营销教材翻译术语对照表(doc51)

AACCELERATORPRINCIPLE加速原理ACCESSIBILITY可接近性ACCESSORYEQUIPMENT附属设备ACTION行动/活动ADOPTER采用者ADOPTIONRATE采用率ADVANCEDCOMPUTERTECHNOLOGY先进计算机技术ADVERGAMING广告游戏ADVERTISING广告CREATIVEDECISION创意决策DEFINED定义EFFECTSOF效果MARKETSHARE市场份额MEDIADECISION媒体决策TYPES类型ADVERTISINGAPPEALS广告诉求ADVERTISINGCAMPAIGN广告运动ADVERTISINGECONOMIES广告ADVERTISINGMEDIA,COMPARED广告媒体，比较ADVERTISINGOBJECTIVE广告目标ADVERTISINGRESPONSEFUNCTION广告反应函数ADVOCACYADVERTISING倡导广告AFRICANAMERICANSMARKETINGTOUSREGIONALPATTERNS非裔美国人向非裔美国人营销美国区域模式AGEANDFAMILYLIFECYCLESTAGE年龄和家庭生命周期阶段AGESEGMENTATION年龄细分AGENT/BROKERCHANNEL代理商/经纪商渠道AIDACONCEPTAIDA概念ALLOWANCES津贴ALTERNATIVEMEDIA其他媒体（P236）AMAE御前注日语，娇宠、依赖之意AMERICANVALUES美国的价值观ANCHORSTORES主力店APPLIEDRESEARCH应用研究ASIANAMERICANSMARKETINGTO亚裔美国人向亚裔美国人营销ASSURANCE保证性ATC平均总成本ATMOSPHERE氛围ATTENTION注意ATTITUDE态度AUCTIONS,ONLINE拍卖，在线AUDIENCESELECTIVITY受众选择性AUDIT,MARKETING审计，营销AUTOMATICVENDING自动售货AVCAVC（平均可变成本）AVERAGETOTALCOSTATC平均总成本（ATC）AVERAGEVARIABLECOSTAVC平均可变成本（AVC）BB2BECOMMERCEB2B电子商务B2BONLINEEXCHANGEB2B在线交换BABYBOOMERS婴儿潮BAITPRICING引诱性定价BARCODES条码BARTER易货（贸易）BASEPRICE基准价BASEPRICEFINETUNINGTACTICS基准价微调技巧BASICRESEARCH基础研究BASINGPOINTPRICING基点定价BEHAVIORSCAN行为扫描注一款营销研究的产品，见P127BELIEF信念BELOWCOSTPRICING低于成本的定价BENEFITSEGMENTATION利益细分BESTCUSTOMERS最佳顾客BLOGGING博客CORPORATEINTEGRATEDMARKETINGCOMMUNICATIONSMARKETINGRESEARCHNONCORPORATEOPINIONLEADER企业整合营销沟通营销研究非企业意见领袖BODYIMAGE外在形象BOTS机器。注参见SHOPPINGBOTS购物机器BOYCOTT抵制BRAINSTORMING头脑风暴（法）BRAND品牌BRANDEQUITY品牌资产BRANDEXPERIENCE品牌体验BRANDIMAGE品牌形象BRANDLOYALTY品牌忠诚BRANDMARK品牌标志BRANDNAME品牌名（称）BRANDSWITCHERS品牌转换者BRANDINGBENEFITSCOBRANDINGGENERICPRODUCTSVBRANDEDPRODUCTSINDIVIDUALBRANDSVFAMILYBRANDSMANUFACTURERSBRANDVPRIVATEBRANDSTRADEMARKS品牌化利益联合品牌化无品牌产品V有品牌产品个别品牌V家族品牌制造商品牌V私有品牌商标BREAKEVENANALYSIS盈亏平衡分析BREAKEVENPOINT盈亏平衡点BREAKEVENPRICING盈亏平衡定价BUDGET,MARKETING预算，营销BUILDTOORDER订单生产BUILDINGRELATIONSHIPS建立关系BUNDLING捆绑BUSINESSANALYSIS业务分析BUSINESSBUYINGBEHAVIOR业务购买行为BUSINESSFORMATFRANCHISING经营模式特许BUSINESSMARKETINGB2BINTERNETMARKETINGBUSINESSBUYINGBEHAVIORCONSUMERMARKETING,COMPAREDDEFINEDINTERNETMAJORCATEGORIESOFBUSINESSCUSTOMERSNAICSRELATIONSHIPMARKETING/STRATEGICALLIANCESRELATIONSHIPSINOTHERCULTURESTYPESOFBUSINESSPRODUCTS业务市场营销B2B互联网营销业务采购中心消费者营销，比较定义互联网业务顾客的主要类别北美行业分类系统关系营销/战略联盟其他文化中的关系业务产品的类型BUSINESSMARKETSSEGMENTATIONBUYINGPROCESSCOMPANYCHARACTERISTICSSIXSEGMENTATIONSTEPS业务市场细分采购过程公司特征细分的六个步骤BUSINESSMEETINGS商业会议BUSINESSMISSION业务使命BUSINESSPRODUCTINDUSTRIALPRODUCT业务产品（工业品）BUSINESSSERVICES商业服务BUSINESSTOBUSINESSELECTRONICCOMMERCE业务对业务电子商务BUSINESSTOBUSINESSONLINEEXCHANGE业务对业务在线交换BUY在消费者市场中，翻译成购买在业务市场中，翻译成采购，下同BUYER购买者BUYERCONSIDERATIONS购买者的考虑因素BUYERFOREXPORT出口购买商BUYINGBEHAVIOR购买行为BUYINGCENTER采购中心BUYINGDECISIONTYPE采购决策类型BUYINGINFLUENCE采购影响力BUYINGPOWER购买力BUYINGPROCESSES购买过程BUYINGSITUATIONS采购环境CCAFTA中美洲自由贸易协定CAMPAIGNEVALUATION广告运动评估CAMPAIGNMANAGEMENT活动管理CANNIBALIZATION自损CAPITALINTENSIVE资本密集CAPTURINGCUSTOMERDATA获取顾客数据CAREEROPPORTUNITIES职业机会CASHCOW现金牛CASHDISCOUNT现金折扣CATALOGS目录CATEGORYKILLERS品类杀手CAUSERELATEDMARKETING善因营销CCOS首席顾客官CENTRALAMERICANFREETRADEAGREEMENTCAFTA中美洲自由贸易协定CENTRALLOCATIONTELEPHONECLTFACILITY中心控制电话（CLT）设施CHAINSTORES连锁商店/连锁店CHANGINGBELIEFS改变信念CHANNEL渠道CHANNELCAPTAIN渠道巨头CHANNELINTERMEDIARIES渠道中间商CHANNELLEADER渠道领袖CHANNELMEMBERS渠道成员CHANNELPARTNERING渠道伙伴CHANNELPOWER渠道权力/渠道力CHANNELSOFDISTRIBUTIONSEEMARKETINGCHANNELS分销的渠道。参见营销渠道CHIEFCUSTOMEROFFICERSCCOS首席顾客官（COOS）CI竞争情报CITYGOVERNMENT市政府CLOSEDENDEDQUESTION封闭式问题CLOSINGTHESALECLTFACILITY中心控制电话（CLT）设施COBRANDING联合品牌化CODEOFETHICS伦理准则COGNITIVEDISSONANCE认知失调COLDCALLING意外访问/冷电COMMERCIALIZATION商业化COMMUNICATION沟通/传播COMMUNITYSHOPPINGCENTERS社区购物中心COMPANYCHARACTERISTICS公司特征COMPARATIVEADVERTISING对比性广告COMPATIBILITY兼容性COMPETITIONCOMPETITIVEADVANTAGEPERSONALSELLINGPRICINGSABOTAGINGNEWPRODUCTMARKETING竞争竞争优势个人推销定价COMPETITIVEADVANTAGE竞争优势BUILDINGSUSTAINABLECOSTDEFINEDNICHEPRODUCT/SERVICEDIFFERENTIATION建立持续竞争优势成本定义利基产品/服务差异化COMPETITIVEADVERTISING竞争性广告COMPETITIVEFACTORS竞争因素COMPETITIVEINTELLIGENCECI竞争情报COMPETITOR竞争者COMPETITORSCUSTOMERS竞争者的顾客COMPILEDLIST编撰名单COMPLEMENTARYBRANDING互补品牌化COMPLEXITY复杂性COMPONENTLIFESTYLES多样生活形态COMPONENTPARTS组成部件COMPUTERASSISTEDPERSONALINTERVIEWING计算机辅助人员访谈COMPUTERASSISTEDSELFINTERVIEWING计算机辅助自主访谈COMPUTERTECHNOLOGY计算机技术CONCENTRATEDTARGETINGSTRATEGY集中性目标市场选择战略CONCEPTTEST概念测试CONCEPTUALLEARNING概念式学习CONFORMITY一致性CONSIDERATIONSET考虑集CONSULTANTS顾问CONSULTATIVESELLING咨询型销售CONSUMERBEHAVIOR消费者行为CONSUMERDEBT消费者负债CONSUMERDECISIONMAKING消费者决策制定CULTURALINFLUENCESDECISIONMAKINGPROCESSDECISIONTYPESFACTORSINFLUENCINGINDIVIDUALINFLUENCESPSYCHOLOGICALINFLUENCESSOCIALINFLUENCESTYPESOFBUYINGDECISIONSUNDERSTANDINGCONSUMERBEHAVIOR文化影响决策制定过程决策类型影响因素个体影响心理影响社会影响购买决策的类型理解消费者行为CONSUMEREDUCATION消费者的教育水平CONSUMERINCOME/DEBT消费者的收入/负债CONSUMERINVOLVEMENT消费者涉入CONSUMERLEARNING消费者学习CONSUMERMARKETSSEGMENTATION消费者市场细分AGEBENEFITDEMOGRAPHIC年龄（细分）利益（细分）人口（细分）ETHNICFAMILYLIFECYCLEGENDERGEOGRAPHICINCOMEPSYCHOGRAPHICUSAGERATE种族（细分）家庭生命周期（细分）性别（细分）地理（细分）收入（细分）心理（细分）使用率（细分）CONSUMERMOTIVATION消费者动机CONSUMERPENALTY消费者罚金CONSUMERPRODUCT消费品CONSUMERPRODUCTSAFETYCOMMISSIONCPSC消费品安全委员会CONSUMERSALESPROMOTION消费者销售促进CONSUMERTYPES消费者类型CONSUMERSINCOME消费者的收入CONTACTEFFICIENCY接触效率CONTAINING/PROTECTINGPRODUCTS容纳/保护产品CONTESTS竞赛CONTINUOUSMEDIASCHEDULE持续媒体排期CONTRACTLOGISTICS合同物流CONTRACTMANUFACTURING合同制造CONTROL控制CONVENIENCEPRODUCT便利品CONVENIENCESAMPLE便利样本CONVENIENCESTORES便利店CONVENTIONALMORALITY习俗道德CONVENTIONS习俗COOPERATIVEADVERTISING合作性广告COOPERATIVEBRANDING合作品牌化CORESERVICE核心服务CORPORATEBLOGS企业博客CORPORATECOMMUNICATION企业沟通/传播COST成本COSTCOMPETITIVEADVANTAGE成本竞争优势COSTCURVES成本曲线COSTDETERMINANTOFPRICE价格的成本决定因素COSTORIENTEDTACTICS成本导向的技巧COSTPERCONTACT每接触成本COSTSCHEDULE成本一览表COSTS成本COUNTERTRADE对冲贸易COUNTYGOVERNMENT县政府COUPON优惠券CPSC消费品安全委员会CREDENCEQUALITY置信质量CRISISMANAGEMENT危机管理CRMSEECUSTOMERRELATIONSHIPMANAGEMENTCRM顾客关系管理CROSSSELLING交叉销售CROSSTABULATION列连表CULLINGPRODUCTSWITHALOWPROFITMARGIN精选低边际利润产品CULTURALDIVERSITY文化多样性CULTURALINFLUENCESONCONSUMERBUYINGDECISIONSCULTUREANDVALUESSOCIALCLASSSUBCULTUREUNDERSTANDINGCULTUREDIFFERENCE消费者购买决策的文化影响（因素）文化和价值观社会阶层亚文化理解文化差异CULTURE文化CUMULATIVEQUANTITYDISCOUNT累计数量折扣CUSTOMERBASE顾客基础CUSTOMERCENTRIC顾客中心CUSTOMERDATA顾客数据CUSTOMERDATABASE顾客数据库CUSTOMERLOYALTY顾客忠诚CUSTOMERRELATIONSHIPMANAGEMENTCRMCAPTURINGCUSTOMERDATACURRENTCUSTOMERBASEINTERACTIONSCYCLEDEFINEDIDENTIFYINGBESTCUSTOMERSIDENTIFYINGCUSTOMERRELATIONSHIPSLEVERAGINGCUSTOMERINFORMATIONSTORING/INTEGRATINGCUSTOMERDATASYSTEMIMPLEMENTATION顾客关系管理获取顾客数据现有顾客基础互动周期定义识别最佳顾客识别顾客关系有效利用顾客信息存储/整合顾客数据系统实施CUSTOMERSATISFACTION顾客满意CUSTOMERSEGMENTATION顾客细分CUSTOMERVALUE顾客价值观CUSTOMERS顾客CUSTOMIZATION定制DDAGMARDAGMAR为测量广告结果而设定广告目标DATAMINING数据挖掘DATAWAREHOUSE数据仓库DATABASE数据库DATABASEMARKETING数据库营销DEBT负债DECIDER决定者DECISIONSUPPORTSYSTEMSDSS决策支持系统（DSS）DECLINESTAGE衰退阶段DECODING解码DEFININGADVERTISINGGOALSFORMEASUREDADVERTISINGRESULTSDAGMAR为测量广告结果而设定广告目标DELAYEDQUOTATIONPRICING延缓报价定价DEMAND需求DEMANDCURVE需求曲线DEMANDDETERMINANTSOFPRICE价格的需求决定因素DEMANDORIENTEDTACTICS需求导向的技巧DEMOGRAPHICFACTORSBABYBOOMERSGENERATIONXGENERATIONYMIGRATIONTWEENS人口因素婴儿潮X一代Y一代迁徙儿童DEMOGRAPHICMAKEUP人口组成DEMOGRAPHICSEGMENTATION人口细分DEMOGRAPHY人口统计（变量）/人口（变量）DEMONSTRATIONEXECUTIONALSTYLE展示型执行风格DEPARTMENTSTORES百货商店DERIVEDDEMAND衍生需求DESIRE欲望DESTINATIONSTORES目标商店DEVELOPINGPRODUCTSSEEPRODUCTDEVELOPMENTANDMANAGEMENT开发产品。见产品开发和管理DEVELOPMENT开发DIFFUSION扩散DIRECTCHANNEL直接渠道DIRECTFOREIGNINVESTMENT对外直接投资DIRECTMAIL直邮DIRECTMARKETINGDIRECTRESPONSEMARKETING直接营销DIRECTRETAILING直销DISCOUNTS折扣DISCREPANCIES差异DISCREPANCYOFASSORTMENT种类差异DISCREPANCYOFQUANTITY数量差异DISINTERMEDIATION去中介化DISPOSABLEINCOME可任意支配收入DISTRIBUTIONDUALELECTRONICEXCLUSIVEINDUSTRIALINTENSIVEMULTIPLENONPROFITORGANIZATIONSSELECTIVE分销双渠道（分销）电子（分销）排他性（分销）工业（分销）密集性（分销）多渠道（分销）非盈利组织（分销）选择性（分销）DISTRIBUTIONRESOURCEPLANNINGDRP分销资源计划DISTRIBUTIONSTRATEGIES分销策略DISTRIBUTIONSTRUCTURE分销结构DISTRIBUTORS分销商DIVERSIFICATION多样化DIVISIONOFLABOR劳动分工DOG瘦狗DOHAROUND多哈回合（谈判）DRPDRP（分销资源计划）DRUGSTORES药店DSS决策支持系统DUALDISTRIBUTION双渠道分销DUMPING倾销EETAILING电子零售EARLYADOPTERS早期采用者EARLYMAJORITY早期大众ECONOMICFACTORS经济因素EDI电子数据交换EFFECTIVESTRATEGICPLANNING有效战略计划EFFICIENTLABOR有效率的劳动力EFFICIENTSALES/DISTRIBUTION高效销售/分销80/20PRINCIPLE80/20法则ELASTICDEMAND弹性需求（有弹性的需求）ELASTICITY弹性ELASTICITYOFDEMAND需求弹性ELECTRONICDATAINTERCHANGEEDI电子数据交换（EDI）ELECTRONICDISTRIBUTION电子分销ELECTRONICRETAILING电子零售EMOTION情绪EMPATHY移情性EMPLOYEEANDINVESTORRELATIONS员工和投资者关系EMPLOYEES员工/雇员EMPOWERMENT授权ENCODING编码ENVIRONMENTALDAMAGE环境破坏ENVIRONMENTALMANAGEMENT环境管理ENVIRONMENTALSCANNING环境扫描EQUIVALENTQUALITY相同质量ERRORS误差ESCALATORPRICING调整定价ETHICALBEHAVIORINBUSINESS商业中的伦理行为ETHICSDECISIONMAKINGDEFINEDGUIDELINESINBUSINESSPRICESTRATEGYWORK伦理决策制定定义方针商业中的伦理价格策略工作中的伦理ETHNICANDCULTURALDIVERSITY种族和文化多样性ETHNICMARKETS种族市场ETHNICSEGMENTATION种族细分ETHNOGRAPHICRESEARCH民族志研究EUROPEANUNIONEU欧盟（EU）EVALUATION评估EVALUATIVECRITERIA评估准则EVALUATORS评估人（者）EVOKEDSET激活集EXCHANGE交换EXCHANGECONTROL交换控制EXCHANGERATES汇率EXCLUSIVEDISTRIBUTION排他性分销EXECUTIONALSTYLES执行风格EXECUTIVEINTERVIEW高层主管访谈EXISTINGADDITIONS现有产品线的新增产品EXPERIENCECURVES经验曲线EXPERIENCEQUALITY体验质量EXPERIENTIALLEARNING体验式学习EXPERIMENT实验EXPORTAGENT出口代理商EXPORTBROKER出口经纪人EXPORTING出口EXPRESSWARRANTY明示担保EXTENSIVEDECISIONMAKING广泛型决策制定EXTERNALINFORMATIONSEARCH外部信息搜索EXTERNALMARKETINGENVIRONMENTCULTUREDEMOGRAPHICMAKEUPECONOMICANDTECHNOLOGICALDEVELOPMENTGLOBALMARKETINGSTANDARDIZATIONNATURALRESOURCESPOLITICALSTRUCTUREANDACTIONS外部营销环境文化人口组成经济和技术发展全球营销标准化自然资源政治结构和活动EXTRANET外部网FFACTORYOUTLET工厂店FAMILIES家庭FAMILYBRAND家族品牌FAMILYLIFECYCLEFLC家庭生命周期FAMILYLIFECYCLESEGMENTATION家庭生命周期细分FANTASYEXECUTIONALSTYLE幻想型执行风格FDA食品和药物管理局FEDERALGOVERNMENT联邦政府FEDERALTRADECOMMISSION（FTC）联邦贸易委员会FEEDBACK反馈FIELDSERVICEFIRM现场服务企业FIRMSBUSINESS企业的业务FIXEDCOST固定成本FLC家庭生命周期FLEXIBLEPRICING灵活定价FLIGHTEDMEDIASCHEDULE集中媒体排期FLOATINGEXCHANGERATES浮动汇率FLUCTUATINGDEMAND需求波动FOBORIGINPRICINGFOB原产地定价FOCUSGROUP焦点小组FOCUSGROUPS焦点小组FOLLOWUP跟进FOODANDDRUGADMINISTRATIONFDA食品和药物管理局FOURPS4PFRAMEERROR抽样框误差FRANCHISE特许/特许经营FRANCHISEE受许人FRANCHISING特许/特许经营FRANCHISOR特许人FREEMERCHANDISE免费商品FREESTANDINGSTORES独立商店FREIGHTABSORPTIONPRICING免收运费定价FREQUENCY频率FREQUENTBUYERPROGRAM常客计划FTC联邦贸易委员会FULLLINEDISCOUNTSTORES全线折扣商店FUNCTIONALDISCOUNT功能折扣FUNCTIONALMODIFICATION功能变更GGAPANALYSISMODEL差距分析模型GAPMODEL差距模型GATEKEEPERS守门人GATT关税和贸易总协定GENDER性别GENDERSEGMENTATION性别细分GENERALAGREEMENTONTARIFFSANDTRADEGATT关税和贸易总协定GENERATINGLEADS产生线索GENERATIONXX一代GENERATIONYY一代GENERATORSTORESGENERICPRODUCT一般产品GENERICPRODUCTNAME一般产品名GEODEMOGRAPHICSEGMENTATION地理人口细分GEODEMOGRAPHICS地理人口GEOGRAPHICPRICING地理定价（法）GEOGRAPHICSEGMENTATION地理细分GLOBALBRAND全球品牌GLOBALLOGISTICS全球物流GLOBALMARKETING全球营销GLOBALMARKETINGCHANNELS全球营销渠道GLOBALMARKETINGSTANDARDIZATION全球营销标准化GLOBALVISIONDEFINEDEXTERNALENVIRONMENTGLOBALMARKETINGBYTHEINDIVIDUALFIRMGLOBALMARKETINGMIXIMPACTOFTHEINTERNETMULTINATIONALFIRMSREWARDSOFGLOBALMARKETING全球视野定义外部环境单个企业的全球营销全球营销组合互联网的影响跨国企业全球营销的价值GLOBALIZATION全球化GOVERNMENT政府GOVERNMENTSUBSIDIES政府补贴GROSSMARGIN毛利率GROSSRATINGSPOINTSGRP毛评点GROWTHSTAGE成长期（成长阶段）GRP毛评点GUARANTEE担保HHETEROGENEITY异质性HISPANICAMERICANSMARKETINGTO向西班牙裔美国人影响USREGIONALPATTERNS美国区域模式HORIZONTALCONFLICT水平冲突HUMOROUSEXECUTIONALSTYLE幽默型执行风格IIDEAGENERATION构思产生IDEASCREENING构思筛选IDEALSELFIMAGE理想的自我形象IDENTIFIABILITY可识别性IMCSEEINTEGRATEDMARKETINGCOMMUNICATIONSIMC整合营销传播IMF国际货币基金组织IMPLEMENTATION执行IMPLIEDWARRANTY默示担保INHOMEPERSONALINTERVIEWS入户人员访谈INBOUNDTELEMARKETING呼入式电话营销INCOME,CONSUMERS收入，消费者INCOMESEGMENTATION收入细分INDEPENDENTRETAILERS独立零售商INDIRECTPAYMENT间接支付INDIVIDUALBRANDING单独品牌化INDIVIDUALINFLUENCESONCONSUMERBUYINGDECISIONS消费者购买决策的个体影响（因素）INDUSTRIALDISTRIBUTORS工业分销商INDUSTRIALPRODUCT工业产品/工业品INELASTICDEMAND无弹性需求INFLATION通货膨胀INFLUENCERS影响者INFOMERCIAL商业信息片INFORMATIONPROCESSING对信息的过程/信息加工INFORMATIONSEARCH信息搜索INFORMATIONALLABELING告知性标签INFORMING告知INFOSCANINFOSCAN注IRI的一款产品名INGREDIENTBRANDING成分品牌化INITIATOR发起者INNOVATION创新INNOVATORS创新采用者INSEPARABILITY不可分割性INSTALLATIONS装置INSTITUTIONALADVERTISING组织广告INTANGIBILITY无形性INTEGRATEDMARKETINGCOMMUNICATIONSIMCADVERTISINGAIDACONCEPTBLOGGINGCOMMUNICATIONPROCESSDEFINEDFACTORSAFFECTINGPROMOTIONALMIX整合营销沟通（IMC）广告AIDA概念博客沟通过程定义影响促销组合的因素MARKETINGMIXPERSONALSELLINGPROMOTIONGOALS/TASKSPUBLICRELATIONSROLEOFPROMOTIONSALESPROMOTION营销组合人员推销促销目标/任务公共关系促销的作用销售促进INTENSIVEDISTRIBUTION密集性分销INTERACTION互动INTERACTIVITY互动性INTEREST兴趣INTERNALINFORMATIONSEARCH内部信息搜索INTERNALMARKETING内部营销INTERNATIONALMONETARYFUNDIMF国际货币基金（组织）（IMF）INTERNETASTYPEOFMEDIAAUCTIONSBUSINESSMARKETINGCOUPONSIMPACTONPERSONALSELLINGINDUSTRIALDISTRIBUTORSINTERACTINGWITHCUSTOMERSLEADGENERATIONMARKETINGRESEARCH,AND,OPINIONLEADERPRICINGPRIVACYCONCERNSRESEARCHSAMPLESRETAILINGSALESPROMOTION互联网作为媒体拍卖业务市场营销优惠券对人员推销的影响工业分销商与顾客互动线索产生市场营销研究意见领袖定价隐私问题研究样本零售销售促进SIMULTANEOUSPRODUCTDEVELOPMENT同步化产品开发INTERNETAUCTIONS互联网拍卖INTERPERSONALCOMMUNICATION人际沟通INTERVIEW访谈INTRODUCTIONSTAGE导入期/导入阶段INTRODUCTORYSTAGE导入期/导入阶段INVENTORYCONTROLSYSTEM存货控制系统INVOLVEMENT涉入INWARDLOOKING内向视野JJITJIT（及时生产）JOINTCOSTS联合成本JOINTDEMAND联合需求JOINTVENTURE联合投资JUSTINTIMEPRODUCTIONJIT及时生产（JIT）KKEIRETSU经连注日语，相互拥有利害关系以作为彼此间保障的企业组合，特别是在日本，而且通常包含大型制造商及他们原料及零组件的供货商P86KEYSTONING双倍成本定价KNOWLEDGEMANAGEMENT知识管理LLABELING标签LABORATORYMARKETTESTING实验室市场测试LABORATORYTESTS实验室测试LAGGARDS落后（采用）者LARGECUSTOMERS大顾客LATEMAJORITY晚期大众LEADGENERATION线索产生LEADQUALIFICATION线索资格确认LEADERPRICING招徕定价LEARNING学习LEASING租借LEGALCONSIDERATIONS法律考虑因素LEGALFACTORSSEEPOLITICAL/LEGALFACTORS法律因素。见政治/法律因素LEVELOFSERVICE服务水平LICENSING许可LIFECYCLESTAGEOFACONSUMER消费者的生命周期阶段LIFESTYLE生活形态LIFESTYLEEXECUTIONALSTYLE生活方式型执行风格LIFETIMEVALUEANALYSISLTV终身价值分析（LTV）LIMITEDDECISIONMAKING受限型决策制定LOBBYING游说LOCATIONOFBUYERS购买者的地理位置LOCATIONSELECTION,INRETAIL选址，零售LOGISTICS物流LOGISTICSINFORMATIONSYSTEM物流信息系统LOSSLEADERPRICING牺牲品定价LOWERPRICEDPRODUCTS更低价格的产品LOYALCUSTOMERS忠诚顾客LOYALTY忠诚LOYALTYMARKETINGPROGRAMS忠诚营销计划LTV终身价值MMCOMMERCE移动电子商务MAGAZINES杂志MAILORDER邮购MAILPANELS邮寄小组MAILSURVEYS邮寄调查MAJOREQUIPMENTINSTALLATIONS主要设备（设施）MALLINTERCEPTINTERVIEWS商场拦截访问MANAGEMENTDECISIONPROBLEM管理决策问题MANAGEMENTPHILOSOPHIESSEEMARKETINGMANAGEMENTPHILOSOPHIES管理哲学。参见营销管理哲学MANAGINGPRODUCTSSEEPRODUCTDEVELOPMENTANDMANAGEMENT管理产品。参见产品开发和管理MANUFACTURERSBRAND制造商品牌MARGINALREVENUEMR边际收入MARGINALCOSTMC边际成本MARKET市场MARKETBASKETANALYSIS市场购物篮分析MARKETCHARACTERISTICS市场特征MARKETCONDITIONS市场状况MARKETDEVELOPMENT市场开发MARKETFACTORS市场因素MARKETGROUPING市场集团MARKETOPPORTUNITYANALYSISMOA市场机会分析MARKETORIENTATION市场导向MARKETORIENTEDORGANIZATION市场导向型组织MARKETPENETRATION市场渗透MARKETSEGMENT细分市场MARKETSHARE市场份额ADVERTISINGANDDEFIEND广告定义ONETOONEMARKETINGPRICINGPRICING,AND,一对一营销定价定价MARKETING营销CAREERSDEFINITIONMANAGEMENTMARKETINGMANAGEMENTPHILOSOPHIESSALES/MARKETORIENTATIONSSERVICESSEEALSOSERVICESSOCIALROLEWHYSTUDY职业定义管理营销管理哲学销售/市场导向服务，同时参见服务社会角色为什么学习MARKETINGAUDIT营销审计MARKETINGBUDGET营销预算MARKETINGCHANNELS营销渠道CONFLICTCONTACTEFFICIENCYGLOBALMARKETSINTERMEDIARIESOVERCOMINGDISCREPANCIESPARTNERSHIPSPROVIDINGSPECIALIZATION/DIVISIONOFLABORRELATIONSHIPMANAGEMENTSTRATEGICALLIANCESSTRATEGYDECISIONSSTRUCTURESSUPPLYCHAINMANAGEMENT冲突接触效率全球市场中间商克服差异伙伴提供专业化和劳动分工关系管理战略联盟战略决策结构供应链管理MARKETINGCOMMUNICATIONSSEEINTEGRATEDMARKETINGCOMMUNICATIONSIMC营销沟通参见整合营销沟通（IMC）MARKETINGCONCEPT营销观念MARKETINGCONTROLLEDINFORMATIONSOURCE营销控制信息来源MARKETINGDECISIONSUPPORTSYSTEMS营销决策支持系统MARKETINGINFORMATION营销信息MARKETINGMANAGEMENT营销管理MARKETINGMANAGEMENTPHILOSOPHIES营销管理哲学MARKETORIENTATIONPRODUCTORIENTATIONSALESORIENTATIONSOCIETALORIENTATION市场导向产品导向销售导向社会导向MARKETINGMIX营销组合MARKETINGMYOPIA营销短视MARKETINGOBJECTIVE营销目标MARKETINGPLAN营销计划CREATI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