苏州市各主要商圈重点商业项目研究

6BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSGCASESTUDYSUZHOU案例研究苏州ASOFJUNE2008信息截止到2008年6月SUZHOU,苏州6BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSG2CONTENT目录1RETAIL,ENTERTAINMENTOTHERSOFPHASEIIAREUNDERFITOUTSOMERESTAURANTSLIKEDEYUELOU得月楼,BESTRESTAURANT百仕餐厅，DAINTIHILL代官山ETC,THEPOSITIONINGISTHATOFMIDDLEUPPERMARKET李公堤商业街分二期，一期已对外营业，二期有些商户还在装修阶段，一些餐饮店如“得月楼，香港百仕餐厅，代管山”等。定位是中高档市场。INFORMATIONOFLIGONGDICOMMERCIALSTREET李公堤商业街规划信息LOCATION位置EASTBANK,JINJILAKE,NEXTTOADMINISTRATIVECENTER,CBDOFSIP湖东，金鸡湖，紧邻行政管理中心，苏州工业园的CBD区域内SECTION1TRADEMIX第一部分业态组合RETAIL,FEATURERESTAURANTS,BIGRETAILSTORE,LEISURE,ENTERTAINMENT,HOTEL零售，未来餐厅，零售商店，休闲娱乐，酒店SECTION1GFA第一部分建筑面积74,102M2SECTION1LEVELS第一部分楼层数5SECTION1CARPARKINGLOTS第一部分停车位464FORLEASEONLY仅出租SECTION2TRADEMIX第二部分业态HIGHENDSHOPPINGCENTER,BRANDEDSPECIALTY,WATERSCAPERESTAURANT,CAF,HOMEFURNISHING高档购物中心，品牌专卖店，水景餐厅，咖啡，家居店SECTION2GFA第二部分建筑面积52,101M2SECTION2LEVELS第二部分楼层数3SECTION2CARPARKINGLOTS第二部分停车位387129SURFACE,258UNDERGROUND129个地上，258个地下FORLEASEONLY仅出租SECTION3TRADEMIX第三部分业态SERVICEAPARTMENTS,BUSINESSCENTER,FLAGSHIPRESTAURANTS,F东西规划连接工业园区，城区和高新区，已被中央政府通过，地铁一号线在建中。15TOURISMOFSUZHOU苏州旅游业6BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSG54TOURISMPERFORMANCE旅游业业绩YEAR2007OVERSEASTRAVELERSTOTALED200MILLIONVISITS,ANINCREASEOF12OVERTHEPREVIOUSYEARDOMESTICTRAVELERSTOTALED4650MILLIONVISITS,ANINCREASEOF122007年接待境外游客200万人次，比上年增长12；接待国内游客4650万人次，比上年增长12。TOTALINCOMERMB60BILLION,ANINCREASEOF15OVERTHEPREVIOUSYEAR,OFWHICHFOREIGNEXCHANGEINCOMEAMOUNTEDTOUSD860MILLION,ANINCREASEOF15全市实现旅游总收入600亿元，比上年增长15；旅游外汇收入860亿美元，比上年增长15。TOURISTATTRACTIONS游览胜地SUZHOUISFAMOUSFORITSBEAUTIFULGARDENSWHICHWERENAMEDASWORLDCULTUREHERITAGEIN2004苏州因为其美丽的园林驰名中外。SUZHOUISALSOKNOWNASTHE“ORIENTALVENICE”LAKETAIHUISALWAYSATOURISMATTRACTION苏州还因“东方威尼斯”而被世人所知。太湖是一个游览胜地。FAMOUSTOURISTDESTINATIONSHUMBLEADMINISTRATORSGARDEN,LIUGARDEN,HANSHANTEMPLEETC主要的游览胜地拙政园，刘家花园，寒山寺等。16NATURALDISASTERS自然灾害EARTHQUAKES地震NOEARTHQUAKESWERERECORDEDOVERTHEYEARS近些年来未检测到地震记录。FLOOD洪水FLOODISFREQUENTINSUZHOUTHELATESTFLOODWASBACKIN1999苏州的洪水很频繁。最近的一次洪水发生在1999年。TYPHOON台风TYPHOONISFREQUENTINSUMMERINSUZHOU苏州的夏季，台风很频繁。6BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSG5517POPULATIONSTATISTICS人口统计NOTEALLDATAARE2007STATISTICSUNLESSOTHERWISESTATED备注除非特别注明，所有数据来自2007统计公报590975988560622615556240057057558058559059560060561061562062510THOUSAND20032004200520062007YEAROVERALLPOPULATION6BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSG5618GENERALECONOMICINDICATORS主要经济指标NOTEALLDATAARE2007STATISTICSUNLESSOTHERWISESTATED备注除非特别注明所有数据来自2007统计公报280200345000402650482030570000000100000200000300000400000500000600000RMB100MILLION20032004200520062007YEARGDP6BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSG5712361144511627218532212600500010000150002000025000RMB20032004200520062007YEARURBANPOPULATIONPERCAPITADISPOSABLEINCOMEYEAR2007SUZHOUURBANPOPULATIONANNUALPERCAPITADISPOSABLEINCOMERMB21,260。2007年苏州城镇居民年度可支配收入为21,260元。6BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSG5892731084011163124721395902000400060008000100001200014000RMB20032004200520062007YEARURBANPOPULATIONANNUALPERCAPITAANNUALCONSUMPTIONEXPENDITUREYEAR2007SUZHOUURBANPOPULATIONANNUALPERCAPITACONSUMPTIONEXPENDITURERMB13,959。2007年，苏州城镇居民人均消费支出为13,959元。6BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSG5952610625108214010554012455000020000400006000080000100000120000140000RMB100MILLION20032004200520062007YEARTOTALRETAILSALESOFSOCIALCONSUMERGOODSRETAILSALESOFSOCIALCONSUMERGOODSRMB12455BILLION。社会消费品零售总额124550亿元。6BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSG6019FUTURESUPPLYOFCOMMERCIALPROJECTSINSUZHOU未来苏州商业设施供应LOCATIONMAPOFMAJORRETAILFACILITIESTHEREISCURRENTLYONLYONESHOPPINGCENTERINSUZHOU主要商业设施地图苏州目前只有一个购物中心PROJECT项目万豪酒店和基广场东环时代广场新天翔广场润华环球大厦LOCATION地理位置干将西路上干将东路/临顿路交汇东环路/干将路交汇处苏绣路/靠中央公园星海街西/苏惠路北OVERVIEW概述HOTELRETAILOFFICERETAILOFFICERETAILOFFICEAPARTMENTRETAILOFFICEAPARTMENTANCHORRETAIL主力店零售/天虹百货/POSITION定位LUXURYRETAILMIDRETAIL5AOFFICE5AOFFICEMIDENDRETAILMIDENDRETAIL5AOFFICEGFAM2建筑面积平方米NOOFROOMS30650,00035,000RETAIL53,000OFFICE37,000APARTMENT38,000180,000NOOFLEVELS/B21L14RETAILB21PARKING/6BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSG61楼层数量PARKINGL12RETAILL36OFFICEL520OFFICEL14RETAILL620OFFICEL2122APARTMENTNOOFPARKINGLOTS停车位数量/400210480/SELLINGPRICERMB/M2售价元/平方米/110001000012000/DEVELOPER开发商MARRIOTTGROUP/苏州华锐置业有限公司苏州工业园区海天房地产开发有限公司苏州润建置业有限公司STATUS状态建设阶段建设阶段出售阶段出售阶段建设阶段TELEPHONE联系电话/0512629261880512625188880512666072586BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSG62PART2INDICATIVESPECIALTYRENTAL第二部分可参考租金21RENTALMAJORCOMMERCIALPROJECTS租金主要商业项目NAMEOFPROJECT项目名称GUANQIANJIE观前街SHILU石路SHIQUANJIE十全街TYPE类型STREETSHOPS街铺STREETSHOPS街铺STREETSHOPS街铺LOCATION位置PRIMARYSHOPPINGAREA一级商圈SECONDARYSHOPPINGAREA次级商圈MATUREDSHOPPINGBELT成熟商圈GROSSFLOORAREAEXCLCARPARKSQM楼层面积除去停车场5080M2PERSHOP店铺面积3050M2PERSHOP店铺面积200M2PERSHOP店铺面积NETRETAILAREASQM零售净可出租面积PROPERTYMANAGEMENTFEERMB/PSM/PM物业管理费水电费水电费100元/年水电费AVERAGEBASICRENT平均基本租金RMB/PSM/PMBASEMENT地下室1STSTOREY一层RMB500800RMB350500RMB3005002NDSTOREY二层3RDSTOREY三层4THSTOREY四层5THSTOREY五层6THSTOREY六层CARPARKCOLLECTION/CHARGESRMBPERHR停车费每小时NODIFFERENTIATIONBETWEENWEEKDAYWEEKENDRATE周末和平时无区别LEASESTRUCTURES租赁构成FIXED固定FIXED固定FIXED固定NAMEOFPROJECT项目名称FENGHUANGJIESUZHOUINDUSTRIAL6BATTERYROAD,LEVEL31,SINGAPORE049909TEL6563441511FAX6563446529WWWSRECOMSG63FBSTREET凤凰街餐饮一条街PARKFBHUBS/NEIGHBORHOODCENTER工业园区邻里中心TYPE类型STREETSHOPS街铺STREETSHOPS街铺LOCATION位置MATUREDFBBELT成熟商圈SUZHOUINDUSTRIALPARK苏州工业园区GROSSFLOORAREAEXCLCARPARKSQM楼层面积除去停车场100500M2PERSHOP店铺面积100600M2PERSHOP店铺面积NETRETAI