《顾问式销售技巧学员手册》

目录单元一什么是服务营销代表3一、主动营销4二、做客户的顾问5单元二开场白7一、主动询问式8二、插入探讨式10三、应答推荐式13单元三发掘客户需求16一、客户需求分析17二发掘客户需求的技巧18单元四介绍产品26一、卖点27二、介绍产品和服务的技巧28单元五处理异议32一、客户为什么会有异议33二、客户异议的类型34三、处理异议的原则35四、异议的处理方法36单元六建议购买41一、为什么要主动建议购买42二、如何建议购买432单元七挽留客户45一、客户离网的原因46二、客户挽留的策略47三客户挽留的技巧48SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA单元一什么是服务营销代表一、主动营销二、做客户的顾问随着市场竞争的加剧，过去那种提供简单服务的“服务代表”的工作环境已经发生了重大的变化，今天的环境是竞争加剧的环境，是客户要求更高服务水平的环境，是一个客户至上的环境，是一个更要求有主动工作精神的环境。已经变成了新产品、新服务的重要销售渠道，其次，一线工作人员的工作技能要求也发生了很大的变化，由单纯的服务变成了服务营销，要求我们必需掌握以客户为中心的销售技能顾问式销售技巧。最后，“服务代表”这样的名称已经不适合时代的变化了，我们叫做“服务营销代表”。那么，做一个优秀的服务营销代表，需要具备哪些方面的素质和心态呢本单元将讨论这些内容。单元重点单元指引4那好吧，我们开始进入我们的课程内容，此时此刻，就是您成为销售专家的开始。一、主动营销1为什么要主动营销2怎样做到主动营销SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA二、做客户的顾问1客户的利益至上2丰富的专业知识63顾问式销售理念4顾问式销售技巧单元小结SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA要成为一个服务营销代表，首先必须在态度上进行改变，态度决定行动。什么样的态度呢就是主动营销的精神，做客户的顾问的精神。在工作中，要积极主动地发掘客户的需求，满足客户的需求；在销售中，要树立客户顾问的意识，一切以客户利益至上，这样，才能让客户满意，留住客户。单元二开场白一、主动询问式二、插入探讨式二、应答推荐式单元重点8我们通过前一单元的学习，已经掌握了作为一个服务营销人员应该掌握的理论知识。从这一单元开始，我们进入实战阶段。我们将一起讨论销售流程中的一些重要的阶段，首当其冲的，当然是开场白了。你还记得每次怎样与客户打招呼的吧你知道其中的规律和细节注意有哪些吗好，我们现在就开始。一、主动询问式单元指引SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA1定义2时机3服务营销主体104目的5技巧课堂练习1情景剧案例分析展示区前翻阅资料的客户现在我们一起来观看一段情景剧的录像展示区前翻阅资料的客户，你觉得这样的询问方式好吗还有没有更好的询问方式请注意开场白的语言、身体语言和其它细节。我们在中可能有一些标准的用语，标准用语能做到规范，但在特定情形下它的力度是不够的。像这种能够明确判断潜在需求的客户，你通常是怎样阐述开场白的SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA课堂练习2情景剧案例分析彩信业务演示机前的客户现在我们一起来观看一段情景剧的录像彩信业务演示机前的客户，你觉得这样的询问方式好吗还有没有更好的询问方式请注意开场白的语言、身体语言和其它细节。这里仍然使用的是封闭式问题，如果使用开放式问题呢课堂练习3情景剧案例分析休闲区里看杂志的客户现在我们一起来观看一段情景剧的录像休闲区里看杂志的客户，你平时碰到这种情况是怎样处理的还有没有更好的询问方式请注意开场白的语言、身体语言和其它细节。如果用开放式的开场白“先生您好，有什么可以帮到您的吗”你觉得会得到什么样的结果这里，封闭式的开场白有什么作用12二、插入探讨式1定义SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA2场合3服务营销主体4目的5技巧14课堂练习4情景剧案例分析蝌蚪台前缴完费的客户现在我们一起来观看一段情景剧的录像蝌蚪台前缴完费的客户。你觉得这样的询问方式好吗还有没有更好的询问方式请注意开场白的语言、身体语言和其它细节。如果服务营销人员这样说“先生，我看您的手机每个月的话费都超过1000元，我们针对您这样的大客户提供一种服务，叫“话费套餐”，我给您简单介绍一下好吗”你觉得有什么区别课堂练习5情景剧案例分析大客户室中办完业务的客户现在我们一起来观看一段情景剧的录像大客户室中办完业务的客户。服务营销代表小李紧扣客户的潜在需求，通过观察客户王先生的手机比较陈旧带出精彩百宝箱活动。可谓一箭双雕。典型的迂回式的销售。你在工作中有过这样的情形吗你觉得这样的询问方式好吗还有没有更好的询问方式请注意开场白的语言、身体语言和其它细节。SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA课堂练习6情景剧案例分析自助购买神州行充值卡的客户现在我们一起来观看一段情景剧的录像自助购买神州行充值卡的客户。服务营销代表的插入式销售用的水到渠成，非常自然。更优惠的服务当然是客户感兴趣的。你觉得这样的询问方式好吗还有没有更好的询问方式请注意开场白的语言、身体语言和其它细节。课堂练习7情景剧案例分析自助清单打印后质询话费的客户现在我们一起来观看一段情景剧的录像自助清单打印后质询话费的客户。这里小小的背景式问题“先生是用手机直接打的长途吗”是整个销售的一个重要铺垫。16这里还要注意的是客户在质询话费，也就是有异议，异议的背后实际上存在隐含需求，这里服务营销人员敏锐地抓住了这一需求。三、应答推荐式1定义SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA2时机3服务营销主体4目的5技巧18课堂练习8情景剧案例分析补卡过程中咨询套餐的客户现在我们一起来观看一段情景剧的录像补卡过程中咨询套餐的客户。我们的工作可能非常繁忙，你平时做到这一点了吗请注意开场白的语言、身体语言和其它细节。课堂练习9情景剧案例分析专程咨询百宝箱业务的客户现在我们一起来观看一段情景剧的录像专程咨询百宝箱业务的客户。应答推荐式的销售是在客户需求比较明确的状态下的销售。但服务营销人员仍要注意主动地去发掘客户的需求，因为客户由于信息所限，他所表达的需求并不一定是他的真正的需求这里的“先生，你好请问有什么可以帮到您的”是主动询问式吗与前面介绍的主动询问式有什么不同SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRASELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTSELECTIONPARBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBAGRAPHFOLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSE11111111111111111111111111111111LECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACI2222222222222222222222NGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRA课堂练习10情景剧案例分析专程咨询集团网业务的客户现在我们一起来观看一段情景剧的录像专程咨询集团网业务的客户。应答推荐是的应答实际上包含着一个简单的的产品介绍，要求服务营销人员要熟悉产品，了解产品和服务的卖点，才能一言中的，引起客户的兴趣这个短剧中是怎样简单介绍产品的您有没有更好的介绍方法课堂练习11角色扮演模拟接待客户，开场白的技巧通过本单元的学习，相信你已经掌握了开场白的技巧，下面让我们一起通过实战的演练来强化一下我们所学习的开场白的技巧。请把课堂练习册翻到练习11每三人为一个演练小组,分别扮演客户、服务营销代表和观察员20根据不同的案例，演练共进行三次，每次三人的角色进行互换，保证每个人都有一次扮演服务代表的机会。演练结束后，每个演练小组在一起讨论演练过程中出现的问题。如果有什么不清楚的问题或有特殊意义的事情，可以通告讲师一起讨论。开场白是一个销售的前奏，开场白是否具备必要的技巧是一个服务营销人员的重要标志。主动询问式、插入探讨式、应答推荐式开场白是的环境中常用的几种开场白。开场白不但要掌握它的语言要素，更重要的是，开场白应该给客户你愿意为其真诚服务的信息，使客户从一开始就感受到的高水平服务。单元三发掘客户需求单元小结单元重点SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLI