35 施华寇11956_skp_brandbook_2012_gb-master1

1、BRAND BOOKTogether. A passion for hair“the greatest thing aboutthe hairdressing world is tomake someone lookbeautifulThere is one unique pulse which combines your business with our business, that we Together have A passion for hair. Our daily goal is to bring that passion for hair to life. contentsK

2、p1. VAlue + phIlOsOphy2. glOBAl pReseNCe3. esseNTIAl lOOKs1.ColourBRANDsIgORA2.Cross category3DMeNsION BlONDMeesseNsITy3. CareBCseAh4. stylingOsis+ sIlhOueTTe5. FormNATuRAl sTylINg sTRAIT sTylINgsAlON TOOlsDesIgN TOOls ClAssIC TOOlsvalues & philosophy Our company stands for trust and success.Its all

3、 about people. people who are passionate, who have a dream, a vision. people who want to turn that into reality. professional partnershipisour philosophy and our point of difference. It connects us to our partner, the hairdresser, to a mutually beneficial relationship. global presenceAs part of the

4、internationally recognised henkel group, we spread our passion for hair in over 80 countries. Working with over 160,000 salons worldwide we experience many different cultures which is an invaluable and ongoing source of inspiration for our mutual development. The proven quality of our products and p

5、ersonalised service we offer, has made schwarzkopf professional one of the leading companies within the hairdressing market.fashion & trendsessential looksOur industry is part of the dynamic, ever changing, world of fashion.“BringingWe take our inspiration directly from the international catwalks, d

6、elivering tomorrows looks, trends and styles, to your clients, today.the Catwalktothe salonWe call it essential looks!brands COlOuR CROss CATegORy CARe sTylINg FORMWelcome to the world of IgORA, the color of imagination, the first colour brand developed with and for colourists. Combining products an

7、d services to create highly individual hair colour, this fascinating range gives you everything from harmonious naturals to glamorous & exciting high-fashion tones.IgORA represents best performance, latest inspiration & real partnership. IgORA COlOR10 speeDlIFT+The first high-lift series to deliver

8、4 levels of lift in 10 minutes Assortment of 6 shades 4 levels of lift with a complete processing time of only 10 minutes unique high-speed booster with hair rebuilding amino acids Arginin and glycin perfect neutralizing properties New and relevant 10-minute services To be used with IgORA Color & Ca

9、re DeveloperIgORA ROyAlColorists Permanent Color Crme for long-lasting color and unrivalled coverage Complete assortment of 132 shades Between 50% and 100% white hair coverage perfect color equalization unrivalled coverage & color intensity thanks to the new Color Crystal Complex New level of care a

10、nd inner hair strenghtenning, thanks to the new Miracle Tree proteins (Moringa Oleifera) unique Cationic Color & Care Developer in 4 concentrations (3%/6%/9%/12%)60 ml60 ml1000mlIgORA VARIO BlONDeSecure & Easy System for best bleach performance high-performing bleach for perfect lightening control f

11、rom strands to full head bleaching IgORA Vario Blond plus: up to 7 levels of lift, with caring wheat starch IgORA Vario Blond extra power: up to 8 levels of lift, with anti-yellow effect IgORA Vario Blond Cool lift: bleach additive for cool blonde highlights in one easy step450 gIgORA ROyAl FAshION

12、lIghTs NEW 60 mlColorists Highlight Color - Ultimate Intensity. Maximum Contrast. Assortment of 6 shades One step lift & color up to 5 levels of lift for maximum contrast Intense contrast even on dark or tinted bases superior* hair condition and suppleness perfect luminosity, intensity and contrast

13、For all highlighting techniques and effects To be used with IgORA Fashion lights 12% Oil Developer only*compared to IgORA FAshION+IgORA VIBRANCeTone in Tone Coloration Ammonia free demi permanent color Vibrant, expressive tones with up to 70 % more shine New Multi-layer-Technology and Monoi de Tahit

14、i Oil 43 intermixable shades incl. shine gloss 0-00 for an ultimate glossing shine service without any color comittment To be used with IgORA VIBRANCe developers60 ml1000mlIgORA ROyAl ABsOluTesColorists Permanent Color Crme for absolute coverage and absolute fashion Assortment of 19 shades 100% whit

15、e hair coverage without adding natural base unique composition of Biotin and silica specifically refiils gaps in the hair structure predictability in any % of white hair Formulations contain up to 30% more dyestuff for rich colour results To be used with IgORA Color & Care Developer60 mlIgORA COlOR

16、glOssDirect Cream Gel Coloration sparkling color pigments create 50% more shine up to 40% grey blending last up to 15 washes Ammonia and oxidant free Fast and easy application for in-salon and at home usage 16 vibrant and intermixable shades100mlIgORA ROyAl INTeNse+Colorists Permanent Color Crme for

17、 extra intense fashion colour Assortment of 6 shades extra intense fashion colors from sultry violet, energetic red or fire copper lasting brilliance to create an enduring color experience Formulations containing py+ complex that deposits extra intense pigments in the hair cuticle To be used with Ig

18、ORA Color & Care Developer60 mlIgORA COlOR ReMOVeR gently removes color residues from the skin that can occur during treatment Mild lotion that does not harm or irritate the skin pleasant perfume250 mlIgORA COlOR10Permanent 10 Minute Coloration Assortment of 6 shades perfect coverage and outstanding

19、 care in 10 minutes only Innovative Amino-Acid-Carrier-Technology with express carrier amino acids which enable color pigments to penetrate faster into the hair New 10-minute salon services To be used with IgORA Color & Care Developer60 mlIgORA sKIN pROTeCTION CReAM protects the hairline against col

20、or stains and skin irritation use prior to a color or form treatment to protect the skin from staining or irritation Oil-in-water emulsion that can be easily removed off the skin performs better than any conventional skin cream100mlIgORA eQuAlIZeR equals out structural differences from roots to ends

21、 gives perfect and even color results To be used prior to permanent or tone-on-tone coloration200 mlIgORA seNeAPermanent coloration for high scalp comfort perfect grey coverage up to 90% long lasting color results plus radiant shine Ammonia free, odour free, fragrance free 95% of all users experienc

22、e a high scalp comfort during the color service with senea* To be used with senea Developers only* half side test, sensitive test60 mlseNeA COlOR shAMpOOHigh scalp comfort - enhanced color intensity protects color from fading strengthens the natural defences of the scalp gently cleanses the hairAppl

23、ICATIONWork into wet hair and rinse out. Dermatologically tested.250 mlseNeA COlOR CONDITIONINg CReAMHigh scalp comfort - enhanced color intensity gently detangles the hair strenghtens the natural defences of the scalp prevents the color from fadingApplICATIONgently massage into wet hair and rinse o

24、ut after 2-3 minutes. Dermatologically tested.200 mlseNeA pOsT-COlOR seRuMHigh scalp comfort - enhanced color intensity soothes the scalp after a color service Relaxes tight and uncomfortable scalp feelingApplICATION:Apply sparingly to the scalp and gently massage over complete scalp surface. leave

25、in. Dermatologically tested.8x7 ml Hair/Scalp/Roots 3DMeNsION is schwarzkopf professionals first brand 100% engineered for men. It meets the requirements of demanding mens hair in a truly “three- dimensional” way covering the 3 most important key hair dimensions 1 care, 2 stylingand 3 color. CAReCAR

26、e 3D seNsITIVe sCAlp3D NORMAl hAIRhAIR & BODy shAMpOODeep refreshing dual purpose hair and body washBeNeFITs A rich ph balanced foam lather that invigorates and gently cleanses hair & skin at the same time. pANTheNOl works on hair leaves it feeling strong and healthy. MeNThOl works on scalp deliveri

27、ng cooling effects on skin and scalp that last up to 24 hours. CAFFeINe stimulates the roots.ApplICATION Apply to the hands work into a lather into wet hair or massage into skin during showering or bathing Rinse well Can be used dailyseNsITIVe sCAlp shAMpOO250 mlDaily gentle hydrating cleansing for

28、delicate scalpsBeNeFITs A gentle formulation soothing and moisturizing dry and sensitive scalps helping to restore the hair natural vitality and shine. pANTheNOl calms and strengthens the hair. TAuRINe helps to re-build natural barrier.ApplICATION Apply to wet hair and massage very gently into the h

29、air and scalp Rinse well Can be used daily250 ml1000ml gRey hAIRDeep CleANsINg shAMpOOTotally clean hair in 15 secondsBeNeFITs The shampoo cleanses away suborn product build-up and removes all traces of oil from normal to greasy hair & scalps. It leaves the hair feeling squeaky clean but soft and ma

30、nageable. sCleRO pROTeINe works on hair rebuilding the hair structure. pANTheNOl moisturizes the scalp. CAFFeINe stimulates the roots.ApplICATION Apply to wet hair and rinse well. Can be used daily250 mlgRey shAMpOO250 mlGives cool silver reflections & eliminates unwanted yellow tones on grey hairBe

31、NeFITs grey shampoo gradually eliminates unwanted yellow tones in grey and white hair. The formula containing special pigment concentration revives and preserves cool tones. ensuring unwanted warm undertones are subtly blended outApplICATION Massage thoroughly into damp hair and leave for 1-5 minute

32、s depending on the strength of the colour result required Rinse well Wear suitable gloves Apply to wet hair twice weekly1000mlgROOMINg FluIDCooling sensation, care & groomingBeNeFITs Fluid for a perfect every day light style grooming with fuller feeling hair. It detangles and makes hair easy to comb

33、 with natural healty shine. pROVITAMINe B5 moisturizes, conditiones and bodyfies the hair weightless. MeNThOl provides a lasting cooling sensation on the scalp. CAFFeINe stimulates the roots.ApplICATION Apply to the hands and work into towel dried hair. leave in the hair and immediately style into p

34、lace for lasting style control use after every shampoo250 ml ANTI-DANDRuFFANTI-DANDRuFF shAMpOO250 ml1000mlInstant and effective removal of dandruff flakesBeNeFITs Keratin strengthens the hair. ZINC pyRIThION well known as the best anti dandruff ingredient effectively and gently removes dandruff fla

35、kes. AllANTOIN soothes away the itching and reduces any redness that dandruff scalps can experience. A special care polymer gives the hair a weightless moisturised feel and appearance.ApplICATION Apply to wet hair and massage very gently into the hair and scalp. leave for 1 minute for the special in

36、gredients to go to work Rinse well Can be used dailyFORTIFyINg TONICBody building hair and scalp tonicBeNeFITs hair and scalp tonic that fortifies and gives the hair a feeling of strength and fullness. pROVITAMINe B5 provides moisture for the hair. TAuRINe complex invigorates the scalp. CARNITINe st

37、imulates the roots.ApplICATION Apply 1 or 2 pumps to the scalp of towel dried hair. Massage gently into the scalp and work through the lengths of the hair where necessary. leave in and style into shape as normal use after every shampoo150mlCAResTylINg3D3DsTRONg hOlD gelConstructBeNeFITs extreme hold

38、 gel creates sharp structured shapesApplICATION Apply to damp or dry hair construct into style ANTI-DANDRuFF150mlANTI DANDRuFF TONICInstant relief of itchy dandruff scalps and effective removal of dandruff flakesBeNeFITs light liquid fluid in an effective concentration of pROVITAMIN B5 and ZINC pyRI

39、ThION. pROVITAMIN B5 moisturizes and soothes sore dandruff scalps and immediately reduces redness and itching. ZINC pyRIThION instantly and effectively removes all traces of dandruff flakes.ApplICATION Apply to towel dried hair gently massage into the scalp leave in and style as normal. use every ti

40、me with Anti Dandruff shampoo.150mlMOlDINg WAxDefy gravityBeNeFITs Maximum moldability cream wax, re-invent with gravity defying shapes Natural shine finishApplICATION Apply to dry hair and defy gravity as often as you like100ml ACTIVATINg / hAIRgROWThACTIVATINg shAMpOOStep 1. promotes hair growth a

41、nd helps hair regain densityBeNeFITs pANTheNOl, TAuRIN and CARNITINe are the 3 key ingredients that work together on hair, scalp and roots to increase the production of hair growth factors and deliver nutrients to the hair follicle thus improving natural hair growth levels and hair density. pANTheNO

42、l provides moisture for the hair. TAuRIN strenghtens the scalp. CARNITINe stimulates and activates hair roots. The shampoo helps the hair to regain density when used as part of a 24 week hair growth regime.ApplICATION Apply to wet hair and massage into the hair and scalpleave for 2 minutes for the s

43、pecial ingredient combination to go to work Rinse well Can be used daily250 ml1000mlMATTIFyINg CReAMManipulateBeNeFITs strong dry texture cream for ultimate separation and fuller feeling hair extreme matt finishApplICATION Apply to dry hair and manipulate into shape100mlTexTuRIsINg CReAMDestructBeNe

44、FITs Dry none greasy cream/paste helps you destruct and define textured shapes Dry none shine finishApplICATION Apply to dry hair destruct & define100mlACTIVATINg seRuM shOTsStep 2. Promotes hair growth and effectively increases hair densityBeNeFITs Containing a highly effective concentration of the

45、 3 Key ingredients pANTheNOl, TAuRIN and CARNITIN. Combines to work on hair, scalp and roots to increase the production of hair growth factors and deliver nutrients to the hair follicle thus improving natural hair growth levels and hair density.ApplICATION Cleanse and prepare first with Activating s

46、hampoo Apply 2-3 drops directly onto the scalp and spread with the fingers over the complete scalp area leave in and style as normal use regularly for at least 24 weeks Can apply up to twice a day in-between shampoos for the first 2 to 3 weeks7 x 10 mlsTRONg hOlD hAIR spRAyControlBeNeFITs lasting ho

47、ld flexible texture and style control strong hold finishApplICATION Apply to damp or dry hair for texture and ultimate control100mlgRey BleND3D5 MIN gRey BleNDTheportfolio covers 6 shades to naturally cover orblend first white hair where needed40 ml+40 mlCool shades 3-12 Anthracite5-12 graphite7-12

48、ChromeNatural shades 4-01 Dark Wood6-01 Raw earth8-01 Desert sand It is a fast way of coloring - application only takes 5 minutes It is easy to use (applicator bottle included in the kit) It can be applied discretely at the backwash areaBlONDMe is the only holistic approach to blonde, offering blond

49、e specific solutions in colour, care & styling to create supreme Blonde hair Quality in the salon and beyond. Blonde has a million facets and BlONDMe truly understands blondes needs. It offers simple, yet professional usage and perfect colour & care maintenance in order to create individual blonde l

50、ooks. Thanks to the new generation of foundation technology, Keralumire Infusion, combining Keratin and silkpowder extract, delicate blonde hair is provided with intensive care and illuminating multi-dimensional shine. COlOuRBlONDMe is based upon 3 easy ways to go blonde:1. De-Colouration & Tone2. h

51、ighlifting3. White Blending2. hIghlIFTINg1. De-COlOuRATION & TONepReMIuM lIFT 9+ The first powder lightener which provides up to 9 levels of lift on natural and coloured hair. ultimate lightening performance whilst offering ultimate care performance during the lightening process. The hair care perfo

52、rmance is taken to another level. perfect neutralization due to Anti-yellow-Agents which target the pheomelanin in hair, avoiding yellow, warm undertones. Cleanses colouration build up. soft, creamy workable consistency. Dust-reduced powder. Flexible mixing ratio.lIFTINg CReAM lifting cream with dyestuffs, ready-to-use, for natural, dark blonde or lighter hair bases. lifts up to 5 levels on natural hair. Ready-to-use with added dyestuffs for toning and/or neutralisation. Caring action on both inner structure and extern