私域组织与人才发展白皮书

1、$Afi33fl$fiQ,%flflfi$fiflfi”,fl%fl,”)” fl,fl” fl,$#,$fififig$fi,fl$fififlfi$fififlflfi,$,flfl, 10 gfl ;fifl” ,fififl,flfi$,fifififi fiflfi.fi3flflflflfifi,$,fiflfl$,$ fiflfi,fl$,%fifi.” flfl,$;flfip$Tfifl300+fl30+10+fi$; fl fl fififl$fl fl fl$ fi fi fl fifl$ fl$ $y$fifi$.yfiT$flfi.3 fiy fl, Afifl$fl

2、fifi$fl$fl$ fl fi fi,flz1$)fi 3 zfl$fifi, fifi fl,fl ffi1fi$;flflfl,fifl; flfi$flfifl$flfl.;$fi$fl),flfi fl$flfi,yfl$flfi$fl%flfififlflfifl$,fl$fl,Tgfiflfly:05fl;$,yflfl$fi,fl,fifififlfl,fifi2530%gfi$,fi,flyflfi$1 yfl$,fi$fl)flfl$flfifi1ffi,fl$ fiG$,4fi”.fi”.%$fi”flfi,$flfiqfi,fl$,flyflfifl$ffiZffif

3、l$;,fl$ffi.g.fl.Iflgffi,fifl$.y.fi.fi.$.fi.yflG$T$fl,1Jflfl3$.flfiqflfifi,fiyfi$.flfi $flfl,flfl1flfl$fl$ $fl)1.1 fl flfi;$091.2 flfi$13$=2.1 flffi232.2 fl$flfi282.3 flfi312.4 fl$452.5 flflfi q542.6 flyfl58$3.1 fl$ffi633.2 fl$ffi65$4.1 flfi;894.2 fl$9107 $fl1.1 flfi#$Afi3fifi,fl$flffi,fififl$ fl 1,J

4、flfiyflzflfi%fl,flflfi:;fl ,fiflgq,1fl1, fifi: ;yfl,fi fiffi,flflfi$ z$#$;$,fl$,;fi:fiflJ,fl%;$ ,fl$fi ,; zz.fl;y fl,;fi$flfi ,%$ fi,$flfi,fifi5$ $flfi:fl$fi$:fi(TMl)fifiyflzp,$ fl$flffi;)fl”fi,5$ffi#$fl$fiflflfiflfi$ 3fifl, 1fl3,fi$#flfi3fi3$fiAfifl:g$3fi,Afifi$flfi%$fi fl$ fl,flfi$Afi$,2017gfififl

5、$fi5.3$,2020gyfi7.8$,$1718g 15%1920g 9%,gfl T3$fl$ figGMV,GMVfi5flfifl $fi3fifi3flfl$flfi yfl$Qfi$/g$ zfiT3$ fl$fi ,fl$fl fl(fl ) yfl $fl,ffiJ:y,fly$fl,fl ;fifl ,flffifl,yffiffi, ,fi,fl$T3flfifl$(20172020)$:y/$133$fifi+68%2820172020:zz.fi.y.fi(TMl)fifiyfl :fi$.fi.:.Bilibili.fi.$ fl$,fl$=$/$fifi)$,z3

6、 $,ffi,$,fl$%fl$:,fifl$ fi$fl fi,$fi ,flfl,$fl fifi , 4$,fi $y,$flfiflffi,zfi.$fi;/APPfi ,flfi$fl,5$fi$,%fifl%fl$%fi$flAfififi ,fl$ $ flfl,$. fi%$fl,$fl k,fi$ flfi %,$%: $fi$,$)fl$T$fi,)fifi, yflfl,fififi,fi$:fiffifi,$fifi,fi3fifi,fi.fifi ,fl$.1.2fifl)20bfi90gfifl, :)$fi,$ fifl8fi$fl30:g$ $, fit fif

7、lfi qflJ flffi,fl%flfi q$J fi$fi qfi$:$fl$= (21fifl) (21fi10gfifl)fi(20fi90gfifl)flfi$.fl$.fi.$3fi / .fi. fifl.ffi.$.yflfl fi. 3fi$ /SEO fipfifl%$fl. 1v1 fl$.fi” ”$”:fi(TMl)fifiyflfifl20bfi90gfifl,:)$fi$T8fi$,fi,$flffi,flfiflflTfiflfi,$.fl$.fi. flflfl$,fifififl,$: flfi,fififi$fi, $fl%,fifififl,fiffi

8、 .$.$21bfi,$)Afifi,Afifi$flffiB2C.C2C$fl,fi$3fi fi,fi$,flfiflfifi,fiflfl $fiTfiflfiffi,fiflq$,flSEOp.$ fi:fi,fi,fiyflfl(fi.3fi)fifi,Zfl;fl fl$fifl,flfl,fl$fififfifl3fl21bfi10gfifl,flffiflfi,fi.fi.fi fl$fl,fl1fi ffifi ,1flfi,fi$fl:fi fi,flflffi$. fi,fiflfl.flflfi$,fiAfiffifl% flflfi ,flflflfi3.%fl fl

9、%.1v1fi$:fl$ ,$ fl.flfi,$flfi $ flfifigfifi;fi, ffi,fl,fifi2020g2025gg10%,2025g fi63fly%$,flflfifig$ $fl,flflfi$,flfi fi%flfifi$fl yfififi:2020gfi,;fififlflfi;.fifi y,fl)$fifl$flfi2020g2025g,flzfi:;),%$5$;),fi2025gfl flflfi$ fl4%8%,fi720y(fl )$:y$flfi(20202025)$fifi+28%72020820202025(fi)fl$qfl 4%8%:

10、fi.fi.fi(TMl)fifiyfl ,fi%fi,fl ;flflfi; . y,)$fifl$fl,fi2020g2025g,:z)flfl$,fi2025gflflfl fi$ fl5%10%,fi3,900y(fl )$flfi1(20202025)$:y$fifi+25%1,3003,90020202025(fi)fl$qfl 5%10%1. $fi:g.$fi:y.fi.fi(TMl)fifiyflfl)flT$,fifl,:fl$flfi$fl,%yfi% (.;.z).fi%APP$fi$fi fi.flyz$%z,%$%flfi;$fl% fly$,fi,%T$ fi,y

11、fifl.$fl.$fl,fl3 #,$%$%T .fifl3 ,fl$ flflfi$T3(fl ) fl$flflfl ffifl$ffifi;fi;fl$T% fl,$fi4$,$ 1 fl$ ,flfiflfl fi3fl$fl/ APP9 fifl zfi/ Appfizfi$fl$fl$fiT%$fl,$fi 4$,fi flfi , $T%$fl ,$fi4$,fl1ffiflfi$, $:fi(TMl)fifiyfl.fl $fl $fl$ fiT% fl,fl$ $fl3 4 $,; fl$ fifl 1fi fl 3 fi fi$, , flfitfifi1 fl3 fi

12、3 $flfi fiT% $fl,fl 3 fl$4 $, J%4y fi $, fifl fi5$ fifl fl, $ $T%$fl,3$ fl4$,fl fl 1ffiflflfi$ $,% $fl$;5$flfl$fl %, 2021g$flfifi 25,5$%z,88% %fi;fi,80% $,56% $;$,44% % fi$, %,36% 5flfl$ (fl ) 1fl$fiffi100%$fl100%$flzfi;fi88%$88%fi; fi$80%$80%fl$;56%$; fl 56%44%$44%1. :2021gGMVfi:y.fi(TMl)fifiyfly$f

13、iffi,$y$3 fl( fi;fi.zfi),fi$3fl (;.$)$,fl$,: fl$ .fifl $ $fi$flfiflfiflfififlfl:fififlfi,fi,flfi%fl ,zfl ”fi”,J flfifl,z ” $(fl ) flflfi,” %fl;fly,fifi%!;fl$ ,fifi%fl,fi%$3 fl(fi;fi.zfi)$fifi$3 fl(;.$) fl%,fi”fiflflAfi,fl $,fl$fi,” ffi#,%$ $flflfl,flflGMVfi,J”$ % ” ,”fi$ fififfiflfl,fifl$ fififl,fif

14、i%flflfl fi %1fi$tfl” fiflgfifi $fl,fl $fi,%,fl2020g$ $fi fl,fl$fifl,fi, 2020g fl $fl80%fifl fifl43%13%:-9%2020g111$2021g111$,2020g111$fifl$flfl9%,fiflfl%,fl$flfifi80%,flfl1,2021gfl$fifi%$flfifl;2021g111$,fl$flfi43%,flfi$flfifi13%(1 )flfifl ,y flfl$ fi21 $=fl2.1$,flfizflfifi3, fififlfififl,fl$fl%3fi

15、3 fl,fl,.$flfififl3fiflffi$ ,%fi yfifl$fl$ fi,zfl$flfl fl,fiflfi fiflfi.fi$3flflJfl,fl fi%fifi$ fifi%fl.y(fl ) fl,fl$flflfl,J%$ ,fi.flflfi$:yfl$fi flffiflfl ,flffififi fl;:flflfl$flA,flffi$; fl fi$fififfiflflffit K ,$ ffiflfifi$ ,A ,J$ $%,fi fiflgflfl$fl,fl;%1flflflTflfl%$ ffi.,k,%$flfi,%,$ fi$”$fi%

16、fl%5,tfi, %fi!fi, gfl$flfl)flfi$,$Tfi ,fififlfl1 )fl:,fl$1”$fiflfi%fifl,fl1$fi,fl5flfiffi, 1flfiyflfi,flz”$fi$flfifl$flfl 3,%$fi,flfl1$fi,fl”$fl$fi$flflfi(.)fi$9(fi):fi(TMl)fifiyflfl fi,fiflfl1fifl:$flfifl$fi:flfifi,fl fifl$ fi.fi$fl $fl$1flfifi fififlfl$fifi1fl,fifl flztflfl,;flfl,$fi,fi”$fl$:$:flf

17、ififi,:fiflflfifl,$fi$fi;fi, flfl%,flffi$,flfl$fl:fl $flfi fl:,tfl,fifl$ fifi$ $I,fl:fi3y,flfl z$fl ”$ fl$9fl:fl flflfl$fl yy fl,flflyfl$ $flfi;fl $,flflyfl,fifififlfl fl,flffifl$,%$ .$.A yfltfifiyfl% ,fi;flfi$ $ ,J%fifl:,fl $fl t%fl , flA$, ,flflfi GMV,ffi1 ! flfl fi,fi$fl ),fiflg.g$ yfl”$flflflfi”

18、I:$flffi,:fl.fi ,%$fiflfifi,fl$yflflfi$I,fi$fifl fl$ fl% $I,fl zfl yfi,fifi,flfiflflflfiflKPl fifl ,$ $I ffi,fi ,fiz”$flfifi:$3fi ,zfl$ ,$yflfiflfi% , flflfi1$:flfifi;fi,fl$flfi%fi,$CEOfifl%;fi$Afi,flfifi,fifi;t,$fi,fl,flflfl$, fi;flfi$,z$,;fl:$flflfifl1,fifl$”$2.2$fl$fl$fi:fi.fl.$fi$fl$%,fi%flfi$fl

19、,$flfi:flfl$,flfl1,fl);,$flzflfi% flflfl,flfiE )fi,%fi,fi$ $,$! fi$fi,g$7fl,flfl% $(fl )fl$flfi$fiflfl$fl$fl yfi $ 9fl fl$:fi.fi(TMl)fifiyflfl$fizflfl,fi;fly,fl fl,fl$ fi,fl.fl.fl.fl.yfl;fi;fl ,;,flflfifiyflfl$,%fi$yfl Ififlfi,%$,$ffi $ffi:$ ,Jfl fi,y: $1fi fl fi;fiy,fizfi3fl ,fi;$ ,fifi,;flfiy,fifi

20、$ fi;,fiz3 fififlfi8fifi;fi;y$g ,flfl $flfizfifl %,fl fiy fi,fifiyfi,fi$fifi$fl fl.fl,t,fl, fifi$flfl$ ,T1$flfl, fl fi,fi$fi Afi,$fl flfi,$ $.y,fiflfi$ ffi$tfl$fl$fl fi.flfl$,fiflflfl$ fi, flfi ,fi ,fl,$ fifi$ .fifl$ fi,J$9fl.$,yfl,. $ , ;fipflflz y fl,fl$ yfl$fl$ fi,fififl$fl$fl,flfl%flfl ,1ffi7 fl

21、fl yfi$:fl$,flfl%fi:flflfl,fl flygk1$,$flfl$ffi;Jfl$,fl%flfl ,flfl$:1zflJ, fl$:$1 $k,y$flfi$kfl2.3fi1fl flfiy,fi,fi 1$3$fl fifi,%fl$, 5flfi$I”(fl )gflflfiflfiflfi/fi fl . flfl yfl flfl fiflflfl ,r30%flfl$fifl%fl fi fl fifl$. fiyfl flflflflflflflflfi fl fi fl,$ fifl r40%fl,fi fl y y Iflflfi / . yflfi

22、/fiflfifl$yfiflfifiyflfl $ $ fi fl flr30%g flfifl,z kfl,z;$ fi/.yflfi$fi flflflIfl,fl$(fl ),flfi:flflfl$ ,fifl fi30% flfifiy.fi /fl$;$flfifl fiflyflfl$fiflflfl $ flflflz%fl$.fifl,fl$fl,%fi$,t(fl ),fi:flfl $,fiflfi40%flfi$.fi.yflfl%I,fl$zflflzfl$.fififl,fi$ $flflfly ,$,$ fl fl,fiflflflflflflflflflI $

23、fi,fi9$fi(fl ):fl$flflfl$ I fl,z$,zyfl,fl$ fiJflflfl y$,fiflfl y :;$flfi$.fi.yflflflflflflflflflflflflfiyflfi I . flflflfififi(fl):,fiflfl flJflflfly$,ffi,%yfl,$.fi.yfl,fi;$fl fiz,yflz$:;$flfi,fl,$fl$flfi$,flflfl$,flfi1$,fl$fi 31fl$,Tfiflfi,zfl1fl$ ffiflfi$.fi.yflflflflflflflflflflfiflfl$ yflfi .I .

24、flflflfl %flfl%$fifi$,flflfififi/.yfl fififi,flfi%!fififl,%fifi$,fl$(fl),fi:flfifl;.flfi,fiflfi30%flfiT$flfi / ($.fi.fi.fi).yflfi / fi / fi fifi$flfi fl ,$flyfiflfiflyfl yflfi $ yfl fiyflfl%flfifi$flfififl flfi%fl;fl$fi$ , fi fl$,flffifi,flfl$ fi(fl )C$fiflflBAfififlfl fl GMV ,T:;:$fl;gflflfifi;fifi

25、;:$fl8#;Afififl3 Bflflfl GMV fifl,TC$fi:C$fiflflBAfififlfl GMV fl,$fi:;:$fl8#;fl%fl;fifi g flflfl$ % fiflfi,flflfifl,flfl,fifi$fi, flz,$%,%,flflfl$fl ffi$fiy,$fi flfl;$fifi,fl fi, flfififlflfi $flfl 1,$fi$fi,%$fi, z$,zyfl %flfl;tfi%$fifi%flfl,%flfi flfl flflfi,fi$ fl, flflfi,%$fifit$ fi fl$flfl flfi

26、fl, $t$fl,$ fl(fl )fiyyflfi$fifl$:23 $:fl $.$.fi,%$fl$fi$ $k / :$ fl fi, k%! fi fi:$, ygflfl$fi$fiyyflfi$fifl$:45 $:fl $.$.fi.fi.y($ flfi) / :$fi:$, y,flfiyyflfi$fifl$ : fl fl flfi : y +flfl$ :7$ fi : $,y:$fl$flfl=fl%fl$fi $g flflflfifl$.$fifi,%! (fi.fi.y.yfl)fl Ifl fifl,fi,fl$fik$, fi%fl,fl k%!flfi

27、 ,flfl,$23$fl ,Tfi;fly,$fl flfifi$fl$.fi.$fifi, $1fifl ,ffiyfiyflIflflfifl,flflfl$fl,%fl45$ fi,Tfl;$,fi; fl$y,flIfl %flflfl$7fl,%$,flfl,%$flflfl,$flfi1$,fi7fl$flflfi,$fl,flflflflflTyfi;,fl=flflfly ,tflfl,flfl flfl$flfl$fl,fl$flfiflfl$fl$,flflfi,%$z$E%flflfl,Efl, fl#flflflfififl,q%flfl;,fiflfl$%,flfi

28、.$fl$flfl:fifl,fiflJfl fl,%flfifififl$yfl,flyflflflE$fl$,fl,yfl3fl$;flfl$,fl flfi$flflfifl,flfififlfififl,%$fl;$,;,%$yfiyfiyg flfifi$fi.fl%flflflflfl, 0”1”fl;,flz$q$fi,z%!flzfi$fififi) fl %fl2.4$fififl,flflfi,fl fi1,tflfl $;$fl y,fififi,fl % fl fl,fiflyfi,fl$( fl )fl$flflfi fifl%flflfiflflyzflfiyflf

29、ly%flflfi $flI fifififl SOP fl$%:fi.fi(TMl)fifiyfl%flfl%fl ,flflfl,$flI,J$%flflflfl, ,;fi:fi fifi fl fi%fifi,flfi 5:flfi.$flI.fifififl.SOPflflflflfi $,flflyfizfifl 3fl,fi;yfifl fi, ,ffifl flfififl$fiflffiflyfiffifi,fl,fi 4:fly.zflfi.yfl.flyflflflfi;fl,fl,fl y,Jflflfifi , flflfl ffifi;flffi , fl,fl,f

30、i 3:flfi .fifl.%flflfi $flfl flfifl,$%$fl,$fi$fl,fi flfl1tfl; Zffig flflflfifl,%flIflflfi,%fifl$yfi,flfl$ fl(fl )fl$fi flfi / .yflfiflflflflfl:fi.fi(TMl)fifiyflfifi,%flflIflflfi$:fifi$flfifl,y fl%).$,fiy%$fl$flfl flflfi fifl%flflfi fl flyzflfiyfl fly%fl flfi $flI fifififl SOP flflfl$ flfl fl, yflflI

31、flfl$ fizfly,fl$ fifl fl fi,fl%fl.fi I$fl:fifi%flflIfl flflflfl,fi$fl,fl , fl $,tflffiqfl,fi fl%flflfi flfl %fl$fi5$ z3fly,fl fl,flflffiyfl,fifl fiflflfi;yflfl,fiflflzfl fi,$yfl% flfl fififl,flflfl$fifl, flfl%fl fifi,%flflfl I,fiflfi.$fl IfiSOPfl%fl flflflfi1 fi,flfl fi$fl$fl,fl$ J,fiflfl$fl(fl )fl$

32、fiflflflflflflflflflflyfl.$.fi:fi.fi(TMl)fifiyflflfi fl,fififlfi $flI fifififl SOP flflflfi ,fl yfi Zflyflyzflfiyflflyfl$), fl fiflfiflfi fifl%fl$,fl$flfl$flJ)fi,flfiflfifi):flfi1%fl fl flfifi flflflfl$) fi fl,fifl fiflfi,fifl flfl,t%flfififl flfl flfl,flflflfifl,%flflfi flflfififl,flflIfl fly$fi,fl

33、flfi;yy,fiflfl ,flflfly.yflfi fly% flfl%fl,flflfifl,fifi%flfl,fiflfl$flfi ,$ %fl %flfl,fl,fl%flfi fi fi,flflfiflflflfl$fl(fl )fl$fi%flfi yfl fifly fi fifl$ fiflfi / yfl.fi /fl :fi.fi(TMl)fifiyflfifi,flz$fl,fl$,fifi flflfi fifl%flflfi fl flyzflfiyfl flyflflfifi flflfifi ,flflfl$,fi$ ,$.fl yfi;flffifi

34、%fl flfi $flI fifififl SOP flflfl$:, flfififl, flI $fiflfi:%$flfi,fl flflflfi flflfi)flfi, qfl,fly%qfl,flffiflflyfl,flflfi.fifl fifi flflflfl$,fi$,$,fi;flyfl,;% flflffifi,fi,fl%$fififl,flfi fi,fifl 4flfl$:,flfififl,flflI fl$fl$fi,fi4$fl J flfl,!% fi, fiflflfi $:flfi ,fiflg3flfi,J %$fi flzfiflfiflflf

35、i$fi % fl fl $pflflfi%flflfififlflyzflfiyflfly fl fl$%flfi$flIfifififl SOP fl% fl:fi.fi(TMl)fifiyfl2.5fly$fiffi ;flflfi,fiflfiflfl$Jfifiqfl 4,fi fiflqfi(fl )flfiflflfl3fiT 8#AfiCB$:fi.fi(TMl)fifiyfl3fiAyfl)$flp,fl5flfifl” 3flfl, fl;%fl,qffi ,fi ,;$,%yfl,flflIfl$% fl%.$fl3fifififlq,fififlfi.fi , flSa

36、aSfifi$,fl% ;q2021g%fl,fi%fifl,%flfiSOP,%!fi,fl$:flfifl$fi,flfl$flfl%fl,fl$flfiflfifi),T%filPfi.y,%fifl2022gz: IflT%$z$fi:flzfi$fl,$flfi,”$3fiBflflfl$,tfi$fiqfl%$fifi$ $flfi gzqfi%$flfl,fi$fi,fly,fl ffifl.;fiflfl$fl ,%$fiflffi$ $fl$, ffiEffi, $,t$flflfiflfl%$fi$,$,$,$%fifl,fiflfl)fifi:$,%$%fi,zfifif

37、lfl,fiffi%$fifl”$3fiCflqfi $zflqfl ,z$fi %$fi,%$fifi$fi$:fig,q,$fiqfifl ,flfifi$,flflyfifl,flflfl% 1:$fl qfl,tzyfl )fl,TA%$fl fi,%fl$,fi1fl$ $fifiz$ $,%, k,fl$flfifi;$:z3fl,%tfl,flfi, fl,fi%fl%flfi;fl$flflfi,flfl$,fl fl$%”$fi:flfl $,flfiflfl,fl:%$flfl,$,yfifl,$fi)flflIflz$fl$y,$fi),fi%fl,%flfiflffif

38、lfl$:%fi$fi$fl,!zfl,flg,flfl ffi%fl$flflfififlfl$,$flflIflfi,fi%$fi),tfi$fi”$2.69flfifi$3ffifiy,%$fl$yfi%flfi fi fi $;Tfl$fl, %y,fifi$fl(fl )$9 fi9fl$fifififi fi;fifi fi$fl fi$fl fiflyfi,%flfl fiflfifi$ $J,$ffi zflfifififi z,J$ (fl )fl$fi$ #fi$ fi$ fi)fifl SaaS fi $,fi;.z flfl ;fifl; fi fl fi ,ffifl

39、fi $ flfi , $ . fi ; .yfi$fl,:flfi,$ffifl,ffi#fi, :),$fi$ Convertlab$fi HYPERS$ 1 $,$fifi fi)$yflfl,fiy ffiffi,$:zfififi1flflflfifi,%fifi,fifl SaaSfi, fi;fi%I .zflfl.,fiflflfi,fl fifi1$,fi;$.$.Convert labfififi;fififi,$;fifl;fiflfi,ffiflfl fl flflffifl ,fififfififl yfi1 fi$.$fi.HYPERSfifl$.flIfl: $,

40、$fi fl $flfifi$flfi ,$.fi;.yfi,fi,flfi :fifi fl,$flfifi;$1鹍.yfifl$(fi;fi.z.;. ),$ 3,fi,$,$q $ ;,$fi,yfl fi1 fi;$flfifi%fl 7,flyfl%$fi fl Zfi 58 $fl$,fiflflflfifl$fl ,fl$ flfifi E ffi, ; ; $fifi;fl$ ,flfl$ Iflk$,fi,$ 1 fi$fl;fl;307fl$,fl$ffi.fl.I$ $Tfi y(fl )fl$yg307fl$;$1I$3fl2fl$ffi1:; (N=307).fi(T

41、Ml)fifiyfl3.1$,fl$ffi$flfi57%,ffi;79% fl$2535f g;fi,$flfigfiflflfly$,$:fl$fi1 flflflfl $.$.fi.fi.yfl$%Ifl ffiffi;flfi ,fl$fi1flflIflg ,$ fl$5gfi1 Iflg ,fl$Iflfl $(fl )g25ffifl 2530f 3035f 35ffi112%10%29%50%$fl$: 2535 ;fi43%57%$fl$flffiflIflg13g35g510g 10gfi119%23%17%40%$fl$:% 510 $Iflg$T10%T$28%62%$

42、fl$flfl$:fi(TMl)Xfifl$;(N=307)9$flfl$,$.fi.fi:; $ $ ,z:$ ,$fl flfi70%$ flfl; flflz,flflffiflflffi,flfiflfi:fl fl$fl fl,fifl12%fififfi;$, fi$fi;y,flfi11%(fl )fl9$1%4%11%12%70%$fififiyflfl$y:3.2$fi,fi,flfl$ 7fl,y$flIflk$Tflfifl,fl$IflT:fl3.flfl%.fififlyfi;fifl(fl)$zflflfi,fl.fl.fl.fl.yfl;fi flIfl3fl$f

43、iflflfl,fl$.fi;fl$.fi;fi fi,fi;fl,fiflflfl$fififizfi,fl%;flffiflfi#fififlflyfi;,fi;fl%,;. ,fifi.fififi3fl$flfi$fl$fl$fl$fi fifi $ y yflfl.9$fl$Ifl,flfi $:$flfifi3gflflfiflIflIfl8gfi133f,yflflfifl% fi$flfi3fly flI$.yflfi$ fl zflfiflfi%fifi:fi(TMl)Xfifl$; (N=307)fifl$J,y$ ,fifl ,zfl Zfi,$fi fi%flfl,fl

44、$fifi;flfl; (fi3.fl.fl)y%fi,fi $ flI,$yfl,J fl$fi$fl$fiflflfl,fi,fi, fl$:fl,fl$fifiJflffi$flfl%,fi$1fl fl$TfiIflT:fi;fi;fl .fi;.3$fiyfl(fl)fi#flflfi$fifi;fi;,fi;fiy,fl $ffiq,tfi;.fl,$flfiflfi;fi$fi,fiyfifl,flz, z.fizyflfi$3fi3$9flfi;fifi;fi,;fl$flfi$fl$fl$fi fifi $ y yfl$flz fl1fi Iflfi2gfl $fi;% I

45、fl,flfi;.fi ;fifl flIfl6g28f,$flfi$g fifl$fifl $flIfiyyflfi;fi% fi;fi$g3 fi;fiy z3fi:fi(TMl)Xfifl$;(N=307)fifi$%fi;fifi%$g3,fi;fiz,flfiy.z3fi,%fifi;fi,$fl I,$yfififiyfl$flfi%,fi$t$ fiflfit,fiflflfl fi$fl$; , ffiTfiIflT:fi;fifl fiy.fi.fi;fl3fi fi$fi;fly(fl )fi#flfifi;fl,flflfifi;fiflfiyfi$fiflfiflfi$

46、flfifi$,fi ,fi; fi#flfi;fiflfi3,J$z3fififl$fi#fiflfi,fi$ fl,fi yfi,fi;yfl$flfi$fl$fl$fi fi $ y yfl29f,$flIfl7g)z,$.9fiflflfiflfi3Ifl,$fififlflflflflfififl fl$flfl fi$ffifi fi;$yfl$yfl flflzflfi z flfiy fi:fi(TMl)Xfifl$;(N=307)fiflfi$zflfifl,z,flfiy,$ fl,%flfiIfl$ffi ,fi;fiflfi(.;$),fiyflfifl,yfl$,fl

47、; fiflfiflflfiIfl$fi$fifl,fififl$,fi;flfl3,$fifl$fiffi,flfi$ fifiTflfiIflT:fiflfi.fifi.fi$fififl(fl)fififlfiflfl$fifl,flfi($. ),$ffiefi$fi, $,fifi fi$fl,;fi$,$flflfi fl,yfl$flfifl$,flfiyfl,flffiflfifi flfi$fl$fl$fl$ fi $ y yfl)zzfiyfiIflfi1g$zz,fiflfifl,fiffi.fiq$9Ifl3g28f,yfl$ fi$fi$,fiffiflfi,flyf

48、l$yflzflfi fl flI flfiyfi:fi(TMl)Xfifl$;(N=307)fiflfi$t;,zfl fi.fl.flI$.flfiyfi;fifl,%fifi,fi flfl$fi,flfifl,tffi,%t;yflfi$flfiflfi,gz$fl,fifl,flfifi$, fi.$fifi,$fi%,fl%!,%fl$%$ 1 $T$ IflT:1$.$flflfifi%$zflfi,1$ $ffi(fl)$.fiAfi.fifififi.fi;.$,t,fi,Jflffi$fl$fiflflfiyfl4$ ,flffifl$fl3,$ flfififi$ fl$

49、 fl,flflfi,$ fi$,$y.y(.1V1)$ ,fiZflflfi,Jflfl$fl$flflfl% flfiyflflfifl$flfi$fi fifi $ y yflfl%$fiz fi$Ifl,$fi .yfififi$,%Ifl5g23f,fl:$flflfl fi$fl$flfl%I$ (/;)$flfi%$fiflfiy:fi(TMl)Xfifl$;(N=307),:flflfl$fi$”fi$fl%k,fi$ flIfi%$,flfi!Afi$%ffiJ%$flfififlffiZflfl$,$%fl$fiflfiJfl$fi$fi.flfl$,flfl$flfl%.

50、fifiy,$flflfl$:1Ifl$yflTyIflT:fi$g. fifi1$(fl)fi$g.fifi.fl,fifi,flzflfi,flffifi,flflfi,;$,;,fifi$;fl$y,flffifi$fl$Afi. $ffi,fl1fl,%;fi$,!fi$,;fifl$flfl$fl$flfi$fl$fl$yfi fifi $ $y fl yflfiflfl.$Ifl,fi1gtfl 1fl Ifi fl flfl $%fi,fl; .;flfi.fl. zfi,$ flflfl flIfl8g25f,flfifi$.fl$yfi;flfl.fi;$fl fiflfi:fi(TMl)Xfifl$;(N=307)fififl $;1fl$fl,y$fi; $ fl,%fiflfl1fl,fi fl; fl,yy,fl fl $fl,fi;.fl $,fifi fl