手机的应用以及未来的发展.ppt

1、Mobile phone,Catalougue,Introduction Changes of a product Relationship between the changes in demographic environment Relationship between the changes in economic environment Relationship between the changes in cultural environment Relationship between the changes in natural technological Forecastin

2、g the marketing environment Evaluating the marketing opportunities conclusion,Executive Summary,1. The cell phones of the future will tend to portable, functional, easy to use, more intelligent, virtualization, and humane.,2.For example: The Smartphone of the future may use the sensor or machine lan

3、guage to recognize other objects around us and so on.,1.Introduction,1.1 Purpose This involved also led to many of the social activities and reveal the phones technical response capability. 1.2 Scope This report is about the changing course of the phone which means of communication and its effects o

4、n humans, along with the technical development of phones.,1.3 Background In 1902, the one called neisensitabufeierdeis the human mobile technology was first studied. In 1938, the United States Bell laboratory made the worlds first mobile phone. In April 1973,MadingKupa, also known as the father of t

5、he cell phone.“ Is the momentum of the development of the global smart-phone market is obvious, or continues to expand the scale of the market, between the manufacturers of the subscribers will continue rendering the white-hot momentum.,2.Changes of a product/service from 1970 to 2014,Now fully into

6、 the 3G era 4G era is being developed, is not yet mature. About our 1.,2,3G technology for mobile development.,3.Relationship between the changes in demographic environment and the changes in the product/service,3.1 Changing age structure ( in family view) young peoplebusiness people older peoplechi

7、ldren 3.2 Geographic shifts in population demographic change: mobile phones spread rapidly, affecting the world.,3.4 Increasing ethic diversity mobile phones more powerful is the embodiment of technological progress, and now mobile phones has become almost a universal digital terminals and Internet

8、access,3.3 Social class changes not just in the middle room, more and more young people have access to and obtain one of their mobile phone.,4.Relationship between the changes in economic environment and the changes in the product/service,4.1 Changes in income,4.2 Changing consumer spending patterns

9、 when mobile phones as the forefront of things, in peoples perceptions, affordable mobile phones are the top echelon of society can afford to have mobile phones are also being used as a status symbol.,4.3 Changes in tax countries want to increase domestic demand in their countries to the exclusion o

10、f foreign products, so that the Government will raise taxes to support the countrys products. 4.4 Global financial crisis phone industry is by serious of impact, to has 08 years, world States on financial crisis began has has must of awareness, after multifaceted of efforts, only didnt by more serio

11、us of impact, this for phone industry does is has surprised also has insurance of days.,5.Relationship between the changes in cultural environment and the changes in the product/service,5.1 Changes in sense of value And this is in line with the phones product positioning and its values, work, recrea

12、tion, social in one mobile phone is impeccable.,5.2 Changes in peoples view of themselves people get smarter look for future roads, roads and make it on your own values, world view, more profound, more aware of their own.,5.3 Changes in peoples view of others To change peoples minds in the informati

13、on age, some people may not believe that the value of the information age, but do not believe that the same was accepted by the world influence. 5.4Changes in peoples view of society Mobile phones as a medium of information, a coterie of peoples life will be extended to the whole world, in a wide ra

14、nge of information, people can find what youre seeking.,6.Relationship between the changes in natural / technological / political environment and the changes in the product/service,6.1. technical and service. 6.2 changes in the political environment and services.,7. Forecasting the marketing environ

15、ment between year 2020 to 2030,7.1 population environment After all, the community interaction between man and man, the reuse of mobile phones has become increasingly important. 7.2 economic environment,7.3 cultural environment Human for knowledge of awareness daily are in improve, education is glob

16、al most important of topic is one of, each national are in education policy Shang made has is big of change, seeks to can with knowledge change global. 7.4 other environmental In this case, phone status is irreplaceable in the future, so have demand will boost sales, future will develop in a healthy manner.,8. Evaluating the marketing opportunities,1.mobile is currently offering personal rapid advance in the direction of the mobile terminal 2.High-end phone are faced with new of opportunities, because wireless mobile technology is obtained fast devel