高教社新国规中职英语教材《英语 拓展模块》04 - Unit 4

CorporateCultureUnit4拓展模块understandtalksaboutchoosingappropriateproductsaskforandgiveinformationaboutcorporatecultureunderstandapassageexplainingcorporateculturewriteabusinessinvitationletterunderstandhowcorporatecultureshapesacompanyLearningObjectives01ListeningandSpeaking02Reading03Writing04CultureUnderstanding05LanguagePractice06Self-assessment01ListeningandSpeakingListenandmatch.听录音，将下列企业与其特点相匹配。1)QuanjudeRoastDuckRestaurant2)GardenHotel3)NFD4)BYDA.goodserviceB.focusingonproductdesignC.longhistoryandspecialcookingmethodD.goingforwardandaiminghighScripts录音原文录音原文ScriptsDialogue1W:Wow,thisroastduckissodelicious!M:Yes.QuanjudeRoastDuckisoneofChina’stime-honoredbrands.W:Whatmakesitsofamous?M:Itsspecialwayofcookingandlonghistorymakeitwellknown.Goback返回录音原文ScriptsDialogue2M:Howisyourtrip,Mary?W:Terrific!StayingattheGardenHotelimpressedmemost.M:Anythingspecial?W:Yes.Theirservicemakesmefeelathome.M:Good.I’dliketotrythishoteltoo.Goback返回录音原文ScriptsDialogue3W:Iheardyou’vegotanewjobrecently.M:Yes.I’veworkedasaproductdesigneratNFDfor2months.W:Whydidyouchoosethiscompany?M:Well,NFDfocusesonproductdesign.It’sagreatplacetodeveloptheskillsIneed.Goback返回录音原文ScriptsDialogue4W:HaveyouheardofBYD?M:Thecarcompany?W:Yes.Iwonderwhatthekeytoitssuccessis.M:Well,BYDbelievestruegreatnesscanbeachievedbygoingforwardandaiminghigh.Goback返回Listenandchoose.听录音，选择正确答案。2)WhatisMr.Blackinterestedin?A.ModernartofChina. B.Chineseeconomy.C.Chinesecultureandhistory.D.NaturalsceneryinChina.1)WhatwillMr.Johnsondonextweek?A.Heisgoingtovisithisfriend,Mr.Black.B.HeisgoingtovisitMrs.JohnsonwhoworksatBNG.C.HeisgoingtohaveameetingwiththesecretaryofBNG.D.HeisgoingtohaveameetingwiththegeneralmanagerofBNG3)WhatarethePalaceMuseumculturalandcreativeproducts?A.AncientthingsinthePalaceMuseum.B.SouvenirsofthePalaceMuseum.C.ProductsmadeinthePalaceMuseum.D.BooksaboutthehistoryofthePalaceMuseum.Listenandchoose.听录音，选择正确答案。5)WhenwillthesecretarybuythegiftsforMr.Black?A.Thisafternoon.B.Nextweek.C.Thisweekend.D.Immediately.4)Whatgiftsdoesthemansuggestbuying?A.Abookandapen.B.Anotebook,apenandabookmark.C.Apenandanotebook.D.Anotebookandabookmark.Scripts录音原文录音原文ScriptsW:Mr.Johnson,thisisthescheduleforyourvisittoBNGnextweek.Wouldyouliketohavealook?M:OK.HowaboutthemeetingwithMr.Black,theirgeneralmanager?W:I’vediscussedtheschedulewithhissecretary,andeverythingissettled.M:That’sgood.Haveyoupreparedanygiftforhim?W:Ihaven’tdecidedyet.Couldyougivemesomesuggestions?M:Well,Mr.BlackhasworkedinChinaformanyyears.HeisinterestedinChinesecultureandhistory.W:So,weshouldbuysomethingwithChinesecharacteristics.M:Yes.AndIthinkthePalaceMuseumofferssomegreatculturalandcreativeproducts.W:Oh,Ididn’tknowthat.Whatarethey?M:They’renice-lookingsouvenirsofthePalaceMuseum.W:Isee.M:Andtherearemanychoices,suchasnotebooks,pensandbookmarks.W:Soundsgreat.ThesekindsofproductsreallybringChineseculturetolife.IthinkMr.Blackwilllovethem.M:Yes.Ithinkanotebookandabookmarkwouldbeperfect.W:OK.I’llgetthegiftsreadythisafternoon.Thankyouverymuch!Goback返回Listenandcomplete.听录音，完成Smart-Tech公司的信息表。Smart-TechMainproductsMobilephonesNewmodelPhoneswith1)

technologyinthem,having2)

speedInternetSloganHelp3)

connectto4)

better.5GhighpeopletheworldScripts录音原文录音原文ScriptsW:Goodmorning,sir.WhatcanIdoforyou?M:Goodmorning.Thereissomethingwrongwithmyphone.ItpowersofffornoreasonandImissedaveryimportantphonecallfrommybossyesterday.W:Oh,that’sterrible!Itseemsthatyouneedtogetanewphone.M:Yes.That’swhyI’mhere.Butitishardtodecidewhichonetochoose.W:Itdependsonwhatfunctionyouthinkisthemostimportant.M:IusetheInternetalotonmyphone.ThespeedoftheInternetisthemostimportantthingforme.W:ThenthismodelfromSmart-Techmaybeagoodchoice.Itcanmeetyourneeds.M:Really?I’veusedaSmart-Techphonebefore,butIdon’tthinkitwasfast.录音原文ScriptsW:Oh,thisoneisdifferent.Ithasthe5Gtechnologyinit.Withthistechnology,youcansurftheInternetwithamuchhigherspeed.M:Wow,soundsnice.W:Yes.Theirsloganis“Helppeopleconnecttotheworldbetter.”M:Cool.W:Andthecompanyhasbeenworkingveryhardtoputitintopractice,andthat’swhytheirphonesaresopopular.Goback返回W:Goodmorning,Mr.Jones.I’mwithChinaBusiness Weekly.Wouldyoupleasegivemeabriefintroduction ofyourcompany?M:Sure.CBSisaworld-famousfurnitureretailer.Wenowhave150storesaroundtheworld.W:1)

.M:Well,intermsofthegeneralstylethey’reallthesame,althoughindifferentcountrieswemayaddorchangethingstomatchthelocalculture.W:Youmeanthegeneralstyleofsimplicity?M:Yes,exactly.W:2)

.M:ItgoesbacktoMr.DavidSmithwhoestablishedCBS inthe1950s.Hebelievedbeautylayinsimplicity.Completeandspeak.选择合适的内容补全对话并跟读。DBWow,soCBShasfollowedthestyleforabout70years.DoalltheCBSstoreslookthesame?Webeginbymakingsuretheyunderstandthevaluesofourcompany.MayIaskwherethestylecamefrom?Youmeanpeoplesharethesameideas?BCDEAW:3)

.M:You’reright.W:HowdoesCBSdomarketingindifferentcountries?M:That’sagoodquestion.IhavebeenworkingatCBSfor15yearsinItaly,CanadaandChinaandwhatsurprisesmemostishowmuchpeoplehaveincommon.W:4)

.M:Yes.Forexample,EasterncountriesandWesterncountriesareverydifferentintermsoftheirculture,buttheideaofsimplicityisenjoyedbyconsumersineverycountry.W:Howdoyoumanagemorethan3000employeesaroundtheworld?Completeandspeak.选择合适的内容补全对话并跟读。Wow,soCBShasfollowedthestyleforabout70years.DoalltheCBSstoreslookthesame?Webeginbymakingsuretheyunderstandthevaluesofourcompany.MayIaskwherethestylecamefrom?Youmeanpeoplesharethesameideas?BCDEAEAM:5)

. Thisisveryimportant.W:Willthevaluesaffecttheirdevelopmentinthecompany?M:Yes.Ithasamajorinfluence.Completeandspeak.选择合适的内容补全对话并跟读。CWow,soCBShasfollowedthestyleforabout70years.DoalltheCBSstoreslookthesame?Webeginbymakingsuretheyunderstandthevaluesofourcompany.MayIaskwherethestylecamefrom?Youmeanpeoplesharethesameideas?BCDEAActandpractice.选择一个情境，和同伴编排并表演对话。Situation1Lilyisavocationalschoolstudent.ShewillgraduatethisyearandiseagertolearnsomethingaboutworkinginIT.JoeworksatanITcompany.NowheistalkingtoLilyaboutit.Alwayskeeponexploringnewtechnology.Alwaysworkinteams.Shouldbeverycareful.Neverbeafraidoffailuresandchallenges.Actandpractice.选择一个情境，和同伴编排并表演对话。Situation2Henry,areporteratChinaWeekly,ispreparingforareportaboutMIC,anITcompany.HeisinterviewingJack,thespokesmanofMIC.Keyvalues:createvaluebyofferingnewproductsPractice:encourageemployeestofindoutcustomerneeds;workinteamstodevelopnewtechnologytosatisfycustomerneeds;providehighqualityproductsandgoodservices02ReadingReadandmatch.读下面四段有关企业文化的介绍，将其与相应的企业匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany1Ourcompanyfocusesonprovidingthebestservicebydeliveringparcelsfastandsafelytocustomers.Webelievethatacompanyshouldn’tonlythinkaboutmakingmoney.We’dliketodevelopalong-termbusiness,andaimtomakepeople’slifemoreconvenientwithourbestservice.Readandmatch.2Thestoryofourcompanybeganinahumblegarage,withthreefriendsworkingdayandnight.Ithasbeenimaginationandhardworkthathavekeptusgoingforwardtobecamethebestinthefieldofsmartphones.It’simpossibletosumupeverythinginasinglearticle,butpassionhasbeenoneofthemostimportantfactors.读下面四段有关企业文化的介绍，将其与相应的企业匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompanyReadandmatch.3Ourcorporatecultureiscenteredonourcustomersbecausewebelievethatcustomersatisfactionisoursuccess.Asyouknow,wedon’tjustsellcoffee.Wesellanexperience.Wekeepourstoresopenlateatnightbecausewewantourcustomerstoknowtherewillalwaysbeaplaceforthemtositdownandhaveacupofcoffee.读下面四段有关企业文化的介绍，将其与相应的企业匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompanyReadandmatch.ThehistoryofourcompanyisnotlongbutwehavegothundredsofmillionsofusersinChina.WehaveinvestedalotintechnologyandactivelytakenpartinthedevelopmentoftheInternetindustry.Ourgoalisnotjustdevelopingtechnology,butenrichingthelivesofouruserswithit.4读下面四段有关企业文化的介绍，将其与相应的企业匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompanyCorporatecultureisthetermthatdescribesthevaluesheldincommonwithinacompany.Thecultureaffectstheattitudeofemployeesandthewaytheywork.Thefollowingaspectsareallrelatedtocorporateculture.VisionAgreatculturestartswithavisionstatement,whichguidesacompany’svaluesandprovidesitwithpurpose.Goodvisionstatementswillhelpemployeesmakerightdecisions.ValuesAcompany’svaluesarethemostimportantpartofitsculture.Ifthevisionstatementshowsthecompany’spurpose,thevalueswilltellemployeeshowtoachieveit.PracticesValuesareoflittleimportanceunlesstheyareputintopractice.Ifacompanytakesprovidingbestservicesasoneofitskeyvalues,itmayhaverelativerequirementsorpoliciestoencourageemployeestodoit.Readandchoose.读有关企业文化的介绍，选择正确答案。PeopleNocompanycanbuildaculturesuccessfullywithoutpeoplewhoshareitsvaluesandhavetheabilitytocarrythemout.Peoplearewillingtostickwithculturestheylike,somostcompaniesemploythosewhoarenotjusttalentedbutalsofitforthecorporateculture.HistoryEverycompanyhasitsownhistory.Itisimportanttofindoutthevalueofitandmakeitakeyfactorwhenbuildingthecorporateculture.Forexample,somecompaniesmayestablishcompanymuseumstotelltheirhistory,whichaimstomaketheirculturemorepowerful.PlacePlaceshapesculture.Itistruethatthelocation,constructionanddecorationoftheworkplacehaveinfluenceonthevaluesandbehaviorsofpeoplewhoworkthere.Readandchoose.读有关企业文化的介绍，选择正确答案。Readandchoose.读有关企业文化的介绍，选择正确答案。Whatiscorporateculture?A.Thebooksandvideosaboutacompany.B.Thevalueseveryoneinacompanybelievesin.C.Thehistoryofacompany.D.Therulesallstafffollow.2)Whatisthemostimportantpartofcorporateculture?A.Thevalues.B.Thepeople.C.Thehistory.D.Thevision.3)Ifacompanytakesprovidingbestservicesasitskeyvalue,whatisitlikelytorequire itsemployeestodo?A.Askcustomerstowaitwhentheyarebusy.B.Askemployeestolearncorporateculture.C.Neverarguewithcustomers.D.Encourageemployeestocreatenewproducts.Readandchoose.读有关企业文化的介绍，选择正确答案。4)Acompanyalwayspreferstochoosepeoplewho

.A.arecreativeB.havefinishedinternshipsC.havegraduatedfromcollegeD.shareitsvalues5)Whydosomecompaniesestablishcompanymuseums?A.Toselltheirproducts.B.Tomaketheworkplacemoreinteresting.C.Toemploymoretalentedpeople.D.Tomakegooduseoftheirhistory.Readandcomplete.再读关于企业文化的介绍，补全下面的信息表。CorporateCultureVisionGuideacompany’s1)

andprovideitwithpurpose.ValuesTellemployeeshowto2)

thecompany’spurpose.PracticesValueswillbeoflittle3)

iftheyarenotputintopractice.PeoplePeoplewho4)

thecompany’svaluesandhavetheabilityto5)

themoutarenecessaryforbuildingcorporateculture.History6)

outthevalueofthecompany’shistoryandmakeitakeyfactorwhenbuildingcorporateculture.Place7)

,constructionand8)

oftheworkplacehaveinfluenceonemployees’valuesandbehaviors.valueachieveimportancesharecarryFindLocationdecoration03WritingReadandmatch.读邀请函，将邀请函的结构名称与相应内容匹配。DearMs.Fellini,Onbehalfoftheorganizingcommittee,Iwouldliketoinviteyoutothe20thHarbinInternationalTradeFair.Thisyear’seventisgoingtobeheldfromJune15thto19thinHarbinInternationalExhibitionCenter.1)___________signatureopeningmoreinformationjobtitlesalutationclosingsalutation3)_________________2)__________openingmoreinformationDuringthefair,aseriesofbusinessactivitieswillbeheld.ItwillbeagoodopportunitytomeetChineseandinternationalpartnerswithproductsandservicesuptoyourexpectation.Youcangotoourwebsitetolearnmoreaboutthefairandregister.Readandmatch.读邀请函，将邀请函的结构名称与相应内容匹配。Wedohopeyourschedulewillallowyoutoacceptourinvitation.Lookforwardtoseeingyouatthefair.Yoursrespectfully,LiuQianwenPresidentOrganizingCommitteeofthe20thHarbinInternationalTradeFair4)__________closing5)____________signature6)_________jobtitlesignatureopeningmoreinformationjobtitlesalutationclosingReadandcomplete.再读邀请函，完成其关键信息的备忘录。EventDate Place ActivitiesReasonsforAttending1)

.2)

.3)

.Aseriesof4)

Meet5)

.withproductsandservicesuptoyourexpectation.The20thHarbinInternationalTradeFairJune15thto19thHarbinInternationalExhibitionCenterbusinessactivitiesChineseandinternationalpartnersReadandcomplete.根据备忘录，完成给卡特先生的邀请函。EventThe20thChinaInternationalFashionFairDateandTime March27thtoApril2nd,thisyearPlaceShenzhenExhibitionandConventionCenterActivitiesFashionshowsandfashionforumsReasonsforattending MakebrandsbetterknownandfindnewbusinesspartnersOrganizerOrganizingCommitteeofthe20thChinaInternationalFashionFairDearMr.Carter,Onbehalfoftheorganizingcommittee,Iwouldliketoinviteyouto1)

.Thisyear’seventisgoingtobeheld2)

in3)

.Duringthefair,4)

.willbeheld.Itwillbeagoodopportunityto5)

.

.Youcangotoourwebsitetolearnmoreaboutthefairandregister.Wedohopeyourschedulewillallowyoutoacceptourinvitation.6)

.

.

7)

,TanJunMarketingDirector8)

.

Readandcomplete.根据备忘录，完成给卡特先生的邀请函。the20thChinaInternationalFashionFairfromMarch27thtoApril2ndShenzhenExhibitionandConventionCenterfashionshowsandforumsmakeyourbrandbetterknownandfindnewbusinesspartnersYoursrespectfullyOrganizingCommitteeofthe20thChinaInternationalFashionFairLookforwardtoseeingyouatthefair.04CultureUnderstandingInChina,hotpotrestaurantsareeverywhere.Haidilaoisoneofthemostpopularhotpotchainsinthecountry,wherepeoplearewillingtowaitalongtimeforatablewithoutcomplaint.Manyevenenjoythewaitingtime,becausecustomerscangetmanyfreeservicessuchasmanicures(美甲),freeWi-Fiandshoe-shiningwhilewaiting.Thereisalsofreesnacksandfreereadingmaterials.CultureUnderstandingWhentheguestsfinallygetatable,thewaiterswillgreetthemandbringthemaprons,hairpins,cellphonebags,andeyeglasses-cleaningclothstoprotectthemfromthehotpotbroth,andthewaiterswillalsoofferwarmtowelsforthemtorefreshthemselveswith.Whilecustomersareenjoyingthehotpot,askilledwaiterwilldancewithlongnoodlesfortheentertainmentofeveryoneatthetable.Thenoodlesfinallylandinthepot,absorbingitsflavors,andbecomepartofthedeliciousfood.CultureUnderstandingHaidilaoalsocaresabouthowcustomersfeelaboutitsfoodandworkscontinuallytoimproveit.Itaimstosatisfyeverycustomer.Itsremarkableservicehasmadeitagreatsuccess.CultureUnderstandingReadthepassageandanswerthefollowingquestions.2)Whatwillwaitersbringtothecustomerswhentheygetatable?A.Somelongnoodles.B.Somewaterandfruit.C.Apronsandhairpins.D.Glassesandcellphones.WhyarecustomerswillingtowaitalongtimeforatableinHaidilao?A.Thefoodthereisverycheap.B.Theycangetmanyfreeserviceswhilewaiting.C.Theycanenjoydancingperformanceswhilewaiting.D.Theycaneatforfreeiftheywaitlongenough.Readthepassageandanswerthefollowingquestions.2)WhyisHaidilaosofamous?A.Itofferscleanandfreshfood. B.Ithasalonghistory.C.Itprovidesremarkableservice.D.Ithasquietdiningenvironment.3)The“noodledance”inHaidilaois

.A.performedwhencustomersleavetherestaurantB.performedbyaskilledwaiterC.performedbycustomersthemselvesD.veryexpensive3)Whichofthefollowingstatementsisnottrueaccordingtothepassage?

A.HotpotispopularinChina.B.PeoplewillnoteasilygetboredwhenwaitingforatableinHaidilao.C.Haidilao’shotpothasthebesttasteinChina.D.Haidilaotriestomeeteverycustomer’sneeds.05LanguagePracticeGrammar1)Whatwewanttoknow2)Thathefoundoutamore efficientwaytoservecustomers3)Whethertheywillsupportus4)WhatworriedthemanagermostA.isstillaproblem.B.ishowtoestablishapowerfulcorporateculture.C.surprisedusmost.D.thattheircompanyalwaysfocusesonprovidingthebestservice.5)ItisreportedE.wasthatfewpeopleagreewiththecompany’svalues.Readandmatch.将左右两栏匹配，组成完整的句子。SubjectiveClauses1)Mr.Andersonsuggested2)Thegroupleadertaughtus3)Thereporteraskedme4)TheHRmanagerwantedtoknowA.wheresheshouldgotohavetheemployeetraining.B.whenweestablishedthecompany.C.thatweshouldputthevaluesintopractice.D.whetherJimmycouldbegintoworktomorrow.5)ThenewsaleswomanaskedE.howwecouldbettercooperatewitheachother.Readandmatch.将左右两栏匹配，组成完整的句子。ObjectiveClausesReadandcomplete.Manypeopleknow1)

(what/that)thelogoofWKComputerisacomputerscreenwithabookinit,butfewpeopleknowthestorybehindit.Infact,itwasAllenBrown,2)

(who/which)wastheco-founderofthecompany,designedthecompany’sfirstlogo.3)

(What/That)hedesignedwasratherapicturethanalogo.Itshowed4)

(that/which)apersonwasreadingabookunderabigtree.Thislogowasonlyusedonthecompany’sfirstproduct.TheCEOofthecompanyStephenJacobfelt5)

(that/what)itwastoocomplicated.Itwasabigproblem6)

(that/what)peoplecouldnotrecognizethedetailsofthedrawingunlessitwaslargeenough.that选择合适的连接词补全有关企业标志的介绍。whoWhatthatthatthatReadandcomplete.Jacobdecidedtoredesignthelogo.Hefoundadesignerandaskedhim7)

(whether/why)hecoulddesignanewlogoforhiscompany.Thelogothedesignercreatedwasasimpleshapeofacomputerscreeninrainbowcolorswithabookinit.Whenthedesignerwasasked8)

(why/whether)hedesignedthelogolikethat,heexplained9)

(that/what)hewantedtoexpressthroughthislogowaswisdomandknowledge.Tenyearslater,theCEOdecided10)

(that/how)theyshouldhaveamoremodernlogo.Thenewlogousedthesameshapeofacomputerscreenwithabookinit,butthecolorsofarainbowwerechangedtoasinglecolor.选择合适的连接词补全有关企业标志的介绍。thatwhetherwhywhatReadandcomplete.阅读并选择正确答案补全有关麦当劳的介绍。Itisknown1)

YumNoodlesisasuccessfulfastfoodservicebrandwithmorethan

2000restaurantsalloverthecountry.Butfewpeopleknow2)

itwasonlyasmallnoodlerestaurantattheverybeginning.Thissmallrestaurantwasstartedin1986asafamilybusiness.ItwasLiNan,thefounderofYumNoodlesCorporation3)

discoveredit.4)

impressedhimmostwasthatsuchasmallrestaurantcouldproducehugequantitiesoffoodatlowprices.Itwasobvious

5)

theconvenientandfastfoodservicetheyprovidedforcustomersmadethemsuccessful.D1)A.whetherB.whyC.whereD.that2)A.thatB.whyC.whereD.whether3)A.whatB.whichC.howD.who4)A.WhetherB.WhatC.

ThatD.Why5)A.whoB.whoseC.whatD.thatADBDReadandcomplete.阅读并选择正确答案补全有关企业发展历程的介绍。LiNanrealized6)

therewouldbeabrightfutureintheirrestaurantconcept.Hedecided7)

hewouldbuytherestaurantandopenafranchise(连锁店).Itwassaid8)

heopenedthefirstYumNoodlesfranchiseonSeptember1,1990andlaunchedtheYumNoodlesCorporationinthesameyear.Aseverybodyknows9)

thebusinessofthecorporationhasexpandedveryfastsinceitwasestablished.10)

makesYumNoodlesoneofthemostpopularfamilyrestaurantsisthattheyprovideaffordablefoodandgoodservicestobothchildrenandadults.D1)A.whenB.whetherC.howD.that2)A.whoB.thatC.whenD.what3)A.whatB.howC.

thatD.who4)A.ifB.whetherC.

asifD.that5)A.WhyB.WhenC.ThatD.WhatBCDDReadandchoose.选择恰当的词语补全对话。—Doyouhavealogoforyourcompany?—Yes,wehaveonesinceourcompanywas

.A.begunB.establishedC.setD.constructed2)—Whydoyouwanttoworkatourcompany?—Ilikethe

ofyourcompanywhichguidesyourvalues.

A.visionB.technologyC.mottoD.characteristics3)—What’sthekeyvalueofyourcompany?—We

onprovidingthebestservicetocustomers.A.focusB.putC.aimD.payattentionReadandchoose.选择恰当的词语补全对话。4)—Howdoyoumanagemorethan300employeesofyourcompany?—Wetrainedthemto

thevaluesofourcompanyatwork.A.putoutB.workoutC.takeoutD.carryout5)—Whatkindofemployeesdoyouprefer?—Ithinkpeoplewhoaretalentedand

ourcultu