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MARKETINGCUSTOMERSATISFACTIONSINCETHE20THCENTURY,SINCETHELATEEIGHTIES,THECUSTOMERSATISFACTIONSTRATEGYISINCREASINGLYBECOMINGBUSINESSHASMORECUSTOMERSSHARETHEOVERALLBUSINESSCOMPETITIVEADVANTAGEMEANSFIRST,CUSTOMERSATISFACTIONSTRATEGYISTOGETAMODERNENTERPRISECUSTOMERS,MONEYVOTESMAGICWEAPONWITHTHECHANGINGTIMES,THEGREATABUNDANCEOFMATERIALWEALTHOFSOCIETY,CUSTOMERSINTHEMAINCONSUMERDEMANDACROSSTHEMATERIALHASALACKOFTIME,THENUMBEROFTIMESTHEPURSUIT,THEPURSUITOFQUALITYTIMETOTHEEIGHTIESOFTHE20THCENTURYENTEREDTHEERAOFTHEENDCONSUMERSENTIMENTINCHINA,WITHRAPIDECONOMICDEVELOPMENT,WEHAVERAPIDLYBEYONDTHEPHYSICALABSENCEOFTHETIMES,THEPURSUITOFTHENUMBEROFTIMESANDEVENTHEPURSUITOFQUALITYANDAGEOFEMOTIONSTODAYGRADUALLYINTOTHECONSUMERERASPENDINGTIMEINTHEEMOTION,THECOMPANYSSIMILARPRODUCTSHAVEALREADYREACHEDTHESAMETIME,HOMOGENEOUS,WITHTHEENERGY,THESAMEPRICE,CONSUMERSARENOLONGERPURSUETHEQUALITY,FUNCTIONALITYANDPRICE,BUTTHECOMFORT,CONVENIENCE,SAFETY,COMFORT,SPEED,JUMPACTION,ENVIRONMENTALPROTECTION,CLEAN,HAPPY,FUN,ETC,CONSUMERSAREINCREASINGLYCONCERNEDABOUTTHEPRODUCTWHETHERFORTHEIROWNLIFEENERGY,ENRICH,COMFORT,BEAUTYANDSPIRITUALQUALITY,ANDEXCEEDCONSUMEREXPECTATIONSINTHEPRESALE,SALE,AFTERSALESSERVICEANDADVICEINOTHERWORDS,PEOPLETODAYARELOOKINGFORISAPSYCHOLOGICALSATISFACTIONANDASENSEOFFULFILLMENT,THECOMMODITY,HIGHVALUEADDEDGOODSANDSERVICES,THEPURSUITOFVALUESANDSENSEOFDIVERSITY,INDIVIDUALITY,ANDTHEINTANGIBLESATISFACTIONOFTHETIMEHASCOMEANDCONSUMERSADAPTTOCHANGESINTHEVALUEOFTHEPURSUITOFCOMPETITIONBETWEENENTERPRISES,BUTALSOFROMPRODUCTCOMPETITION,PRICECOMPETITION,TECHNOLOGICALCOMPETITION,ADVERTISINGCOMPETITION,BRANDIMAGEDEVELOPMENTOFCOMPETITIONTOTHECURRENTCOMPETITION,CREDITCOMPETITION,CULTURALCOMPETITIONANDSERVICECOMPETITION,COMPETITIONTHATCUSTOMERSATISFACTIONTHISCOMPETITIONISTHEENTERPRISEWIDEANGLE,WIDEFIELDSPACETIMEWITHINTHECONTEXTOFHIGHLEVEL,REFLECTTHEOVERALLSTRENGTHOFTHECOMPETITIONITINCLUDESORGANIZATIONALINNOVATION,TECHNOLOGICALINNOVATION,MANAGEMENTINNOVATION,INDUSTRYFORESIGHT,RDFORCE,EMPLOYEEENGAGEMENT,CUSTOMERSERVICEABILITY,CUSTOMERAFFINITY,PEERRECOGNITIONABILITY,COMMUNITYCONTRIBUTIONSTOFORCE,PUBLICRELATIONSANDDISSEMINATIONOFCOMMUNICATIONSKILLS,CORPORATECULTUREDRIVE,ENVIRONMENTALADAPTATION,ANDSOFORTHTHESEINTEGRATEDIMAGEOFTHEFORCEANDTHESYNTHESISOFINTEGRATEDSUSTAINABLECOMPETITIVENESS,WHICHISCSSTRATEGYTOSOLVETHEPROBLEMCSTIMES,COMPANIESNOLONGEROWNTHECENTER,BUTTOCUSTOMERCENTRIC;CUSTOMER,CUSTOMERSATISFACTIONISNOLONGERAMEREFORMALITYOFTHESLOGAN,BUTREALACTIONTOBASISOFANEWBUSINESSPHILOSOPHYOFENTERPRISESNOLONGERQUALITYSTANDARDS,THEIRSATISFACTIONWITHTHEMANAGEMENTIDEA,BUTINCUSTOMERSATISFACTION,GAINCUSTOMERLOYALTYFORTHEBUSINESSPHILOSOPHYOFHIGHTHEFOCUSISNOLONGERBUSINESSSTRATEGYTOGAINORMAINTAINMARKETSHARE,MAINLY,BUTASFORCUSTOMERSATISFACTIONFORTHEBUSINESSPHILOSOPHYTHEREFORE,THEMARKETINGSTRATEGYOFCOMPETITORSWHOFOCUSNOTONBUTONCLIENTS,ONTHECUSTOMERSACTUALANDPOTENTIALNEEDSWHENTHECOMPANYPROVIDESPRODUCTSANDSERVICESTOTHECUSTOMERSPRIOREXPECTATIONS,CUSTOMERSWILLBEBASICALLYSATISFIED;IFFAREXCEEDCUSTOMEREXPECTATIONS,ANDFARHIGHERTHANOTHERCOLLEAGUES,CUSTOMERSREALLYSATISFIED;IFCOMPANIESCANCONTINUOUSLYORFORALONGTIMETHECUSTOMERSSATISFACTION,CUSTOMERLOYALTYWILLBELOYALCUSTOMERSWILLNOTONLYREGULARLYREPEATPURCHASE,BUTALSOOTHERRELATEDBUSINESSESTOPURCHASEPRODUCTSORSERVICES;LOYALCUSTOMERSWILLNOTONLYACTIVELYRECOMMENDTOOTHERSTOBUYHISPRODUCTS,ANDPROMOTIONALACTIVITIESOFCOMPETITORSONTHEENTERPRISEHASTHEIMMUNITYOFADISSATISFIEDDISSATISFIEDCUSTOMERSWILLTELL1620INDIVIDUALS,ANDEACHONEWASTOLDWHOWILLTHENSPREADTO1215INDIVIDUALSTHUS,ADISSATISFIEDPERSONWILLAFFECTTWOORTHREEHUNDREDPEOPLETODAYINTHEPOPULARITYOFTHEINTERNET,ITSIMPACTISEVENGREATERACCORDINGTOTHEUSAUTOINDUSTRYSURVEY,ASATISFACTIONWILLUNLEASHTHEPOTENTIALOFBUSINESS8DOCUMENT,WHICHWILLBEATLEASTATRANSACTIONANOTHERSURVEYSHOWEDTHATEVERYINCREASEOF5OFENTERPRISECUSTOMERLOYALTY,ANDPROFITSWILLGROW259580OFACOMPANY20OFTHEPROFITSFROMLOYALCUSTOMERS;WHILETHECOSTOFOBTAININGANEWCUSTOMERISTOMAINTAINA6TIMESTHECOSTOFOLDCUSTOMERSTHEREFORE,THEAMERICANSCHOLARTANGPEIPOSITHATTHEDECISIONWHETHERORNOTTHEKEYTOTHESUCCESSOFANENTERPRISEISNOTMARKETSHARE,BUTRATHERCUSTOMERSHAREASARESULT,ENTERPRISESHAVEBEENTHROUGHANEXTENSIVEANDDETAILEDMARKETRESEARCH,DIRECTCONTACTWITHCONSUMERS,CUSTOMERFEEDBACK,ETCTOUNDERSTANDTHEREALITYINALLASPECTSOFCUSTOMERNEEDSANDPOTENTIALNEEDSRELYONTHELOYALTYBUSINESSSALESSATISFACTION,SERVICEPERSONNEL,REGULAR,COMPREHENSIVEQUANTITATIVEDETERMINATIONOFCUSTOMERSATISFACTIONINORDERTOACCURATELYGRASPTHEBUSINESSWITHCUSTOMERSATISFACTIONTHEGAPBETWEENOBJECTIVESANDPRIORITYAREAS,TOFURTHERIMPROVETHEBUSINESSACTIVITIESRELYONTHECORPORATECULTUREOFHIGHAFFINITY,HIGHLYEFFICIENTMANAGEMENTANDFULLHUMANTOMAKEJOINTEFFORTSTOPROVIDECUSTOMERSWITHHIGHVALUEADDEDPRODUCTS,HIGHLEVELSOFFAMILYLIKESERVICETOWINCUSTOMERSCHANGINGANDUPGRADINGSATISFACTION,WINMORESHAREMANYCUSTOMERSSUCHASHAIERALWAYSPUTCUSTOMERNEEDSFIRST,STANDINTHECUSTOMERPOINTOFVIEWOFPRODUCTDEVELOPMENT,DESIGN,PERSONALIZED,HUMANIZEDUSEFULPRODUCTS,FROMTHEPULLSCREENTVSTOTHELATESTRELEASEOFTAIWANDOESNOTBLINKOFANEYEFORCOLORTV,SMALLHANDRUBASMALLCHILDPRODIGYWASHINGMACHINEWASHINGMACHINES,SMALLREFRIGERATORSPRINCETOWISDOMEYEINVERTERAIRCONDITIONER,THESYSTEM17HOURSFROMAMIKEFREEZERTOAFTERSALESTOPSTARSERVICETOMEETCUSTOMERNEEDSANDBOTHAREPROVIDEDTOTHESATISFACTIONTHEVALUEOFPRODUCTSANDSERVICESANOTHEREXAMPLEISMICROSOFTSPRODUCTSAREFOCUSEDONEACHOFTHEWORLDSMOSTTALENTEDDEVELOPERSTOINTRODUCEEVENBETTERTHANTHEPRODUCTSCUSTOMERSWANT,WHILETHEFORMATIONOFGLOBALSALESOFECONOMYOFSCALE,THELOWESTPRICETHISISMICROSOFTSSECRETOFSUCCESSIN20YEARSINSUMMARY,EMOTIONALCONSUMERERA,DECIDEDWHATKINDOFPRODUCTSANDPRODUCTIONMANAGEMENTSERVICESTOPROVIDEWHATTHEPOWERSARENOTPARTOFABUSINESS,ITISCONSUMERS,MEASURINGTHEVALUEOFENTERPRISEEFFICIENCYANDTHEEXISTENCEOFTHEDECISIONSHIFTSTOTHEHANDSOFCUSTOMERS,THEENTERPRISESHOULDCATERTOTHECUSTOMER,VALUETOSATISFYCUSTOMERSINORDERTOGETASMUCHASPOSSIBLEFROMTHECUSTOMERMONEYVOTESTHECSSTRATEGYISTHEMAGICWEAPONFORWINNINGSUCHAVOTESECOND,CUSTOMERSATISFACTION,THEMAINSTEPSINMARKETINGSTRATEGYFIRST,TOESTABLISHTHELEVELOFCORPORATECULTURECUSTOMERCENTRIC,CUSTOMERINTERESTSFIRST,ANDCUSTOMERSATISFACTIONASTHEGOALOFPHILOSOPHYCSTHEORYINTHECUSTOMERREFERSTOINTERNALSTAFFANDEXTERNALCUSTOMERSINCLUDINGDISTRIBUTORS,WHOLESALERS,AGENTS,THEFINALCONSUMERANDRAWMATERIALSUPPLIERS,PARTNERS,ETC,CUSTOMERSATISFACTION,INCLUDINGSTAFFANDEXTERNALCUSTOMERSATISFACTION,CUSTOMERLOYALTYISALSOHOWEVERMECHANISMFORBUSINESSSUCCESSISCUSTOMERSATISFACTIONWITHLOYALTY,EMPLOYEESATISFACTIONANDCUSTOMERLOYALTYAREKEYPERSONNELEMPLOYEESOFTHECOMPANYSSATISFACTIONANDLOYALTYAREPRODUCTSANDSERVICESFORENTERPRISECUSTOMERSSATISFACTIONANDLOYALTYBASEDONCUSTOMERSATISFACTIONANDLOYALTYARETHEINEVITABLERESULTOFEMPLOYEEBEHAVIORNOEMPLOYEESATISFACTIONANDLOYALTY,ITISIMPOSSIBLETOCREATESATISFIEDCUSTOMERSTOPROVIDEVALUEPRODUCTSANDSERVICES,THECUSTOMERNATURALLYDISSATISFIEDANDDISLOYAL,AWAYFROMTHEENTERPRISEWHENTHEEMPLOYEESATISFACTIONANDLOYALTYWITHCUSTOMERSWHENTHECONTACTWILLBEWITHGREATENTHUSIASMINTOTHEIRINTELLECTUALCAPITAL,CREATIVECUSTOMERSERVICE,ANDTOTIMELYDETECTIONOFTRENDSINCUSTOMERDEMAND,TIMELYPRODUCTANDSERVICEVALUEADDED,FIRMLYGRASPLIVEINTHEHEARTSOFCUSTOMERS,TOHISSATISFACTIONFEDEXFOUNDTHATWHENINTERNALSTAFFSATISFACTIONRATETO85,THEIRCUSTOMERSATISFACTIONRATEOF95,ANDALSOVERYOPTIMISTICABOUTCORPORATEPROFITSHEREDETERMINESTHEATTITUDEOFALLEMPLOYEESTHEREFORE,COMPANIESMUSTBECUSTOMERSATISFACTIONOFBUSINESSPHILOSOPHYPERMEATESTHEMINDSOFSTAFF,REFLECTEDINTHEMANAGEMENTOFEMPLOYEELOYALTYTOTHEIRRDPRODUCTS,MANUFACTUREPRODUCTS,PROVIDEMARKETINGSERVICESTOSATISFIEDCUSTOMERSIFNINEBIRDS,THEEDUCATIONOFALLEMPLOYEESRECEIVECUSTOMERCENTRICISTHEHIGHESTBUSINESSPRINCIPLESCUSTOMERSAREBENEFACTOR,AFRIEND,ATEACHER,ACUSTOMERGAVEUSTHEOPPORTUNITYTOWORK,THEVALUEOFWORK,FUNANDWORKSIGNIFICANCEOFTHEWORKWESHOULDSINCERELYTHANKFROMTHEHEARTTOCUSTOMERSSATISFACTIONISOURAIM,TOCREATETHEMOSTVALUEFORTHECUSTOMERSOFPRODUCTSANDSERVICESISOURHIGHESTGOALUNDERTHEGUIDANCEOFTHISPRINCIPLE,WOULDRATHERLOSEYOURSELFCANNOTLOSECUSTOMERSHASBECOMEANINEBIRDCODEOFCONDUCTFOREMPLOYEESSOTHATCUSTOMERSAREINTHE9FIRSTBIRDCONSUMPTIONISAPLEASURE,ISSUCHAGREATPLEASURECUSTOMERSTOPAYCOSTSONANEXPECTEDVALUETHEIRCONSUMPTION,ANDCONSUMERSENDUPSPENDINGATITSHEARTWILLHAVEASTANDARDEVALUATIONTOMEASURE,IFTHEVALUEFORMONEY,HEWILLCOMEBACKLATER,SUCHASVALUEFORMONEY,HEPROBABLYWILLCOMEAGAIN;OTHERWISE,CONSUMERSWILLNOTCOMEBACKTHEREFORE,9BIRDISTOPROVIDECONSUMERSVALUEFORMONEYPRODUCTSANDSERVICESTHEREISSUCHABUSINESSPHILOSOPHYOFCUSTOMERSATISFACTIONUNDERTHEGUIDANCEOFMARKETING,NINEBIRDFIREINTHECAPITALISNOTDIFFICULTTOUNDERSTANDSECOND,CUSTOMERSPARTICIPATEINPRODUCTDESIGNANDDEVELOPMENTCUSTOMERCENTRICCOMPANY,THROUGHMARKETSEGMENTATION,TARGETAWIDERANGEOFRESEARCHTOUNDERSTANDTHEPUBLICSNEEDSANDVALUES,STANDINGCUSTOMERPOINTOFVIEWOFPRODUCTDEVELOPMENT,DESIGN,PERSONALIZED,PERSONALIZEDVALUEADDEDPRODUCTSANDSERVICES,ISCORRECT,BUTMUSTALLOWUSERSTOJOINPRODUCTDESIGNUSEOFTHEINTERNETANDCADTECHNOLOGYWITHCUSTOMERSTOESTABLISHEFFECTIVECOMMUNICATIONANDINFORMATIONEXCHANGE,NEEDSTOGRASPTHECUSTOMERINFORMATIONANDCUSTOMERVALUE,TOENCOURAGEAVARIETYOFINFORMATIONSOURCESONTHECUSTOMERINFORMATIONDATABASEFORTIMELYUPDATESAFTERANALYSIS,THECONCLUSIONABOUTTHENATUREOFCUSTOMERNEEDS,ANDTOTHEENTERPRISECUSTOMERDEMANDINFORMATIONNATUREOFVARIOUSDEPARTMENTSTOSHARERESOURCESTHISDESIGNPRODUCTS,PROVIDECUSTOMERSATISFACTIONSERVICESNOW,MANYCOMPANIESUSEASERVICECALLEDPRODUCTCONFIGURATORSYSTEMTOHELPUSERSWITHTHEPARTICIPATIONOFPRODUCTDESIGNTHATISSTOREDINTHECOMPUTERWHERETHELATESTINFORMATIONFORALLPRODUCTMODULES,ANDREPLACEDATANYTIME,MARKETINGPERSONNELINTHESALESSITEONTHEINTERNET,ACCORDINGTOUSERNEEDSORUSERCONFIGURATIONWITHOUTITNEEDSTOMEETTHEIRVALUEPRODUCTSSHANGHAIGMPRODUCESCARSTHATOPERATORSANDUSERSAREVERYSATISFIED,BECAUSEUSERSJOINTHEPRODUCTDESIGNHAIERWHETHERITISFORFARMERSINSICHUANPRODUCTIONOFWASHINGMACHINESTOWASHSWEETPOTATOES,USERSINSHANGHAIPRODUCTIONOFTHELITTLEPRINCEFRIDGE,ORCHANGECHANNELSWITHOUTDAZZLINGCOLORTV,HAIERSWISDOMEYEINVERTERAIRCONDITIONER,STARSTOPAFTERSALESSERVICE,ETCAREBASEDONTHENEEDSOFUSERS,CUSTOMERSPARTICIPATEINPRODUCTDESIGNINCORPORATESTHERECOMMENDATIONSOFTHEDESIGNANDDEVELOPMENTOFCUSTOMERSATISFACTIONINTHERICHHUMANITYOFTHEVALUEOFGOODSANDS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