商务英语实训教程下册商务活动实训.ppt

1、商务英语实训教程 （下册） （部分商务活动环节作业，未经编辑，仅供参考） (虚拟商务活动教学环节是本教材基本特色，目的是在学校环境下培养同学商务活动动手能力。部分英语教师对各单元所列商务活动作业的目的，方法，要点等可能存在不熟悉的情况。本教材编写者之一，李荣庆老师愿与诸位教师同仁共同讨论，交换意见，推动商务英语教学的不断提高与创新。,第1单元 1）库存软件介绍 2）库存软件实用,Our company uses the Mei Ping management software to manage the warehouses.,We can use this software to alloc

2、ate, supervise, purchase and make shipment management, inventory and changes in the warehouse, and even can call the police. We can also make a complete control over stock levels and inventory tracking.,We can add new products into warehouse and categorize them.,Inventory function,Receipt of the pur

3、chase.,Help managers know more detailed information of the commodities.,Inventory Information,Inventory Information,Inventory Information,第2单元 （隔过去） 第3单元 1）人力资源招聘面试题目设计 2）招聘广告设计,Interview Questions,Why do you want to work for our company?,I am particularly interested in making dessert, and I believe

4、 I can well develop my future career in your company. Besides, I find myself a suitable candidate. Your company needs very enthusiastic people like me.,How are you motivated in your daily life?,I am motivated by being around other positive people. We often question ourselves if working alone would s

5、uit us.,Interview Questions,Why do you want to leave your current job/company?,I really enjoy what I do, but I am ready for more opportunities and challenge which your job offers. Unfortunately, my current job/company cannot give me this.,What can you tell about our company?,I know your restaurant e

6、stablished in 2008,and your restaurant aims at making unique ice cream to satisfy customers . Your restaurant is welcomed among yongers. From what I have read ,you sell more than 40 products all over Asia. I believe you hope to enter the western market by 2014.,Interview Questions,Why do you think y

7、ou are suited to this job?,How well do you work under pressure?,I know that all jobs involve some sort of pressure at some time ,especially pastry chef .I can work as well as under pressure as I do at any other time but when I am busy, I prioritize activities so that my workload is manageable.,I was

8、 very interested in making dessert when I was a child. So I spent so many efforts to learn and improve my skills. Besides, I am one of the best makers in my precious company. I already have seven years experience and received many rewards. So I find myself a suitable candidate of this job.,Pick-Me-U

9、p Ice Cream Themed Restaurant,is wanted,Pastry Chef,Address: 68 He Fang street Shang Cheng District Hang Zhou, China Tel: 0571-666-8888 website: http/,I WANT YOU For Pick-Me-Up Ice Cream Themed Restaurant,Key responsibilities:,Pick-Me-Up Ice Cream Themed Restaurant,No.1: Create new design for ice cr

10、eam to attract more customer. No.2: Provide professional renderings for customer presentation. No.3: Minimize potential engineering or quality,Job requirements,No.1: Own certificate of cook No.2: Good knowledge on cook and nutritious ingredient No.3: Hardworking and able to work under pressure No.4:

11、 Be creative and passionate,Sanmao Recruitment Management Software -三茅招聘管理软件,Developed by Shenzhen pengxin Technology Co.，LTD. Has six functions,Quick search resumes Unified format or resumes Free to recruit Intelligent talent pool User remind Interview process management,第4单元 1） 人力资源管理软件介绍 2）人力资源管理

12、软件使用,Function 1) Online search -quick search of resumes in personnel websites -easily search for high quality talents,Function 2) Recruitment Management -interview invitation -employment registration,Function 3) Talent Pool -easy classification and management of resumes -data backup storage without

13、loss,Data of Employee,The sheet above is the staffs information of Pick-Me-Up Ice Cream Themed Restaurant.,The chart above is the ages distribution generated by the software.,The chart above is the gender distribution generated by the software.,The chart above is degree distribution generated by the

14、 software.,第5单元 1）工作流程设计,This is our companys recruitment process. 1.HR informs hiring managers of having phone interviews to reject some unqualified candidates. 2.HR divides the rest of candidates into several groups.,Start,Fit?,Yes,No,Contact Candidate,Conduct Phone Interview,Reject Candidate,Sche

15、dule Interview with Candidate,Schedule Group Interviews,3.HR conducts group interview, rejects interviewees who are not fit, and informs successful interviewees of taking part in AA interviews. 4.HR conducts AA interview. Hiring the successful candidates and rejecting the rest.,End of Activity,Succe

16、ssful Interviews?,Yes,No,Successful AA Interview?,Yes,No,Conduct Group Interviews,Conduct AA Interview,Reject Candidate,Hire Candidate,Reject Candidate,第6单元 1）资产负债报表,The BalanceSheet PICK-ME-UP ICE CREAM THEMED RESTAURANT BALANCE SHEET as at April 27, 2014 2014 2013 ASSETS ASSETS 000 000 Financial A

17、ssets Cash 56,434 55,398 Receivables 5700 4100 Total Financial Assets 62,134 59,498 Non-Financial Assets Land and buildings 1,983,280 1,527,892 Infrastructure, plant and equipment 8,390 8,294,Assets held for sale 1,892 1,780 Intangibles 9,320 9,080 Inventories 2,410 2,308 Other non-financial assets

18、4,820 4,390 Total Non-Financial Assets 2,010,112 1,613,242 Total Assets 2,072,246 1,613,242 LIABILITIES Payables Suppliers 68010 55057 Other payables 11,000 8,057 Total payables 79,010 63,114 Interest Bearing Liabilities Leases 2,401 3,010 Total Interest Bearing Liabilities 2,401 3,010 Provisions,第7

19、单元 1）会计软件介绍,Introduction,It is the Guanjiapo Warehouse Management Software. This software can query and analysis the information about inventory, purchase sales, accounts receivable, etc.,Introduction,It is the Purchase Receipt. You can enter some information about your purchasing. After you have en

20、tered the information, you can check it afterwards.,Introduction,It is the Sales Order. When you have sold out products, you can enter the information into the system. So when you want to check your sales status, you can see it concisely.,Data Entry,It is part of the inventory records and product in

21、formation of our company, from which we can see the stock situation, cost information, product specification and decide whether to replenish our stock or not.,Data Analysis,Itisthemonthlysalesbusinessanalysis. Wecanseeinformationofpurchase,sales,inventoryandaccountingstatistics. Wecancompanyeveryasp

22、ectsbetweendifferentmonths thorough this function.,第8单元 电子商务 隔过 第9单元 1）国外竞争对手 2）自己企业的涉外部门,Baskin-Robbins Headquarters: 130 Royall Street, Canton, Massachusetts, United States Founded: 1945 in Glendale, California Industry: Food and Beverage Products: Ice cream Frozen Beverages Ice Cream Cakes Frozen

23、 Treats Website: ,Hershey Creamery Company Industry: Ice cream manufacturer Founded： Lancaster County, Pennsylvania(1894) Headquarters： Harrisburg, Pennsylvania, U.S. Area Served： Northeastern and Eastern United States Products: Ice cream, sherbet, ice cream cake, frozen slab, smoothies Revenue: US4

24、4,800,000(2007) Employees: 450 Website: ,Sections which have relationships with foreign companies,Marketing Department In our company, Marketing Dept.is playing an important role in the business with foreign companies. It is their duty to get in touch with foreign clients and negotiate with them as

25、well as sign business contracts for our company.,Public Relationship Department Because we are an export company, our Public Relationship Department is quite essential to build up good relationships with foreign companies.The staff herein are supposed to welcome and receive foreign clients,release t

26、he press conference,arrange the itinerary as well as throw parties to entertain the foreign clients.,第10单元 1）汇率,The Exchange Rate of RMB and 17 Major Countries on April 27,The Exchange Rate Between RMB and Canada Dollar,The Exchange Rate Trend Between RMB and US Dollar,The Exchange Rate Trend Betwee

27、n RMB and Japanese Yen,The Exchange Rate Between RMB and European Dollars,第11单元 1）不道德商业行为举例 2）同行业不道德行为举例,Case 1: a business that is not ethical,One bad business ethics example by McDonalds is what is known as the McDonalds Legislation in popular parlance. In 1972, Ray Kroc, the companys founder made

28、 a rare donation of $250,000 to Nixons reelection campaign and in return got a favorable legislation that allowed companies such as McDonalds to pay teenage employees 20 percent less than federal minimum wages.,Case 2: a business that is not ethical,The World Health Organization found children in de

29、veloping countries who fed on Nestles infant-formula had mortality rates five to ten times greater than that of breast-fed children. The problem was Nestles sinister campaign of appointing uniformed nurses to distribute the baby formula to poor mothers for free, long enough for lactating mothers mil

30、k to dry up. The mother and child now became entirely dependent on Nestles infant formula, and since most of them could not afford the formula, they gave their children an insufficient quantity of the formula. The formula also required clean water, which most mothers could not access.,Case 3: a busi

31、ness that is not ethical,Reports say the ice cream of DQ is actually BAXY. DQ claims that the jam they use is imported, but in fact , it is one product of Tianjin Rishitianfu Food Co., Ltd. This companyis a sino-foreign joint ventures,themain sales market are Japan and theChinaetc.,第12单元 1）logo 设计知识

32、产权 2）同行知识产权介绍,pick-me-up,带我走,This logo is concise yet cute. Using the image of Gluttonous Snake shows that our ice cream is delicious and attractive. This design is also in accordance with the our companys name.,Patent of Invention,USAYonana 901fruit ice creammachine. Only needfresh fruit,withoutsug

33、ar can make a deliciousand healthyice cream.,This machine is used to make ice-cream stick quickly. No need for electricity,within 7minutes you can make a dlicious ice-cream stick. It is very easy to use and carry.,第13单元 1）商务会议筹备,Preparatory Work for a Conference,During the conference,Summarization,第

34、14单元 1）虹桥机场介绍,Shanghai Hongqiao International Airport,Basic Information,Passage Throughput,2007,22.6 million person-time 2008 ,22.9 million person-time 2009 ,25.1 million person-time 2010 ,31.2 million person-time 2011 ,33.1 million person-time 2012 ,33.8 million person-time 2013 ,35.6 million perso

35、n-time,Terminal No.1,On November 30, 2010,Terminal 1 is put into using. Terminal 1 is now used only for international flights andSpring Airlines.,Terminal No.2,On 16 March 2010, Hongqiao Airport completed a five-year 15.3-billion-yuan expansion project, which included a 3,300-meter second runway and the new Terminal 2, boosting Hongqiaos capacity to 40 million passengers a year. Terminal 2 is four times