 5th inst. has come to hand and its contents have been dul

31、y noted.,注意： 表示X月X日来函可有两种方法 a.用介词of；b.用过去分词dated。 kind在“letter”前常用，以示客气；favor用在信函文字中就是指书信。 （3）表达“迟复为歉”的句子： I must apologize for my delay in replying your recent letter. I beg thousand pardons for not having written to you sooner.,1. Commonly-used Closing Sentences 常用的结束语句,在书信正文的末尾，常常表达盼回信、表祝愿和代问或嘱笔问

32、候等意思，这种意思可以用句子表示，也可以用短语表示。用句子表示时，末尾用“.”；用短语表示时，末尾用“，”。 (1)表达盼回信的句子或短语 I hope to hear from you soon. Hoping to hear from you soon, Awaiting your early reply, Your kind early reply will be appreciated.,(2) 表示祝愿的句子 With best regards, Wish you the best of health and success. Much love to you and your fa

33、mily, (3) 表达转达、或嘱笔问候 Say hello to Joe. Please remember me to your brother. My mother joins me in love to you.,Letters of Establishing Business Relations 书信(建立业务关系),建立业务关系是从事商务活动的最初始的活动,通过书面语言建立这种关系主要是依靠商务信函（电子邮件）来沟通。撰写这种信函时，首先要告诉对方我方是如何获悉对方的信息的，并表示我方有意与对方建立业务联系的愿望。其次需要介绍我方企业的性质、基本业务情况、经营范围、分支机构、品牌等等

34、，必要时也可想对方提供资信证明人，以便对方了解我方的资信情况。有时，还可说明希望推销什么商品或希望购买什么商品，以便对方按要求着手准备。 下面是一封希望建立业务关系的书信例子：,China National Import ways to defeat the hackers; an up-to-date virus scanner; constant password changes 返 回,Key point: useful terms and definitions of e-commerce Difficult points: writing skill s of letters of

35、enquiry,Requirement,By the end of this lesson, you should be able to have a good command of e-commerce terms given in the lesson writing skills of letters of enquiry useful sentences for letters of enquiry By the end of this lesson, you should be able to explain your ideas about the Chinese wealth,C

36、hinese Wealth Is the Holy Grail,Abstract: Asias wealthiest are turning to private bankers to manage their fortunes in ever- greater numbers. China, with an estimated capital pool of $62lbn, is the holy grail. Private banks in the world are paying more attention to the Chinese wealth. Key words: Chin

37、ese wealth; private banks; the holy grail,New Words,Sentence Explanations,1. Chinese wealth is the Holy Grail. 谁能分得中国财富一杯羹。the Holy Grail指“圣杯”，即在“最后的晚餐”中使用的杯子。约瑟曾用它来盛接耶稣基督伤口流出的血 2. Asia has weathered its recession and now the wealthy are queuing up to invest. Far from being deterred by last years gl

38、obal economic downturn, Asias wealthiest are turning to private bankers to manage their fortunes in ever- greater numbers-at least according to those in the industry.,去年的全球经济的低靡远远未能挡住亚洲富豪敛财的步伐，他们正以前所未有的数量寻求私人银行家为其理财。-至少据业内人士的说法。 far from 远远不， 完全不。turn to求助于。private banker 专为“高净值个人”提供理财服务的银行。 3.All o

39、f a sudden, these guys want long/short strategies, arbitrage structures, event-driven strategies, equity-linked notes. 忽然之间，这些人就需要起期货交易、套汇结构、避险基金和股票挂钩票据来。,long/short strategies （投机市场上）做多头/空头的；以多头/空头方式；买/卖空。指投资者在预测未来市场行情看涨/看跌时买入/卖出而后再进行卖出/买入而获利的行为。arbitrage套利； 套汇。指在市场上即期买进某种商品或资产，同时在另一个市场卖出该商品或资产，以期在

40、差价中获利的经济行为。event-driven strategies 避险基金的一种，在一些公司出现诸如廉价出售、购并、接管和重大新闻时间等特殊情况是，基金经理可以全权代表委托人采取必要行动，从而使投资人的利益最大化。equity-linked notes 简称ELN，即股票挂钩票据，分牛市和熊市票据两种形式。,Skill Training,Business Letter Writing (II) Letter of Enquiries 交易磋商是商品交易活动的一个重要环节,是订立合同的基础。从本课开始，所给出的四封信函案例分别是围绕询价、发盘、还盘、接受四个环节促成业务成交的。,Abdull

41、a Samih Co., 659 Saleem Road Karachi, Pakistan. 10 November, 2003 China National Import Export Corp., Shanghai Branch Shanghai, China. Dear Sirs, Re: Forever Brand Bicycles,As we are advised by one of our clients that you are one of the leading exporters of Bicycles in Shanghai, we would like you to

42、 quote us CIF Karachi, for 350 sets bicycles with indication of specifications and the earliest date of shipment. If your price is reasonable, quality satisfactory and delivery acceptable, we will send you large orders.,We await your early reply with interest and shall appreciate it very much if you

43、 will quote us your best price so as to enable us to conclude some business. Yours faithfully, (signed) Abdulla Samih n. 提供； 报价 quotation n. 报价 order v.; n. 下订单； 订单 CIF = cost + insurance + freight 成本价+保险价+运费=到岸价格,Useful Sentences,1. Seeing your advertisement in China Daily, we should be pleased to

44、receive your latest price list for stainless steel tableware. 2.We thank you for your intention to enter into business relations with us. At present, we are interested in your. and wish to receive a sample for which we will pay upon receipt of your advice.,3. We learn from our Embassy in your countr

45、y that you are manufacturing and exporting a variety of Cassette Tape Recorders. As there is a good demand here we should appreciate your sending us a sample together with the prices of various models for which we will pay immediately upon receipt of your debit note. 4. Please be informed that one o

46、f our endorsers is in the market for. and we should be glad if you could send us your best prices with indication of time of shipment.,5. Your company has been introduced to us by Messrs. with whom we have traded for many years. Would you please supply us with a complete set off catalogues for Texti

47、le Accessories so that we may make choice and work on them. 6. At present, we are keenly interested in bed-sheets and shall be glad if you will kindly send us your latest price list for bed-sheets in various colors specifying sizes and designs.,7. If possible, please send us a sample-cutting book fo

48、r our reference. 8. We are pleased to inform you that there is good sale for your Drilling Machine, Model Z-33 and would ask you to send us your best offer. If your price is found competitive, we are confident there are good prospects for business.,9. We have much pleasure in enclosing an enquiry sh

49、eet for Great Wall Brand Canned Meat, each can containing 250 grams. This enquiry is from a very famous supermarket with branches all over the country. You will notice from the enquiry that their requirement is in large quantity and therefore price is of utmost importance in concluding the transacti

50、on. 10. If you are in a position to supply the goods as per the attached enquiry at very competitive price, we trust large orders will be obtained.,Reading Materials (A),Safe Sex for Your Computer Abstract: This article gives some rules to prevent computers from the attacks of virus. It concludes th

51、at an ounce of prevention is worth a pound of cure. Key words: virus; antivirus software; rules to prevent computers,Reading Materials (B),A Guide to Computers and Plug-ins on the Internet Abstract: The term “plug-in” refers to a small, add-on piece of software which extends the capabilities of your

52、 web browser. This article presents a few methods to use the plug-ins on the Internet. 返 回 Key words: computer; plug-ins; Internet,Key point: useful terms and definitions of e-commerce Difficult points: writing skill s of a letter of offers,Requirement,By the end of this lesson, you should be able t

53、o have a good command of e-commerce terms given in the lesson writing skills of a letter of offers useful sentences for letters of offers By the end of this lesson, you should be able to know how American consumers borrow tell of Japanese successful experience,How Do American Consumers Borrow?,Abstr

54、act: The article analyzes the ways for American consumers borrow money. Key words: loan source; credit; parents or relatives; bank; credit union; small loan company; life insurance; pawnbrokers and pawnshops,New Words,Sentence Explanations,Usually it is because they are such poor risks that they are

55、 unable to borrow from a legal lender. 通常是因为这些人的信誉太差，不能从合法贷款机构借到钱。poor risks信誉差的人；风险客户。,Skill Training,Business Letter Writing (III) Letters of Offers China National Import Export Corporation Shanghai Branch Shanghai China 19 November, 2003. Abdulla Samih Co., 659 Saleem Road Karachi Pakistan,Dear S

56、irs, Re: Forever Brand Bicycles,We thank you for your letter of 10th November enquiring for Forever Brand Bicycles. We are exporting bicycles of various brands among which Forever Brand and Phoenix Brand are the most famous ones. They are in great demand abroad and our stocks are running down quickl

57、y. They are popular not only for their light weight, but also for the reasonable prices. We are confident that once you have tried our bike you will place repeat orders with us in large quantities.,Based on your requirement, we are quoting as follows: Forever Brand bicycles: 20 Mens Style at US$ 25

58、per set 20 Womens Style at US$ 27 per set 26 Mens Style at US$ 27 per set 26 Womens Style at US$ 28 per set Payment Terms: By L/C at sight to be opened through a bank to be approved by the sellers. Shipment: January/ February, 2004 provided the covering L/C reaches the sellers by the end of this year.,The above prices are under-stood to be on CIF Karachi basis net. Please note that we do not allow any Commission on our bicycles, but a discount of 5% may be allowed if the quantity for each specification is more than 1,000 sets. The above quotation is made without en