[管理学]walmart ppt.ppt

Julia 0843002 Winter 0843019 Val 0843022 Keiven Chen 0843030 Jerry 0843045 Kingsey 0843055 Edward2010.03.30 Establishment time1962 FounderSam Walton FoundedRogers, Arkansas，U.S IndustryRetailing HeadquartersBentonville, Arkansas Area servedWorldwide employeesapprox. 2,100,000 (2009) Background 1960s and 70s 1962 Wal-Mart opened the first store In Rogers, Ark. 1970 Wal-Mart opens first distribution center and home office in Bentonville, Ark. 1970 Wal-Mart traded stocks as a publicly held company 1971 Wal-Mart in five states: Arkansas, Kansas, Louisiana, Missouri and Oklahoma. 1972 Wal-Mart approved and listed on the New York Stock Exchange. 1973 Wal-Mart in Tennessee. 1974 Wal-Mart stores now in Kentucky and Mississippi, Texas becomes 9th. 1977 Wal-Mart entered Illinois. 11th state: Alabama. Timeline 1980s 1981 Wal-Mart opened at Georgia and South Carolina 1982 Wal-Mart opened at Florida and Nebraska. 1983 First SAMS CLUB opened in Midwest City, OK People Greeter implemented at all store. Wal-Mart enters Indiana, Iowa, New Mexico and North Carolina. 1984 David Glass named company president. Wal-Mart enters Virginia 1985 Wal-Mart has 882 stores with sales of $8.4 billion and 104,000 Associates. Company adds stores in Wisconsin and Colorado. 1986 Wal-Mart enters Minnesota. 1988 David Glass named chief executive officer of Wal-Mart Stores, Inc. First Super center opened in Washington, Mo. 16 Wal-Mart distribution centers in operation. 1989 Wal-Mart is now in 26 states with the addition of Michigan, West Virginia and Wyoming. 1990s 1990 Wal-Mart becomes nations No. 1 retailer. McLane Company of Temple, Texas acquired Wal-Mart enters California, Nevada, North Dakota, Pennsylvania, South Dakota and Utah. 1991 Wal-Mart enters Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey and New York. “Sams American Choice“ brand products introduced. International market entered for first time with the opening of a unit Mexico City. 1992 Sam Walton passes away April 5. S. Robson Walton named chairman of the board April 7. Wal-Mart has entered 45 states with the addition of Idaho, Montana and Oregon. Wal-Mart enters Puerto Rico. 1993 Wal-Mart enters Alaska, Hawaii, Rhode Island and Washington. 1994 Wal-Mart enters Canada by the acquisition of Woolco, and takes over 123 former Woolco stores across Canada. It opens 96 stores in Mexico. Three value clubs open in Hong Kong. 1995 Wal-Mart enters its 50th state - Vermont - and builds three units in Argentina and five in Brazil. 1996 Wal-Mart enters China 1997 Wal-Mart replaces Woolworth on the Dow Jones Industrial Average 2000s 2000 Wal-Mart ranked 5th by FORTUNE magazine in its Global Most Admired All-Stars list. H. Lee Scott named president and CEO of Wal-Mart Stores, Inc. Wal-Mart ranked #1 Corporate Citizen in America in the 2000 Cone/Roper Report, an annual national survey on philanthropy and corporate citizenship. 2001 Wal-Mart has the biggest single day sales in history: $1.25 billion on the day after Thanksgiving. (. About Wal-Mart) political Fiscal Policy has been heavy on spending Monetary Policy Tax Laws Trade Policy PEST analysis ECONOMIC Gross Domestic Product Gross Domestic Product Growth Unemployment Rate Consumer Confidence PEST analysis social There was a shift in brand loyalty due to the fair standard in labeling act, shifting consumer confidence to brands rather than retailers. This led to a rise in the success of Wal-Mart as the lowest cost purveyor of consumer goods Huge population boom as the baby boomers of the 50s and 60s grow up to have jobs, homes, families, and consumer needs. A backlash to the hippie movement of the 60s and 70s led to the rise of the “generation me” which came with a focus on materialism The movie industry made a comeback after being hit hard for decades by the rise of television along with these new blockbuster movies came big sales in movie merchandise (Star Wars, Jaws, etc) PEST analysis technological Wal-Mart was quick to adopt new tech as they were developed and adapt them to their operations PEST analysis 1. Respect for the Individual 2. Service to our Customers 3. Striving for Excellence 3Basic Beliefs & Values3Basic Beliefs & Values Their vision is to provide good quality and services to our customers while remaining the market leader and striving daily to be the most admired company Vision statementVision statement Their mission is to enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses The brief mission statement 1. Customers 2. Products or services 3. Markets 4. Technology 5. Concern for survival, profitability, growth 6. Philosophy 7. Self-concept 8. Concern for public image 9. Concern for employees Review:Mission statement components Our first responsibility is to provide all consumers. (1) the best products and services with guaranteed satisfaction under one roof. Wal- mart provides a wide array of product (2) New mission statement analysis We will continue to offer scholarships to deserving high-school graduates in hopes of providing students with a well-deserved education. (8) Consumers have been conveniently provided not only with the use of on-line shopping to show without ever leaving home, but also with the concept of “one-stop shopping.” (4) New mission statement analysis The Wal-mart team is devoted to everything that Wal-mart has accomplished as a universal competitor (3). We are dedicated in recruiting rewarding, and retaining employees of good moral standing (9) by providing benefits for excellent performance, providing clean environments to work in New mission statement analysis , and by providing equal-opportunity for all individuals (7) We will continue to offer the highest quality products at the lowest price (6) to strive to be the best in the retail industry (5). New mission statement analysis Five Forces Entry barriers Grocers Cost advantage Individual buyers have little power Choose another store Sell products on pack The convenience of Walmart Not many substitutes offer the low pricing Walmart bargained very hard with its supplier offer a lot of business to manufacturers and wholesalers deal with some large suppliers Sears, K Mart, and Target Mature industry life cycle Supply Chain Traditional Walmart Supply Chain Value chain analysis Support Activities Primary activities Value chain analysis Vendors deliver products to walmarts distribution center or directly to one of the stores. able to bargain for the lowest possible price because of the high volume of sales. saving for their customers Value chain analysis Sorted and placed on trucks to be delivered to stores less than 48 hours. Value chain analysis deliver to the stores Placed on the appropriate shelf location for customers to view. Value chain analysis Everyday low price Self service(开 架销售） advertisement Sponsoring the community activities Value chain analysis Satisfaction guarantee policy Quick response Value chain analysis Pleasant shopping environment Average store size 84000square feet Rural and urban areas Value chain analysis Non-unionized Full autonomy to associates Decentralized Profit sharing program Job rotation Stock purchase plan Value chain analysis Information system(EDI) exchange information with supplier . Value chain analysis Bargain very hard Maintain long- term relationship Selective supplier(P&G) Environmental Protection Children Welfare Community Involvement Disaster Relief Education Support Environmental Protection Education Support Children Welfare Environmental Protection Education Support Community Involvement Children Welfare Environmental Protection Education Support Disaster Relief Community Involvement Children Welfare Environmental Protection Education Support Children Welfare Environmental Protection Education Support Corporate social responsibility “ ” “ ” Recieved Awards “Best Employer” “Most Valuable Brand” “Best Retailert” “Best Community Involvement” “Most Admired Company” WALMART the hybrid strategy 1It has the ability to deliver enhanced benefits to customers together with low prices whilst achieving sufficient margins for reinvestment to maintain and develop bases of differentatrion . 2Much greater volumes can be achieved than competitors so that margins may still be better. Market development Market development involves offering existing products to new markets .market development strategies are based on products or services that meet the critical success factors of the new market. Mission statement “To give ordinary folk the chance to buy the same thing as rich people.“ (Wal-Mart) Wal-Mart To Launch New C-Store Concept One idea calls for urban convenience stores less than a tenth of the size of the companys supercenters and stocked with groceries geared to more affluent tastes. Another plan calls for stand-alone stores offering a variety of health services and products. The new outlets are being prepared for introduction early next year, the Journal said. Mergers & Acquisitions of Wal-Mart MeritsDemerits lPick up the speed of entering new market areas lReduce the risk of competitive reaction lForm favorable trading conditions lShort-term gain lHigh cost efficiency lInternational developments lDiversification lHigh risks lClash of cultures lSpeculators may destroy long-term prospects MeritsDemerits lPick up the speed of entering new market areas lReduce the risk of competitive reaction lForm favorable trading conditions lShort-term gain lHigh cost efficiency lInternational developments lDiversification lHigh risks lClash of cultures lSpeculators may destroy long-term prospects MeritsDemerits lPick up the speed of entering new market areas lReduce the risk of competitive reaction lForm favorable trading conditions lShort-term gain lHigh cost efficiency lInternational developments lDiversification lHigh risks lClash of cultures lSpeculators may destroy long-term prospects MeritsDemerits lPick up the speed of entering new market areas lReduce the risk of competitive reaction lForm favorable trading conditions lShort-term gain lHigh cost efficiency lInternational developments lDiversification lHigh risks lClash of cultures lSpeculators may destroy long-term prospects MeritsDemerits lPick up the speed of entering new market areas lReduce the risk of competitive reaction lForm favorable trading conditions lShort-term gain lHigh cost efficiency lInternational developments lDiversification lHigh risks lClash of cultures lSpeculators may destroy long-term prospects MeritsDemerits lPick up the speed of entering new market areas lReduce the risk of competitive reaction lForm favorable trading conditions lShort-term gain lHigh cost efficiency lInternational developments lDiversification lHigh risks lClash of cultures lSpeculators may destroy long-term prospects MeritsDemerits lPick up the speed of entering new market areas lReduce the risk of competitive reaction lForm favorable trading conditions lShort-term gain lHigh cost efficiency lInternational developments lDiversification lHigh risks lClash of cultures lSpeculators may destroy long-term prospects Indonesia 1997 1996 Enter Korea Exit 1998 2006 Deutschland 1998 2006 Vast majority of big companies adopt to multidivisional organisational structure Wal-Mart uses a Geographical divisional or