《机电英语U》PPT课件.ppt

1、,新职业英语,Unit 1 Establishing Business Relations,Warming-up,Reading A,Language Points,Listening,4,1,2,3,Speaking,5,Reading B,6,Writing,7,Vocabulary and Structure,8,Unit 5 Product Inspection,Contents,Task 1 As a marketing assistant, Wang Ning may experience the following situations. Match each situation

2、 with its corresponding picture., Meeting a client. Signing a contract. Providing necessaryinformation for the manager. Briefing a product.,D,C,B,A,Task 2 The following things are what Wang Ning usually does for taking orders. Arrange them in the order of time and explain.,a. show the product line t

3、o the client b. make an inquiry, offer and counter- offer c. make an appointment with the client d. sign the contract e. introduce his company to the client,Answer: c e a b d or e c a b d,Task 1 Before reading the passage, try to answer the questions about company profile.,1. What may be included wh

4、en introducing a company to the client? 2. Which companys introduction or ads ever impressed you most? And why?,Reading A,Create Excellence Blue-Sky Mold,Blue-sky Mold is one of the most well-known extrusion mold manufacturers in China. We own two subsidiary companies: TA Mold and TC Mold and four m

5、old classifications and produce hundreds of different products. The original company, TA Mold, was built in 1993. The 30-acre plant is located in Ningbo City, Zhejiang Province, a city famous as the “hometown of molds” and “kingdom of plastic”. In 2007, we expanded our business by setting up a new c

6、ompany called TC Mold.,Reading A,An experienced professional extrusion mold manufacturer, we have created our own unique extrusion integrated system. We are leaders in the field of mold design, thermoplastic fine inching control, PVC low foam technology, WPC raw material formulas and extrusion opera

7、ting techniques. We have developed many products that are widely used in the construction industry, interior and external decoration and packaging as well as many of lifes daily necessities.,Reading A,Reading A,We are committed to excellence in all aspects of our business. To this end, we aim to wor

8、k closely with our customers to ensure that their demands are met and that our products are competitively priced without compromising on quality.,Our company is proud to offer expert support and advice to our customers to enable them to select or develop the most effective molded products for their

9、requirements. Our technology support teams provide experienced advice and support at every stage of the business and we are also able to provide on-the spot training to enable customers to use our products most effectively. Nonetheless, we are not complacent and constantly seek to improve the qualit

10、y of our service and our products.,Reading A,Reading A,Because of our rich experience, advanced equipment and effective production processes, our products are now exported to over 40 countries in Europe, America, Southeast and Central Asia. We aim to provide all our customers with the very best Chin

11、ese extrusion mold products and technological support. We look forward to cooperating with you to create a bright future.,Task 2 Read the passage and pick out the areas mentioned that the extrusion molds can be used in.,medical industry ( ) architecture material ( ) construction industry ( ) externa

12、l decoration ( ) sports equipment ( ) packaging ( ) daily necessities ( ) IT industry ( ) interior decoration ( ) gardening ( ),Reading A,Task 3 Read the passage again and fill in the blanks.,Reading A,1. Two subsidiary companies:_ 2. The location of the original company: _ 3. The field the company

13、specializes in: _ 4. The fields in which the company is in the leading level:,TA Mold and TC Mold.,Ningbo City, Zhejiang Province.,Manufacturing extrusion mold.,Mold design, thermoplastic fine inching control, PVC low foam technology, WPC raw material formulas and extrusion operation techniques.,5.

14、What support the company offers: 6. The countries or areas the products are exported to: 7. The aim the company strives for:,Task 3 Read the passage again and fill in the blanks.,Reading A,Expert support, on-the-spot training and advice that customers need.,Over 40 countries in Europe, America, Sout

15、heast and Central Asia.,Creating excellence in all aspects of business and ensuring that customers demands are met and that the products are competitively priced without compromising on quality.,8. The wishes of the company:,The company wishes to co-operate with their customers and providing them wi

16、th the best of Chinas molded products.,Task 4 While introducing a mold company, what else do you think the customers may be interested in? Discuss with your classmates.,Reading A,Language Points,Language Points,1. own: a. first or earliest e.g. A second study was performed in 2003 to update the orig

17、inal report. 4. expand: v. to make or become larger or more extensive e.g. He expanded his short story into a novel.,Language Points,5. unique: a. being the only one of its kind; unlike anything else; remarkable or unusual e.g. The beauty of the city consists in the unique style of its buildings. 6.

18、 integrate: v. to combine to form a whole; bring equal participation in an institution or body e.g. The school has been integrated with children of different races and social classes.,Language Points,7. external: a. a. situated on or forming the outside; coming from another country or institution e.

19、g. This medicine is used to treat external skin disease. This local newspaper doesnt pay much attention to external affairs. b. happening or coming from outside a place, an organization, your particular situation, etc. e.g. A combination of internal and external factors caused the company to close d

20、own.,Language Points,8. compromise: n. an agreement reached by each side making concessions; an intermediate state between conflicting opinions, reached by mutual concession e.g. I imagine we could work out a compromise. There is no room for compromise on this matter. v. to expediently accept standa

21、rds that are lower than is desirable e.g. He says that hes never compromised in his life. I wanted to go to Greece, and my wife wanted to go to Spain, so we compromised on Italy.,Language Points,9. ensure: v. to make certain that (something) will occur or be so e.g. Proper clothing ensured us agains

22、t suffering from the cold. When all these things are ensured, Party leadership can be judged effective and competent. Please ensure (that) all lights are switched off.,Language Points,10. spot n. the place where something is happen Useful expression: on the spot: 当场，现场，在有压力的位置上 e.g. Luckily, a docto

23、r happened to be on the spot when the old man collapsed.,11. complacent: a. pleased with a situation, especially something you have achieved e.g. We simply cannot afford to be complacent about the future of our car industry.,Language Points,12. look forward to: to be excited and pleased about someth

24、ing that is going to happen e.g. Were really looking forward to seeing you again. 13. cooperate: v. to work jointly towards the same end; comply with a request e.g. The British cooperated with the French in building the new plane.,Reading A,Translation,蓝天模具公司是中国最著名的挤压式模具生产厂家之一。我们拥有TA 模具公司和TC 模具公司两家分

25、公司、四个级别的模具和上百种产品组。 TA 模具公司建于1993 年，占地面积达30英亩，位于久负盛名的“模具之乡”和“塑料王国”之称的城市浙江省宁波市。2007 年，为了扩大企业进军世界市场，我们又新建一个TC 模具公司。,蓝天模具创造辉煌,Reading A,作为经验丰富的专业的模具生产商，我们已创立了一套独特而完整的挤压式集成系统模具制造理论。我们在模具设计、热塑精密缓动控制、PVC 低发泡技术、WPC 原料配方、挤压成型操作技术等方面都处于领先地位。,我们研发的众多模具产品被广泛地用于建筑材料业、装饰业、包装等行业，包括日常生活用品。,Reading A,我们致力于在各个领域创造辉煌。

26、为了达成这样的目标，我们与客户紧密合作，共同努力，以最具有竞争力的价格、最优的品质满足客户要求。,Reading A,能够为客户提供专家支持与建议，并为客户选择或开发符合自身要求的高效的模具产品提供解决方案，我们感到很自豪。我们的技术团队能够为您业务的各个阶段提供服务，并为客户提供现场操作培训，以使客户能够更有效地使用产品。除此之外，我们不满足于现状，从未停止过前进的脚步，不断追求提高产品服务与质量。,Reading A,由于我们有丰富的经验、先进的设备和高效的生产体系，我们的产品已出口40 多个国家和地区，包括欧洲、美洲、东南亚和中亚等。我们将尽力为全球的客户提供中国最好的挤压式模具和全方位

27、的技术支持。 我们愿和您携手共创灿烂美好的明天！,Task 1 Listen to the conversation and match the people with the correct information.,A. marketing assistant of TA Mold B. a prospective customer from Australia C. marketing manager of TA Mold D. works in Leigh Mardon Company E. wants to get more information about the product

28、s,Answer: Mr. Li C; Martin Jones B,D; Wang Ning A,E,Listening,The operator: Hello, TA Mold. Martin Jones: Hello, this is Martin Jones from Leigh Mardon Company in Australia. Could I speak to your manager, please? The operator: Im afraid Mr. Li is not in at the moment. What can I do for you? Martin J

29、ones: I am much impressed by the sample molds of your company exhibited in Guangzhou Fair and Id like to know more about them. The operator: Would you please hold on a moment? Ill put you through to our marketing assistant, Wang Ning. Martin Jones: Thanks a lot.,Unit 5 Product Inspection,Listening,S

30、cript,Task 2 Listen to the conversation between Martin Jones and Wang Ning and fill in the blanks with what you hear.,Wang Ning: Hello! This is Wang Ning, marketing assistant of TA Mold. Mr. Jones: Hello, Miss Wang. This is Martin Jones from Leigh Mardon Company. Im interested in your 1_ mold. Ive s

31、een some samples in Guangzhou Fair. They are very 2 _ . Wang Ning: Thank you for your interest in our products. They are 3 _ products and have been 4 _ to more than 40 countries and areas with high identification.,plastic,impressive,quality,exported,Listening,Mr. Jones: I see. And could you give me

32、a 5 _ introduction of your products? Wang Ning: Okay, Mr. Jones. But you know, for each model, we have a 6 _ of products. May I fax you a catalogue? Mr. Jones: No, you neednt. I have one copy. Im really 7 _ in the prices of your products. Wang Ning: In that case, I think we do need a 8 _ .,brief,ser

33、ies,interested,talk,Listening,Mr. Jones: Thats 9 _ what Im thinking. When will it be convenient for you? Wang Ning: It is up to you. But I hope you can come to visit our company. Mr. Jones: Ill fly to Ningbo next Monday morning. Is that alright for you? Wang Ning: Thats great! I will meet you at the

34、 10 _ . Mr. Jones: Thank you. I will email you the flight number. See you then. Wang Ning: See you.,exactly,airport,Listening,Task 3 Martin Jones has to attend an important conference next Monday morning and he calls Wang Ning to rearrange the time. Listen to the conversation and choose the best ans

35、wer to each question.,When should Mr. Jones fly to Ningbo according to the original plan? A. This Monday morning. B. Next Monday morning. C. This Thursday morning. D. Next Thursday morning. 2. Why does Mr. Jones want to change the time? A. Because he will be in the US on business that time. B. Becau

36、se he does not want to meet Wang Ning. C. Because he will have a meeting to attend. D. Because he has already met Wang Ning.,Listening,3. When will Mr. Jones fly to Ningbo? A. This Monday morning. B. Next Monday morning. C. Next Thursday morning. D. Monday morning the week after the next. 4. What wi

37、ll Miss Wang do next Thursday morning? A. Meet Mr. Jones. B. Be on business. C. Attend a meeting. D. Be on vacation.,Listening,5. What can we infer from the conversation? A. Mr. Jones often puts off his appointments with others. B. Miss Wang often flies to the US on business. C. Miss Wang and Mr. Jo

38、nes have not reached an agreement on when they will meet. D. Face-to-face talk is sometimes a must in the business field.,Listening,Wang Ning: Hello! This is Wang Ning. Martin Jones: Hello! Miss Wang. This is Martin Jones. Wang Ning: Nice to hear from you again, Mr. Jones. Have you booked your fligh

39、t? Martin Jones: Im sorry, not yet. Im calling to inform you that we have to change our plan. Next Monday, I have an important conference to attend. Im required to make a report about our companys importation at the conference. Wang Ning: You mean you wont fly to Ningbo next Monday? Martin Jones: Th

40、ats right. Im terribly sorry for that, but may we put it off until next Thursday morning? Wang Ning: Let me see. Oh, sorry. I will be in America on business that morning. Martin Jones: How about Monday morning the week after the next? Wang Ning: Okay, I will be back by then. Hope to see you soon. Ma

41、rtin Jones: So do I.,Unit 5 Product Inspection,Listening,Script,Task 4 Wang Ning meets Martin Jones at the airport. Listen to the conversation and answer the following questions.,1. Where did Mr. Jones get the information about Ningbo city?_ 2. What impression did Mr. Jones have about Ningbo city? _

42、 3. Has Mr. Jones ever visited China? How about Ningbo city? _ 4. Where will Mr. Jones stay? _ 5. When will the manager meet Mr. Jones? _,The Internet.,Ningbo is really beautiful.,Yes, he has. But it is the first time for him to visit Ningbo.,The Hilton International Hotel.,In the afternoon.,Listeni

43、ng,Wang Ning: Excuse me. Are you Mr. Jones from Leigh Mardon Company? Martin Jones: Yes. Im Martin Jones. Wang Ning: Im Wang Ning from TA Mold. This is my business card. Its nice to meet you. Weve been looking forward to your visit! Martin Jones: Nice to meet you, too, Miss Wang. It is so good that

44、you come here to meet me. Wang Ning: Its my pleasure. Martin Jones: I have got some information about this city via the Internet. However, to see is to believe. Ningbo is really very beautiful.,Unit 5 Product Inspection,Listening,Script,Wang Ning: Mr. Jones, is this your first trip to China? Martin

45、Jones: No, but its the first time I came to Ningbo. Wang Ning: How was your flight? Martin Jones: Oh, it was a long journey. It took me several hours to get here. Wang Ning: You must be very tired. Shall I drive you to the Hilton International Hotel first? You can have a rest before lunch. If there

46、is anything you need, just let me know. Martin Jones: Thank you, Miss Wang. But could you show me around your company after lunch? Wang Ning: Sure. Our manager Mr. Li will meet you in his office this afternoon. Martin Jones: It will be nice to have a talk with him.,Unit 5 Product Inspection,Listenin

47、g,Script,Task 5 Mr. Jones visits TA Mold and feels quite satisfied. Now he is sitting at the negotiating table and talking about the prices with Mr. Li. Listen to the conversation and complete the sentences with the information you hear.,Mr. Jones: Mr. Li. Im much impressed by your working environme

48、nt and the workers efficiency here. Mr. Li: Thank you. In fact, we have 1_ _and our products have been exported to over 40 countries and areas. Mr. Jones: What services will you provide your customers with? Mr. Li: We could 2 _ _, selection of extruder machine, mold technique and operation training

49、on the spot.,adopted advanced,equipment and reformed our processing system,give the whole support to our customers,Listening,in raw material formula,Mr. Jones: Great! We are very interested in your plastic molds. Id like to know your latest prices for plastic molds, FOB (Free on Board 船上交货价格) Ningbo

50、. Mr. Li: Due to the increase of international demands on plastics, the prices of the plastic molds 3 _ _this month. But we can offer you some discount, if you place a big order. Mr. Jones: Oh, you mean the prices are flexible? Mr. Li: Yes, especially 4 _ . Mr. Jones: Well, what discount can I get?

51、Mr. Li: Three percent off! That is the maximum we can offer.,have,gone a little higher,since it is our first-time cooperation,Listening,Mr. Jones: Mr. Li, as you know, 5 _ . _. It is easy for us to get the same molds at much lower prices. Wr. Li: We are in the leading place in the plastic molds in t

52、he world market. Our products are competitive in quality and prices as well. Mr. Jones: Oh, yes. But ah Anyway, its over and above what we expected. Wr. Li: Okay. 6 _ for you? Mr. Jones: Five percent off? Mr. Li: Five percent off. Well that is too much. How about four percent off? Mr. Jones: Okay. I

53、t seems that I have no other choice but to accept it. Mr. Li: Im glad that weve settled on the price.,there is a tough competition,in the plastic mold market,What will be the acceptable price,Listening,Task 1 Work in pairs. Practice making short phone calls with the words provided according to the e

54、xample below.,Example: Tom Green / Yohama Co., Ltd. / Bruce Bowen / call back A: TA Industrial Design Company. Can I help you? B: Yes, this is Tom Green from Yohama Co. Ltd. and Id like to speak to Bruce Bowen, please. A: Just a minute and Ill put you through Im sorry, hes having a meeting right now

55、. Can I get your number and ask him to call you back? .,Speaking,B: Uh, 408-816-008. I am available from 9 to 11 am. I would appreciate it if he could call back soon A: Dont worry. He will, Mr. Green. B: Thank you. 1. Brian Reeves / General Motors / Zhang Xinmin / call back 2. He Haiyang / Zhejiang

56、Import & Export Co., Ltd. / Joe Feigan / fax the documents 3. Tom Black / Nissan / Wang Peng / send a price list,Speaking,Task 2 Work in pairs. Suppose the manager of Yohama Co., Ltd. in Japan is interested in the products of TA Industrial Design Company. Practice making a phone conversation. You ma

57、y use the phrases or expressions listed below.,Can I help you? Have a face-to-face talk. When will it be convenient for you? Where to meet?,I am interested in. Would you please Be free after 5:30 pm. The Holiday Inn Hotel, Ningbo.,Speaking,Bruce Bowen,Tom Green,Task 3 Work in pairs. Bruce Bowen meets Tom Green at the Holiday Inn hotel. Play their roles according to the instructions below.,Introduce the company briefly. Tell the price. Show the competitiveness of the products. Agree to offer