商务英语应用写作.ppt

1、BUSINESS ENGLISH WRITING 商务英语应用写作,韩宁 EILEEN,应用外语系,WHO AM I ? Brief Experience： 1993/06 Graduated from Foreign Language Department of Fujian Normal University 1993-2005 - As a teacher first, and then worked in the foreign investment enterprise for Twelve years. (Once as Administration Department Mana

2、ger HR Department Manager and Assistant President 2003-2005 - Master Degree Student in Dept. of Business Administration (part time) MainlyTeach ： 以商务及实际应用为主,英语方向的双语教学,课堂出勤 10% 个人作业 20% 课堂参与 10% 考试 60%,Grading,1.1 BUSINESS WRITINGS IMPORTANCE,1.Lose job opportunities (poor writing) 2.Hurt promotion c

3、hance(poor writing) 3.Save money and time (good writing) 4.People wont buy what they dont understand,MEMORANDUM,MEMORANDUM To :ALL staff From: Allen Smith, Administrative Officer Date: May 12 , 2000 Subject: Operating Instructions for New Copying Machines A new photocopier has been installed in the

4、general office. All staff is welcome to use it. To ensure the copier”s survival, it is important to keep the following procedures in mind. Use the machine for no longer than 30 minutes at a time. After use ,allow the machine to cool for at least 5 minutes. Make sure the switch is turned off after us

5、e. Please speak to me if you have any questions about the machine.,1.3 BUSINESS WRITINGS STRATEGIES,EMPHASIZES ON,CLEARNESS,BE CLEAR WITH YOUR MAIN PURPOSE,GIVE WHO,WHAT,WHEN,WHERE,WHY,PLAIN WRITING STYLE,SIMPLICITY,GIVE A MAP,CHOOSE EVERYDAY USED WORDS,EFFECTIVENESS PERSUASION,BE ACTIVE,STRESS BENE

6、FITS,Keep it short,CHAPTER 2 ENGLISH WRITING OF EMPLOYMENT,COVER LETTERS,PROFESSIONAL RESUMEMS,THANK YOU LETTERS,LAYOUT OF BUSINESS LETTER, BLOCK STYLE MODIFIED BLOCK STYLE,Master the first kind,- - - - Date: - - - - Dear sirs, - - - - - - Sincerely yours, - -,Master the Second kind,- - - - Date: -

7、- - - Dear sirs, - - - - - - Sincerely yours, - -,LAYOUT OF BUSINESS LETTER,SOME KEY POINTS： 1. ADDRESS : number,name of house street road avenue(AVE.) village or town county city,state country,LAYOUT OF BUSINESS LETTER,2.SALUTION: ordinary men and women Mr. Babara Evans Mrs.June Smith (married wome

8、n) Miss Nana Wang(unmarried women) Ms. Serena Liu (whose marital status is unknown),LAYOUT OF BUSINESS LETTER,3.signature: Sincerely, Sincerely yours, Yours faithfully, Yours truly,LAYOUT OF BUSINESS LETTER,4.Postcript:(附加语） P.S. Your parcel has just arrived after my writing the above .Thank you. 5.

9、Enclosure :(附件） Enc. ：1. Invoice #1003 2.Check #1230 Encl: 1. Invoice,LAYOUT OF ENVELOPE, BLOCK STYLE,From Chang Wen 6 Xikang Road Shanghai China Mr.J.Robinson 241 Bancraft Way Berkeley Ca9470 U.S.A,LAYOUT OF ENVELOPE,Another style:,From Chang Wen 6 Xikang Road Shanghai China,LAYOUT OF ENVELOPE,Some

10、 Key Points: 1.左下角：挂号 Registered 航空 Via Air Mail 密件 Secret 印刷品 Printed Matter,LAYOUT OF ENVELOPE, 托人转交的：,From Chang Wen 6 Xikang Road Shanghai China Mr.J.Robinson C/O Mr Smith 241 Bancraft Way Berkeley Ca9470 U.S.A,LAYOUT OF ENVELOPE, 若系推荐信或证明信：,From Chang Wen 6 Xikang Road Shanghai China To Whom it

11、 may concern,Three components: 1. Who you are: brief introduction of yourself 2. Why you are writing: How you heard about the job (Which position you apply for) Why choose them(the flattery) Your qualifications and accomplishments,2.2 COVER LETTERS,3.The request for further action,Your qualification

12、s and accomplishments,2.2 COVER LETTERS,qualifications and accomplishments,skills,knowledge,experience,personality,Important rules of writing cover letters: 1.Tailor to the target reader or industry 2.Dont write more than one page 3.Make specific opening attract the employer,2.2 COVER LETTERS,2.3 Pr

13、ofessional Resumes,Important Features: 1. Make your resume a quality document 2. Write an honest resume 3. Write a confidence resume 4. Write a skills-based resume 5. Meet your prospective employers need 6. Keep it short ,simple ,easy to read 7. Make the key messages specific,The situation: job acceptance 1. Thank the company and accept the position; 2. Restate the contract provisions; 3. A statement of your happin