现代商务英语写作的基本原则.ppt

1、Contemporary Business Writing Fundamentals of Modern Business Writing 现代商务英语写作的基本原则 Business Letter Writing 商务信函写作 Report Writing 报告写作,Business English Writing Establishing Business Relations 建立贸易关系 Inquiries and Requests 日常询盘 Replies 回复函 Declining a Counteroffer 拒绝还盘 Orders 定单 Complaints and Claims

2、 投诉与索赔 Adjustments to Claim Letters 索赔复函 Urging Establishment of Letter of Credit 催证 Invitations and Thank-you Letters 邀请函与感谢信 Notes and Announcements 便条与通知 Letters of Application 申请信 Resume 简历 Recommendation Letters 推荐信,Establishing Business Relations建立业务关系 Establishing business relations is the fi

3、rst step in a transaction in international trade. Writing letters to new customers to establish relations is a common practice in business communications. General information about a company, including the name and address, can be obtained through the following channels: 1. Banks 2. Chambers of comm

4、erce 3. Advertisement in the media 4. Commercial counselors office in foreign countries 5. Exhibitions and trade affairs When you write your first letter, you should tell your reader how you obtained his or her name and address, express your desire to do business and explain what you hope to buy or

5、to sell.,一. We have your name and address from the Commercial Counselors Office of your embassy in Beijing and are now writing to you for the establishment of business relations. 我们从贵国驻京使馆商务参赞处得悉贵公司行名及地址，现特致函与贵公司建立业务关系。 1. We have obtained / come to know / heard / learned your name and address from

6、our embassy in your country. 2. We owe your name and address / fax number / postcode / business scope / products / E-mail address to China Council for the Promotion of International Trade in Beijing. 二. We have learned by courtesy of Mr.Greenhow that you are one of the leading importers of Chinese c

7、hemicals and pharmaceuticals in your country. 承蒙格林豪先生介绍，我们得知你们是贵国中国化工产品和药品的主要进口商之一。 例：We understood from World Bank / through the courtesy of CCPIT / on the recommendation of AerChem, Inc. / after contacting your trade delegation that you are one of the leading importers of Chinese Chemicals and Pha

8、rmaceuticals in your country.,Useful Expressions,三. Your firm has been recommended to us by Bank of China in Beijing . 在北京的中国银行已把贵公司介绍给我们了。 例：Your name has been introduced /suggested / brought forward / given to us by Citibank, Shenzhen office. 四. We have the pleasure of introducing ourselves to you

9、 as a state-operated corporation dealing exclusively in light industrial goods. 我们有幸自荐，我们是一家专营轻工业品的国有公司。 例：We have the pleasure to introduce take pleasure in introducing take the liberty of introducing avail ourselves of this opportunity to introduce are venturing to write to introduce wish to intro

10、duce ourselves to you as a state-operated corporation dealing in light industrial goods.,五. We are the chief cigarette packing materials exporter in Austria and are thankful to the Chinese Embassy in Vienna for giving your name. 我们是奥地利主要的香烟原辅材料出口商，并感谢驻维也纳的中国使馆向我们提供了你们的行名。 例：We are thankful / gratefu

11、l / obliged / indebted to the Chinese Embassy in Vienna for giving us your name and address. 六. Specializing in the export of Chinese arts -your intention, i.e. Why you are writing to him; -a brief introduction of your firm, e.g. your business scope、 your branches, and also your liaison offices, if

12、any; references as to your firms financial standing and credit rating, etc. 2. If you are in the market for the goods the addressee can export, you may also request for samples, price-list, catalogues, etc. Meanwhile you may state simple, clearly and concisely what you can sell.,Writing Guidelines,R

13、eport Writing 报告写作 Memorandum and Informal, Short Reports 备忘录与非正式的短篇报告 Proposals and Formal Reports 建议书与正式报告 Punctuation Marks 标点符号,商务信函构成要素 标准部分： Letterhead 信头: 包括发信人公司的名称、地址、传真或电传号码。 Date Line 发信日期 Inside Address 封内收信人地址 Salutation 对收信人的尊称 Body 正文 Complimentary 结尾敬语 Signature 签名 二. 特别部分： Attention

14、 Line 制定收信人 Subject and Reference Lines 事由 Organization Name 公司名称 Author, Title and Department 撰稿者印刷体姓名 Reference Initials 主办人代号（便于考查信函的主稿人和打字人） Enclosure Notation 附件注明 Copy Notation 复本注明（CC to Mr.Li 或 CC The Uni Trading Co.,Ltd.),Make corrections in the format of the following letter Rocky Mountain

15、 High Country Realty Mile High Building One Denver Plaza Denver, Colorado 80200 Pueblo, CO 81002 2009 West Prospect Street Ms. Kim Jameston, Attorney Dear Ms. Jameston: We appreciate your April 23 letter concerning the failure of one of our sales Representatives to inform your client of the possible

16、 zoning of the Blake property. Please accept my sincere apology for not having corresponded with you sooner. The sales. ROCKY MOUNTAIN HIGH COUNTRY REALTY Cordially, Residential Property Sales Manager, Joe Crossman,Ms. Ms. Kim Jameston, Attorney 2009 West Prospect Street Pueblo, CO 81002,Cordially,

17、ROCKY MOUNTAIN HIGH COUNTRY REALTY Joe Crossman Sales Manager Residential Property,Letterhead Systems A/S Corporation Tel:+45 83894232 Fax:+45 83894234 Web Site: E-mail: Dateline March 23, 2004 Inside Address Mr. Jame 收信人姓名 Director of Personnel 收信人职位、头衔 Windsor Mils Inc. 单位名称 212 Magnolia Avenue 门牌

18、号码、街道名称 Spartanburg, South Carolina 29301 城市、州、邮编 The United States of America 国家 Attention Line Attention Mr .Li (指定收信人或某个部门） Salutation Dear Mr. Zhang Subject Line Re / Subject: Claim No. MA-457972 信文的主旨 Body - - Complimentary Close Cordially, Organization Name Systems A/S Corporation Signature Au

19、thor, Title Joe Grossman Department Sales Manager Reference Initials XYW : SH Enclosure Notation Encl. Copy Notation CC to Mr. Zhang,March 10, 1999 Professor Fan Hong Foreign Languages Department Jiangxi normal University Jiangxi, 300027 Dear Prof. FAN, I am very interested in Business English and wish to learn m