中国广播听众与电台收听率调查报告

20042004 年度年度 中国广播听众与电台收听率调查报告中国广播听众与电台收听率调查报告 赛立信媒介研究有限公司赛立信媒介研究有限公司 二二四年七月四年七月 2 关于本项调查 调研地区：调研地区：北京、沈阳、上海、武汉、成都、广州。 调研对象调研对象：调查城市的常住人口。其中收听广播情况针对广播听众进行，受访者条件 在调研地区居住/生活 1 年以上 年龄介于 10-69 岁 每周收听广播一次以上 符合市场研究要求之一般条件 样本量样本量： 单位北京上海沈阳武汉成都广州合计 接触样本（约）个1000100010001000100010006000 听众有效样本个3003003003003003001800 抽样方法抽样方法：多阶段随机抽样（PPS 法） 。 数据采集方法数据采集方法：入户问卷式访问，留置收听广播情况日记表记录一周。 调研执行：调研执行：本项目由赛立信媒介研究公司负责项目设计、分析、组织与质量监控工作，赛 立信运作中心及各城市现场执行部负责运作执行工作。 调研时间：调研时间：2004 年 3 月 17-31 日，其中日记表填写时间是 3 月 21 日-27 日。 重要声明重要声明 本报告所涉及的数据全部来源于本项调研的直接结果或分析结果； 本报告仅供免费赠送的广播电台、广告公司、广告客户以及有关媒体内部使用，未经 赛立信公司授权，任何单位或个人不得对外发布或交给第三方使用； 任何单位或个人不得利用本报告的数据或调研结果进行公开宣传或有任何诋毁第三方 之行为； 本报告及其所涉及数据结果的版权及解释权属赛立信媒介研究有限公司。 赛立信媒介研究有限公司 地址：广州市环市东路 450 号华信中心 15 楼 邮编： 联系人：李蔷小姐、冼国康先生、刘苏秦先生 传真：（020） 邮箱：media 3 目 录 媒体接触情况及广播听众规模媒体接触情况及广播听众规模.4 六城市受众接触各类媒体的情况4 六城市广播听众规模4 北京地区听众收听广播的情况北京地区听众收听广播的情况.5 北京地区主要电台的到达率5 北京地区广播听众经常收听的电台5 北京地区听众对各主要电台的满意度评价5 北京地区主要电台的收听率6 北京地区主要电台的听众占有率7 沈阳地区听众收听广播的情况沈阳地区听众收听广播的情况.8 沈阳地区主要电台的到达率8 沈阳地区广播听众经常收听的电台8 沈阳地区听众对各主要电台的满意度评价8 沈阳地区主要电台的收听率9 沈阳地区主要电台的听众占有率10 上海地区听众收听广播的情况上海地区听众收听广播的情况.11 上海地区主要电台的到达率11 上海地区广播听众经常收听的电台11 上海地区听众对各主要电台的满意度评价11 上海地区主要电台的收听率12 上海地区主要电台的听众占有率13 武汉地区听众收听广播的情况武汉地区听众收听广播的情况.14 武汉地区主要电台的到达率14 武汉地区广播听众经常收听的电台14 武汉地区听众对主要电台的满意度评价14 武汉地区主要电台的收听率15 武汉地区主要电台的听众占有率16 成都地区听众收听广播的情况成都地区听众收听广播的情况.17 成都地区主要电台的到达率17 成都地区广播听众经常收听的电台17 成都地区听众对主要电台的满意度评价17 成都地区主要电台的收听率18 成都地区主要电台的听众占有率19 广州地区听众收听广播的情况广州地区听众收听广播的情况.20 广州地区主要电台的到达率20 广州地区广播听众经常收听的电台20 广州地区听众对主要电台的满意度评价20 广州地区主要电台的收听率21 广州地区主要电台的听众占有率22 4 媒体接触情况及广播听众规模 六城市受众接触各类媒体的情况六城市受众接触各类媒体的情况 电视电台报纸杂志互联网 调研地区曾经接 触 最常接 触 曾经接 触 最常接 触 曾经接 触 最常接 触 曾经接 触 最常接 触 曾经接 触 最常接 触 北京94.2%80.6%65.0%8.1%76.5%4.4%49.5%1.3%30.1%4.9% 上海97.6 %85.9 %58.5 %4.7 %77.9 %2.0 %26.4 %0.1 %15.2 %5.3 % 广州99.5%81.4%51.3%6.9%62.4%4.9%9.9%0.8%15.9%6.0% 武汉97.2%86.1%52.9%3.7%64.3%5.2%21.9%0.6%15.8%4.4% 成都98.2%89.3%50.8%4.5%80.2%3.6%22.8%0.2%9.7%1.0% 沈阳97.0%77.3%60.0%13.3%68.0%3.5%22.4%0.6%12.7%2.6% 六城市广播听众规模六城市广播听众规模 杂志：接触率 24.2% 过去一个月曾过去一个月曾 经接触的媒体经接触的媒体 的受众比例的受众比例 其它媒体：接触率1.5% 广播：接触率56.9% 报纸：接触率70.0% 互联网：接触率16.3% 电视：接触率97.3% 单位：万人 1320.9 1606.77 960 720.4 780.66 1063.42 940 860 495 430 410 540 0 500 1000 1500 2000 北京上海广州沈阳武汉成都 潜在听众广播听众 5 北京地区听众收听广播的情况 北京地区主要电台的到达率北京地区主要电台的到达率 电台名称周到达率排名日到达率排名 中央电台中国之声18.57%110.46%1 中央电台经济之声4.09%91.48%10 中央电台音乐之声12.87%55.41%6 中央电台都市之声5.56%81.78%8 北京新闻广播12.28%66.45%5 北京交通广播14.04%47.35%4 北京体育广播5.99%72.05%7 北京音乐广播16.23%37.87%3 北京文艺广播18.27%29.90%2 首都生活广播4.09%101.67%9 北京经济广播3.80%111.46%11 中国国际广播电台1.75%121.13%12 北京地区广播听众经常收听的电台北京地区广播听众经常收听的电台 33.3% 28.7% 27.3% 22.7% 22.0% 21.3% 7.7%7.3% 6.0%6.0%5.7% 5.0% 0% 10% 20% 30% 40% 北京文艺广播 北京音乐广播 北京交通广播 中央电台音乐之声 北京新闻广播 中央电台中国之声 中央电台都市之声 中国国际广播电台 北京体育广播 首都生活广播 中央电台经济之声 北京经济广播 北京地区听众对各主要电台的满意度评价北京地区听众对各主要电台的满意度评价 6.17 5.915.845.78 5.735.735.65 5.535.485.47 5.23 1 2 3 4 5 6 7 北京文艺广播 北京交通广播 北京音乐广播 北京经济广播 北京新闻广播 首都生活广播 北京体育广播 中央电台中国之声 中央电台音乐之声 中央电台都市之声 中央电台经济之声 最小值最大值平均值 （单位：分） 6 北京地区主要电台的收听率北京地区主要电台的收听率 时间 中央电台 中国之声 中央电台 经济之声 中央电台 音乐之声 中央电台 都市之声 北京新闻 广播 北京交通 广播 北京体育 广播 北京音乐 广播 北京文艺 广播 首都生活 广播 0:000.29%0.08%0.08%0.05%0.17%0.07%0.44%0.62%0.07% 2:000.04%0.07%0.01%0.04%0.15%0.06%0.10%0.07%0.01% 3:000.05%0.08%0.02%0.05%0.15%0.07%0.14%0.14%0.02% 6:000.99%0.34%0.15%0.04%0.30%0.15%0.19%0.30%0.27% 6:150.95%0.27%0.24%0.06%0.24%0.45%0.15%0.27%0.21% 6:305.43%0.04%0.44%0.08%1.72%0.61%0.10%0.52%0.57%0.17% 6:455.05%0.04%0.32%0.08%1.66%0.58%0.10%0.64%0.66%0.16% 7:003.62%0.27%0.85%0.12%4.27%1.97%0.29%1.59%2.68%0.27% 7:152.79%0.24%0.82%0.19%3.03%1.75%0.27%1.17%2.55%0.45% 7:302.46%0.47%1.17%0.36%2.93%2.04%0.78%1.28%3.24%0.61% 7:451.44%0.41%1.08%0.36%1.22%1.60%0.77%1.13%2.93%0.52% 8:001.85%0.62%1.54%0.42%1.37%1.96%0.89%1.17%2.71%0.53% 8:151.54%0.39%1.63%0.24%0.86%1.54%0.50%0.53%1.10%0.56% 8:301.53%0.35%1.65%0.35%1.36%1.62%0.41%0.50%1.45%0.38% 8:451.17%0.20%1.46%0.35%0.88%1.17%0.12%0.47%1.37%0.18% 9:001.18%0.37%1.67%0.43%1.11%2.38%0.09%0.62%1.98%0.25% 9:150.48%0.31%1.41%0.41%0.62%2.31%0.10%0.65%2.00%0.28% 9:300.47%0.57%1.62%0.37%0.57%2.32%0.10%0.67%1.75%0.40% 9:450.39%0.49%1.34%0.39%0.42%1.66%0.13%0.59%1.37%0.36% 10:000.37%0.57%1.57%0.54%0.40%1.61%0.13%0.74%1.54%0.37% 10:150.21%0.18%1.35%0.48%0.30%1.29%0.12%0.54%1.11%0.21% 10:300.39%0.18%1.36%0.51%0.51%1.30%0.15%0.58%1.12%0.24% 10:450.39%0.09%1.25%0.45%0.42%1.01%0.15%0.48%0.92%0.24% 11:000.47%0.06%1.26%0.44%0.50%1.03%0.21%0.88%1.67%0.23% 11:150.37%0.03%1.01%0.25%0.51%0.67%0.20%0.79%1.55%0.06% 11:300.45%0.05%1.03%0.32%0.47%0.76%0.18%0.95%1.61%0.05% 11:450.43%0.03%0.89%0.25%0.48%0.76%0.18%0.87%1.48%0.10% 12:001.02%0.03%1.36%0.40%0.60%1.19%0.45%1.99%3.50%0.28% 12:151.04%0.03%1.07%0.30%0.36%0.96%0.47%1.65%2.83%0.27% 12:301.07%0.05%1.09%0.38%0.59%1.53%0.51%1.86%3.13%0.18% 12:451.01%0.03%0.88%0.28%0.57%1.40%0.34%1.63%2.53%0.16% 13:001.03%0.05%0.87%0.29%0.74%1.90%0.29%1.87%2.63%0.34% 13:150.44%0.05%0.77%0.19%0.74%1.59%0.22%1.62%1.40%0.27% 13:300.62%0.06%0.73%0.17%0.73%1.71%0.20%1.63%1.29%0.28% 13:450.62%0.03%0.65%0.12%0.52%1.76%0.22%1.11%0.92%0.31% 14:000.64%0.03%0.81%0.20%0.64%1.97%0.27%1.32%1.05%0.34% 14:150.59%0.68%0.15%0.29%1.24%0.18%0.62%0.85%0.24% 14:300.82%0.06%0.69%0.15%0.21%1.36%0.24%0.88%1.00%0.24% 14:450.59%0.09%0.62%0.12%0.21%1.31%0.18%0.80%0.92%0.24% 15:000.54%0.64%0.10%0.26%1.12%0.18%0.87%1.05%0.26% 15:150.55%0.03%0.68%0.10%0.23%0.81%0.13%0.78%0.97%0.26% 15:300.54%0.08%0.72%0.10%0.23%0.79%0.13%0.67%1.05%0.26% 15:450.35%0.08%0.68%0.10%0.20%0.76%0.10%0.66%0.91%0.23% 16:000.49%0.10%0.69%0.10%0.17%1.00%0.12%0.71%1.03%0.22% 16:150.44%0.05%0.56%0.05%0.14%0.86%0.12%0.70%0.84%0.19% 16:300.47%0.04%0.52%0.11%0.19%0.92%0.15%0.64%0.86%0.21% 16:450.40%0.04%0.38%0.11%0.17%0.70%0.19%0.57%0.59%0.17% 17:000.54%0.07%0.61%0.13%0.57%1.52%0.22%0.68%0.94%0.28% 17:250.47%0.06%0.59%0.10%0.47%1.56%0.16%0.49%0.83%0.12% 17:300.52%0.06%0.67%0.09%0.39%1.78%0.19%0.54%0.92%0.15% 17:450.39%0.04%0.59%0.09%0.35%1.63%0.13%0.56%0.82%0.15% 18:001.14%0.05%0.92%0.19%1.11%2.01%0.36%0.63%1.19%0.19% 18:151.19%0.05%0.91%0.28%1.16%1.46%0.38%0.66%1.24%0.20% 18:301.27%0.05%1.02%0.31%1.40%1.40%0.38%0.76%1.22%0.20% 18:451.05%0.05%0.95%0.29%1.20%0.93%0.27%0.61%1.05%0.20% 19:002.33%0.06%0.77%0.18%1.36%0.67%0.24%0.71%0.89%0.14% 19:151.18%0.06%0.57%0.11%0.65%0.55%0.11%0.59%0.72%0.13% 19:300.80%0.08%0.70%0.18%0.66%0.62%0.10%1.05%1.17%0.16% 19:450.43%0.17%0.56%0.15%0.22%0.50%0.06%0.97%1.06%0.17% 20:000.51%0.19%0.79%0.19%0.24%0.66%0.17%1.39%1.48%0.26% 20:150.25%0.09%0.31%0.11%0.07%0.30%0.08%0.54%0.48%0.13% 20:300.23%0.07%0.27%0.12%0.06%0.37%0.07%0.61%0.53%0.12% 20:450.18%0.06%0.25%0.11%0.06%0.40%0.07%0.52%0.48%0.13% 21:000.14%0.05%0.46%0.10%0.05%0.39%0.06%0.69%0.52%0.09% 21:150.14%0.01%0.44%0.07%0.08%0.34%0.06%0.65%0.52%0.10% 21:300.13%0.02%0.37%0.05%0.07%0.36%0.11%0.66%0.47%0.09% 21:450.11%0.02%0.34%0.04%0.05%0.35%0.11%0.59%0.41%0.08% 22:000.13%0.02%0.57%0.10%0.09%0.48%0.19%0.87%0.66%0.25% 22:150.15%0.02%0.46%0.11%0.09%0.42%0.20%0.49%0.64%0.27% 22:300.12%0.03%0.39%0.09%0.08%0.39%0.20%0.46%0.63%0.24% 22:450.13%0.05%0.34%0.08%0.08%0.37%0.18%0.41%0.56%0.26% 23:000.26%0.02%0.31%0.14%0.04%0.32%0.13%0.47%0.48%0.22% 23:150.27%0.02%0.20%0.14%0.04%0.21%0.09%0.41%0.29%0.17% 23:300.28%0.01%0.14%0.13%0.04%0.18%0.07%0.39%0.26%0.16% 23:450.17%0.09%0.11%0.04%0.11%0.05%0.33%0.20%0.14% 7 北京地区主要电台的听众占有率北京地区主要电台的听众占有率 时间 中央电台 中国之声 中央电台 经济之声 中央电台 音乐之声 中央电台 都市之声 北京新闻 广播 北京交通 广播 北京体育 广播 北京音乐 广播 北京文艺 广播 首都生活 广播 北京经济 广播 中国国际 广播电台 0:0015.04%4.42%4.42%2.65%8.85%3.54%23.01%32.74%3.54%0.88% 2:007.50%12.50%2.50%7.50%25.00%10.00%17.50%12.50%2.50%2.50% 3:006.98%11.63%2.33%6.98%20.93%9.30%18.60%18.60%2.33%2.33% 6:0032.10%11.11%4.94%1.23%9.88%4.94%6.17%9.88%8.64%2.47% 6:1529.63%8.33%7.41%1.85%7.41%13.89%4.63%8.33%6.48%1.85%2.78% 6:3053.85%0.42%4.37%0.83%17.05%6.03%1.04%5.20%5.61%1.66%0.62%1.25% 6:4551.53%0.41%3.26%0.81%16.90%5.91%1.02%6.52%6.72%1.63%0.61%1.63% 7:0021.17%1.55%4.99%0.69%24.96%11.53%1.72%9.29%15.66%1.55%0.52%3.79% 7:1519.44%1.67%5.74%1.30%21.11%12.22%1.85%8.15%17.78%3.15%0.56%4.44% 7:3014.86%2.87%7.09%2.20%17.74%12.33%4.73%7.77%19.59%3.72%0.68%3.72% 7:4511.43%3.30%8.57%2.86%9.67%12.75%6.15%9.01%23.30%4.18%0.44%4.62% 8:0013.02%4.34%10.85%2.96%9.66%13.81%6.31%8.28%19.13%3.75%0.39%3.75% 8:1516.46%4.11%17.41%2.53%9.18%16.46%5.38%5.70%11.71%6.01%0.63%2.53% 8:3014.57%3.36%15.69%3.36%12.89%15.41%3.92%4.76%13.73%3.64%3.36%2.52% 8:4514.29%2.50%17.86%4.29%10.71%14.29%1.43%5.71%16.79%2.14%3.93%3.21% 9:0010.58%3.34%15.04%3.90%10.03%21.45%0.84%5.57%17.83%2.23%3.34%3.06% 9:155.00%3.21%14.64%4.29%6.43%23.93%1.07%6.79%20.71%2.86%3.93%3.93% 9:304.75%5.76%16.27%3.73%5.76%23.39%1.02%6.78%17.63%4.07%3.73%3.73% 9:455.04%6.30%17.23%5.04%5.46%21.43%1.68%7.56%17.65%4.62%0.42%4.20% 10:004.26%6.59%18.22%6.20%4.65%18.60%1.55%8.53%17.83%4.26%0.39%3.88% 10:153.33%2.86%21.43%7.62%4.76%20.48%1.90%8.57%17.62%3.33%0.48%3.33% 10:305.73%2.64%19.82%7.49%7.49%18.94%2.20%8.37%16.30%3.52%0.44%3.08% 10:456.60%1.52%21.32%7.61%7.11%17.26%2.54%8.12%15.74%4.06%0.51%3.55% 11:006.43%0.80%17.27%6.02%6.83%14.06%2.81%12.05%22.89%3.21%0.40%4.02% 11:156.10%0.47%16.90%4.23%8.45%11.27%3.29%13.15%25.82%0.94%0.47%5.16% 11:306.97%0.82%15.98%4.92%7.38%11.89%2.87%14.75%25.00%0.82%0.41%4.51% 11:457.23%0.43%14.89%4.26%8.09%12.77%2.98%14.47%24.68%1.70%1.28%4.68% 12:008.98%0.25%11.97%3.49%5.24%10.47%3.99%17.46%30.67%2.49%1.25%1.25% 12:1510.98%0.29%11.27%3.18%3.76%10.12%4.91%17.34%29.77%2.89%1.45%1.16% 12:309.74%0.46%9.98%3.48%5.34%13.92%4.64%16.94%28.54%1.62%1.62%0.93% 12:4510.77%0.28%9.39%3.04%6.08%14.92%3.59%17.40%27.07%1.66%1.38%1.10% 13:009.63%0.49%8.15%2.72%6.91%17.78%2.72%17.53%24.69%3.21%1.23%1.48% 13:155.56%0.69%9.72%2.43%9.38%20.14%2.78%20.49%17.71%3.47%1.39%2.08% 13:307.69%0.70%9.09%2.10%9.09%21.33%2.45%20.28%16.08%3.50%1.40%2.10% 13:458.97%0.45%9.42%1.79%7.62%25.56%3.14%16.14%13.45%4.48%0.90%2.69% 14:008.02%0.42%10.13%2.53%8.02%24.47%3.38%16.46%13.08%4.22%0.84%2.95% 14:1510.58%12.17%2.65%5.29%22.22%3.17%11.11%15.34%4.23%5.29%3.70% 14:3012.68%0.94%10.80%2.35%3.29%21.13%3.76%13.62%15.49%3.76%5.16%3.29% 14:4510.70%1.60%11.23%2.14%3.74%23.53%3.21%14.44%16.58%4.28%2.14%3.74% 15:009.91%11.79%1.89%4.72%20.75%3.30%16.04%19.34%4.72%1.42%3.30% 15:1511.35%0.54%14.05%2.16%4.86%16.76%2.70%16.22%20.00%5.41%0.54%2.70% 15:3010.82%1.55%14.43%2.06%4.64%15.98%2.58%13.40%21.13%5.15%1.03%2.58% 15:458.05%1.72%15.52%2.30%4.60%17.24%2.30%14.94%20.69%5.17%1.15%2.87% 16:009.30%1.86%13.02%1.86%3.26%19.07%2.33%13.49%19.53%4.19%6.51%2.33% 16:159.79%1.03%12.37%1.03%3.09%19.07%2.58%15.46%18.56%4.12%7.22%2.58% 16:3010.09%0.92%11.01%2.29%4.13%19.72%3.21%13.76%18.35%4.59%6.42%2.29% 16:4510.45%1.00%9.95%2.99%4.48%18.41%4.98%14.93%15.42%4.48%6.97%2.49% 17:009.09%1.09%10.18%2.18%9.45%25.45%3.64%11.27%15.64%4.73%3.64%1.82% 17:259.09%1.19%11.46%1.98%9.09%30.43%3.16%9.49%16.21%2.37%1.19%1.58% 17:309.27%1.16%11.97%1.54%6.95%32.05%3.47%9.65%16.60%2.70%0.77%1.54% 17:457.86%0.87%11.79%1.75%6.99%32.75%2.62%11.35%16.59%3.06%0.87%1.75% 18:0013.91%0.59%11.24%2.37%13.61%24.56%4.44%7.69%14.50%2.37%1.48%1.18% 18:1515.02%0.64%11.50%3.51%14.70%18.53%4.79%8.31%15.65%2.56%1.60%1.28% 18:3015.02%0.60%12.01%3.60%16.52%16.52%4.50%9.01%14.41%2.40%2.10%1.20% 18:4514.98%0.70%13.59%4.18%17.07%13.24%3.83%8.71%14.98%2.79%2.44%1.39% 19:0030.03%0.78%9.92%2.35%17.49%8.62%3.13%9.14%11.49%1.83%2.61%1.04% 19:1523.05%1.12%11.15%2.23%12.64%10.78%2.23%11.52%14.13%2.60%3.72%1.49% 19:3013.68%1.40%11.93%3.16%11.23%10.53%1.75%17.89%20.00%2.81%1.40%1.40% 19:459.43%3.69%12.30%3.28%4.92%11.07%1.23%21.31%23.36%3.69%1.64%1.64% 20:008.16%3.06%12.59%3.06%3.74%10.54%2.72%22.11%23.47%4.08%1.36%2.04% 20:1510.00%3.46%12.31%4.23%2.69%11.92%3.08%21.15%18.85%5.00%1.15%1.54% 20:308.91%2.64%10.23%4.62%2.31%14.19%2.64%23.10%20.13%4.62%1.32%1.32% 20:457.36%2.33%10.47%4.65%2.33%16.67%3.10%21.71%20.16%5.43%0.78%1.55% 21:005.34%1.69%17.13%3.65%1.97%14.33%2.25%25.28%19.10%3.37%1.40%1.97% 21:155.29%0.29%17.06%2.65%2.94%13.24%2.35%25.00%20.00%3.82%1.76%2.06% 21:305.05%0.80%14.63%1.86%2.93%14.36%4.52%26.06%18.62%3.72%1.86%1.86% 21:455.09%0.90%15.27%1.80%2.40%15.57%4.79%26.65%18.26%3.59%0.90%1.80% 22:003.61%0.48%15.63%2.64%2.40%13.22%5.29%24.04%18.27%6.97%1.44%1.92% 22:154.64%0.62%14.55%3.41%2.79%13.31%6.50%15.48%20.43%8.67%1.86%2.48% 22:304.05%0.93%13.40%3.12%2.80%13.40%6.85%15.89%21.81%8.41%1.87%2.49% 22:455.04%1.80%12.95%2.88%2.88%14.03%6.83%15.47%21.22%9.71%1.44%2.16% 23:0010.00%0.97%11.94%5.48%1.61%12.58%5.16%18.39%18.71%8.71%1.29%1.29% 23:1513.57%0.90%9.95%7.24%2.26%10.86%4.52%20.81%14.93%8.60%0.90% 23:3015.57%0.47%8.02%7.55%2.36%10.38%3.77%21.70%14.62%8.96%0.94% 23:4512.79%6.98%8.14%2.91%8.14%3.49%25.00%15.12%10.47%1.16% 8 沈阳地区听众收听广播的情况 沈阳地区主要电台的到达率沈阳地区主要电台的到达率 沈阳地区广播听众经常收听的电台沈阳地区广播听众经常收听的电台 32.33% 31.00% 26.67% 22.33% 22.00% 18.33% 16.33% 15.67% 11.00% 8.33% 0% 10% 20% 30% 40% 沈阳电台交通台 沈阳电台文艺台 辽宁电台交通台 辽宁电台生活娱乐台 沈阳电台经济台 沈阳电台新闻台 辽宁电台经济台 辽宁电台文艺台 辽宁电台新闻台 沈阳电台体育健康台 沈阳地区听众对各主要电台的满意度评价沈阳地区听众对各主要电台的满意度评价 6.596.51 6.276.266.236.19 6.045.97 5.76 5.53 1 2 3 4 5 6 7 辽宁电台经济台 辽宁电台生活娱乐台 辽宁电台交通台 沈阳电台新闻台 辽宁电台文艺台 辽宁电台新闻台 沈阳电台文艺台 沈阳电台交通台 沈阳电台经济台 沈阳电台体育健康台 最小值最大值平均值 电台名称电台名称周到达率周到达率排名排名日到达率日到达率排名排名 中央电台中国之声11.26%27.08%1 沈阳电台经济台9.24%55.69%5 沈阳电台体育健康台3.79%111.39%11 沈阳电台交通台11.73%16.97%2 沈阳电台文艺台11.14%46.03%3 沈阳电台新闻台6.99%74.59%6 辽宁电台新闻台4.74%102.37%10 辽宁电台交通台11.26%25.84%4 辽宁电台文艺台6.04%82.69%9 辽宁电台经济台5.92%93.66%7 辽宁电台生活娱乐台7.94%63.55%8 （单位：分） 9 沈阳地区主要电台的收听率沈阳地区主要电台的收听率 沈阳电台经 济台 沈阳电台体 育健康台 沈阳电台交 通台 沈阳电台文 艺台 沈阳电台新 闻台 辽宁电台新 闻台 辽宁电台交 通台 辽宁电台文 艺台 辽宁电台经 济台 辽宁电台生 活娱乐台 中央电台中 国之声 0:000.07%0.03%0.07%0.03%0.03%0.01%0.05%0.04%0.02% 2:000.02%0.03%0.06%0.01%0.01%0.05%0.03%0.03%0.01% 3:000.03%0.26%0.36%0.03%0.06%0.26%0.16%0.19%0.06% 6:002.53%0.30%0.98%0.63%3.38%0.27%1.91%0.33%1.01%0.22%0.05% 6:152.47%0.30%0.84%0.60%3.29%0.24%1.90%0.30%0.98%0.16%0.05% 6:302.16%0.39%1.00%0.37%2.53%0.33%1.94%0.29%0.84%0.12%4.49% 6:452.16%0.41%0.76%0.14%2.33%0.23%2.00%0.31%0.60%0.12%3.96% 7:003.07%0.33%2.02%0.64%2.87%0.76%4.16%0.38%0.27%0.18%3.80% 7:152.24%0.23%1.88%0.54%1.08%0.56%3.25%0.12%0.02%0.14%2.38% 7:304.52%0.28%2.01%0.69%1.24%0.51%4.01%0.15%0.05%0.30%0.10% 7:453.91%0.09%1.60%0.49%0.78%0.28%3.08%0.09%0.07%0.28%0.09% 8:003.10%0.11%4.32%0.71%0.80%0.42%2.41%0.16%0.22%0.31% 8:150.73%0.05%2.99%0.36%0.21%0.16%0.73%0.11%0.18%0.16% 8:300.78%0.09%2.85%0.34%0.22%0.26%0.72%0.12%0.16%0.16% 8:450.40%0.05%2.74%0.16%0.21%0.21%0.69%0.07%0.26%0.07% 9:000.40%0.07%2.57%0.77%0.70%0.20%0.84%0.25%0.15%0.20% 9:150.27%0.06%0.86%0.74%0.61%0.13%0.42%0.25%0.05%0.17% 9:300.30%0.14%0.88%0.74%0.62%0.13%0.43%0.32%0.05%0.19% 9:450.26%0.14%0.74%0.71%0.57%0.05%0.32%0.32%0.03%0.18% 10:000.28%0.15%0.77%0.86%0.60%0.07%0.46%0.49%0.05%0.20% 10:150.08%0.03%0.53%0.46%0.13%0.07%0.43%0.40%0.07%0.18% 10:300.11%0.03%0.54%0.47%0.13%0.06%0.41%0.37%0.05%0.19% 10:450.09%0.39%0.34%0.07%0.04%0.21%0.23%0.02%0.14% 11:000.18%0.10%0.57%0.56%0.09%0.16%0.25%0.24%0.15%0.19% 11:150.17%0.10%0.41%0.38%0.07%0.21%0.13%0.18%0.14%0.13% 11:300.20%0.11%0.48%0.40%0.09%0.23%0.25%0.25%0.15%0.22% 11:450.13%0.08%0.33%0.27%0.01%0.14%0.15%0.16%0.11%0.16% 12:000.22%0.09%0.62%0.37%0.13%0.14%0.34%0.40%0.14%0.26%0.01% 12:150.18%0.75%0.30%0.14%0.02%0.26%0.40%0.14%0.16%0.02% 12:300.17%0.74%0.33%0.14%0.02%0.32%0.39%0.17%0.19%0.02% 12:450.09%0.77%0.33%0.05%0.02%0.30%0.33%0.07%0.16%0.02% 13:000.10%0.71%0.55%0.21%0.05%0.37%0.50%0.45%0.23%0.02% 13:150.07%0.35%0.30%0.12%0.04%0.14%0.17%0.33%0.14% 13:300.07%0.35%0.29%0.14%0.05%0.14%0.18%0.32%0.13% 13:450.05%0.36%0.24%0.04%0.07%0.15%0.21%0.33%0.08% 14:000.08%0.48%0.24%0.06%0.35%0.20%0.29%0.23%0.11% 14:150.05%0.24%0.13%0.04%0.25%0.09%0.13%0.09%0.04% 14:300.05%0.22%0.10%0.04%0.22%0.09%0.11%0.08%0.05% 14:450.05%0.19%0.11%0.03%0.09%0.07%0.08%0.06%0.03% 15:000.17%0.28%0.37%0.07%0.13%0.17%0.14%0.11%0.22% 15:150.17%0.24%0.34%0.05%0.11%0.13%0.11%0.03%0.25% 15:300.16%0.21%0.34%0.11%0.10%0.14%0.10%0.02%0.24% 15:450.16%0.21%0.33%0.11%0.11%0.10%0.09%0.01%0.16% 16:000.54%0.25%0.43%0.15%0.11%0.11%0.15%0.07%0.18% 16:150.51%0.29%0.38%0.05%0.08%0.10%0.11%0.14%0.13% 16:300.52%0.28%0.35%0.03%0.08%0.11%0.13%0.16%0.13% 16:450.44%0.24%0.28%0.03%0.03%0.09%0.07%0.16%0.09% 17:000.59%0.20%0.48%1.05%0.14%0.25%0.25%0.16%0.28%0.16% 17:250.31%0.17%0.40%0.80%0.21%0.23%0.17%0.11%0.23%0.11% 17:300.33%0.16%0.39%0.79%0.27%0.15%0.21%0.10%0.22%0.12% 17:450.27%0.14%0.34%0.67%0.17%0.19%0.18%0.08%0.16%0.05% 18:000.43%0.32%0.55%0.69%0.15%0.37%0.57%0.35%0.24%0.11%0.02% 18:150.32%0.24%0.37%0.34%0.16%0.29%0.45%0.32%0.24%0.10%0.02% 18:300.32%0.23%0.38%0.36%0.15%0.29%0.44%0.35%0.23%0.11%0.02% 18:450.25%0.19%0.31%0.30%0.12%0.23%0.36%0.26%0.20%0.02%0.01% 19:000.65%0.33%0.47%0.82%0.19%0.33%0.49%0.40%0.46%0.05%0.42% 19:150.58%0.17%0.23%0.71%0.19%0.04%0.46%0.23%0.41%0.06%0.23% 19:300.56%0.24%0.24%0.86%0.36%0.09%0.62%0.36%0.51%0.06%0.13% 19:450.43%0.17%0.26%0.86%0.26%0.10%0.41%0.31%0.43%0.07%0.14% 20:000.70%0.21%0.41%0.98%0.34%0.16%0.57%0.85%0.62%0.18%0.31% 20:150.30%0.11%0.19%0.33%0.09%0.09%0.33%0.50%0.33%0.09%0.16% 20:300.24%0.09%0.25%0.25%0.08%0.10%0.25%0.36%0.75%0.15%0.10% 20:450.20%0.08%0.24%0.23%0.08%0.11%0.22%0.35%0.72%0.13%0.07% 21:000.24%0.07%0.27%0.24%0.17%0.08%0.19%0.12%0.60%0.69%0.03% 21:150.25%0.08%0.29%0.24%0.19%0.08%0.13%0.06%0.56%0.73% 21:300.24%0.09%0.27%0.25%0.20%0.10%0.12%0.05%0.51%0.70% 21:450.22%0.09%0.20%0.20%0.19%0.09%0.12%0.05%0.46%0.62% 22:000.41%0.09%0.27%0.82%0.29%0.13%0.16%0.17%0.59%0.70% 22:150.60%0.04%0.12%1.22%0.42%0.14%0.10%0.25%0.14%0.12% 22:300.55%0.03%0.10%1.15%0.35%0.12%0.09%0.21%0.16%0.11% 22:450.60%0.03%0.10%1.27%0.08%0.06%0.01%0.23%0.12%0.13% 23:000.63%0.07%0.10%1.21%0.06%0.07%0.01%0.19%0.11%0.11%0.01% 23:150.39%0.09%0.14%0.48%0.12%0.07%0.02%0.35%0.21%0.07%0.02% 23:300.37%0.10%0.12%0.41%0.10%0.08%0.02%0.31%0.18%0.06%0.02% 23:450.29%0.08%0.10%0.27%0.08%0.06%0.02%0.24%0.13%0.05%0.02% 10 沈阳地区主要电台的听众占有率沈阳地区主要电台的听众占有率 沈阳电台经 济台 沈阳电台体 育健康台 沈阳电台交 通台 沈阳电台文 艺台 沈阳电台新 闻台 辽宁电台新 闻台 辽宁电台交 通台 辽宁电台文 艺台 辽宁电台经 济台 辽宁电台生 活娱乐台 中央电台中 国之声 0:0020.37%9.26%20.37%7.41%7.41%3.70%14.81%11.11%5.56% 2:006.67%11.11%24.44%2.22%4.44%20.00%13.33%13.33%4.44% 3:002.27%18.