商务英语写作2012-9-7.ppt

1、Business English Writing,Requirement of the course,Attendance 10% Exercise 10% Business Report 30% Final- term test 50%,Chapter OneIntroduction,School Writing vs Business Writing The importance of study the course,Discussion,Question 1: you got a news that a famous America company is seeking program

2、 which he can make a cooperation investing it and constructing a factory. At the moment you are interested in it and want to draw a big money to your item, what would do?,Question 2: When you are running a company, how do you keep a company competitive when it employs 600 employees. How do you make

3、sure that everyone gets up-to-date information in time to make the right decision? How do you deal with the business when some of problems rising between company and your suppliers? For example , in delivers, payment, quality control?,Effective Business Communication,What is communication? Effective

4、 communication will help you face challenges such as advances in technology.,How to have an effective communication,Make sure what to say that means we must know the goal of the talking. Make sure when to say Make sure who you are talking with Make sure how to do next time.,Warm up Exercises,Directi

5、on: You have received an order for US$ 80,000 worth of goods from an America company. But you dont know if they have the ability to afford it. So you want to inquiry a bank which is asked to give guarantee to the America company. Ask them the credit information. Please write a letter to the bank.,De

6、ar Sir or Madam, We have received an order for US80,000 worth of goods from Delta Co.Ltd,1258 Huston Avenue, New York, U.S.A., who has given your bank for reference. Could you please tell us if they are good for this amount? Are they trustworthy and reliable? We shall be most grateful for any inform

7、ation you give. Any advice you give us will be kept strictly confidential. We are also pleased to perform a similar service for you should the opportunity come. A stamped and addressed envelope has been included for your reply. Thank you in advance. Sincerely yours, Thomas,Characteristics of Effecti

8、ve Business Messages Provide practical information. Give facts rather than impressions. Clarify and condense information State precise responsibilities. Persuade others and offer recommendations.,Intercultural Communication Recognize Cultural Difference Culture and language: understanding difference

9、s Develop effective Intercultural Communication Skills Within written business communication, culture can have some very specific implications. Improve your writing skills,Key points: Use plain English Be clear Be brief Use short paragraphs Use transitional elements Overcome language barriers,How to

10、 have an effective communication Make sure when to say Make sure what to say Make sure who you are talking with Make sure how to do next time.,Class Activity An Italian shoe manufacturer has produced a new range of womens leather boots. A German retailer is considering placing an order for 250 pairs of each design. The Sales Manager and Chief Buyer negotiate the contract. Now take a role play and present your negotiation.,Exercises: Toyworld is a profitable toy producer based in Seattle. US.