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1、unit 4green worldreading:warming uplook at the pictures and match each flower with its correct namewhich flower is your favorite? explain why.pre-readingwhy was carl linnaeus important to the history of botany as a science?his system of groupingplantsin familieswas unique,which based on the arrangem
2、entof the male and female organs in theflowers .while-readingfast readinghow many people are mentioned in the passage?carl linnaeus daniel solander joseph banks captain cookcareful reading1. before linnaeus botany was _ dastudiedby doctorsbunknown to anyone cfullydeveloped da branch of medicine2. so
3、meeconomic species plantssuch as_ could help to develop localeconomies carose and peony btea and apple ccocoa and hemp d cocoa and lemon3. it was _ who made kew a centre of scientific and economic researchaajoseph banks b captain cook c linnaeus d daniel solander4.paragraph one of the text mainly te
4、lls us _cathe importance of botany bhow to classify plant species into groupsclinnaeus contribution to botany dlinnaeus discoveries about differentspecies5.captain cook made _voyages altogether around the world. caone b two c three d.fourpost-reading1. how did scientists classify plants before linna
5、eus?some scientists classified plants into herbs and trees, or according to the shape第1页共23页of the fruit, or whether they hadflowersor not.2. what were the goals of james cooks first voyage around the world?to study the passing of the planet venus across the sun; to record, classify anddescribeallpl
6、antand animal lifeobserved duringthe trip;to search foran unknownsouthern continent.3. whydid joseph banks have to supply his own money to equip part of the expedition? because the government would not pay for such a new field of science as botany.4. what could be a possible explanation for the name
7、“strawberry ”?when people plant strawberry, they spread straw under the fruit to reduce the necessary amount of watering.translate the following phrases into english:1. 地 in detail2. 于支配的地位, in charge of3. 由 in the charge of4. 任命某人 appoint sb. as5. 将分 成 classify into 6. 算之 的距离calculate the distance
8、between7.一代一代 下去pass on from one generation to the next8. 建于之上;以 基 be based on9. 参与 ; 陷入 的活 be involved in10. 根据 ; 而定;按照 according to11. 搜索; 找 search for12. 而言之 altogether1.match with(在品 ; 色; 等方面)相等,相当,相配2.at the age of在 3.look out for警惕 ; 留心 ; 守侯4.on a large scale大 模地 ; 大范 地5.year after year年年 ; 年复
9、一年6.pass away逝世第2页共23页7.nameafter 取名 ; 命名8.in detail详细9.take care of关心 ; 照 10.classifyinto分 ; 归类11.develop a lifelong friendship with与 存了 生好朋友12.born into出生13.have an appetite for knowledge有求知欲14.appoint sb. as 委派 ; 任命某人 15.spread over 播 ; 流 16.a great deal of大量 ; 多 ( 用于不可数名 )17.lie in在于18.related t
10、o与有关19.the key to关 是 ( 在于 )20.adapt to适 于21.be sunken into堕入integrating skillsscanningfind out the important people mentioned in the text. charles darwin from england gregor mendel from austria gote turesson from swedenchoose the best answers according to the passage1. the research by darwin, mendel
11、 and turesson shows that_ . c a. genetics is more important than the environment to plantsb. genetics is less important than the environment to plants c. both genetics and the environment are important to plantsd. neither genetics nor the environment is important to plants 2. darwin observed that th
12、e birds with _ _ would eat_ . ba. small beaks l hard seeds bbroad beaks ; hard seedsc. hard beaks;hard seeds d broad beaks ; soft seeds第3页共23页3.darwin joined the scientific expedition on _ ca. the endeavour b.tahiti c the beagle dspace4. scientists of the nineteenth century believed that . dathe dev
13、elopment of new species was behind the influence of the environmentbthe development of new species and the influence of the environment were handin handcthe development of new species had nothing to do with the influence of the environmentd the influence of the environment was behind the development
14、 of new species .5. darwin studied physics , chemistry and botany because_ . b ahe was invited to join scientific expeditionbhe was interested in themche could do a lot of experimentsdhe wanted to finish his book“on the origin of species”fill in the following blanksscientist research/experiment resu
15、ltcharles darwin the wild life of galapagos, many varieties of garden roses therewere differences between the species of the different islands yet all showed aclear relationship with those of america differences in habitat could lead todifferent species in birds as well as in plants.gregor mendelflo
16、wers and peas many characteristics were passed on from onegeneration to the next, without influence by the environment. his research gavebirth to the science of genetics.gote turesson a wild plant found on the swedish west coast found evidence for theexistenceof stablevarietieswithinspeciesin nature
17、.he showed thatdifferencesbetween plantsof one speciesoccurredas a resultof the environmentalconditionsin their habitat.the text can be divided into four partspart i pa1-3: darwin and his research.第4页共23页part ii pa4-5: mendel and his experiment.part iii pa6: turesson and his studypart iv pa7: the im
18、portance and significance of the research of the three.important sentences in the passage1. it was darwins visit on the beagle to the galapagos isles that gave him thekey to his new theory.2. back home, in england, darwin realized that differences in habitat could leadto different species in birds a
19、s well as in plants.3. as a resultof darwin and mendels research,scientistsof the nineteenthcenturyformed the beliefthatthatinfluenceof the environmentwas behind the developmentof new species.4. it would take a next generation of scientists to bring the importance of the environment on species back
20、in view.unit 5 getting the messagereading:look at the pictures on page37 and fill in the chartitems ad 1 ad 2 ad 3the products they persuade you to buy advanced electronic roducts shampoo soft drinkshow to persuade by using abstract design, slogan and pictures by using wonderful pictures ,slogan and
21、 realistic products by using wonderful pictures, slogan and productsthe message each ad gives high quality,helpcustomers to succeed create beauty,bringhappiness and love to customers help athletes to refresh themselves.how is the information conveyed pictures, slogan, spokesman products,slogan,pictu
22、res pictures,slogan, productswords related toadvertisingadvertise, advertisement advertiser, brand, post, spokesman, spokeswoman,第5页共23页designer, entertain, promote, customer, slogan, text, writer mislead, humorous, persuasive, broadcast, annoy, appeal to pre-readingcollect advantages and disadvanta
23、ges of advertisements from the students advantages disadvantagesprovide information mislead customersincrease sales give false or incorrect informationmake the public aware of social problem raise the price of products1.the first form ofadvertising: in greece and egypt around 1500 b.c.2.the first pr
24、inted advertisement: in london 14773.the first commercials on radio: about 19204.the first commercial on tv: after world war 2reading find out the main idea for each paragraphpa1: ads are found almost everywherepa2: people react to advertisements in different ways.pa3: the basic principle of adverti
25、sements is to influence customers choices.pa4: ads help companies and customers n a variety of ways.pa5: the most important function ofadvertisingis to introduce new products.pa6: governments and otherorganizationsuse ads to make people aware of governmentpolicies and social problems.pa7: customers
26、should be careful of illegal ads.pa8: customers should learn to protect themselves from false ads and make smart choices.answer the following questionsfast reading1.what is peoples reaction to ads.? p22.what is the basic principle ofadvertising? p33.what is the most important function of ads? p5第6页共
27、23页4.what s the advantage of good ads? p8careful reading1.why is advertisingpopular?2.how does advertisinghelp consumers and companies?3.what is the basic principle behind advertisements?4.why do advertisers often have to work hard to attract peoples attention?5.what is a“bait-and- switch ” a?6.how
28、can we protect ourselves from misleading ads?choose the best answers:1.the word “ advertising ” means to make a product known to . da managers through broadcast b leaders by radiosc firms by printed notices d people in various ways.2.one advantage ofadvertisingis that it helps . aa increase product
29、sales b make a product more expensivec increase production d reduce the costs of a product3. advertisingis a highly developed . ba information b industry c trade d science4.the developmentof radio, television, cinema,magazines and newspapers has withthe development ofadvertising. ba followed up b go
30、ne hand in hand c gone behind d taken place5. the best chance to reach customers is to . ca sell them the product b sell them what money can not buy: love, happiness andsuccess.c appeal to their emotions d reduce the price of the products.6the development of media has gone hand hand the development
31、ofadvertising . ca. by; by b. by; with c. in; with d. in; by8.people react to advertisements in different ways.because .答案: aa. ads are useful and entertaining to some people while annoying to othersb. ads are useful and entertaining c. ads are annoying第7页共23页d.ads are not only useful and entertaini
32、ng but annoying9.when we buy an expensive product, can help us make the right decision.答案:ba. sellers b. ads c. our friends d. defenders10. “notall ads are used topromotea product ortoincrease a companys profits ”means .答案: da. all ads are used to promote a product or to increase a companys profitsb
33、. few ads are used to promote a product or to increase a companys profitsc. no ads are used to promote a product or to increase a companys profitsd. all ads are not used to promote a product or to increase a companys profits11.in order not to become easy target for ad makers, we must .答案: aa. distin
34、guish between fiction and facts b. watch tv more oftenc. believe all the ads d. never believe any ads12.the best chance to reach customers for the advertisers is to .答案: aa. appeal to their emotions b. make interesting picturesc. give customers proper prices d. send messages to customers13.paragraph
35、 4 is mainly about .答案: ca. ads must increase the production b.ads must reduce the priceof theproductionc. ads must help companies andcustomers d. ads mustmake a product moreexpensive14.which sentence tells us the main idea of paragraph 5?答案: ca. the most important function ofadvertisingis to introd
36、uce the prices of theproducts.b. the most important function ofadvertisingis to introduce the types of theproducts.c. the most important function ofadvertisingis to introduce new products.d. the most important function ofadvertisingis to introduce the company wherethe products come from.15.why isadv
37、ertising popular?答案: ca. because ads are found in newspapers. b. because ads are found on theinternet .第8页共23页c. because ads are found on tv. d. because ads are found everywhere.16.we can infer from the last sentence of the text that .答案: ca. we must learn to believe ads b. we must learn to accept a
38、dsc. we must learn toanal yse ads d. we must learn to accuse adst or f1.people react to advertisements in different ways.( )2.the basic principle ofadvertisingis fairly difficult.( )3.since an increase in sales means an increase in production, the price may beincreased, too. ( )4.truthfulads provide
39、good informationthat helps customers to decidewhethertheywant or need the advertised product.( )5.perhaps the most important function ofadvertisingis to increase a companysprofits. ( )6.by using the techniques developed by theadvertisingindustry, governments andothernon-profitorganizationscan spread
40、knowledge,change attitudesand improvesociety.( )7.allads are notused to promote a productor to increase a companysprofits.()difficult sentences1.the development of radio ,television and other media has gone hand in hand with the development.2.customerssee so many ads every day that advertisersmust w
41、ork hard toget theirmessage across.3.the best chance to reach customers is to appeal to their emotions.4.first of all ,we should always keep an eye out for“hidden information”.integrating skillsfill in the blanks for the revisionadvertisingis a highly developed industry. it has gone hand in hand wit
42、h radio,television and other media.people reactto ads in differentways. somethinkads are usefuland help consumers第9页共23页make informed choices while others accuse companies of using ads to mislead us.companies can influence customers choices by introducing a brand name and byassociating products with
43、 customers needs. there are so many ads for customersthat advertisersmust tryto gettheirmessage across by appealing to their emotions.ads help companies and customers in all kinds of ways. they can help companiesincrease sales . at the same time, they help customers choose among allthe availableprod
44、ucts.in fact,truthfulads providegood information,andhelp customerscomparefeathers, functions and costs. some governments name a famous person as theirspokesman or spokeswoman to make people awareof their social problems and policies.customers shouldprotectthemselvesby keepingan eye out forbad ads,te
45、llingfalseinformation from real facts and making good choices.ii lead-in1 what product do they persuade you to buy?2 what information about product can you get?3 how is the information conveyed?4 what are the skills of making good ads?iii reading1 how do the ad-makers create a positive image of the
46、product they are promoting?2 how do ad-makers choose a name for the product?3 what kindof slogans should be used tomake the consumers toform a positiveimage?can you give an example?4 how are the ads presented ?how to create a positive image of the productchoose thewords and brand names - tell thecon
47、sumer aboutthe advantagesof theproduct -choose a funny name( use a well-known word- choose names from oldstories- invent a new word)a good slogan ( should be catchy - easy to remember - convey a message)ads are started with a puzzle or question and presented in a humorous way第 10页共 23页1.in order to
48、的是 ; 目的在于2.takeinto consideration考 某事物3.comparewith 把与比 ( 比 )4.complain about 某人与某物抱怨5.in charge of 负责 ; 于控制或支配的地位6.hand in hand手拉手 ; 密切关 的7.with the develop of随着 展8.on the other hand另一方面9.get across 播或 人理解10.instead of代替 ( 后面接名 代 名 或介 短 )11.appeal to呼吁 ; 上 ; 投合 ( 趣或心愿 )12.armed with用 做准 ; 有13.make
49、sb. aware of使人明白 ; 察 ; 意 到14.keep an eye out for留心或注意到某人或某事物15.protectfrom 防 而不受16.at the right time在恰当的 候17.point out to (向某人 ) 指出 ; 使注意18.make sense有意 ; 有道理 ; 得通19.accuse of 指 ; 控告20.attach to系; 贴; 固定 ; 附着21 differ from不同于22 attach to/connect with附着 / 想23 attach importance to 予重 24 start with以 开始2
50、5 with the purpose of以 目的26 point out指出27 refer to指/ 参考28 think twice慎重考 unit 6第 11页共 23页readingread the text then answer some questions.1 when did we decide to move to another place? 1845,102 how long did the journey last? about a year3 what is our first destination? india greek in kansas4 is the j
51、ourney hard? can you make some examples about it?yes, it is hard. you can make many examples.listeninglisten to the tape carefully then do these exercises.post readingexercise1. true or false1 we traveled alone. (f with many other families)6 when a young man in our group suggested that i stay behind with the children andwait for help, i agreed. (f i didnt agree.)( )7 when the animals smelt the water, they all ran.exercise 2choose the best answers1.the reason why my father wan
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