外贸函电Unit 5b Order and Reply[基础教学]

1、Unit Six Order and Acknowledgement pAn order is a demand to buy an exact amount of goods. p Order letters create one half of a contract. Summary p订购信是商业交往中最常用的一种方式。买方订购信是商业交往中最常用的一种方式。买方 在收到报盘函后，如果认为卖方所报条件可以在收到报盘函后，如果认为卖方所报条件可以 接受，便发去订货函。接受，便发去订货函。 Different Samples of Order Letters Order Reply Plac

2、ing an Order Acceptance Declining Repeat an Order pA listing format of an order form should include: lThe quality and specifications of goods Indicate the name of the product, the model or Indicate the name of the product, the model or article numbers, if any, the page of the catalog article numbers

3、, if any, the page of the catalog from which you are ordering, the quantity of from which you are ordering, the quantity of each item, and the price.each item, and the price. l The packing and the price of goods l Terms of payment l Time of shipment l订单或订购信函应：订单或订购信函应： l1. 包含详细的说明、数量、价格以及货包含详细的说明、数量

4、、价格以及货 号等号等 l2. 说明包装方式、目的港以及装运期说明包装方式、目的港以及装运期 l3. 确认在初期洽谈时所同意的付款条件确认在初期洽谈时所同意的付款条件 lAn order letter should be as accurate and clear as possible, because any error may cause unexpected trouble. lSome letters omit the social complimentary remarks and start straightforward with “Please send the follow

5、ing merchandise to us.” lWhat are the principle of writing an order letter? Dear Mr. Gilson, Sub: Order for 2,000 Pairs of Sheep Leather Gloves Please dispatch to us 2,000 pairs of sheep leather gloves as per the terms stated in your offer of May 5. Letter 1 Placing an Order Would you please take sp

6、ecial care of the quality and the package of this order? The leather should be of the same quality as that used in the sample. We hope that you can pack each pair in an airtight polythene bag, a dozen pairs of gloves in a box and then 20 boxes to a strong seaworthy wooden case. We will order more if

7、 the first order with you prove to be satisfactory. We are enclosing our Purchase Confirmation No.2009-308 in duplicate for your signature. Please sign and return one copy for our file. Upon receipt of your confirmation, an L/C will be issued. Sincerely yours, Notes p这是一封订购函。此信函是双方的首次合作， 在写作上首先以subj

8、ect/sub开头提出主题；然 后报出订购的数量，接着对质量提出了具体详 细要求；同时提醒对方首次合作的重要性。 pdispatch V.发货, 派遣, 发送 pas per 根据，按照 pairtight adj.密封的 ppolythene bag n.聚乙烯塑料袋 pseaworthy adj.适合海运的 pDuplicate n.副本 pPlease sign and return one copy for our file. 请签 退一份供我方存档。 Dear Mr. Carter, Please ship us orange marmalade as per the followi

9、ng terms: We are awaiting your acknowledgement. Faithfully, Letter 2 An Order for Marmalade Notes p本文是一封订购函。这种以列表和数字订 购的写作方式是最直接、明确的订购。语 言简洁、明了，让人一目了然。写信时提 供的信息越全面越不容易出错。 p marmalade n.果酱 p acknowledgement n.承认, 确认, 感谢 Dear Sirs, We are pleased to place with you the following repeat order if you can

10、 guarantee shipment at California to Shanghai by September 25th 300 tons of Grade One California apples. Kindly confirm acceptance of our order by return and send advice of shipment with three copies of your invoice with B/L to our office in Shanghai. We will send the bank draft upon receipt of them

11、. Yours faithfully, p本文是关于订货的信函，客户对订货满意， 会续订货因为彼此都有所了解。首先应表 达己方有续订的愿望，然后写明按照上次 条款再订若干该类产品，希望对方早日满 足要求等。 prepeat order n.续订续订 pguarantee v. 保证保证 padvice of shipment 装运通知装运通知 pinvoice n. 发票发票 pBill of lading (B/L) 提单提单 pbank draft 银行汇票银行汇票 l1. Placing Orders l1) to place an order with sb. for sth. 给予某

12、人订单 lWe thank you for your quotation of May 20 and now place an order with you for the following items. l 贵方5月20日报价函已收到，谢谢。 现向贵方订购下列商品。 Expressions for Order Lette l若贵方能保证在10月9日之前将货物由上海 运至新加坡，则我方乐于向贵方订购下列 货物. lWe are pleased to place the following orders with you if you can guarantee shipment from S

13、hanghai to Singapore by October 9. l2) to place (enclose) a trial order = lto order as a trial 下（附寄）试订单 lWe find both quality and prices of your products satisfactory and enclose our trial order for prompt supply. l我方对贵方产品的质量和价格均感满意， 现寄去试订单，请供应现货。 l3) to send (give) sb. ones order for sth. l向某人下订单 l

14、We are pleased to find that your material appear to be fine quality. As a trial, we are delighted to send you a small order for 2,500 dozen Rubber Shoes. l我方很高兴发现贵方原料品质优良，现寄去 2500打胶鞋小额订单，作为试购。 l4) to confirm ones order 确认订单 lWe are glad to confirm our cable order dispatched this morning as follows.

15、l兹乐意确认今早拍发的电报订单如下 l5) to order sth. at a price 按价格订购 lWe have received your catalogue and price list, and now we order the following goods at the prices named. l 已收到贵方产品目录和价格表。现按所 示价 格订购下列货物。 l6) to place ones order elsewhere l向别处订购 l谢谢贵方自行车报价，但遗憾的是，贵 方价格对此市场来说过高，我们不得不 向别处订购。 lThank you for your quo

16、tation for bicycle, but we regret that we have to place our order elsewhere as your prices are too high for this market. An acceptance or a confirmation is in fact an unreserved assent of the buyers terms. pWhen a seller receives the relative order and confirms / accepts its terms and conditions, he

17、 may begin to execute the order to the buyers satisfaction. p 按照商法，买主的订单是对欲购货物的出价，在卖主接受以前， 不受法律约束。，双方就要履行协议（如办理开立 信用证、付款、租船、装运、保险等手续 ），并受法律约束。 lWhat are the points to remember while you are writing a letter of acceptance? lConfirm the order lArrangement for delivery, payment etc. Sample letter Dear

18、Sir, We are pleased to receive your order No. BD/135 Canned Beef. We accept the order and are enclosing our Sales Confirmation No. 354 in duplicate of which please sign and return one copy to us for our file. We trust you will open the relative L/C at an early date. As to the Items A and B, we shall

19、 arrange delivery as soon as we get your L/C, and for items C and D we shall ship accordingly. Hoping the goods will turn out to be your entire satisfaction and we may have further orders from you. Yours faithfully, p本文是接受函，在写作上首先表示乐于接受对方 的订单，然后对接下来的工作进行安排。如向对 方要求按时开立信用证；感谢对方所作出的努力 和诚意等。 l1) to acce

20、pt ones order 接受某人订单接受某人订单 lThank you for your Order No.123. We accept it and will dispatch the goods early June. l 贵方123号订单已收到，谢谢。我们接受此订单 并将于6月初交货。 l2) to confirm acceptance of ones order l确认接受某人订单 lWe are pleased to receive your order and confirm acceptance of it. l很高兴接到你方订单，现确认予以接受。 l3) book your

21、 order 接受订单接受订单 lWe have pleasure in informing you that we have booked your order No.234. We are sending you our Sales Confirmation No.789 in duplicate, one copy of which please sign and return for our file. 我们很高兴地告知已接受你方第234号订单。 现寄上第789号销售确认书一式两份，请签退一份 供我方存档。 l4)in stock (out of stock) 有有(无无)存货存货 l

22、As the goods you ordered are now in stock, we will ship them as early as possible. l因为贵方订货尚有存货，本公司将一定尽快 发运。 lWe are very pleased to receive your order and confirm that all the items required are in stock. l很高兴接到贵方订单，并确认所需的全部货 物均以现货供应。 lAfter receiving an order, what does the supplier may immediately

23、 do if he can accept all the terms stipulates in it? l执行订单执行订单(Fulfillment of Orders) l1. to execute (fulfill) an order 执行订单执行订单 lPlease be assured that the order will be punctually fulfilled. l请放心，我方将准时运交订单定货。 lWe have received your order No. 751 and it will be executed to your satisfaction. l我方已收到

24、贵方751号订单，订单的执行 将使贵方满意。 l2) to work on an order 执行订单执行订单 lYour order is booked and we are working on it. l已接受贵方订单，现正在执行中。 3) to keep sb. informed of不断告知某 人情况 lYour order is receiving our immediate attention and we will keep you informed of the progress. l 我方正在迅速处理贵方订单，并将随时 告知贵方进展情况。 l请及时开立有关信用证以保证订单的

25、执行。 lPlease open the relevant L/C in time to ensure the fulfillment of the order. lTo explain the reason lTo revert to the business in the future lTo suggest substitute l有时因所要求的货物无货可供或价格和 规格已经改 变，卖主不能接受买主的订单。在这种情况下，拒绝 接受订单的信函必须非常仔细的缮写，而且要为友谊 和今后交易留有余地。最好介绍一些合适的代替货品， 提出还盘及劝说买主接受。 Declining an Order S

26、uppose you have to decline an order, how can you deal with the situation? Declining an Orde Dear Sir, Thank you for your Order No.115 received this morning for the above goods, but regret that owing to shortage of stocks, we are unable to accept, nor can our manufacturers undertake to entertain your

27、 order on account of the uncertainty of raw materials. We will, however, revert to this matter and contact you by cable, once the supply position improves. Meanwhile, please feel free to send your special enquiries for any other metal sheets and you can rely on our best attention at all times. Yours

28、 faithfully, Encl. As stated. lWhat is the captioned product? lWhy decline order? lCan the manufacturer produce the goods immediately for the seller? revert to 回复，重谈 improve V. 改善， 好转 feel free to 不要客气， 无拘束地做 undertake 承担,答应 metal sheets 金属片 Dear Sirs, Thank you for your order of November 11. We sho

29、uld like to fill your order for the Fashion Blouse A437, Size 38, but the fact is that we have received more orders than we had expected, with the result that our large reserve stock has been sold out. Q. Can the seller supply the required goods as the buyer ordered? Why or why not? The manufacturer

30、 is no longer able to supply this blouse, but we are fortunate to have in stock a blouse of the same high quality and exquisite (精致的精致的) style, at a slightly lower price. You will find this blouse listed and illustrated in our catalogue, on page 15, A438. We can send you the blouse promptly if we re

31、ceive your order within a few days. This model is very popular. It is now selling as fast as the model you ordered. What does the seller do to solve the problem Just write the catalogue number of the blouse and the size you desire on enclosed special order blank, and mail it to us in the enclosed st

32、amped envelope. The blouse will reach you promptly. Yours faithfully, Whats the subject goods? Why cant we supply the goods? What is the suggestion? 1. fill ones order1. fill ones order 执行订单 e.g. Wed like to fill your order, but we do not have the special equipment to produce the goods. 2.reserve st

33、ock goods kept in stock for future use 储备库存量 l out of stock 缺货缺货 lThe goods you ordered are momentarily out of stock. l贵方所订购的货物暂时缺货 l。 l3) can not entertain any fresh order l不能接受新的订单 lAs our factories are fully committed for the fourth quarter, we regret our inability to entertain any fresh order. l

34、由于我方工厂第四季度的货基本接满，我 们歉难接受新的订单。 l4) to recommend sth. as a substitute l推荐某物作为代用品 lUnfortunately, your ordered goods Model No. 84 are now out of stock, but we recommend No. 85 as a substitute which is very close to your choice in quality though slightly higher in price. l很抱歉，贵方所订购的84型产品目前已无存货，故推 荐85型产品

35、，此产品与贵方指定的产品在质量上极其 相近，只是价格稍贵。 l5）to be not in a position to accept ones order l无法接受某人订单 lAs wages and prices of materials have risen considerably, we regret we are not in a position to book the order at the prices we quoted half a year ago. l由于工资和原料价格大幅度上涨，很抱歉无法按我 方半年前所报价格接受订单。 l1. Something unexpec

36、ted has compelled us to ask you to cancel part of our order and to deliver only 1,000 cases black tea instead of 2,000 cases. l意外的事件迫使我方要求贵方取消部分订单，改发 1000箱红茶，而不是2000箱。 l2. We regret that we have to cancel our order because of the inferior quality of your products. l很抱歉，由于贵方产品质量低劣，我方不得不取消 合同。 Cancel

37、an order Choose the appropriate word or words. 1) We are arranging for the punctual (shipment, shipping) of the ( ordered, order ) goods. 2) Our offer is (firm， work ) subject to your reply (for, in, within ) one week. 3) Any delay (in, about ) shipment will cause us inconvenience. 4) Enclosed is ou

38、r order ( for, on ) 300 sets of Transistor Radio晶体管收音机 5) Your (term, terms) are satisfactory and we are pleased to (enclose, place) an order (with , to )you. 6) If you cannot (send, give) the goods as per (requirements, specifications), please send us alternates. 7) If you do not have Model 105 (fr

39、om, in) stocks, please (remove, cancel) this order. 5) Your (term, terms) are satisfactory and we are pleased to (enclose, place) an order (with , to )you. 6) If you cannot (send, give) the goods as per (requirements, specifications), please send us alternates. 7) If you do not have Model 105 (from,

40、 in) stocks, please (remove, cancel) this order. l8) We hope you will (agree, accept, receive, admit) our terms and make (preparation, arrangements) for an early delivery. l9) We (admit, acknowledge) with thanks your order of June 1. 1. _ the faxes exchanged between us, we are pleased to confirm hav

41、ing purchased from you 10,000 dozen mens shirts of “ABC” Brand. 2.If the quality of your machine is satisfactory and your prices are right, we expect to _for fairly large numbers. 3. Enclosed please find our Purchase Confirmation NO.8848_. together with, place regular orders, in case, in accordance

42、with, in duplicate, in ones favor, shipment, in due course In accordance with place regular orders in duplicate 4. Please let us know _ you are interested in any of the items. 5.We will open an L/C _ in time. 6. Upon receipt of your L/C, we will effect _of your order without delay. together with, pl

43、ace regular orders, in case, in accordance with, in duplicate, in ones favor, shipment, in due course in case in your favor shipment 7. We have received your letter of Feb.25 together with a draft contract showing the terms and conditions of your sale. 1)1)如果你们订购这种商品，我们可以按你们所需要的数量供应。如果你们订购这种商品，我们可以按

44、你们所需要的数量供应。 If you want to purchase this product, we are able to supply as much as you require. 2) 2) 相关信用证将通过雅加达第一国家银行开出。收到后请立即相关信用证将通过雅加达第一国家银行开出。收到后请立即 安排装运，我方非常感谢。安排装运，我方非常感谢。 The relative L/C will be established through the First National Bank, Jakarta. We thank you very much for your prompt ar

45、rangement of shipment upon receipt of it. l3)如果你方能满足我方的需要，井答应提如果你方能满足我方的需要，井答应提 前交货，我方就接受你方的价格。前交货，我方就接受你方的价格。 l Well accept your price if you can meet our needs and make an earlier shipment. 4) 800美元每台的价格我方可以接受，但条件是你方应美元每台的价格我方可以接受，但条件是你方应 将订货数量增至将订货数量增至3000台。台。 The price of $ 800 per set is accept

46、able, provided you increase the quantity of your order to 3,000 sets. 5)请注意，货物应装在结实的适合海运的集装箱内。请注意，货物应装在结实的适合海运的集装箱内。 Please note that the commodities shall be packed in strong seaworthy containers. l6)这种产品的这种产品的起订量起订量是是300箱。如果你方订箱。如果你方订 购购500箱以上，我们就减价箱以上，我们就减价3。 lThe minimum quantity of an order for

47、 the goods is 300 cases. If you order more than 500 cases, we can reduce our price by 3%. Dear Sirs,Dear Sirs, We thank you We thank you your order No. 215 for 6 your order No. 215 for 6 sets of electric motor cars Model EF-617. We sets of electric motor cars Model EF-617. We would like to accept yo

48、ur would like to accept your very much, but very much, but we cannot see our way clear to do this. You will we cannot see our way clear to do this. You will understand that the alteration from the standard understand that the alteration from the standard specifications to your requirements needs a s

49、pecifications to your requirements needs a substantial adjustment substantial adjustment our production our production methods based on the belt conveyor system.methods based on the belt conveyor system. This entails a considerable increase in labor This entails a considerable increase in labor cost

50、 and materials. We trust that you will cost and materials. We trust that you will understand that it is not lack of cooperation understand that it is not lack of cooperation and goodwill that makes it _ to meet and goodwill that makes it _ to meet your wishes. We your wishes. We you will find it pos

51、sible to you will find it possible to replace your order by our excellent _ replace your order by our excellent _ Model EJ-627.Model EJ-627. impossible hope hope substitute Language summary lwhen placing an order l1. We find the quality and prices of your product satisfactory and are pleased to plac

52、e an order with you for something. l2. We find your products satisfactory, and look forward to/ anticipate receiving the goods within/by + time. l3. Please see to it that the goods are exactly the same as our sample. l4. If the quality of your product is up to our expectation, we shall send further

53、orders. l5. The goods must be equal to our samples in all aspects. Inferior goods will be rejected. l6. If you do not have the goods in stock, please send us substitutes of the nearest quality. lWhen accepting an order : l1. We appreciate your order for and welcome you as one of our customers. l2. Y

54、our order is receiving our immediate attention. You can depend on us to make shipment well within your time limit. lRejecting buyers terms: l1. We appreciate your interest in our product but we no longer supply it as the production has been discontinued. We now have a new product which is an excelle

55、nt replacement. l2. We are sorry, owing to shortage of stock, the maximum we can supply now is （certain amount） l3. We regret that we shall not be able to accept your order as we did in the previous years as we have improved our packing, which is much nicer and stronger but has made our price 10% higher than last years. Exercises: Translate these sentences into Chinese : l1. We have a lot of orders on hand, and we are very sorry we cannot accept your order of immediate delivery. l2. We are contacting the end-users and see if they can accept othe