高教社新编商务英语第二版综合教程2Unit3

1、main,U3-main,1,3,4,Teaching Aim,5,Reading I,Reading II,Extended Activities,6,Bonus: Word Study,2,Lead-in,1. Cognitive Information (认知信息): Fashion 2. Language Focus (内容重点) Key Words: I. fashion, interior, fad, classify, identify (with), compete, originate, imitate, celebrity, mature, adopt, mod, appe

2、al (to), disapprove (of), dye, artificial, fabric, affordable; II. tailor, capitalism, proliferation, outlet, globalize, source, warehouse, textile, fur, apparel, enable, participant, journalism, editorial, critique, guideline, commentary, blog, profound, taste, found, feature, dedicate, coverage, m

3、erge. Phrases: I. speak of, be concerned with, hand down, trickle down, base . on, in a way, rather than, in addition; II. custom made, on order, seek after,Teaching Aim1,Teaching Aim,Teaching Aim2, Useful Structures: in . sense (in its broad sense) more than (more than simply imitating .) come to b

4、e in the eye of 3. Communicative Skills (交际技能) Expressions: Expressions of “Concern, Consolation and Encouragement” Reading: Bar Graphs 4. Special Use (专项用法): Words Used to Describe Clothing,Lead-in-main,Lead-in,Listening Comprehension Tasks,Exercise I,Exercise III,Spot Dictation,Exercise II,Exercis

5、e IV,Exercise I,I. Listen to passage 1 for the first time and then write out questions, if there are any, about the part(s) you fail to understand. If you have no questions, just move on to Exercise II.,Exercise II_1,II. Listen to passage 1 for the second time with your focus on the questions you ha

6、ve raised (if there are any) and then complete the following multiple choice exercises. You can take notes while listening.,1. Fashion is difficult to define because _.,there are more than one kind of definitions b. different people define it differently c. different dictionaries give different defi

7、nitions d. it is not easy to answer the question “what is fashion”,Exercise II_2-3,_,a. enjoying life b. displaying art, religion, job, and personality c. escaping from life d. using clothing, accessories and hair to show or hide something about oneself,2. Fashion is all the followings, EXCEPT _.,a.

8、 peek b. job c. escape d. region,3. For most people fashion is a method of _.,Exercise II_4,_,a collective statement of expression for all the people b. an integration of art, religion, job, playfulness, and escape or disguise c. an individual statement of expression for each of us d. a choice of cl

9、othing, accessories and hair style,4. Last but not least, fashion is _.,Exercise II_5,_,fashion is in the street b. fashion is in the sky c. fashion is everywhere in our lives d. fashion exists in dresses only,5. According to Coco Chanel, _.,Exercise II_6,_,Fashion is conveyed through our views of t

10、he world. b. Fashion is reflected through the way we carry ourselves. c. Fashion is closely associated with our personalities. d. Fashion is by no means the prevailing style or custom at its most fundamental.,6. Which of the statements is NOT true according to the passage?,Exercise II_7,_,People ind

11、ulge themselves in most trends each season. b. People always have some clothing choices that are in step with the times in their wardrobes. c. People pay much attention to fashion in their everyday life. d. People pay little attention to fashion in their everyday life.,7. Which of the followings is

12、a healthy way to approach fashion?,Exercise II_8-9,_,two b. three c. four d. five,8. There are _ major hubs for designers and manufacturers of fashion apparel and accessories in the world.,London b. Paris c. New York d. Milan,9. These major hubs include the following cities, EXCEPT _.,Exercise II_10

13、,_,Hong Kong and Tokyo b. Toronto and Singapore c. Sydney and So Paolo d. All of the above.,10. _ are also hosts to excellent designers and manufacturers.,Passage Script1_1,What is fashion? Its not that easy to answer the question “what is fashion” because it means different things to different peop

14、le. Fashion is an art. Its a religion. Its a job. Its a peek into a personality. Its playfulness. Its an escape or a disguise. It is a feast for the eyes. But for most people it is a method of utilizing clothing, accessories and hair to show or hide something about oneself. Ultimately, fashion is an

15、 individual statement of expression for each of us. French fashion designer Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, and what is happening.” Its true. Fashion isnt defined solely

16、 by our clothing choices, but is also conveyed through the way we carry ourselves, our personalities, and our views of the world.,Passage Script1_2,At its most fundamental, fashion is simply the prevailing style or custom, as in dress or in behavior. Most people pay attention to fashion in small dos

17、es, which is a very healthy way to approach it. They make sure wardrobes are in step with the times and even indulge in a trend or two each season. Where are the worlds fashion centers? New York, Paris and Milan are considered the major hubs for designers and manufacturers of fashion apparel and acc

18、essories. London, Los Angeles, Toronto, Hong Kong, Sydney and So Paolo, in addition to hundreds of other smaller market areas, are hosts to excellent designers and manufacturers.,Passage Script2_1,What is fashion? Its not that easy to answer the question “what is fashion” because it means different

19、things to different people. Fashion is an art. Its a religion. Its a job. Its a peek into a personality. Its playfulness. Its an escape or a disguise. It is a feast for the eyes. But for most people it is a method of utilizing clothing, accessories and hair to show or hide something about oneself. U

20、ltimately, fashion is an individual statement of expression for each of us. French fashion designer Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, and what is happening.” Its true. Fas

21、hion isnt defined solely by our clothing choices, but is also conveyed through the way we carry ourselves, our personalities, and our views of the world.,Passage Script2_2,At its most fundamental, fashion is simply the prevailing style or custom, as in dress or in behavior. Most people pay attention

22、 to fashion in small doses, which is a very healthy way to approach it. They make sure wardrobes are in step with the times and even indulge in a trend or two each season. Where are the worlds fashion centers? New York, Paris and Milan are considered the major hubs for designers and manufacturers of

23、 fashion apparel and accessories. London, Los Angeles, Toronto, Hong Kong, Sydney and So Paolo, in addition to hundreds of other smaller market areas, are hosts to excellent designers and manufacturers.,Exercise III,III. Listen to passage 2 for the first time and then write out questions, if there a

24、re any, about the part(s) you fail to understand. If you have no questions, just move on to Exercise IV.,Then, who exactly answers the question “what is fashion”? Who decides whats fashionable and what isnt? Whats in or whats out? Fashion Designers: The iconic fashion houses Prada, Gucci, and Chanel

25、 are referred to as haute couture. These designers lead the way in creating trend-setting fashion. While some of their designs are outrageous and completely unrealistic when it comes to everyday wear, generally the theme is adapted into versions suitable for wearing. Media: Fashion trends are often

26、sparked by characters on popular television shows and movies, as well as adopted from magazine pages. Such shows as Sex and the City introduce you to new, cutting edge designs. Working five or six months ahead of the season, the press attends fashion shows presenting designer collections; the media

27、will then give editorial coverage to the trends whose leadership is expected to be a mainstream.,Passage Script3_1,Passage Script3_2,Celebrities: Celebrities and other opinion leaders, such as socialites and other glitterati, are usually the first to sport new looks, spurring the buying public into

28、accepting emerging trends. Musicians: Musicians have always been very influential when it comes to dictating fashion. Rock n roll is a fashion. Elvis is an iconic example. In the 1950s, everyone wanted to dress like Elvis. So everyone from big-name designers to musicians may be behind influencing th

29、e direction fashion will go in. It doesnt matter if you dont know whether a Prada bag is fall 2011 or spring 2012 (unless you work in the fashion industry, of course). All that matters is that you like it and its an expression of you. That is fashion.,1) The fashion designers lead the way in creatin

30、g stylish fashion. Correction:_.,Exercise IV_1.1,IV. Listen to passage 2 for the second time with your focus on the questions you have raised (if there are any) and then complete the following exercises. You can take notes while listening.,1. TRUE or FALSE questions. If the answer is false, please m

31、ake corrections accordingly.,TRUE,_,2) Five or six months ahead of the season, fashion shows present designer collections which will be a mainstream. Correction:,Exercise IV_1.2,Five or six months ahead of the season, fashion shows present designer collections and the media will give coverage to tho

32、se whose leadership will be a mainstream.,_,FALSE,_,3) Even though celebrities are not the first to sport new looks, they are able to spur the buying public into accepting emerging trends. Correction:,Celebrities are usually the first to sport new looks and they are able to spur the buying public in

33、to accepting emerging trends.,_,FALSE,_,4) Musicians are not very influential when it comes to fashion, except Elvis. Correction:,Exercise IV_1.3,Musicians have always been very influential when it comes to fashion.,_,5) If you dont know whether a Prada bag is fall 2011 or spring 2011, thats not fas

34、hion. Correction:,What matters is that you like Prada bags and its an expression of you. Thats fashion.,_,FALSE,_,FALSE,_,Exercise IV_2.1,Prada Elle Victoria Beckham Versace Sex and the City Michael Jackson Jackie Chan Transformer 3 Live Fashion Show Lady Gaga,2. Match the following two columns.,Fas

35、hion Designers Media Celebrities Musicians,Then, who exactly answers the question “what is fashion”? Who decides whats fashionable and what isnt? Whats in or whats out? Fashion Designers: The iconic fashion houses Prada, Gucci, and Chanel are referred to as haute couture. These designers lead the wa

36、y in creating trend-setting fashion. While some of their designs are outrageous and completely unrealistic when it comes to everyday wear, generally the theme is adapted into versions suitable for wearing. Media: Fashion trends are often sparked by characters on popular television shows and movies,

37、as well as adopted from magazine pages. Such shows as Sex and the City introduce you to new, cutting edge designs. Working five or six months ahead of the season, the press attends fashion shows presenting designer collections; the media will then give editorial coverage to the trends whose leadersh

38、ip is expected to be a mainstream.,Passage Script4_1,Passage Script4_2,Celebrities: Celebrities and other opinion leaders, such as socialites and other glitterati, are usually the first to sport new looks, spurring the buying public into accepting emerging trends. Musicians: Musicians have always be

39、en very influential when it comes to dictating fashion. Rock n roll is a fashion. Elvis is an iconic example. In the 1950s, everyone wanted to dress like Elvis. So everyone from big-name designers to musicians may be behind influencing the direction fashion will go in. It doesnt matter if you dont k

40、now whether a Prada bag is fall 2011 or spring 2012 (unless you work in the fashion industry, of course). All that matters is that you like it and its an expression of you. That is fashion.,Spot Dictation_1,Spot Dictation,Fashion refers to of dress that are in a culture at any time. Such may quickly

41、, and “fashion” in the more colloquial refers to the latest of these styles. The terms “fashionable” and “unfashionable” are to describe someone or something with the or not so current, popular of expression. Different people have different about fashion. For example, some people like the same as th

42、e film stars, because they think the are . Some people like to wear,styles,_,popular,_,given,_,styles,_,change,_,sense,_,version,_,employed,_,whether,_,fits in,_,current,_,even,_,mode,_,ideas,_,wearing,_,dresses,_,dresses,_,fashionable,_,sunglasses,_,Spot Dictation_2,in winter. They think it is real

43、ly . So it is for us to other people about fashion. For , we have to our clothes carefully to ourselves and the of our body. For example, if you are tall and , dont wear stripes. A T-shirt with stripes, on the other hand, will make your look .,cool,_,difficult,_,agree with,_,most of us,_,choose,_,su

44、it,_,shape,_,thin,_,vertical,_,horizontal,_,shoulders,_,broader,_,Reading I -main,Reading I,Pre-reading,Text,Background Information,New Words and Expressions,Notes,Exercises,Post-reading,Pre-reading-main,Pre-reading,I. Brainstorming,II. Pairwork,Exercises-main,Exercises,Exercises I,Exercises II,Exer

45、cises III,Exercises IV,Exercises V,I. Brainstorming,I. Brainstorming: Work with your partner and write down words about clothes,nouns,verbs,color, size,collar, sleeve,put on,skirt, blouse,cuff, button, buckle, zip fastener,lace, lining, pocket, tie, bow tie .,material, fabric, style, price, brand,pa

46、ttern, design, cloth .,jacket, shirt, T-shirt, sweatshirt, coat,overcoat, waistcoat, sweater, pullover, trousers, pants, shorts, suit, blue jeans, underwear .,wear, dress, undress, fasten, change,unfasten, take off, pull off, loosen ,II. Pairwork,II. Pairwork: Discuss the following questions with yo

47、ur partner,1. Is fashion your first consideration in choosing clothes? 2. What is todays hottest fashion for young boys and girls? 3. What style of clothing best expresses your personality? 4. What celebrity style do you most identify with? 5. Could you give some examples to show the influence of fa

48、shion on Chinese youngsters?,Fashion,Text1,1 Fashion, in its broadest sense, is a particular style that is popular for a few months or years. We speak of fashions in automobiles, furniture, or interior design, as well as in music, literature, and art. But most commonly, fashion refers to a style of

49、clothing that is worn at a given time but is expected to change.,Text2,2 Although fashion usually refers to dress, it does not mean the same thing as clothing. People have worn clothing since at least 20,000 BC, but people have only been concerned with fashion since the late Middle Ages (13001500).

50、Before then, people wore clothes that reflected the long-standing customs of their communities, and clothing styles changed extremely,slowly. Fashion, however, causes styles to change rapidly for a variety of historical, psychological, and sociological reasons. A clothing style may be introduced as

51、a fashion, but the style becomes a custom if it is handed down from generation to generation. A fashion that quickly comes and goes is called a fad.,Text3,3 True fashions began to appear in northern Europe and Italy when a system of social classes developed in the late Middle Ages. At this time, the

52、 people of Europe began to classify one another into groups based on such factors as wealth, ancestry, and occupation. The clothes people wore helped identify them as members of a particular social class. Before the late Middle Ages, only wealthy and powerful individuals concerned themselves with th

53、e style of their clothes. But when the class system developed, the general population began to compete for positions within society. Fashion was one means by which people competed with one another.,Text4,4 People follow fashion for many reasons. Often, people imitate the style of a person or group w

54、ith whom they identify. In the past, most fashions originated in the upper classes and trickled down to the lower ones. Ordinary people sometimes hoped to raise their social position by following the fashions of privileged people. In a way, this still happens. But today, such celebrities as singers

55、and athletes, rather than aristocrats, set fashions.,Text5,5 Fashion involves more than simply imitating another persons style. It is a form of nonverbal communication that provides a way for people to express their identities and values. For example, in the 1960s, many young people rejected adult v

56、alues by rejecting mature styles of clothing. Large numbers of young people adopted an international youth style that included miniskirts and mod jackets. These fashions probably appealed to young people because, at first, many adults disapproved of them. Eventually, adults began copying them.,Text6

57、,Another reason people follow fashion is to make them more attractive. When the standard of beauty changes, fashion changes with it. For example, when physical fitness became a popular standard of good looks in the 1980s, people began to wear exercise and athletic clothing more often.,Text7,7 A clothing style may become fashionable over time