供应链管理17-18供应链管理18

1、CHAPTER 18Measuring and Sellingthe Valueof LogisticsGovernment (political and legal environment)18-2 aNew productInadequate performancePossible target markets (market grid)Possible target markets (market grid)Evaluation of consumerPriceProductFormulate supply chainobjectives and strategySelection of

2、 target market(s)Evaluation of target market(s)Possible target markets (market grid)Company strengths and weaknessesMarketingobjectives and strategyCorporateobjectives and strategyCompetitiveAPlacePromotionFormulate a strategic logistics planSelect supply chain structureDetermine supply chain struct

3、ure alternatives and evaluateFigure 18-1McGraw-Hill/IrwinDistortionManagers perceptual screenEvaluative criteriaMotivation Perception Learning PersonalBackground-specializededucation-role orientation-lifestyleProgram other marketing Mix componentsCopyright 2001 by The McGraw-Hill Companies, Inc. All

4、 rights reserved.18-2 bBDYesYesYesGenerate alternatives re specific supply chain membersEvaluate/select individual supply chain membersMeasure and evaluate performanceSatisfactory?NoCan performancebe improved?NoIs supply chain structure change required?YesWill a change in supply chain structure suff

5、ice?NoNoCFigure 18-1 cont.Technological18-3McGraw-Hill/IrwinCopyright 2001 by The McGraw-Hill Companies, Inc. All rights reserved.Components of the Strategic Logistics Plan1. Management overview2. Statement of the logistics objectives3. Description of the individual customer service, inventory, ware

6、housing, order processing and transportation strategies4. Outline of the major logistics program or operational plans5. Forecast6. Logistics financial statement7. Description of the business impact of the logistics strategy 18-318-4McGraw-Hill/IrwinCopyright 2001 by The McGraw-Hill Companies, Inc. A

7、ll rights reserved.18-5Four Categories of Variables Must Be Identified1. Customer service effectiveness2. Logistics efficiency3. Utilization of assets4. Competitive practices 18-4McGraw-Hill/IrwinCopyright 2001 by The McGraw-Hill Companies, Inc. All rights reserved.18-6Making Logistics DecisionsStra

8、tegic Corporate objectives and strategy Marketing objectives and strategy Supply chain objectives and strategy Customer service requirements Make/buyStructural Number/location/size of facilities Transport modes Degree of automation Facility layout/design Organization Supplier/customer linkageFunctio

9、nalLogistics decisions are generally made hierarchically, but in iterative manner. Site selection Inventory deployment Carrier/vendor selection Systems capabilities Roles and responsibilities 18-5Operational Operating policies Operating control rules Operating proceduresCopyright 2001 by The McGraw-

10、Hill Companies, Inc. All rights reserved. Routing and schedulingMcGraw-Hill/Irwin Source: William C. Copacino, Andersen Consulting, 2000. All rights reserved by the author.18-7Logistics Strategy Integrates Eight Key Areas 18-6Customer serviceChanneldesignNetworkstrategyWarehouse design and operation

11、sTransportation managementMaterials managementInformation technologyOrganization and change managementMcGraw-Hill/IrwinCopyright 2001 by The McGraw-Hill Companies, Inc. All rights reserved.18-8 aCorresponding Questions 18-7 aRepresenting Each of the Key Areas1. What are the service requirements for

12、each customer segment?2. How can operational integration be achieved among the various supply chain members?3. What is the supply chain structure that best minimizes costs and provides competitive levels of service?4. What materials handling/storage technologies will facilitate attaining the service

13、 objectives with optimum levels of investment in facilities and equipment?McGraw-Hill/IrwinCopyright 2001 by The McGraw-Hill Companies, Inc. All rights reserved.18-9 bCorresponding Questions 18-7 bRepresenting Each of the Key Areas (cont.)5. Are there opportunities to reduce transportation costs in both the short run and the long run?6. Can current inventory management procedures support more stringent service demands?7. What information technology is required to gain ma