梅塞德奔驰汽车REVO Branding策划案.ppt

dpts townhall meeting / driving safety instruction & demonstration event, oct. 2010,dpts townhall meeting / driving safety instruction & demonstration event,1,3,event agenda,5,2,4,venue suggestion,event overview,6,key visual,purpose of the event,rundown,7,contingency plan,8,design,1,event overview,driving skills,business overview,to share vision of dpts, review before business and have a outlook of coming challenges.,brand image,to build and establish a positive image of dpts with a focus on innovation, future development, and technological solutions to the challenges of fast-growing market and business in china.,2010 driving safety day,to enhance driving skills (such as parking, safety driving know-how), experience high technology of mercedes- benz cars.,2,purpose of the event,3,event agenda,option i,4,key visual,option ii,4,key visual,5,venue suggestion,showcase,driving safety,go-kart,beijing xingang go-kart club,covering an area of 33,000m 1,200m long & 8-15m wide autodrome with fixed security partition,3,300m building with 3 flights,7,000m open space,meeting & bbq,professional go-kart club,add: baimiao village, songzhuang, tongzhou district, beijing,experience area,beijing xingang go-kart club,beijing xingang go-kart club,beijing xingang go-kart club,6,rundown,09:00 09:40 license check and insurance subscribing,group a with license,group b without license,09:00 09:40 registration,14:30 17:30 driving safety demonstration event/games,08:20 08:50 departure from daimler office 08:50 arrival at event venue,09:00 09:40 welcome speech by mr. jan fischer/department heads 09:40 10:10 event and games rule briefing and introduction 10:20 11:50 event and games 12:00 13:00 lunch (bbq) 13:30 14:30 driving safety instruction,17:30 18:00 closing of townhall meeting 18:00 transfer back to daimler tower,14:30 17:30 go-kart/games,6,rundown registration,group a with license,group b without license,registration license check insurance subscribing,registration,6,rundown welcome speech & event briefing,6,rundown driving show,special driving show by the coaches,6,rundown bbq,6,rundown driving safety instruction,driving safety principles briefing program design briefing parking wet floor off-road bridge limiting gate snake spinning gear,6,rundown driving safety instruction,parking,6,rundown driving safety instruction,wet floor,6,rundown driving safety instruction,off-road,6,rundown driving safety instruction,bridge,6,rundown driving safety instruction,limiting gate,6,rundown driving safety instruction,snake,6,rundown driving safety instruction,spinning gear,6,rundown driving safety demonstration,1.parking,3.off-road,6.snake,5.gate,7.gear,4.bridge,2.wet floor,group a with license,floor plan,7 coaches stand by, to guide 7 programs attendees divide into 7 groups, 9-10 persons per group each group finishes 1 program then moves to next program 20 min for the whole group to finish 1 program, 7 programs finish within 3 hours,6,rundown driving safety demonstration,group a with license,rules,6,rundown go-kart,group b without license,floor plan & rules,build a mini go-kart site in the front space 5 rounds for each attendee, 3 hours to finish all luck draw for driving order records to win a championship,6,rundown photo shooting & awarding,6,rundown onsite beverage, umbrella & trash can,6,rundown other games,electronic racing games， pool, foosball, mini-golf,reception,traffic,staff/professionals,production,contingency plan,7,contingency plan,understand vvips,backup,second route standby,on-site first aid team and ambulance ensure enough equipment and medical,weather forecast research raincoat / umbrella preparation water proof plan for set up,anti-fire equipment on-site floor plan posting,materials backup engineer standby,weather,first aid,fire,1st floor open space showcase,8,design,2nd floor meeting hall,reception,briefing area,viewing area,interactive area,coffee break,8,design,2nd floor meeting hall reception,8,design,2nd floor meeting hall briefing area,8,design,2nd floor meeting hall briefing area,8,design,2nd floor meeting hall coffee break area,8,design,2nd floor meeting hall interactive area,8,design,3rd floor bbq terrace,8,design,3rd floor bbq terrace,8,design,autodrome,8,design,autodrome,8,design,a board,8,design,direction board,8,design,sticker i,8,design,sticker ii,8,design,pass,8,design,badge,8,design,folder,8,design,paper bag,8,design,jacket,8,design,souvenir,8,design,about revo,five sub-brands, focus on excellence,provides pr services,provides advertising creative services,provides experience marketing services,provides entertainment marketing services,provides interactive services,acknowledge revo,revolutionary integrated system for the guaranty of excellence,strategic products,media products,identification products,interactive products,experience products,content products,entertainment products,government pr resources,interactive media resources,charity resources,brand audit,brand blueprint,ubl,brand symphony,skoda branding road,content products,media products,strategic products,interactive products,beijing automobile exhibition 2008,guangzhou automobile exhibition 2008,beijing auto