（高职高专）新编实用英语（高职财经类）3 (7).ppt

1、,Section I Listening and Conversation Section II Reading Comprehension Section III Writing and Translating,Unit 7 Brands And Advertisements,Section I Listening and Conversation,back,Section I Listening and Conversation,Part I Leading in Part II Putting in use Part III Further Practice Part IV Aptitu

2、de Test and Guidance,back,Part I Leading in,Pre-class Work 2. Warming up for the new class: Reading and acting out,back,1. Pre-class Work,Finding out the patterns and expressions used for branding and making advertisements as many as possible.,back,2. Warming up for the new class Reading and acting

3、out,Present your collections Refer to the data bank Present new materials Practice Dialogue 1 Branding is worth a lot and Dialogue 2 TV advertising makes your products widely known.,Back,Part II. Putting in use,Dividing the students into groups Offering more samples Each group should choose one of t

4、he situations and work together to form a dialogue and then act out 3. Acting out and comments,back,SPANISH Courses in School of Foreign Languages, Shenzhou University throughout year. All levels. Business language courses also offered. 4-week summer courses. No accommodation available. RMB ￥1000. T

5、el: 65102552 Fax: 65102555 E-mail: ,Sample1,back,Sample2,back,Part III Further Practice,1. Practicing and Furthering 2. Listening and Completing 3. Responding,back,1. Practicing and Furthering,back,Practice the dialogues on Page 115 of the Textbook in groups, and try to further them。,2. Completing,b

6、ack,Work in groups to complete by filling in the blanks on Page 116-117 of the Textbook (Exercises 1 and 3),3. Responding,Practice Exercise 2 on Page 117 of the Textbook orally . Teacher plays the tape recorder, and ask the students to answer the questions based on what they have heard , the whole c

7、lass work together,back,The script for the dialogue,B: Our last advertisement of toys was very successful, so weve decided to create a new one with you. A: Good Morning, sir. What can I do for you? A: Thanks. What do you have in mind this time? B: Wed like to advertise our new milk powder on TV. A:

8、Do you have any specific requirements? B: Yes, wed like to have some famous faces in it. A: It sounds good. But famous faces mean a large sum of money. B: Whats your proposal then? A: I think some lovely kids could do this job well, too. B: Kids? Why? A: You see, our target consumers are mothers of

9、babies. If babies like it, their mothers will surely do. B: That sounds reasonable. A: It can also save a lot of money, and thats the key point. B: Right. Well take your suggestion.,back,Part IV Aptitude Test and Guidance,1. Judge after you listen 2. Respond after you listen 3. Read after you learn

10、4. Self-assessment and Teachers Guidance 5. Assignment,back,1. Judge after you listen,【Instructions】 In this part true or false statements will be given to each of the students, after they listen to a dialogue, they are asked to judge whether the statements are true or false. (Exercise 1 on page 116

11、 of the textbook),back,2. Respond after you listen,【Instructions】 In this part the students are asked to listen to a dialogue and then answer the teachers questions. (Exercise 2 on page 117 of the textbook),back,3. Read after you listen,back,【Instructions】In this part the students are given a passag

12、e with some blanks, they are asked to fill in the blanks after they listen to it. (Exercise 5 on page 118 of the textbook),4. Self-assessment and Teachers Guidance,Checking the answers to 1 and 2, Teachers giving brief explanations when students are in difficulty Students scoring their own paper ; a

13、s for 3, the teacher will collect the paper and correct them after class.,back,5. Assignment,Workbook P 925-6 Read fluently the passage on page 123 of your Textbook New Practical English and try to understand it as possible as you can by using a dictionary.,back,Section II Reading Comprehension,back

14、,Section II Reading Comprehension,Part I Leading in Part II Comprehension and Practicing Part III Further Practice Part IV Aptitude Test and Guidance,back,Part I Leading in,1. Revision 2. Warming up for the new class,back,Revision,1) ask students to work in groups of four to make an advertisement ab

15、out a product of famous brand. 2) Teacher makes comments,back,2. Warming up for the new class,1) ask students to answer teachers questions related to the Passage on page 125 2) teacher makes comments,back,Part II Comprehension and Practicing,1. Checking and Explaining 2. Retelling the text,back,1. C

16、hecking and Explaining,Say true or false according to the passage on page 125 of the Textbook New Practical English to see how much theyve understood. Answer teachers questions in details according to the passage on page 14 of the Textbook New Practical English, at the same time explaining some lang

17、uage points.,back,difficult words,circle n. group of people who are connected by having the same interest, profession, etc. (有共同兴趣职业等的人形成的) 圈子， 界 Teachers: She has a large circle of friends. Students: Assemble v. ( cause people or things to) come together; collect 集合；聚集；收集 Teachers : Everyone is sup

18、posed to assemble in the lobby at 2:00 pm. Students: notion v. idea or belief; concept 观念；信念；概念 Teachers: We hold the notion of personal equality and liberty. Students:,next,Internal a. of or on the inside 内部的； 内在的 Teachers: We decide to have an internal investigation to find out the spy. Students:

19、Distinct a. different in kind; separate 种类不同的； 分开的 Teachers: The two boys are twins, but they are distinct in personality. Students: Integrate v. combine sth in such a way that it becomes fully a part of sth else 融合；纳入 Teachers: As a newcomer, you should try to integrate into the new environment. St

20、udents:,next,difficult sentences,(Para. 1) As our expert panel predicts, the brands may soon be everything, from marketing and sales to operations and engineering, if it hasnt already. . 根据我们专家组的预测，即使现在还没有做到， 但是品牌会很快主宰一切, 包括市场、销售、运行、管理各个方面。 In this conditional clause if it hasnt already, be everythi

21、ng is omitted to avoid repetition. Example: The impact of the Internet on society might be significant, if it hasnt already. .,back,(Para. 3) The only way a small retailer stays alive is by delivering an ultimate personal experience to the consumer . 小店能生存的唯一方式就是靠给顾客送来最直接感受到的人际关系的体验。 In this sentenc

22、e, the subject compliment if this sentence is a prepositional phrase (is) by delivering, and since by is a proposition, the verb deliver takes its V-ing form. Example: The reason for the rapid increase in the output is by introducing the modern assembly line from Japan.,next,(Para. 6) On the other h

23、and, if consumers are smart and are buying what the brand is rather than what the brand image is, that. Will make the brand less important . 另一方面，如果消费者聪明理智，确实只购买货真价实的品牌产品，而不是追逐徒有虚名的品牌形象，品牌就不会那末重要。 The verb are buying in the if-clause takes two objects, both being what-clause connected by rather than

24、. means “so that it can perform its function.” Example: It is what you can do rather than what you can say what matters in the job-hunting market .,next,(Para. 10) And the people who wanted to work at the company were the people who wanted those clothes . 想成为公司一员的人都是想买这些服装的人。 By adopting two relativ

25、e clauses to modify the same word people, the sentence conveys an emphasized meaning to its readers. Example: The students who desire to be outstanding in their future career are the students who persist in their goals. .,next,2. Retelling the passage,Read the passage again; Retell the passage in th

26、eir own words.,back,Part III Further Practice,1. Simulating and translating 2. Rewriting,back,1. Simulating and translating,Do exercise 6 on page 122 of the Textbook Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the

27、English sentences,back,Do excises 2 on page 125 of the textbook Write a summary of the passage by answering the following questions. (page 125),2. Rewriting,back,Part IV Aptitude Test and Guidance,Translating Assignment,back,1. Translating,Ask the students to remember the words, phrases and sentence

28、 structures in the passage they have learned and translate the following sentences into English orally and the teacher comments.,back,这些床用一把螺丝刀就可以很容易地安顿好。 她体现了一个医生的全部优良品质。 当你面对困难时，你那些所谓的亲密朋友都到那里去了。 厂家推荐的这些钢笔的零售价是18元一支，批发价是12元一支。 尽管他们是兄弟，但性格却完全不同。,back,2. Assignment,Textbook p 119 Passage and Workboo

29、k P92 1-3; Collect some advertisements.,back,Section III Writing and Translating,back,Section III Writing and Translating,Part I Leading in Part II Putting in use Part III Further Practice Part IV Aptitude Test and Guidance,back,Part I Leading in,Checking the assignment Warming up for new class,back

30、,1. Checking the assignment,Check the answers to comprehension exercises on the workbook orally and comment Answer students questions found in Passage 1,back,2. Warming up for new class,Ask the students to present their collection of advertisements Put their collections of advertisements into the da

31、ta bank on the blackboard Make sure all the students understand the meanings of the advertisements,back,Part II Putting in use,Dividing the students into groups; Presenting new materials; Giving the rules for an advertisement; Writing and simulating.,back,Sample 1 Rent advertisements,next,Sample 2Se

32、rvice Advertisements,back,4. Writing and simulating,1) complete the advertisement on page 128 2) Write an English advertisement according to the information given 招 租 重庆市中山路235 号有四室住宅一套招租。煤气、水、电均已配置齐全， 另有附属车库， 房租每月人民币2 千元整。 有意者请与重庆机械进出口公司面洽 电话地址：重庆市长江路222号 邮编：400002,back,Part III Furth

33、er Practice,Presenting new material Simulating Writing,back,1. Presenting new material,An Advertisement,back,2. Simulating,Ask the students to work in groups to write an advertisement of their own.,back,3. Writing,Ask the students to work together to write a short passage of about 100 words to make

34、an advertisement about a laptop based on the picture given. Some useful words and phrases have been provided to help. (page 130),back,Part IV Aptitude Test and Guidance,Checking Applying Self-assessment and Guidance Assignment,back,1. Checking,Read their passage; Teacher comments and points out the

35、grammatical errors of the basic sentence structure.,back,Translate the following advertising sentences into Chinese . Accommodation is guaranteed for overseas students . A top grade American bicycle ( brand-new) for RMB 1500 Yuan. House consists of ten large rooms with toilet and bath. If not sure? Ask us for suggestions. Even if you never need us, its nice to know were there to help. At our hotel, nobody feels like a stranger in to