33 mpn_brandlogo_guidelines pdf2011

1、MICROSOFT PARTNERNETWORKLogos and Visual GuidelinesFEBRUARY 2011MICROSOFT CONFIDENTIALFor Microsoft internal use only. Do not send material from this site to any third party. Materials herein are not for use by third parties, including but not limited to OEMs, DSPs, ISVs, IHVs, or resellers. Authori

2、zed vendors may use materials only pursuant to an express work request or agreement from Microsoft.MICROSOFT PARTNER NETWORKIDENTITY GUIDELINES2ContentsMicrosoft Partner Network3StrategyKey elements Our logo Color paletteColor horizon blend artwork Color gradients Typography PhotographyGridsU.S. let

3、ter: PortraitU.S. letter: Landscape Narrow format PosterApplications Brochure: Photography Brochure: Gradient Brochure: Narrow PosterBannerEvent signage5121316171820212223252627282930Partner Logo and Competency LockupsIntroduction to partner competency logo Competency lockupsPartner relationship log

4、o lockupsMicrosoft Cloud Accelerate Partner Introduction to Microsoft Cloud Accelerate PartnerVisual identity elements Microsoft Cloud Accelerate Partner badgeColor palette TypographySmall business Specialist Logo usage GuidelinesIntroduction to Microsoft Small Business Specialist logoUsing the Micr

5、osoft Small Business Specialist logoUsage on business cards and stationery3833343545394046474142Contact48VERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MICROSOFT PARTNER NETWORKIDENTITY GUIDELINESINTRODUCTION3StrategyOur identity is a visual articulation of our strategy: our promise, pill

6、ars, and attributes. Our logo and accompanying visual identity elements serve to bring this promise to life. Toensure the clarity and consistency of our message, follow these guidelines.As we continue to help build trusted and thriving relationships with our partners and customers, our visual identi

7、ty will serve as a singular and powerful reminderofour dedicationto developinginnovative and measureable competitive advantage for our partners, and the network where working together, we create opportunities for our partners and customers to thrive.Our vision and our promiseThe Microsoft Partner Ne

8、twork is a community borne from our continued commitment to serve the needs of our partners and help them reach their fullpotential.Our vision for the partner network is simplewe want to:FrameworkAttributesReliable, committed, passionate, innovative, and relationship orientedEmotional benefits Ease

9、of doing businessCare and understandingFunctional benefitsQuality, expertise, low cost, high-performance solutions Access and transparencyDifferentiated solutionsThe network for creating connections, deepening capabilities, and serving customers betterProvide opportunities for partners to develop an

10、d expand their business.Provide expertise and resources that help partners better serve their customers.Create passionate communities that spark innovation by connecting partners with one another.Working together, we continue to focus on creating innovative solutions that drive profitability and sus

11、tain competitive advantage.VERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MICROSOFT PARTNER NETWORKIDENTITY GUIDELINES4Microsoft Partner Network03StrategyKey elements Our logo Color paletteColor horizon blend artwork Color gradients Typography PhotographyGridsU.S. letter: PortraitU.S. let

12、ter: Landscape NarrowPosterApplications Brochure: Photography Brochure: Gradient Brochure: Narrow PosterBannerEvent signage5121316171820212223252627282930Partner Logo and Competency LockupsIntroduction to partner competency logo Competency lockupsPartner relationship logo lockupsMicrosoft Cloud Acce

13、lerate Partner Introduction to Microsoft Cloud Accelerate PartnerVisual identity elements Microsoft Cloud Accelerate Partner badgeColor palette TypographySmall business Specialist Logo usage GuidelinesIntroduction to Microsoft Small Business Specialist logoUsing the Microsoft Small Business Speciali

14、st logoUsage on business cards and stationery3833343545394046474142Contact48MICROSOFT PARTNER NETWORKIDENTITY GUIDELINESKEY ELEMENTS5Our logoInspired by the metaphor of a nest and rooted in the belief that the strongest nest yields the greatest wings of opportunity, our logo is a dynamic, vibrant, a

15、nd multidimensional visualization of our business network and the opportunities that network presents for us and our partners. Speaking to our shared future, the nest represents both the relationships we have with our partners and those that they have with one another.Three triangles intertwining wi

16、th one another create an integrated, singular whole that is both supportive and optimistic. Bright, transparent colors merge and vibrate, reflecting the energy of our network of partners and the dialogue among its members.VERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MICROSOFT PARTNER NE

17、TWORKIDENTITY GUIDELINESKEY ELEMENTS6Our logo is a valuable asset. It is the public face of our organization, helping us unify our business and identifying us clearly in the markets in which we operate. Our logo is used widely across different media and environments, so it is important that the pres

18、entation of our logo is consistent, wherever it is seen. Always use the approved logo artwork and the appropriate version for each media form.The horizontal version is our preferred logo. We recommend using this version where possible to ensure the Microsoft Partner Network visual identity is commun

19、icated consistently and effectively.Our logo comprises the Microsoft logo, the logotype of our program name, and the Partner Network symbol. Never use the symbol as a separate design element; it must always appear locked up with the Microsoft logo and Partner Network logotype.Never shorten, abbrevia

20、te, or create acronyms for the Microsoft Partner Network.LOGOPARTNER NETWORK SYMBOLMICROSOFT LOGOPARTNER NETWORK LOGOTYPEPREFERRED LOGO (HORIZONTAL)VERTICAL LOGOThe relationship between the symbol and logotype has been formulated for visual balance and impact.The size relationship between the symbol

21、 and logotype in the horizontal version has been applied to a vertical version of our logo. Use this version for tall, narrow formats or where there is insufficient clear space for the horizontal version.VERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MICROSOFT PARTNER NETWORKIDENTITY GUID

22、ELINESKEY ELEMENTS7The full-color logo is the preferred version. Use this version on Microsoft Partner Network communications whenever possible. However, there will be instances when it is not practical or possible to use the full-color logo because of limitations in print, such as the number of col

23、ors available for printing.If the full-color logo cannot be used, use the alternative version that best suits the reproduction techniques available.PREFERRED LOGO (HORIZONTAL)VERTICAL LOGOFull colorGrayscaleSingle-color blackVERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MICROSOFT PARTNER

24、 NETWORKIDENTITY GUIDELINESKEY ELEMENTS8Our logo can be reversed out of a background color field. The full-color logo on black is the preferred application. For instances when this is not practical or possible due to limitations in print, including the number of colors available for printing, use th

25、e reversed white version.PREFERRED LOGO (HORIZONTAL)VERTICAL LOGOReversed full colorReversed onecolor (white)v VERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MICROSOFT PARTNER NETWORKIDENTITY GUIDELINESKEY ELEMENTS9There are instances when the Microsoft name and the Partner Network logoty

26、pe appears without the Partner Networksymbol.An exampleis whenthe phrase “Connected to” is added to the logo as a secondary identifierfor a partner logo.Notethe sizerelationship between the logo and the Connected to phrase. See page 35 for an example of the Connected to phrase being used as a second

27、ary identifier.Program nameSecondary identifierx0.33xVERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.0.75xMICROSOFT PARTNER NETWORKIDENTITY GUIDELINESKEY ELEMENTS10Whether the logo is used on-screen or in print, clear space helps to maximize its impact. Clear space is the “breathing space”

28、 surrounding the logo that must be kept free of graphics, text, and other logos. Whenever possible, allow more space than the minimum area specified.Minimum size specifications help ensure clarity and integrity in each instance where our logo is seen. Do not reduce the logo any smaller than indicate

29、d in the diagrams below. Note: The minimum size diagrams are for illustration only; they do not depict the actual minimum allowable size of the logo.CLEAR SPACEMINIMUM SIZE: PRINTMINIMUM SIZE: ON-SCREENx0.7519mm54 pixels0.7519mm54 pixelsxxx0.7519mmx0.7519mmx 0.7519mmxx0.7519mmThe minimum clear space

30、 is 1x around all four sides of the logo, where “x” is equal to the height of the Microsoft logo.0.75, 19mm is the minimum height of our logo on all print communications.54 pixels is the minimum height of our logo on all on-screen media.VERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MICRO

31、SOFT PARTNER NETWORKIDENTITY GUIDELINESKEY ELEMENTS11Our logo should be reproduced according to the specifications set in these guidelines. Improper use will dilute our visual identity, making it difficult to protect. Some common incorrect uses are demonstrated below.Whenever possible, our logo shou

32、ld appear ona white background.Do not place the full-color logo on a color field or background with insufficient contrast.Do not change the position of the symbol.Do not change any of the colors of the symbol.Our logo may sit on a 10% black background.Do not replace the Microsoft logo.Do not place t

33、he logotype above the symbol.Do not change the size relationship between the symbol and the logotype.Our logo should be legible when placed on photography.Do not place our logo on a busy photographic background.Do not change the color of the logotype.Do not use the symbol without the Partner Network

34、 logotype.VERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MicrosoftMICROSOFT PARTNER NETWORKIDENTITY GUIDELINESKEY ELEMENTS12Color paletteThe colors shown below are for illustration purposes only and should not be used for color matching.PRIMARY PALETTEPANTONEPantone3288 Pantone 360Pantone

35、 397Pantone 102CMYKC100 C55 C10C0RGBR1 R107 R205R255HEX#008E7F #73C06E #DFCF39#FFF040M0 M0 M0M0Y54 Y80 Y100Y95K20 K0 K11K0G118 G189 G216G255B96 B70 B4B17Green colorfamilySECONDARY PALETTEPantone 193Pantone 207Pantone 226Pantone 172C10 C0 C0C0M100 Y66M100 Y43K13 K19 K0K0R217 R200 R241R254G0 G1 G10G88

36、B38 B59 B128B21#D90026 #C8013B #F00A80#FE5815Red colorfamilyM99M65Y0Y85Pantone2593 Pantone 541Pantone 312Pantone 291C61 C100 C96C33M89 M57 M0M3Y0 Y0 Y11Y0K0 K38 K0K0R104 R7 R15R171G24 G43 G161G217B136 B96 B184B233#681888 #072B60 #0FA1B8#ABD9E9Blue color familyPantoneCool Gray 11BlackC0C0M2M0Y0Y0K68K

37、100R82R0G80G0B81B0#525051#000000Gray color family SOLIDSTINTSPANTONE IS A REGISTERED TRADEMARK OF PANTONE, INC.VERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MICROSOFT PARTNER NETWORKIDENTITY GUIDELINESKEY ELEMENTS13Color horizon blend artworkA key element of the visual system is a dynami

38、c horizon blend artwork composed of overlaid shapes that work together to form a complementary asymmetrical layout. The graphic artwork is created in three color families from our approved palette: green, blue, and red.The color horizon blends are designed to be flexible; they can be adjusted to fit

39、 any format. See the examples in these guidelines for further guidance.GREEN ARTWORKGreen colorfamilyDo not re-create the artwork; always use approved mechanical artwork files. Refer to the artwork files for the correct color breakdown.RED ARTWORKRed colorfamilyBLUE ARTWORKBlue color familySOLIDSTIN

40、TSVERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MICROSOFT PARTNER NETWORKIDENTITY GUIDELINESKEY ELEMENTS14Each color horizon blend artwork is constructed of four color cords. The color specifications for the green color horizon blend artwork are shown here.Do not re-create the artwork; a

41、lways refer to the approved mechanical artwork files for exact color specifications.GREEN ARTWORKColor cord1Pantone 3288Pantone 360 Set at 90% transparency.Pantone 360Pantone 102Set in the “Multiply” blending mode at 100% transparency.Color cord2Pantone 102Set at 40% transparency.Color cord3Color co

42、rd4Pantone 397 (65%)Set in the “Normal” blending mode at 100% transparency.SOLIDSTINTSVERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MICROSOFT PARTNER NETWORKIDENTITY GUIDELINESKEY ELEMENTS15On this page, we show how to choose the color horizon blend artwork that best complements an image

43、. The color horizon blend artwork is most effective when there is adequate contrast between the image and its overall hue. Be sure to follow these guidelines when choosing an image of your own.IMAGECOLOR HORIZON BLEND ARTWORKCOMBINATIONCOMPLETEThe green color blend works, but there should be more co

44、lor contrast.Lorem ipsum dolor sit amet consectetuer adipiscingelitDonec pharetra nulla eu augueThe blue color blend does not work because the overall hue is too close to that of the image.The red color blend works best here because it provides the right level of contrast to the image.VERSION 3.0 F

45、E b R u ARy 2011 2011 Microsoft Corporation.MICROSOFT PARTNER NETWORKIDENTITY GUIDELINESKEY ELEMENTS16Color gradientsA series of gradients has been created from our color palette for use on communications. For visual consistency, use the color formulas only as specified. Exceptions to the rule may a

46、pply for certain applications.GREEN GRADIENTGreen colorfamilyPantone 360 (90%)Pantone 102 (30%) Set gradient at -45 angle.RED GRADIENTRed colorfamilyPantone 172 (80%)Pantone 172 (20%) Set gradient at -45 angle.BLUE GRADIENTBlue color familyPantone 312 (80%)Pantone 291 (50%) Set gradient at -45 angle

47、.GRAY GRADIENTGray color family Pantone Cool Gray 11 (60%)Pantone Cool Gray 11 (20%) Set gradient at -45 angle.SOLIDSTINTSVERSION 3.0 F E b R u ARy 2011 2011 Microsoft Corporation.MICROSOFT PARTNER NETWORKIDENTITY GUIDELINESKEY ELEMENTS17TypographyThe typeface families chosen to represent the Micros

48、oft Partner Network are Microsoft Segoe for print and Verdana for electronic media or when Segoe UI is not available. These two typefaces have been chosen for their legibility, simplicity, andmodernity. To maintain the consistent implementation of our visual identity, it is important to use only the

49、se typeface families in their appropriatemedia environments.Segoe is available in a variety of weights, making it extremely flexible, whereas Verdana is renowned for its on-screen clarity. Roman and italic versions of both typeface families can be used to help add pace to communications, especially

50、those that are relatively copy heavy.PRINTSegoe Lightfor headlinesABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvxyz 0123456789 (%*!=+)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvxyz 0123456789(%*!=+)Segoe Regularfor body copyABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvxyz 0123456789 (%*

51、!=+)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvxyz 0123456789 (%*!=+)Segoe SemiboldAbCDEFGHIJKLMNOPQRSTuVWXyZ abcdefghijklmnopqrstuvxyz 0123456789 (%*!=+)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvxyz 0123456789 (%*!=+)Segoe BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvxyz01234567

52、89(%*!=+)ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvxyz0123456789 (%*!=+)Primary useSegoe familyON-SCREENVerdana RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvxyz 0123456789 (%*!=+)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvxyz 0123456789 (%*!=+)Verdana BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvxyz 0123456789 (%*!=+)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvxyz 0123456789 (%*!=+)Verdana familyVERSION 3.0 F E