物流专业英语.ppt

1、Unit 5 Packaging,Text 1 Introduction of Packaging Dialogue 1 Packing of Silk Stocking Text 2 Functions of Packaging Dialogue 2 the Packaging of Beer,Text 1 Introduction of Packaging,New Words and Phrases withstand v. 抵抗，经受住 appealing adj. 吸引人的 significance n. 意义，重要性 widespread adj.分布广泛的，普遍的 insuffic

2、ient adj.不足的，不够的 confuse v. 搞乱，使糊涂,Text 1 Introduction of Packaging,procedure n. 程序，手续 fulfill v. 履行，实现，完成 （计划等） combination n. 结合，联合，合并， 化合物 therein adv. 在那里，在其中，在 那一点上 weatherproof adj. 防风雨的，抗风化的 identification n. 辨认，鉴定，证明， 视为同一,Text 1 Introduction of Packaging,interior adj. 内部的，内的 exterior adj. 外

3、部的，外在的， 表面的 discard v. 丢弃，抛弃,Text 1 Introduction of Packaging,【Part 1】The role of Packaging（包装的重要性） Packaging prepares goods for transport, distribution, storage, sale, and use. Thanks to packaging it is possible for products to be available anytime anywhere that gives the consumer a great freedom o

4、f choice. One of its basic purposes of packing is to protect the contents. This is important because the item have to withstand a lot of handling between the factory and the consumer.,Text 1 Introduction of Packaging,1Thanks to packaging it is possible for products to be available anytime anywhere t

5、hat gives the consumer a great freedom of choice. 由于包装的存在，使得产品能在任何时候和任何地方都可得到，这给消费者极大的自由选择。,Text 1 Introduction of Packaging,A second purpose is to make item look appealing to the buyer, especially through the use of appealing colors. In recent years, the significance of packing has been increasingl

6、y recognized, and today the widespread use of packing is truly a major competitive force in the struggle for markets. Sound packing will help promote the sales, while bad or insufficient packing affects sales. In practice, people are often confused with these words: package, packaging and packing.,T

7、ext 1 Introduction of Packaging,2In recent years, the significance of packing has been increasingly recognized, and today the widespread use of packing is truly a major competitive force in the struggle for markets. 近年来，包装的重要性逐渐被认可，今天，广泛使用的包装已成为产品市场竞争的主要竞争点。,Text 1 Introduction of Packaging,【Part 2】

8、Package（包装） A primary package provides means of protection and handling to a product. General term for the total of the means and procedures is applied by the packaging economy to fulfill the task of packaging. Many terms: i.e. acknowledged package, set-up-package, permanent package, one-way package

9、, export package, customary package, consumer package, storage package, multi-way package, multiuse package, standard package, sea-worthy package, deep-cool package, transport package.,Text 1 Introduction of Packaging,3General term for the total of the means and procedures is applied by the packagin

10、g economy to fulfill the task of packaging. 所有有关包装方法和程序的一般术语都被应用于包装作业中。,Text 1 Introduction of Packaging,【part 3】Packaging（包装方法） Packaging is the technique of preparing goods for distribution. Creation of a pack or a packaging unit by combination of product with the package, applying methods of pack

11、aging using packaging machines or devices by hand. To most people packaging means the carton, bag, jar, can etc., which enable a product to be handled and used.,Text 1 Introduction of Packaging,4Packaging is the technique of preparing goods for distribution. Creation of a pack or a packaging unit by

12、 combination of product with the package, applying methods of packaging using packaging machines or devices by hand. 包装是为货物配送准备货物的技术，就是应用手工或机器的包装方法，通过货物包装把货物合并处理成一个包裹或一个包装单位。,Text 1 Introduction of Packaging,【part 4】Packing（包装） Packing, the selection or construction of the shipping container and the

13、 assembling of items or packages therein, includes any necessary blocking, bracing, or cushioning, weatherproofing, exterior strapping, and marking of shipping container for identification of contents.,Text 1 Introduction of Packaging,5. 包装就是选择或构建货运包装并在其中装上所需运输的货物，包括任何必需的分隔、支撑或缓冲材料以及外部捆绑材料，并在货运包装上标明

14、所运送的货物。,Text 1 Introduction of Packaging,【part 5】Types of Packaging（包装类型） There are two basic kinds of packages: the consumer package and the industrial package. The consumer package is also referred to as the interior, or marketing package, because it is what the customer sees when the product is o

15、n the shelf. It is designed to appeal to and inform the final customer.,Text 1 Introduction of Packaging,The industrial package is also known as the exterior package, and is primarily a logistics responsibility. This package is discarded before the products are placed on the shelf, so customer may n

16、ever see this material.,Text 1 Introduction of Packaging,Exercises Pair work：talking face to face, and think it over, discuss the following questions. 1What are the purposes of packing? 2What is packaging? 3What are the differences between packaging and packing?,Text 1 Introduction of Packaging,4Wha

17、t purpose is the consumer package designed to? 5What is difference between the consumer package and the industrial package? 6Which package do you often see in your daily life?,Text 1 Introduction of Packaging, Fill in the blanks with the following words. 1I always _ John with his brother; they are v

18、ery much alike. 2We are sure to_ the task ahead of schedule if everyone bears down.,exterior appealing discard widespread confuse insufficient withstand significance fulfill containers,Text 1 Introduction of Packaging,3Many plastic _ are disposed of as waste, although they are reusable. 4Youre supposed to keep your car _ in good condition by cleaning it. 5You can schedule a weekend to _ some things that perhaps you dont actu