【精品课件】北师必修4Unit 11 The Media Lesson 3 The Advertising Game.ppt

1、全品高考网,Lesson 3,Where can you see and hear advertisements?,in the newspaper,in the street,at the station,on the bus,on TV,in the magazine,on the Internet,on radio,public ads,protect the environment,Para 1 Para 2 Para 3 Para 4 Para 5,the classic ads,the ads in the market,modern ads,the top ads of toda

2、y,the public ads,Match the main idea of each paragraph.,全品高考网,When does the simplest type of advertisement work? Why are modern techniques of design not enough for advertisements to be noticed in modern cities? What ideas do todays advertisers use to make you notice their products? What has the gove

3、rnment done during the last decade?,Answer the questions,When does the simplest type of advertisement work? 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?,Answer the questions,They works when there is not much competition.,Because people are used

4、 to seeing high standards of visual design.,3. What ideas do todays advertisers use to make you notice their products?,New and unusual ideas and humor.,4. What has the government done during the last decade?,Public advertisements, such as giving up smoking, saving water, helping the poor, fighting a

5、ids.,全品高考网,Language points,The classic advertisement is one that gives information about finding certain products.,certain adj. 某种；某些；确定的 For certain reasons I will be unable to attend the meeting. I cant say for certain when he will arrive. Its certain that every effect must have a cause.,全品高考网,sur

6、e, certain均有“肯定，确信，有把握”之意 sure: 侧重主观上对某事确信无疑。sure 的主语必须是人。 certain: 与sure同义，但语气比sure强， 着重指有确切理由或不容置疑的证 据所支持的确信。certain的主语一 般是物。,全品高考网,2. Some advertisements consist of pictures or the words of experts ,consist of 由组成 A week consist of seven days. Water consists of hydrogen and oxygen. The book consi

7、sts of nineteen chapters.,全品高考网,consist of; make up; be made up of consist of常用整体作主语，表示“整体由部分组成”，引申为“包含有”，不能用于被动语态。 make up用部分作主语，表示“部分构成整体”，用于主动语态；如果用整体作主语，必须用被动结构be made up of，这时可以和consist of互换。另外，make up还可以表示“化装；编造”。,全品高考网,The city consists of five districts.Five districts make up the city.The ci

8、ty is made up of five districts. Society is made up of people with different abilities.,全品高考网,3. Because of the advertising boom, people are used to seeing high ,boom n. 迅速增长；繁荣 The boom has created job opportunities. boom vi. 激增, 迅速发展，繁荣昌盛 Business is booming. He is booming as a teacher.,be used to

9、 doing 习惯于 used to do 过去常常做,全品高考网,4. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.,by combining the highest standards of 是“by+动名词短语”，做状语表示方式。 linked to the products是过去分词

10、短语做定语，修饰idea。 to make them more attractive表示目的。,全品高考网,stand out 显眼；引人注目；脱颖而出 She stands out in the crowd, for she is two meters in height. His height makes him stand out in the crowd. Our daughter is a great dancer, she stands out above the rest.,全品高考网,5. which encourage citizens to participate in i

11、mproving their neighbourhood, ,participate vi. 参加，参与 Everyone in the class is expected to participate in the discussion. I dont want to participate in the English party.,全品高考网,attend, join, participate, take part in均含“参加，加入”之意。 attend: 侧重参加或出席会议或学术活动等。 join: 普通用词，指加入党派、团体或游戏 活动等。 participate: 正式用词，特

12、指参加团体活 动，暗示以一个积极的角色参加。 take part in: 侧重参加某项群众性、集体性 的事业、工作或活动，突出参加者在其中 发挥一定的作用。,Match some words that exist in the text with the most suitable definitions according to Chinese meanings in vocabulary.,approach, boom, budget, classic, concept, consist of, contemporary, corporation, neighborhood, suitable,Vocabulary,a) traditional, typical b) company c) right for something d) contain e) plan of how money should be spent.