大学生创业英语智慧树知到答案章节测试2023年广西师范大学

第一章测试创新创业是世界大势所趋、国家发展动力之源，加强创新创业教育是高等教育的时代使命。（

）

A:错

B:对

答案:B本课程能帮助同学们提升英语语言技能和了解创新创业。（

）

A:对

B:错

答案:AThis

course

has

15

chapters.

（

）

A:对

B:错

答案:BOne

of

the

course

objectives

is

o

help

foster

current

and

prospective

Chinese

business

owners

with

a

learning

experience

by

combining

elements

of

learning

English

vocabulary

with

usage

in

the

business

environment.

（

）

A:错

B:对

答案:BInnovation

and

entrepreneurship

has

become

the

trend

of

our

world

and

it

is

the

momentum

of

our

national

development.

（

）

A:对

B:错

答案:AWhat

is

the

name

of

this

online

course?

（

）

A:College

Business

English

B:College

English

for

Entrepreneurs

C:Entrepreneurship

English

D:English

for

College

students

答案:BWhich

of

the

followings

does

not

belong

to

the

course

objectives?

（

）……

A:To

create

an

introduction

course

to

business

entrepreneurship

B:To

create

a

business

C:To

help

foster

current

and

prospective

Chinese

business

owners

with

a

learning

experience

by

combining

elements

of

learning

English

vocabulary

with

usage

in

the

business

environment

D:To

build

a

foundation

for

international

cooperation

by

expanding

students’

English

ability

directly

in

the

area

of

Business

Entrepreneurship

答案:BWhich

of

the

followings

is

incorrect

(

)

?….

A:This

course

has

11

chapters.

B:Learners

of

this

course

have

to

create

a

business.

C:One

of

the

course

objectives

is

to

create

an

introduction

course

to

business

entrepreneurship.

D:You

will

gain

information

on

running

a

business

by

learning

this

course.

答案:BWho

are

our

target

students？（

）

A:Internationals

who

are

English

speakers

looking

for

an

introduction

to

business

entrepreneurship

B:Students

in

university

looking

for

an

elective

in

Business

Entrepreneurship

C:Students

who

are

curious

about

business

creation

and

development

D:Current

business

owners

looking

for

more

information

on

running

a

business

答案:ABCDWhat

will

you

get

after

learning

this

online

course?

(

)

A:Simple

conversation

using

business

lingo

and

vernacular

B:Increased

vocabulary

focused

on

Business/Entrepreneurship

C:Basic

concepts

of

Business

Entrepreneurship

D:Resources

for

creating

a

business

答案:ABC第二章测试“Mass

entrepreneurship

and

innovation”

has

been

an

effective

driver

for

both

economic

growth

and

the

consistent

transition

between

traditional

and

new

growth

engines.

（

）

A:对

B:错

答案:AOne

of

the

major

purposes

of

Entrepreneurship

education

is

to

encourage

both

college

students

and

graduates

to

broaden

their

mind

and

maximize

their

potential.

（

）

A:对

B:错

答案:AIt

is

commonly

believed

that

entrepreneurs

are

risk-takers.

（

）

A:错

B:对

答案:BEntrepreneurial

thinking

is

one

of

the

most

relevant

skills

for

the

21st-century

workforce.

（

）

A:错

B:对

答案:BWhich

of

the

followings

are

incorrect?

（

）

A:“Destiny”

means

“entrepreneurs

love

what

they

do”.

B:“Devotion”

means

“entrepreneurs

want

to

be

in

charge

of

their

own

destiny

rather

than

dependent

on

an

employer”.

C:“Determination”

means

“once

entrepreneurs

decide

on

a

course

of

action,

they

implement

it

as

quickly

as

possible”.

D:“Decisiveness”

means

“entrepreneurs

make

decisions

swiftly”.

答案:ABCWhat

are

major

tasks

of

the

State

Council

executive

meeting?（

）

A:Make

decisions

on

important

items

involved

in

the

State

Council’s

work.

B:Deliberate

on

drafts

of

laws

and

administrative

regulations.

C:Discuss

urgent

social

and

economic

issues.

D:Make

new

policies.

答案:ABCWhat

does

“big

business”

mean

in

the

following

sentence:

“Medicine

is

big

business

in

many

countries

around

the

world”?

（

）

A:大生意

B:大企业

答案:AEvery

organization

has

to

be

operated

exclusively

for

profit.

（

）

A:对

B:错

答案:BJack

Ma

is

the

cofounder

of

Alibaba

Group.

（

）

A:对

B:错

答案:AAll

businessmen

are

entrepreneurs.

（

）

A:对

B:错

答案:B第三章测试What

does

Design

Thinking

mean?

（

）

A:设计思维

B:设计思路

C:设计方法

D:设计思考

答案:ADesign

thinking

is

a

series

of

effective

innovation

modes.

（

）

A:错

B:对

答案:BWhich

of

the

followings

is

incorrect?

（

）

A:A

good

point

of

view

should

provide

focus

and

frames

the

problem.

B:Test

is

the

mode

of

your

design

process

in

which

you

aim

to

generate

radical

design

alternatives.

C:Empathy

is

the

foundation

of

a

human-centered

design

process.

D:The

define

mode

is

critical

to

the

design

process

because

it

explicitly

expresses

the

problem

you

are

striving

to

address

through

your

efforts.

答案:BPrototyping

is

used

for

many

reasons,

including

empathy

gaining,

exploration,

testing

and

inspiration.

（

）

A:错

B:对

答案:BWhat

are

the

modes

of

design

thinking？（

）

A:empathize

B:test

C:define

D:ideate

and

prototype

答案:ABCDGroup

travelling

and

adventure

represent

two

different

modes

of

thinking.

（

）

A:错

B:对

答案:BAdventure

reflects

managerial

thinking

which

emphasizes

efficiency.

（

）

A:错

B:对

答案:AGroup

travelling

reflects

entrepreneurial

thinking.

（

）

A:错

B:对

答案:AWhich

of

the

followings

is

incorrect?

(

)

A:Bird-in-hand

Principle

means,

to

start

your

business,

the

resources

that

you

have

already

owned

are

better

than

unreachable

resources.

B:Affordable

Loss

Principle

suggests

evaluating

your

affordable

loss

in

advance.

C:Lemonade

Principle

encourages

entrepreneurs

to

be

negative

when

encountering

difficulties.

D:It

is

important

to

realize

that

contingencies

will

happen

in

the

process

of

creating

a

business.

答案:CWhich

of

the

followings

is

incorrect?

(

)

A:Pilot-in-the-plane

Principle

means

entrepreneurs

should

learn

to

control

the

moving

directions.

B:In

the

eyes

of

expert

entrepreneurs,

negative

contingencies

are

not

the

cost,

but

new

resource.

C:Lemonade

Principle

tells

us

to

embrace

uncertainty

or

contingency

during

the

process

of

creating

a

business.

D:Entrepreneurs

can

create

the

predictable

future.

答案:D第四章测试In

the

“STRETCH”

framework,

“S”

refers

to

Social

Needs.

（

）

A:对

B:错

答案:AIn

the

“STRETCH”

framework,

the

first

“T”

refers

to

Team-building.

（

）

A:错

B:对

答案:AIn

the

“STRETCH”

framework,

“R”

refers

to

Resources.

（

）

A:对

B:错

答案:AIn

the

“STRETCH”

framework,

“E”

refers

to

Evaluation.

（

）

A:错

B:对

答案:BIn

the

“STRETCH”

framework,

the

second

“T”

refers

to

Targets.

（

）

A:错

B:对

答案:AIn

the

“STRETCH”

framework,

“C”

refers

to

Contingency.

（

）

A:错

B:对

答案:BIn

the

“STRETCH”

framework,

“H”

refers

to

How

to

run

your

business?

（

）

A:错

B:对

答案:BThe

word

STRETCH

cannot

have

a

positive

meaning:

to

make

business

or

entrepreneurship

project

bigger

and

farther.

（

）

A:对

B:错

答案:BThe

word

“stretch”

literally

means

to

cause

something

to

reach,

often

as

far

as

possible,

in

a

particular

direction.

（

）

A:对

B:错

答案:AThis

course

uses

“STRETCH”,

as

a

framework,

to

correspond

with

the

main

steps

of

creating

a

business.

（

）

A:错

B:对

答案:B第五章测试“Those

products

or

services

that

fill

the

needs

or

wants

of

a

large

part

of

society”

is

the

definition

of

what

vocabulary

term?

（

）

A:Social

Relations

B:Customers’

Needs

C:Social

Needs

D:Market

答案:CBrainstorming

means

“an

activity

during

which

the

sole

purpose

is

to

develop

ideas”.

（

）

A:对

B:错

答案:ACompetitor

means

“a

person

or

business

who

sells

a

similar

product

or

service

as

you”.

（

）

A:错

B:对

答案:BNGO

stands

for

Governmental

Organization.

（

）

A:对

B:错

答案:BWestern

culture

is

more

________________

than

Chinese

culture.

（

）

A:individualistic

B:indirect

C:hierarchical

D:dignity

oriented

答案:ALinell

Davis

suggested

that

a

better

translation

for

面子

was

what?

（

）

A:Honor

B:Dignity

C:Integrity

D:Face

答案:BUsing

hints

and

subtle

speech

while

speaking,

is

an

example

of

what?

（

）

A:Direct

Communication

B:Disrespectful

Communication

C:Miscommunication

D:Indirect

Communication

答案:DUsing

the

word

profit,

which

sentences

are

correct?

（

）

A:It

mostly

profit

that

the

business

makes.

B:We

spent

less

money

this

year

and

our

profits

increased.

C:Profits

is

inescapable

with

a

great

business

plan.

D:We

can

profit

from

this

situation.

答案:BDWhich

sentence

is

correct?

（

）

A:Group

brainstorming

are

one

way

of

coming

up

with

ideas

because

more

heads

can

have

come

up

with

more

ideas

than

just

one

head

thinking.

B:Group

brainstorming

isn’t

one

way

of

coming

up

with

ideas

because

more

heads

can’t

come

up

with

more

ideas

than

just

one

head

thinking.

C:Group

brainstorming

isn’t

one

way

of

coming

up

with

ideas

because

more

heads

can

come

up

with

more

ideas

than

just

one

head

thinking.

D:Group

brainstorming

is

one

way

of

coming

up

with

ideas

because

more

heads

can

come

up

with

more

ideas

than

just

one

head

thinking.

答案:DGroup

Brainstormingis

when

several

people

gather

to

come

up

with

ideas.

A:错

B:对

答案:B第六章测试Which

of

the

followings

is

incorrect

about

“mission

statement”

?（

）

答案:AHow

many

interpretations

of

SMART

goals

was/were

introduced

in

this

chapter?（

）

A:1

B:3

C:4

D:2

答案:DWhich

of

the

followings

is

incorrect

in

the

SMART

system?

（

）

A:M

stands

for

manageable.

B:R

stands

for

reachable.

C:S

stands

for

special.

D:A

stands

for

action-oriented.

答案:DA

company’s

values

should

align

to

its

mission.

（

）

A:错

B:对

答案:BA

goal

is

“an

observable

and

measurable

end

result

having

one

or

more

objectives

to

be

achieved

within

a

more

or

less

fixed

timeframe.

（

）

A:对

B:错

答案:AUsually

the

higher-level

goals

only

can

be

reached

as

the

lower-level

goals

have

been

attained.

（

）

A:对

B:错

答案:AA

SMART

goal

is

a

short

acronym

for

a

particular

standard

and

criterion

in

goal

setting

process.（

）

A:错

B:对

答案:BWhich

of

the

followings

are

business

goals?

（

）

A:Increase

traffic

on

your

business

website

or

blog/WeChat

.

B:Hire

your

first

employee.

C:Create

a

new

product.

D:Reduce

ongoing

business

expenses.

答案:ABCDWhich

of

the

followings

belongs

to

the

process

of

creating

a

mission

statement?

（

）

A:Discuss

the

statements

and

come

up

with

one

sentence

everyone

agrees

with.

B:Communicate

it

to

everyone

in

your

company,

when

you

have

finalized

your

mission

statement.

C:Ask

your

business

partners

or

core

team

members

to

do

the

same

thing

D:Try

to

write

a

sentence

to

describe

the

purpose

of

your

business.

答案:ABCDA

mission

statement

is

a

summary

which

defines.（

）

A:who

you

are

B:do

it

for

whom

C:what

you

do

D:how

to

do

it

答案:ABCD第七章测试In

the

21st

century,

people

with

abundant

and

excellent

resources

are

easy

to

be

successful.

（

）

A:错

B:对

答案:BResource

means

money

and

possessions,

especially

a

large

amount

of

money

used

for

producing

more

wealth

or

for

starting

a

new

business.

（

）

A:对

B:错

答案:BKAR

model

is

based

on

the

means

of

Effectuation

proposed

by

Professor

Saras

Sarasvathy.

（

）

A:错

B:对

答案:BIn

KAR

model,

“K”

refers

to

Knowledge,

“A”

refers

to

Abilities

and

“R”

refers

to

Resources.

（

）

A:对

B:错

答案:BBusiness

letters

are

used

for

longer

or

more

official

messages.

（

）

A:对

B:错

答案:AAn

e-mail

is

a

message

that

is

sent

and

received

electronically

over

a

computer

network.

（

）

A:错

B:对

答案:BTangible

resources

include

（

）.

A:capital

resources

B:physical

resources

C:human

resources

D:technological

resources

答案:ABCDIntangible

resources

include

（

）.

A:policy

resources

B:information

resources

C:physical

resources

D:Social

resources

答案:ABDIn

this

chapter,

resources

that

college

student

entrepreneurs

use

are

（

）.

A:social

resources

and

alumni

resources

B:enterprise

resources

C:government

resources

D:resources

in

colleges

and

universities

答案:ABCDWhat

are

the

qualities

of

effective

business

communication?

（

）

A:briefness

and

organization

B:courtesy

and

suitability

C:punctuation

and

form

D:clarity

and

relevance

答案:ABD第八章测试SWOT

Analysis:

what

does

the

“O”

stand

for?

（

）

A:Outstanding

B:Occasions

C:Opportunities

D:Original

答案:CSometimes

an

investor

will

end

their

position

in

your

company,

what

is

their

plan

called?

（

）

A:Termination

Contract

B:Termination

Plan

C:Exit

Clause

D:Exit

Strategy

答案:DSWOT

Analysis:

what

does

the

“T”

stand

for?

（

）

A:Threats

B:Transitions

C:Tactics

D:Troubles

答案:AUSP

stands

for?

（

）

A:Unique

Selling

Proposition

B:Under

Sold

Parts

C:Uniform

Stock

Profit

D:Under

Sales

Penalty

答案:AJim

has

a

pool

construction

business

and

Bob

has

a

pool

cleaning

business.

Bob

gets

the

most

repeat

business.

（

）

A:对

B:错

答案:A“What

areas

are

you

lacking

in

that

need

improvement?”

is

a

question

from

our

SWOT

framework.

Which

category

does

it

belong

to?

（

）

A:Threats

B:Opportunities

C:Strengths

D:Weaknesses

答案:DRevenue

–

Expenses

=

Profit

（

）

A:对

B:错

答案:AWhich

section

does

this

question

belong

to:

Why

do

you

want

to

do

this,

really?

（

）

A:Technical

Feasibility

B:Market

Feasibility

C:Financial

Feasibility

D:Team

Skills

and

Desire

答案:DWhat

is

a

business’

customer

base?

（

）

A:The

group

of

customers

that

give

repeat

business

and

stay

over

long

period

B:The

customers

we

spend

time

and

money

to

gain

to

purchase

one

time

C:The

first

100

customers

of

a

business

necessary

to

create

a

profit

D:The

first

customers

that

form

the

base

of

the

business

答案:AWhich

statement

best

describes

Value

Proposition?

（

）

A:A

market

point

where

supply

and

demand

are

in

equilibrium.

B:An

arbitrary

analysis

of

a

business’

worth

due

to

sale

volume

and

intellectual

property

licenses.

C:Why

should

a

person

do

business

with

you

and

not

with

another

similar

product/service?

D:This

is

a

specific

point

at

which

the

sale

volume

is

maximized

because

the

customer

believes

the

price

paid

is

lower

that

it

should

be

for

what

they

received.

Also

known

as

bang-for-buck.

答案:C第九章测试Most

great

businesses

are

a

one-person

show.

(

)

A:错

B:对

答案:ABusiness

partners,

like

parents

and

spouses,

are

rarely

perfect.

(

)

A:对

B:错

答案:AEntrepreneurs

wear

many

hats.”

means

they

take

on

a

lot

of

roles

when

running

a

business.

(

)

A:错

B:对

答案:BThe

most

obvious

advantage

of

hiring

employees

is

that

you

will

have

a

lot

of

free

time

to

do

whatever

you

want.

(

)

A:错

B:对

答案:APersonal

or

professional

conflicts

can

slow

down

the

workflow

and

sour

the

workplace

atmosphere.

(

)

A:错

B:对

答案:BEntrepreneurial

team

refers

to

an

effective

working

group

formed

by

two

or

more

people

who

have

certain

interests

and

have

a

direct

impact

on

the

decisions

of

the

team

and

the

enterprise.

(

)

A:错

B:对

答案:BWhich

is

not

the

disadvantages

of

hiring

employees?

(

)

A:Establishing

more

detailed

work

place

rules

and

policies

B:Having

others

to

share

the

work

C:The

added

expenses

D:A

large

amount

of

paperwork

答案:BIn

the

course

of

weighing

the

decision

to

hire

employees,

what

basic

questions

will

you

need

to

answer?

(

)

A:Are

you

ready

to

be

a

boss?

B:Do

you

have

the

people

skills

required

to

manage

employees?

C:Can

you

share

control?

D:Can

you

afford

employees?

答案:ABCDThe

entrepreneurial

team

is

composed

of

five

elements.

What

are

they?

(

)

A:Performance

B:Plan

C:Place;

Power

D:Purpose;

People

答案:BCDWe

have

mentioned

some

useful

settings

of

training

and

development.

What

are

they?

(

)

A:Classes.

B:Seminars

C:Workshops

D:Conferences

and

Expos

答案:ABCD第十章测试Business

ownership

is

without

any

risks

or

contingencies.

(

)

A:错

B:对

答案:ABeing

fully

responsible

means

the

success

or

failure

of

your

business

rests

on

you.

（

）

A:错

B:对

答案:BFacing

these

challenges

can

get

scary

and

lonely,

especially

if

you

don’t

have

the

emotional

support

of

family

and

friends.

(

)

A:对

B:错

答案:AA

startup

can

go

under

for

only

one

reason.

(

)

A:对

B:错

答案:BThe

factors

that

lead

to

catastrophe

are

often

refused

to

be

acknowledged

until

the

ship

is

already

sinking.

(

)

A:对

B:错

答案:ADesai

recommends

seeking

out

failurein

order

to

learn.

(

)

A:错

B:对

答案:AHow

long

after

the

initial

pivot,

Fab

decided

to

pivot

again?

(

)

A:Two

months

later

B:Two

years

later

C:We

did

not

mention

it.

D:One

year

later

答案:BWhich

is

not

the

excuse

keeping

you

from

taking

the

“next

step”?

(

)

A:I

don’t

have

enough

resources/knowledge/connections.

B:This

idea

isn’t

big

enough

or

good

enough

to

be

a

full-fledge

business.

C:Failure

is

a

far

better

teacher.

D:I

don’t

know

which

avenue

to

pursue.

答案:CCreative

thinking

is

athought

processthat

involves

looking

at

a

situation

or

object

in

new

ways.

A:对

B:错

答案:AA

pivot

generally

means

tha