旅游英语培训教程.ppt

1、旅 游 英 语 教 程,修月祯 主 编,清华版等院校旅游与饭店管理专业规划教材,Unit 1Tourism Industry and Tourists,Part I Listening and Speaking,Passage 1 New Words and NEAT (nature-based, ecotourism, and adventure tourism). Sustainable tourism. An area of sustainable tourism that includes all ecotourism, most of alternative tourism and

2、mass tourism. Consumptive and non-consumptive tourism. Consumptive tourism involves tangible products or materials removed from the natural environment (artifact collecting, hunting and fishing). Non-consumptive tourism involves visitors experiences such as bird watching, whale watching, backpacking

3、, etc.,Notes (1)the means or mode of travel 旅行方式或交通工具 (2)Mathieson and Wall. Tourism: economic, physical and social impacts M. London: Longman, 1982. (3)cater to 迎合，投合例如：The cartoons cater to children. 卡通片迎合孩子的心理。 (4)Macintosh and Goeldner. Tourism: Principles, Practices and Philosophies. N.Y.: Wile

4、y, 1986. (5)arise from 由而引起，由而产生例如：The mistakes arise from a basic misunderstanding. 错误源于根本的误解。 (6)host 这里指东道国。host既可以作名词，也可以作动词。例如：Beijing hosted the Olympic Games in 2008. 北京2008年主办了奥运会。 He was the host of yesterdays party. 他是昨天聚会的主人。如果要表示女主人，即用hostess。,(7)The nature of these will largely determin

5、e the destinations chosen and the activities enjoyed. 这里chosen和enjoyed是过去分词，作定语。 (8)make a profit 获取利润 (9)UNWTO：The United Nations World Tourism Organization，即联合国世界旅游组织。英文缩写WTO容易和世界贸易组织缩写WTO混淆，现以UNWTO来标识。 (10)Tourism comprises the activities of persons traveling to and staying in places outside thei

6、r usual environment for not more than one consecutive year for leisure, business and other purposes. 旅游是指人们为了休闲、公务或其他目的离开长住地到其他地方连续停留不超过一年的活动。 (11)Ecotourism is a subset of nature-based tourism. 生态旅游是自然旅游的一种。 (12)These forms of tourism address complex and multi-faceted visitor experiences. 这些形式的旅游主要

7、给予游客多元的多方面的体验。,Text B New Words the need for training, communication, and quality product development; the role of Governments; and the evolving preferences of todays tourists for more active, participatory, and authentic experiences(3). Mr. Xu Jing, UNWTOs Regional Representative for Asia and the P

8、acific, said: “Rural Tourism can build a mutually beneficial and very necessary bridge between cities and the countryside, offering much needed relaxation to city dwellers and clear tangible and intangible benefits to villagers.” The experts agreed that rural tourism can make a major contribution to

9、 UNWTOs key goal of poverty alleviation worldwide, and that it can especially help underprivileged sectors of society, for example women, the elderly, children, and the disabled.,Notes (1)a Technical Tour 为专家举行的专业旅行 (2)ethnic minority villages 少数民族村落 (3)the evolving preferences of todays tourists fo

10、r more active, participatory, and authentic experiences 当今的游客日益偏爱更加主动的、有参与性的和真实的体验。,Culture Notes As a country with a long civilized history, China is also one big oriental country full of modern vitality, not to mention its unique, rich and varied tourism resources. Besides the picturesque natural

11、scenery, profound history and extensive culture, China embodies the different folk customs of 56 nationalities. Now there are 29 places that have been listed as World Cultural and Natural Heritages sites. Thanks to the further push by the opening up and reform, Chinas modern construction is surging

12、ahead and the cities and the country are experiencing daily changes. The ancient glory of China and its modern boom add radiance and charm to each other, joining to create most favorable condition for developing our domestic and international tourism. The first 20 years of the 21st century represent

13、s an important strategic period for China to achieve all-round construction of a better-off society and to speed up its socialist modernization. It also provides a favorable time for the further development of Chinas tourism industry. We shall bring up tourism as an important industry in Chinas nati

14、onal economy, properly protect and utilize our tourism resources and try to achieve sustainable tourism development. The Chinese government welcomes all international friends to visit China. We shall do our best to protect their health and safety, and at the same time encourage more Chinese people t

15、o go abroad for visit. We are ready to develop extensive cooperation with other countries and contribute to global tourism growth.,Part III Applied Writing,Writing a Business LetterBusiness envelopes and the standard parts of the letter. 商务信函是发往单位外面的信件。信件的外表会在读者看信件的内容之前传达一种印象, 这种印象将影响读者对信件内容的态度。要想留下

16、良好的第一印象，必须使用标准的信纸和信封，信函的每个部分和格式要严格按照规定书写。 1. Envelopes Return addresses of the senders in the upper left corner of the envelope. Addressees address in block form and all lines aligned on the left in the following order: 1)Name and title of receiver; 2)Name of department; 3)Name of organization;,4)Na

17、me of building; 5)Street address and suite number or post office box number; 6)City, State, and ZIP code; and 7)Country ( if letter is being sent out of the country). 2. Standard parts of the letter Letterhead and date (信首和日期) A letterhead shows where the letter comes from. It is usually printed at

18、the center of the page. You only need to write the date about 2 inches from the top. Otherwise you need to write your return address, but not your name. Then the date. Inside address (封内收信人地址) The inside address includes the name and address of the individual or organization to whom you are writing.

19、 Salutation (称呼) The salutation is typed on the second line below the inside address, two lines above the body, and even with the left margin.,Body (信文) Modified Block Style (部分平头式) Full Block Style (完全平头式) Complimentary close (信尾套语) Signature area (签名) In this area you can include several identific

20、ations: name of your company, your signature, your typewritten name, and your business title. Your signature is pen-written above your typed name, which appears three to five lines below the company name (if included) and the complimentary close. 商务信函的各个部分及打印格式不止一种，但一旦采用了其中一种，就要保持通篇信函格式的一致。,Part IV

21、Supplementary Reading,New Words & Expressions,New Words & Expressions Tourism Still an Economic “Pillar” Hong Kongs tourism industry has experienced steady growth for the past decade and the trend looks set to continue, said Secretary for Economic Development and Labor Stephen Ip. Speaking to China

22、Daily on the eve of the special administrative regions 10th anniversary, Ip said: “Since the return, the close cooperation with the mainland, and the HKSAR governments steady investment in infrastructure related to tourism have contributed to the sectors stable growth, making tourism one of the majo

23、r pillars of Hong Kongs economy.”,Spending on tourism had increased 53 percent from HK$7.78 billion ($995 million) in 1997 to HK$11.94 billion last year. Local people have been earning more from tourism as the sector increased its share of the local GDP from 2.6 percent in 1997 to 3.1 percent in 2005. A record-setting 25.3 million people came to Hong Kong last year, compared with 11.3 million in 1997. Bot