商务英语CRMproject

1、PRESENTATION,Group Crystal Five,2020/10/3,Introduction of members,Introduction &Project Outline,Research Method,Results,Discussion,Conclusions &Recommendations,Introduction & Project Outline,By Lily 1455008,Introduction to CRM project,Report Content,Project outline Research method Results Discussion

2、 Conclusions Recommendations,Company profile,CRM rationale,Research Method,By Freya 1455007,Outline,Research Aim& Focus,Research Tool,Face-to-face qualitative interview,Reasons: 1. Lots of qualitative data of CRM situation in Fluentongue. 2.More effective 3.More detailed,The Design & Modification,Tw

3、enty questions in total The structure 1&2 ：warm-up questions 3 to 9: customer focus 10 to 16 ：Leadership & involvement of people 17 to20: Factual approach to make decisions & Continual improvement Modification,Implement of the Interview,Pre-arrangement contacted with Miss Yuan by phone Asked for her

4、 permission When and Where 4:30p.m on May 10th at classroom D204 During the interview recorded by phone typed the manuscripts on computer.,Evaluation of the interview,Pros: Went smoothly Collect most information Learnt more about internal management Cons: Vague information to analyze Only one extra

5、question added during the interview,Results,By Reham 1455010,Chart 1: Reasons for the target market: freshmen,Chart 2: company communication,Table1: Strengths and Weaknesses of the company,Discussion,By Amy 1455009,Chart 1: reasons for the target market,Chart 2: company communication,student,Campus agent,leader,staff,Summarize problems and suggestion, then reflect,Reflect problem and give suggestion,Table1: Strengths and weakne