企业新闻宣传、新闻软文营销方法68385

1、Morrison Academy,馬禮遜美國學校 1997-2003 MAK 2003-2007 MCA,微快车微信营销 ,Introduction 自我介紹,10 years in Morrison system6 years at MAK 4 years at MCA十年在馬禮遜系統六年在高雄，四年在台中。 Now attending Mass. Inst. Of Tech. (MIT) at Cambridge, MA - 2nd year目前就讀麻省理工學院二年級,MAK,3 years in Da-Hwa Campus (3rd-5th)3 years in New Campus (

2、6th-8th)三年在大華（鳥松）校園（三至五年級）三年在大社（現今）校園（六至八年級） Back then at Da-Hwa, MAK was a very small school 120 studentsWhen I left MAK, it was around 180 students在大華時，學生很少，僅120位左右。離開大社時，約增加至180位。,MAK Teachers 懷念的老師,I was fortunate to have memorable teachers at MAK我很榮幸的接觸到許多悉心教導我的老師。 Mrs. Laurie Smith (4th Grade)

3、Ms. Rachel Ward (5th Grade)Mr. Jim Multra (7th-8th Humanities)Mr. + Mrs. Choi (6th-8th Math)Mr. Dan Minnich (6th-7th Science),MCA,I left MAK at the end of eighth grade to go to MCA for high school我讀完八年級以後就轉到MCA繼續讀高中。 I applied to TAS and was accepted at the same time.我當時也有申請TAS，並同時間收到入學許可。 At mother

4、s insistence, I attended MCA.受到母親的影響，我決定去讀MCA。 (Reasons discussed later原因請見以後),MCA Campus 校園,MCA Campus 校園,MCA Campus 校園,Freshman Year 九年級,Doc Anstine - Biology I instructorSpecimen collecting trips to mountainsDoc Anstine 是我的九年級生物教師，常常帶領我們到惠蓀農場收集標本。 Mr. Doug Taylor - Algebra 2 instructorSparked my

5、interest in mathematicsMr. Taylor 是我的代數二教師，培養我未來對數學濃厚的興趣。 Started participating in Track and Field.參加田徑隊，專跑長距離。,Sophomore Year 十年級,Took AP Calculus as school exception - Mr. Taylor 透過Mr. Taylor的幫助，我成為MCA第一個十年級讀微積分的學生。 Mr. Gulliver - Chemistry and Physics - laid down excellent science foundation Mr.

6、Gulliver 是我的化學與物理導師，為我打下未來的良好理化基礎。 Went to Okinawa with Track Team, started doing student government, yearbook我和田徑隊到沖繩比賽，開始參加學校紀念冊編輯小組，班級幹部。,Junior Year 十一年級,AP Courses - US History, ChemistryMr. Jim Chandler - USH - essay-writingAP Chem equivalent to MIT Intro Chem AP（大學先修課程）美國歷史，化學。Mr. Chandler 教導

7、寫作技巧。Mr. Gulliver 的 AP化學課難度與MIT大一化學難度相當。 Mission Trip - Manila, PhilippinesConstruction, evangelical work, not “tourism” trip Mission trip （宣教旅行）至馬尼拉。十四日間幫忙蓋了一間房子，也有到路上宣教。這並不是一般的學校旅遊。 Certified lifeguard, continued student government, yearbook 十一年級時我也在學校通過救生員訓練，並繼續參與學校紀念冊編輯小組，班級幹部。,Mission Trip 宣教旅行

8、,Mission Trip 宣教旅行,Senior Year 十二年級,AP Courses - English, BiologyMrs. Diane Chase - literary appreciation AP 英國文學，生物。Mrs. Chase 教導我如何欣賞，解析文學。（奠定良好英文文學基礎） STUCO Vice President, Editor of 2007 Morrisonian, Model United Nation conferences, Mission Trip, Orchestra/Choir - very extracurricular heavy year

9、高中全體學生會副會長，2007學校紀念冊總編。參加模擬聯合國會議，2007宣教旅行，交響樂團，合唱團。是參加許多活動的一年。,Looking Back 大學入學,MCA prepared me very well for college admissions. I applied to 15 schools and was admitted at 12. Some of those schools included Stanford, Columbia, Duke, Brown, Caltech, U Penn, and Berkeley. MCA的教育是我申請大學的一大關鍵。我一共申請了15

10、所大學，並收到12張入學許可。其中包括史丹佛，哥倫比亞，杜克，布朗，加州理工，賓州，與柏克萊大學。 I ultimately chose MIT, and it was worthy to note that no one from another American school got into MIT Regular Action (everyone else was from local Taiwanese schools) 去年，我是唯一台灣美國學校中MIT正取的學生。TAS/KAS 都沒有。（TAS候補有進一位）,Morrison Education 教育優點,Small class

11、es (25 any class at MCA)一堂課絕不超過25人 Small/tight-knit community - not cutthroat - know every single individual in class - teachers are like friends能認識班上所有的同學，無惡性成績競爭，老師就像朋友一樣。 Emphasis on moral education - “education of the heart” - not seen in other schools在其他學校沒有的人格教學。”心的教學”。,Common Questions 常見憂慮,Q

12、uestion 1 “Im not a Christian. Why do I have to learn about Christianity and take Bible classes at MCA?” “我不是基督徒。為什麼我在MCA要上聖經課？”,Question 1,If you are not inclined to view Christianity as a religion, you can look at it like a philosophy or “moral education” 你可以不要把基督教單純看成一種宗教。基督教也可以是一種增進你待人接物的哲學。 Chi

13、nese students have to learn from the philosophies of Confucius or Sun Yat Sen 以同一種原則，台灣學生也要研讀孔子或孫中山的哲學道理。 Morrison never forces you to convert. Morrison 從不會強迫你信教。,Question 2,“But Morrison is so small! My child will not have as many opportunities as TAS/KAS/US high schools.” “可是Morrison是那麼小的學校！我的小孩在M

14、orrison的機會會比TAS/KAS/美國本土的高中少。”,Question 2,You really only have 24 hours in a day; what does having 20 AP courses mean? Are you really going to go and take every single AP course? 你一天也不過24個小時；如果一個學校有20個AP課程或眾多活動又怎麼樣呢？你有辦法全部都上完嗎？,Question 2,A small school doesnt imply weakness. It merely yields more o

15、pportunities if youre dedicated. I wouldnt have done half the stuff I did at the same time if I was at TAS. 一個小的學校並不代表機會缺乏。如果你是非常積極的學生，很有可能你的機會只是會更多而已。我今天如果去了TAS，我不可能在我十二年級當上那麼多的領導職位。,Question 2,If you are truly talented, opportunity is what you make of it. A successful person is never limited by hi

16、s conditions - he finds other ways to overcome them. Cornfield student/APs 我個人深信一個人的成就並不是受他的環境所限制的。MIT的玉米田學生，Morrison的AP,Question 3,“Morrison is uncompetitive.” “Morrison 的競爭力很差。” In short, this is simply - and utterly - false. 簡單的說，這個概念完全錯誤。,Question 3,97% graduates go on to college 97%畢業生直接就讀大學。 A

17、dmission stats to top colleges: 2008 - BU Accelerated Med Program, UPenn, Berkeley, Rice 2007 - MIT, Cornell, Wellesley, Berkeley 2006 - Princeton, MIT, Duke, Cornell, Rice The Idea of “Sample Size” 用”樣本大小” 的概念來看大學入學,Question 3,The myth of TAS and Harvard TAS與哈佛大學的迷思 Classic misinterpretation of “sa

18、mple size” 標準的 “樣本大小” 誤解 TAS Class Size = MCA High School Size TAS 班級大小 = MCA 高中部大小,Question 3,Given TAS huge class size, its not supposed to be a surprise that they yield Harvard admits regularly (but they havent been able to do so in these couple of years). In relation, MCA is not underperforming.

19、 以TAS非常大的班級大小考慮，有時有哈佛學生並不奇怪。但，並不代表MCA競爭力不足。 Going to a more “competitive” school is never a guarantee of college acceptance. Its individual merit, not how the school is! 進大學是看你個人的表現，不是你學校的表現。,Question 4,“Morrisons academics and extracurriculars do not measure up.” “Morrison 的教育與學生能參與的活動非常有限。”,Questi

20、on 4,Quality of AP courses is high - on average, taking all 5 AP courses is challenging - you can self-study also MCA的AP課都是有一定的水準的。如果你覺得AP課不夠多，你也可以自己研讀。 Mr. Gullivers AP Chemistry course is comparable to MITs Intro Chem Mr. Gulliver的AP化學難度與MIT大一化學難度相當。,Question 4 - Morrisons Quality - Morrison的水準,My

21、 observations at MIT 我在MIT的觀察,Question 4,Morrisons Extracurricular 課外活動 High Quality Yearbook 紀念冊編輯 High Caliber Sports 有競爭力的運動隊 Competes with military schools 軍隊學校 Strong music program 多元的音樂活動 Musical/madrigals/orchestra 音樂劇等 Other clubs/initiatives 其他的選擇,Question 5,“But I dont want to sned my chil

22、d to live in the dorms. What if the dorms are bad?” “那，學校的宿舍如何呢？”,Question 5,Dorm parents that care 有愛心的dorm parents Close-knit dorm life 有關懷心的環境 20 per dorm 少於20人的宿舍 Good transition to college life 開始適應大學生活 Only 1 hour now by HSR 高鐵的便利,Closing Comments 我的看法,I feel the best thing that MCA left me with is a sense of moral purpose and rationale on life. 我覺得我在MCA感受最深的是MCA會教你如何活著有意義，如何做一個有原則的人。 Its not about the academics. 這不是讀書讀的好就能學會的。,In