跨境电子商务英语-Unit-2-课件

1、跨境电子商务英语Unit 2 Main Cross-Border E-CommercePlatforms Unit 2 Main Cross-Border E-Commerce PlatformsUnit Objectives: Learn how to introduce cross-border e-commerce platforms. Learn how to express the pros and cons of cross-border e-commerce platforms. Learn how to choose a suitable cross-border e-comm

2、erce platform based on personal needs. 1Alibaba and AliExpress23CONTENTS目录Shopee and LazadaAmazonandeBay1Amazonand eBayCircle the phrases that are new to you and look them up in the dictionary. Read them aloud and write the Chinese meaning. Warming-upUnit 2 Main Cross-Border E-Commerce Platforms(1)

3、be located in (6) be commited to(2) a wide range of (7) be founded by (3) such as (8) be headquartered in(4) set up (9) a broad variety of (5) market share (10) in addition toUnit 2 Main Cross-Border E-Commerce Platforms(1)be located in (6)be commited to 位于 致力于(2)a wide range of (7)be founded by 范围广

4、泛的 由创建(3)such as (8)be headquartered in 比如；诸如 在设立总部(4)set up(9)a broad variety of 建立；创建 各种各样的(5)market share(10)in addition to 市场份额 除之外（还有，也）Unit 2 Main Cross-Border E-Commerce PlatformsListeningListen to the following sentences and fill in the blanks.(1) Amazon has _ products such as electronics, f

5、urniture and jewelry. (2) EBay has facilitated online consumer-to-consumer and _.(3) To _ ones payments account, a valid U.S. bank account should be provided. (4) It _ becoming the worlds most customer-centric company.Unit 2 Main Cross-Border E-Commerce Platforms(5)The company manages eB, an online

6、_ website in which _ buy and sell a broad variety of goods and services worldwide.a wide range ofbusiness-to-consumer salesset upis committed to people and businesses auction and shoppingListening Listen to the following sentences and fill in the blanks. Unit 2 Main Cross-Border E-Commerce Platforms

7、Speaking A and B are classmates. They are discussing about their shopping on Black Friday. Please try to role play the following dialogue, especially pay attention to the underlined parts. KEY WORDS AND EXPRESSION 1What are you going to.It is so tiring to.Why dont you.Be used to doig sth.A broad var

8、iety of.That sounds good.buy something for sb.I cant help doing sth.Unit 2 Main Cross-Border E-Commerce PlatformsSpeaking A and B are classmates. They are discussing about their shopping on “Black Friday”. Please try to role play the following dialogue, especially pay attention to the underlined par

9、ts. A: Hi, what are you going to buy on the following Black Friday?B: Im not sure. It is so tiring to shop in the crowd.A: Oh, yes. But there are so many cross-border e-commerce platforms. Why dont you shop online? Its much more convenient and comfortable. B: Well, which platform do you prefer? Unit

10、 2 Main Cross-Border E-Commerce PlatformsSpeaking A and B are classmates. They are discussing about their shopping on “Black Friday”. Please try to role play the following dialogue, especially pay attention to the underlined parts. A: Im used to shopping on Amazon. It sells a broad variety of goods

11、and services. And the price is relatively cheaper online. B: That sounds good. Are there any products such as clothes and toys? My nephews birthday is coming. Maybe I can buy something for him on Amazon. A: Sure. You can buy whatever you want. Amazon is the largest Internet e-commerce company in the

12、 United States. B: OK! I cant help having a try right now. Unit 2 Main Cross-Border E-Commerce PlatformsReading Amazon and eBay .Unit 2 Main Cross-Border E-Commerce Platformslocate /lket/ v. 位于operate /pret/ v. 经营；运转found /fand/ v. 建立；创办list /lst/ v. 列出；列举NASDAQ /nzdk/ n. (美国)全国证券交易商自动报价系统协会run /rn/

13、 v. 经营range /rend/ n. 范围；界限electronics /lektrnks/ n. 电器furniture /f:nit/ n. 家具jewelry /dulr/ n. 珠宝valid /vld/ adj. 有效的；正当的account /kant/ n. 账户retail /ritel / v. 零售share /e(r)/ n. 份额relatively /reltvli/ adv. 相对地commit /kmt/ v. （使）致力于multinational /mltinnl/ adj. 跨国的Words and Expressions：Unit 2 Main Cr

14、oss-Border E-Commerce Platformsfacilitate /fsltet/ v. 促进headquarter /hedkwt/ v. 设立总部notable /ntbl/ adj. 著名的manage /mnd/ v. 管理；经营auction /kn/ n. 拍卖expand /kspnd/ v. 发展previously /privisli/ adv. 先前地transfer /trnsf(r)/ n. 转移；调动via /va/ prep. 经由；通过wholly /hlli/ adv. 完全地subsidiary /sbsdiri/ n. 子公司consump

15、tion /knsmpn/ n.消费rebate /ribet/ n. 退还款；折扣Expressionscustomer-centric 以客户为中心a variety of 各种各样的set up 建立；创建Words and Expressions：Unit 2 Main Cross-Border E-Commerce PlatformsKey Sentences:Amazon, which used to run only online book sales, now has a wide range of other products such as electronics, fur

16、niture, food, toys and jewelry. 亚马逊之前只在线上销售书籍，现在经营的产品覆盖面很广，还包括了电子设备，家具，食品和珠宝等其他产品。To set up ones payments account, a valid U.S. bank account should be provided.想要建立个人的支付账户，必须提供一个有效的美国银行户头。Unit 2 Main Cross-Border E-Commerce PlatformsKey Sentences:eBay is a multinational e-commerce corporation, facil

17、itating online consumer-to-consumer and business-to-consumer sales.易贝是一家跨国电子商务公司，使得线上客户对客户和企业对客户的交易更便利。The company manages eB, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide.这家公司经营易贝平台一个在线拍卖和购物平台，人们和企业在这个平台上买卖世界范围内的众

18、多商品和服务。Unit 2 Main Cross-Border E-Commerce PlatformsExercises：(1) Use the words to complete the sentences below. The company was _ in 1995. Shopping online is _ cheaper. You can access our homepage _ the Internet.foundedrelativelyviaoperate; range; found; relatively; valid; via This website provides

19、 a wide _ of products. The cross-border e-commerce company _three factories and a huge warehouse. rangeoperatesUnit 2 Main Cross-Border E-Commerce PlatformsExercises：(2) Fill in the blanks to complete the translation of the following sentences. 亚马逊公司致力于成为全球最以客户为中心的公司。Amazon is _ becoming the worlds

20、most customer-centric company. 它的市场占有率和销售额都很高。Its _ are very mitted tomarket share and sales eBay是一个跨国的电子商务公司。EBay is a _ corporation. 人们和企业在全球范围内买卖各种商品和服务。People and businesses buy and sell a broad variety of _. . 此前，该网站提供在线转账业务。The website previously offered _.multinational e-commercegoods and ser

21、vicesonline money transfersUnit 2 Main Cross-Border E-Commerce PlatformsExercises：(3) Answer the following questions. Where is Amazon located? What is the goal of Amazon?_ How does eB function?_How many countries does eBays business cover?_Amazon is located in Seattle, Washington State.Amazon is com

22、mitted to becoming the worlds most customer-centric company. EB is an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. . EBays business covers about 30 countries. 2Alibaba and AliExpressLearn the following words and expr

23、essions and write down their Chinese meanings. Warming-upUnit 2 Main Cross-Border E-Commerce Platforms(1) launch(2) co-founder(3) express delivery(4) wholesale(5) manufacturer(6) full tracingUnit 2 Main Cross-Border E-Commerce Platforms(1) launch 发起(2) co-founder 联合创始人(3) express delivery 快递(4) whol

24、esale 批发的(5) manufacturer 制造商(6) full tracing 完整的跟踪Warming-upUnit 2 Main Cross-Border E-Commerce PlatformsListeningListen to the following sentences and fill in the blanks.Unit 2 Main Cross-Border E-Commerce Platforms(1) It helps buyers find products and suppliers _. quickly and efficiently(2) Suppl

25、iers can sell products _ to small or medium-sized businesses worldwide.at wholesale prices(3)AliExpress enables consumers from around the world to buy directly from _ in China. manufacturers and distributors(4) Merchants can pay for a range of benefits such as greater exposure on the site and _.unli

26、mited product listings(5) Consumers can pay safely with AliExpress Buyer Protection along with _.express delivery with full tracingListening Listen to the following sentences and fill in the blanks. Unit 2 Main Cross-Border E-Commerce PlatformsSpeaking Jessica and Monica are cousins. As the New Year

27、 is coming, they are both invited by their grandmother to join the family party. At the party, the cousins are talking about Monicas new job. Complete the following dialogue with the sentences or expressions in the box.A. That sounds great.B. Well begun is half done!C. I can get products at wholesal

28、e prices.D. What are you doing these days?E. Just a month agoF. Ill try my best not to let you down. G. Im busy with my online shop.H. Online shopping is much more convenient and efficient.Speaking Jessica and Monica are cousins. As the New Year is coming, they are both invited by their grandmother

29、to join the family party. At the party, the cousins are talking about Monicas new job. Complete the following dialogue with the sentences or expressions in the box.Speaking Jessica and Monica are cousins. As the New Year is coming, they are both invited by their grandmother to join the family party.

30、 At the party, the cousins are talking about Monicas new job. Complete the following dialogue with the sentences or expressions in the box.Jessica: Hi, Monica. Long time no see. (1)_ Monica: (2) _Jessica: Online shop? (3) _ When did you start to run a shop online? Monica: (4)_ Ive been working day a

31、nd night. D. What are you doing these days?G. Im busy with my online shop.A. That sounds great.E. Just a month agoSpeaking Jessica and Monica are cousins. As the New Year is coming, they are both invited by their grandmother to join the family party. At the party, the cousins are talking about Monic

32、as new job. Complete the following dialogue with the sentences or expressions in the box.Jessica: (5)_ Which platform do you choose?Monica: Alibaba. (6) _ This indeed reduces my financial burden at the very beginning. Jessica: Sure. (7) _ for buyers as well as sellers. Youve done a really promising

33、job. I believe you can make it. Monica: Well, (8) _ B. Well begun is half done!C. I can get products at wholesale prices. H. Online shopping is much more convenient and efficientF. Ill try my best not to let you down. Unit 2 Main Cross-Border E-Commerce PlatformsReading Alibaba and AliExpress.Unit 2

34、 Main Cross-Border E-Commerce PlatformsWords and Expressions：launch /lnt/ v. 发起co-founder /kfand(r)/ 联合创始人；共同创办者supplier /spla(r)/ n. 供应商wholesale /hlsel/ adj. 批发的category /ktri/ n.种类；分类merchant /mtnt/ n. 商人；店主option /pn/ n. 选择权exposure /ksp(r)/ n. 曝光unlimited /nlmtd/ adj. 无限制的listing /lst/ n. 列表；清单

35、leading /lid/ adj. 主要的；领导的audience /dins/ n. 观众；受众efficiently /fntli/ adv. 有效地；效率高地Unit 2 Main Cross-Border E-Commerce PlatformsWords and Expressions：enable /nebl/ v. （使）能够manufacturer /mnjufktr(r)/ n. 制造商item /atm/ n. 一件商品（或物品）currently /krntli/ adv.当前host /hst/ v. 主办；主持region /ridn/ n. 地区Expressio

36、nsbe aimed at 目的在于pay for 为付钱along with 除了；连同一起express delivery 快递full tracing 完整的跟踪Unit 2 Main Cross-Border E-Commerce PlatformsKey Sentences:Suppliers can sell products at wholesale prices to small or medium-sized businesses worldwide, who then resell them for a profit in their domestic markets.供应

37、商们以批发价将产品卖给全世界的小型或中型企业。这些企业再在国内市场销售这些产品获取盈利。Launched in 2010, AliExpress is a global retail marketplace that enables consumers from around the world to buy directly from manufacturers and distributors in china. 速卖通成立于2010年，是一家全球零售市场。该市场使得来自世界各地的顾客能够直接从中国的制造商和批发商购买产品。Unit 2 Main Cross-Border E-Commer

38、ce PlatformsExercises：(1) Tell whether each of the following statements is true (T) or false (F)._ A was founded in 1999 in Hangzhou. _ The business model of Alibaba is the same as other players like eBay and Amazon. _ A provides hundreds of millions of products in more than 40 different major kinds

39、. _ Alibaba enables consumers to buy directly from manufacturers and distributors in China. _ AliExpress is popular in Indonesia, Brazil, Spain, France, the United States and the United Kingdom. TFTTFUnit 2 Main Cross-Border E-Commerce PlatformsExercises：(2) Fill in each blank with the correct form

40、of the given word.The company has become the _ platform for global wholesale trade. (lead) Cross-border e-commerce platforms give _ the tools necessary to reach a global audience for their products. (supply) Buyers are helped to find products quickly and _. (efficient) By shopping online, consumers

41、can buy directly from _. (manufacture) The business of this cross-border e-commerce platform _ covers more than 200 countries. (current) leadingsuppliersefficientlymanufacturerscurrentlyUnit 2 Main Cross-Border E-Commerce PlatformsOnline products are sent to buyers by express delivery.(3) Translate

42、the following sentences by using the provided expressions. 跨境电商平台使得世界各地的消费者能够快速找到各类商品。（enable to）_ 网上的商品通过快递送达购买者。（express delivery）_ 批发商要为在网上有更多的曝光度买单。（pay for）_Cross-border e-commerce platforms enable consumers from all over the world to quickly find different categories of products. Merchants nee

43、d to pay for greater exposure on the site. Unit 2 Main Cross-Border E-Commerce Platforms(3) Translate the following sentences by using the provided expressions. 这家公司提供完整的跟踪服务。（full tracing）_ 除酒之外，烟草在多数国家都要交税。（along with）_The company provides the service of full tracing. Tobacco is taxed in most coun

44、tries, along with alcohol.3Shopee and LazadaMatch each word or phrase in the left column with its Chinese meaning in the right.Warming-upUnit 2 Main Cross-Border E-Commerce Platforms(1) Singaporean A. 多种多样的(2) diverse B. 支付能力(3) come with C. 老顾客(4) payments capability D. 搜索(5) demerit E. 满足感(6) repe

45、at buyer F. 缺点(7) search for G. 新加坡的(8) fulfillment H. 营销(9) market I. 在的帮助下(10) with the help of J. 伴随发生Unit 2 Main Cross-Border E-Commerce PlatformsMatch each word or phrase in the left column with its Chinese meaning in the right.Warming-up(1) Singaporean G. 新加坡的(2) diverse A. 多种多样的(3) come with

46、J. 伴随发生(4) payments capability B. 支付能力(5) demerit F. 缺点(6) repeat buyer C. 老顾客(7) search for D. 搜索(8) fulfillment E. 满足感(9) market H. 营销(10) with the help of I. 在的帮助下Unit 2 Main Cross-Border E-Commerce PlatformsListeningListen to the following sentences and fill in the blanks.Unit 2 Main Cross-Borde

47、r E-Commerce Platforms(1) These giant online stores can provide customers excellent _.(2) The company has _ to many countries.(3) The _ would be connected by the website through its technology, logistics and _. (4) These marketplaces have created a _ in people. (5) Lazada and Shopee have strong and

48、powerful _ so people can get the benefit of _ shipping. service and fulfillmentexpanded its reachvast and diverse regionpayments capabilitiesname and trustlogistics and shipping termsfast and reliableListening Listen to the following sentences and fill in the blanks. Unit 2 Main Cross-Border E-Comme

49、rce PlatformsSpeaking Joey is a retailer from Southeast Asia. Bob works in Shopee. They are attending the same cross-border e-commerce forum. Joey is introduced to Bob by his friend. They are carrying out a conversation about cross-border e-commerce. Work in pairs to ask and answer questions with th

50、e underlined materials. Unit 2 Main Cross-Border E-Commerce PlatformsSpeaking Joey is a retailer from Southeast Asia. Bob works in Shopee. They are attending the same cross-border e-commerce forum. Joey is introduced to Bob by his friend. They are carrying out a conversation about cross-border e-com

51、merce. Work in pairs to ask and answer questions with the underlined materials. Joey: Nice to see you, Bob. Ive heard a lot about you from Lisa. Bob: Oh, Joey, nice to see you, too. Lisa has told me that you want to (1) transfer to online business from offline business.Joey: Yes, as you know, it is

52、becoming increasingly (2) difficult to run an offline store. Im now struggling to support my business. Bob: Its a common phenomenon. (3)The rapid development of cross-border e-commerce is really threatening to traditional business.Unit 2 Main Cross-Border E-Commerce PlatformsSpeaking Joey is a retai

53、ler from Southeast Asia. Bob works in Shopee. They are attending the same cross-border e-commerce forum. Joey is introduced to Bob by his friend. They are carrying out a conversation about cross-border e-commerce. Work in pairs to ask and answer questions with the underlined materials. Joey: Absolut

54、ely! The cross-border e-commerce platforms are well developed and (4) enable retailers to promote sales and attract new customers. I plan to market my products online and I think Shopee, as (5) one of the top marketplaces, might be a good choice. Bob: Welcome to join us! Shopee is right for people l

55、ike you. Later I will send you some detailed information.Joey: I really appreciate your help.Bob: My pleasure.Unit 2 Main Cross-Border E-Commerce PlatformsSpeaking Joey is a retailer from Southeast Asia. Bob works in Shopee. They are attending the same cross-border e-commerce forum. Joey is introduc

56、ed to Bob by his friend. They are carrying out a conversation about cross-border e-commerce. Work in pairs to ask and answer questions with the underlined materials. (1)Q: What does Joeys friend tell Bob? A: Joeys friend tell Bob that Joey wants to transfer to online business from offline business.(

57、2)Q: Why does Joey want to join in e-commerce platforms? A: Because it is difficult to run an offline store.(3)Q: Whats the current situation of cross-border e-commerce? A: The cross-border e-commerce is developing rapidly.Unit 2 Main Cross-Border E-Commerce PlatformsSpeaking Joey is a retailer from

58、 Southeast Asia. Bob works in Shopee. They are attending the same cross-border e-commerce forum. Joey is introduced to Bob by his friend. They are carrying out a conversation about cross-border e-commerce. Work in pairs to ask and answer questions with the underlined materials. (4)Q: What are the pr

59、os of cross-border e-commerce platforms? A: These platforms enable retailers to promote sales and attract new customers.(5)Q: Why does Joey choose Shopee? A: because Shopee is one of the top marketplaces.Unit 2 Main Cross-Border E-Commerce PlatformsReading Shopee and Lazada.Unit 2 Main Cross-Border

60、E-Commerce PlatformsWords and Expressions：Singaporean /sprin/ adj. 新加坡的；新加坡人的serve /sv/ v. 为服务connect /knekt/ v. 连接；联合vast /vst/ adj. 广阔的；巨大的diverse /davs/ adj.各种各样的cover /kv(r)/ v. 包括technology /teknldi/ n. 技术demerit /dimert/ n. 缺点；短处pro /pr/ n. 益处scale /skel/ n. 规模；比例presence /prezns/ n 存在mention