酒店《宣传资料库》培训活动纲要

1、a hotelxxx大酒店training activity outline培训活动纲要task 任务：collateral library 宣传资料库code 序号： oh-sm-mc-a203 objectives目的：at the end of this session, each trainee will be able to code all types of collateral and maintain collateral library professionally.课程结束后，每个学员都能够给资料编好代码并以专业化的态度维护宣传资料库。standard标准：1.the ma

2、rcom coordinator will keep a full set of all hotel collateral developed by marcom department. 公关部助理将所有酒店最新的宣传资料。2. collateral of sister properties and other hotel chains will also be stored in collateral library.宣传资料库内还应保存同系统内及其他酒店集团的宣传资料。3. every hotel collateral will be coded for easy reference.每种

3、酒店宣传资料都应编以代码以方便查找。resources培训器材：white board with mark pen, computer 白板、马克笔、电脑method培训方式training steps培训步骤time时间introduction介绍lecture讲座式- introduce the collateral within our hotel.介绍本饭店内部的各种宣传资料。- introduce other sister hotels collateral.介绍饭店系统内其他饭店的宣传资料。- introduce other hotels information briefly i

4、n shanghai,介绍上海地区其他饭店的基本情况。20minutes20分钟1. collateral of other hotels will be stored by the following category:local competition:- grand hyatt- shangri-la- ritz-carton- four seasons其他酒店的宣传资料按照如下目录保存：本地竞争对手- 金茂君悦大酒店- 浦东香格里拉大酒店- 波特曼丽嘉卡而顿- 四季酒店sister property:- sheraton great wall beijing- st. regis be

5、ijing- other sheraton hotels in china- other starwood properties集团内其它酒店- 北京长城饭店- 北京国际俱乐部饭店- 上海威斯汀大饭店- 其他喜达屋旗下酒店other hotel chains- other non hospitality companies- other local f&b facilities其他酒店集团- 非旅游服务企业- 本地其它餐饮设施note: access to the collateral library is subject to approval of marketing communications manager and dosm. 注意：使用宣传资料数据库需经过公关部经理及市场销售的批准。summary总结- review all collat