常用商务英语谈判对话精选

1、常用商务英语谈判对话精选：01背景介绍0for your information背景介绍chapter 1daily negotiationsim going to the park to play baseball with the guys.but you promised to play chess with me this afternoon.yeah, but that was .(详细对话参见disk 1-2)negotiations arent just for business; they lie at the heart of all human interaciton. t

2、hey make it possible for society to function. unless youre a hermit living in a cave, you negotiate things every day from the time you get up, until you go to bed. at home, people negotiate the restaurant they go to, the movie they see, the tv program they watch, who showers first, and who goes to t

3、he market. at work, we negotiate who uses the copy machine first, and who watches the phone during lunch.谈判不只是为了做生意，它们根植于所有的人类的沟通活动中，使社会得以运作。除非你是一个住在洞穴里的隐士，否则你每天从早上起床到睡觉为止，都得谈判。在家中，人们会为了要去哪家餐厅、看哪部电影、哪个电视节目、谁先洗澡、该谁去超市买东西而商量、决议。在工作上，我们得讨论谁先用复印机、谁该在午餐时间留下来接电话our day is one continuous negotiation, and i

4、ts likely none of them involve money. were so used to negotiating that we dont even think about it, its how we live peacefully together. we learn in childhood that things are a value for value trade off.我们每天的生活就是不断的商议，而这些商议都和金钱无关。我们太习惯和他人商议，所以这样的动机几乎成了我们的反射动作，商议、谈判正是人们得以和平相处的原因。我们在孩童时期就学到了每件事都是有价值的，

5、都可以当作是谈判筹码。to get what we want, we have to trade what we have, and we take that idea into adulthood. its great if things stay like that your entire life. if all negotiations were performed with the honesty kids use in the playground, thered be no need for this book. but , sometimes they dont. things

6、 have been kicked up a few notches, and some negotiators dont play fair.this book will tell you whats going on, and how to handle it.要得到自己想要的东西，我们就必须拿自己拥有的东西去交换，而我们也把这种思想模式带到了成人阶段。如果事情能够一辈子都是这样该多好。如果谈判时，大家都秉持着孩提时代玩耍时的诚实态度，这本书就没有存在的必要。但是有时候，人们并不会诚实相待。事情改观了，有些谈判人员并不会公平就事论事，而本书将会为你解析情况，并给你一些应对的方法。there

7、 are no set pattern negotiations in english that you follow. its determined by the local customs and the players involved. ive seen minor points take days of hard talking , and once negotiated a three hundred thousand dollar contract during a two-hour lunch. we spent five minutes on the deal, the re

8、st on other topics.英语谈判并没有必须遵守的既定模式，全凭当地的规矩和相关人员而定。我曾为一些小事情，费尽唇舌谈判了好几天；但也有一次，只花了两个小时的午餐时间，但谈成了总值三十万美金的合约。真正在谈生意只花了5分钟，其他时间都在谈其他的事。the following are examples of day-to-day negotiations we perform without thinking. the first shows jack and mary as children at play working things out. in the second one

9、, jack and mary are a couple planning an evening out. the third shows jack and mary as coworkers cooperating to keep things running smoothly.下面这几个对话，是我们不自觉中就会进行的日常生活谈判。第一个对话是孩提时代的杰克和玛莉，他们正想解决问题。第二个对话中，杰克和玛莉是一对情侣，他们在商量晚上要去哪里。在第三个对话中，杰克和玛莉是同事，他们讨论该如何在工作上配合得尽善尽美。2012年常用商务英语谈判对话精选：02快速、简单的谈判0chapter 2so

10、metimes its fast and easy 快速、简单的谈判mike: hello, come in, ive been waiting for you.may: thank you, im not late, am i?mike: no,no,no,not at all. its just that i ve been （对话内容详见disk 1-6）for your information(背景介绍）a fair and equitable deal can be reached quickly, with a minimum of effort on even the most

11、complex issues. it depends on who the major players are, how motivated they feel and whether lawyers play an active role. if you think thats a little unfair to attorneys, you might be right. however, most of the lawyers ive worked with agree with me, off the record, of course.there are businessmen a

12、nd women out there who still do things the old-fashioned way. their negotiating style in much the same as it was when they were kids. they know the rules, that to get value, they have to give value. all they want is a reasonable profit. when you run across a company like this, you should go out of y

13、our way to keep them happy.2012年常用商务英语谈判对话精选：03 公平交易0chapter 3playing fair 公平交易hi, bill. its masha black at mppm ltd. how are you?hello, marsha, i havent heard from you in a long time. im great, and you?(对话详见disk 1-10)for your information(背景介绍)i did my best for my clients, but i never screwed a cont

14、ractor to gain my client an unfair advantage, and that earned me a reputation for being fair. it made it easier for me to do business and get good deals for my clients. i was more effective with less effort than the other managers in the office. i got things done faster and the companys board was ab

15、le to handle business more easily, especially when it came to getting competitive bids.thankfully, there were a lot of businessmen and women out there who were the same way and bidding out work was one of the easier parts of my job. being fair and easy to deal with got me the bids on time with a min

16、imum of effort. once a bid was accepted, working out the details was friendly and quick.when i asked for a bid, the contractor knew i was serious and the work would be done. i wasnt just getting data for a curious board that might not do the work for another year or two.what im getting at is that no

17、 matter how large the town where you do business is, not everyone in the town is in the same business. the people in your field are competitors and they may not share trade secrets but they do talk and from time to time you get to be the topic of the day. its a small town, and everybody knows everyb

18、ody else.remember theres no such thing as a free lunch. everything has a price and somebody pays for it. a free estimate ist free. its called free because you dont have to pay for it but it cost time and materials for the vendor to prepare. they are part of game and every proposal doesnt get accepte

19、d,but if a vendor has a choice of doing one for someone who only asks when hes serious or someone who is only testing the waters for a sale thats still months down the road, and the job will have to be bid for again, who gets priority?if its for information only, i tell them so. then,the vendor know

20、s how much research he needs and it will take him or her a tenth of the time it takes to put a formal bid. after youre asked for a bid, stay in contact with your contacts. if they lose the bid, you should call them and tell them the details about why they lose it, so they know all their work wasnt f

21、or nothing.2012年常用商务英语谈判对话精选：04诚实是上策0chapter 4honesty is the best policy 诚实是上策jack: donna! how are you? its good to hear your voice.donna: thank you, jack, its always a pleasure doing business with you.jack: so how are things in the land of the free and the home of brave?(对话详见 disk 1-14)for your inf

22、ormation(背景介绍)having a reputation for honesty is important in doing business and following the advice above will go a long way, but thats not eveything.i was offered bribes, but never took them. without making an issue out of it, i thanked them for the offer, declined and rarely called them again. i

23、 feel if a man needs bribes to sell his product, it cant be very good, and i dont want to defend a poor product purchased at my recommendation. after a few months, the offers stopped. also, because i was honest, i got things from clients and suppliers the other executives couldnt, or found difficult

24、. having a reputation for honesty helps.2012年常用商务英语谈判对话精选：05谈判出现裂痕0dialog 3the following dialog is based on the above,using the same charaters.theres a break in the dialog where jane sees the talks are pointless.when she returns,she tries walking away.in the dialog,the section prior to the break rem

25、ains unchanged.however,this time jane has to work with this company,so she cant walk away.she has to find a way to make the deal work,so she tries the stupid response.the dialog below picks up after the break.下面这个对话,以上面情况为背景，主角都一样。对话之中两人的谈判出现裂痕，珍觉得没必要再谈下去，打算一走子之。而在这段对话中，决裂前的部分都大同小异，不同的是，这次珍一定跟对方做生意，

26、所以不能说走就走。为了想办法谈成交易，她试着装憨，以下对话从上面的裂痕开始。bob:well,its the best i can do.这是我能给你的最好的价格了。if you want to sell me your dvd players,you need to accept my offer.do we have a deal?如果你想要把你们的dvd放影机卖给我们，你就得接受我的提议，可以成交了吗？jane:im afraid not,bob.i really dont have any more room to maneuver.恐怕不行，鲍伯，我真的没办法再降了。youre go

27、ing to have to up the price some more,a lot more.你得将价格提高点，甚至要提高很多。bob:jane,i told you,with business the way it is,the koreans dumping units in our market,the down economy, our decreased market share in the last three quarters.珍，我告诉过你，现在业界的状况是，韩国人倾销大量的dvd放影机到市场上，经济又不景气，我们的市场点有率已经下跌了三个季度。we cant compe

28、te if we pay your price.付你们这个价码，我们就没有竞争力了。janb:bob,youre breaking my heart,but my hands are also tied.鲍伯，你真是伤我的心。但是我也没办法啊。my boss told me not to sell these units for less than it costs to make them.老板有指示，售价不可以比造价低。i cant go any lower.我真的不能降。i already made two counter offers to yours and you havent b

29、udged.我已经改了两次价，而你一点都不配合。now iredemonstrated im willing to work with you,and you can say is take my offer.我展现出我们的合作诚意，但你还是那句老话，叫我“接受你的价格”。bob:its good offer,the best we can do.这条件很好，是我们所能提供的最好的价格jane:look,this is getting us nowhere.我们这样是谈不出结果来的。weve been here for more than seven hours and were no clo

30、ser to a deal than when we started.已经谈了7个小时，却一点进展都没有。i suggest we call it a day,and try again tomorrow.我看今天就谈到这里吧，明天再继续。that is if you think we have anything to talk about tomorrow.暂到此吧我们明天还有事情要谈。bob:maybe youre right.也许你说的对。look,this isnt an official offer.这并不是正式报价。im not authorized to go any highe

31、r,but during the evening ill check with my people and see if we can sweeten our offer a bit.我没有权限可以再提高价格，但晚上我会和内部的人谈谈，看看能不能再提出更好的价格。like i said,this isnt official but maybe i can come up a little.maybe as much as twenty-five cents per unit.就像我说的，这个报价不算正式，也许我可以再多给一点，大概平均提高25分钱。janb:bob,you know i nee

32、d something more like two and a half dollars.鲍伯，你也知道多个二块五才是我要的。thats still way too low.那（25分）还是太少。bob:i know,but dont forget that wasnt an offer.我知道，但别忘了，那不是报价。im not authorized to offer any more.我没有权限，可以提供更好的价格。im just sort of thinking out loud that maybe my people will allow me to come up that muc

33、h.我只是这么想而已，说不定公司的人可以让我提高价格。jane:when you talk to them,i suggest you discuss some larger numbers, and ill call taiwan.当你和他们讨论时，我希望你谈大一点的数字。我会打电话回台湾。2012年常用商务英语谈判对话精选：06善意的谈判0vocabulary 重要词汇bargain in good faith善意的谈判credible可信的,可靠的puffing夸张不实的tactic手段,策略merit值得,好处opponent对手flat-footed笨拙的peel消除hesitate

34、犹豫dump倾倒budge改变意见trump card王牌bleak黯淡的batch一批(货)price hike价格上扬impact冲击writing on the wall注定的事halt停止these things happen.这种事难免的.quarter一季demonstrate指示,示范windfall意外的收获blink动摇,眨眼recite背诵,朗诵2012年常用商务英语谈判对话精选：09准备谈判0chapter 9preparing for the negotiation session准备谈判.im sorry, bill, but i cant help you.us$6

35、.37 per unit delivered to your factory in taiwan is the best i can do.for your informaiton(背景介绍)negotiations requre preparation. you have to do your homework. both sides need to know all they can about the other, just to know what to expect. the buyer needs to know all he can about the product, what

36、 else is available, the properties it must possess, the cost of parts acquired from subcontractors, and production costs. basically, he must know everthing the manufacturer knowns. the seller has to know who the buyer will sell it to, and the price range it has to meet to be competitive.if youre buy

37、ing components, check with your production staff for special packaging, manufacturing or assembly changes the source can do cheaper than you. you should look for things that would reduce your production cost more than it would increase theirs. then, compute exactly how much that would reduce your ov

38、erhead on a per unit basis, and the total projected savings for this purchase.there are two ways to introduce these cost cutting steps. you can include them in the bid specification. this is clearly the best way to go in most cases. if you know the supplier is difficult and something unreasonable on

39、 price, it may be better to not include them in the contract. dont put them on the table at the start of negotiations. use them as bargaining chips during the talks. for example, lets say youve worked out the problems and its a matter of price. you need a certain price to make the deal work, but you

40、r supplier refused to come down a something you can afford. this is where you put the bargaining chips into play.if you know how much these extras reduce your overhead, factor it into the price and increase your offer accordingly. if you have discussed all this before you left home, theres nothing t

41、o figure at the table; you know right where you stand. of course, you dont offer the entire savings at the start, but let the other side negotiate you to a higher amount. theyll feel like theyve gained something and who knows, maybe theyll accept your first price. almost any trade off can be used as

42、 a bargaining chip. a trade off is when one side offers something valuable to the other side. there are several frequently used types well cover here, and this isnt a complete list.2012年常用商务英语谈判对话精选：09准备谈判0chapter 9preparing for the negotiation session准备谈判.im sorry, bill, but i cant help you.us$6.37

43、 per unit delivered to your factory in taiwan is the best i can do.for your informaiton(背景介绍)negotiations requre preparation. you have to do your homework. both sides need to know all they can about the other, just to know what to expect. the buyer needs to know all he can about the product, what el

44、se is available, the properties it must possess, the cost of parts acquired from subcontractors, and production costs. basically, he must know everthing the manufacturer knowns. the seller has to know who the buyer will sell it to, and the price range it has to meet to be competitive.if youre buying

45、 components, check with your production staff for special packaging, manufacturing or assembly changes the source can do cheaper than you. you should look for things that would reduce your production cost more than it would increase theirs. then, compute exactly how much that would reduce your overh

46、ead on a per unit basis, and the total projected savings for this purchase.there are two ways to introduce these cost cutting steps. you can include them in the bid specification. this is clearly the best way to go in most cases. if you know the supplier is difficult and something unreasonable on pr

47、ice, it may be better to not include them in the contract. dont put them on the table at the start of negotiations. use them as bargaining chips during the talks. for example, lets say youve worked out the problems and its a matter of price. you need a certain price to make the deal work, but your s

48、upplier refused to come down a something you can afford. this is where you put the bargaining chips into play.if you know how much these extras reduce your overhead, factor it into the price and increase your offer accordingly. if you have discussed all this before you left home, theres nothing to f

49、igure at the table; you know right where you stand. of course, you dont offer the entire savings at the start, but let the other side negotiate you to a higher amount. theyll feel like theyve gained something and who knows, maybe theyll accept your first price. almost any trade off can be used as a

50、bargaining chip. a trade off is when one side offers something valuable to the other side. there are several frequently used types well cover here, and this isnt a complete list.2012年常用商务英语谈判对话精选： 10谈判成员的筛选0negotiations staff who to bring 谈判成员的筛选dialog 1 disk 3-10the first dialog shows a well-prepar

51、ed woman, lilly, at a sales meeting selling computer sound cards. shes up against a team, led by hank representing the buyer. this is the first time these companies are dealing with each other, so the buyer is going go try to overwhelm lilly to get a better deal. lilly is alone and all other charate

52、rs at the meeting work for the potential buyer.第一个对话中，莉莉是一个准备周全的女性，她参加了电脑声卡的销售会议。她的谈判对象，是以汉克为首的买方小组。这是两家公司第一次做生意，因此买方想用一组成员来压制莉莉，以得到更好的条件。莉莉单独出席这次会议，其他与会人士都属于买方阵营。hank: all right, lilly, weve been getting a good product and excellent service from our regular supplier. why should we buy from you?lill

53、y: our sound cards are just as good ; in fact, theyre made by the same company that makes the unit youre using now. my service is just as good, maybe better. give me a chance, and ill prove it. ill give you the service like.hand: service is the least of our concerns. because of the volume we deal in

54、, weve always gotten the best service.lilly: i can do better. i can get you the same sound card youre buying now for less than 50% of your current price if you dont mind using the manufacturers brand name.hank: we can get that from our old people as well. we prefer using the well-known brand name. o

55、ur customers like it.lilly: okay, ive got two answers for you. first, i can give you the name brand for two or three percent less than youre currently paying.second, a recent market study in the u.s. shows most end users dont care whose sound card you use so long as it works.and these cards work. yo

56、u know that. i sent you five units for testing, and if they didnt perform, i wouldnt be standing here.jane: who did this study you just refered to, and when?lilly: just a minute, i have it right now.lilly opens an indexed file, pulls out a group of stapled papers and hands them to the person seated

57、next to her.these are copies of the study. i have one for everyone. take one and pass on the rest please.as you can see, it was done by a well-known professional market research company.if you have questions, ill do my best to answer them.but i recommend you go to the source and call the people that

58、 did the study. their name and contact person is on the last page.sam: look! weve got a winner right now. why should we drop them and go with you?lilly: because i can deliver you the service. jimmy lee at world components is a good man, i know him well, but hes gotten fat off of customers like you, and he doesnt work as hard as he used to.sam: why do