欧洲移动互联网使用情况市场调研和分析报告（英文版）-2024年1月上传培训课件

DIGITAL

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TRENDSMobileinternetusageinEuropeCHAPTER

01OverviewMobileinternetusagepenetrationinEuropefrom2019to2028MobileinternetusagereachinEurope2019-202810088.8587.9986.95908070605040302010085.7284.2482.4680.3277.7174.5670.7420192020202120222023202420252026202720284Description:ThepopulationsharewithmobileinternetaccessinEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal6.4percentagepoints.Aftertheninthconsecutiveincreasingyear,themobileinternetpenetrationisestimatedtoreach88.85percentandthereforeanewpeakin2028.Notably,thepopulationsharewithmobileinternetaccessofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Europe;2019to2028;mobilephoneusersofanyagewhoaccesstheinternetviamobilephone(browserorapp)atleastoncepermonth;useofsms/mmsisnotconsideredmobileinternetaccessSource(s):RankingofthemobileinternetpenetrationinEuropebycountry2022MobileinternetpenetrationinEurope2022,bycountryShareofpopulation0%10%20%30%40%50%60%70%80%90%100%DenmarkNorwayUnitedKingdomFinland93%92%92%91%SpainLuxembourgSwedenIcelandCyprusSwitzerlandBelgium91%91%90%90%89%88%87%GermanyIreland87%87%5Description:In2022,Denmark,Norway,theUnitedKingdom,Finland,Spain,andLuxemburgpresentedthehighestmobileinternetpenetrationinEurope,withover90percentofthesecountries'populationshavingaccesstointernetontheirsmartphonesandmobiledevices.Incomparison,PolandreportedthelowestmobileinternetpenetrationinEurope,withapproximately68percentofthecountry'spopulationhavingaccesstomobileinternetinthelastexaminedyear.

ReadmoreNote(s):Europe;2022;Allvaluesareestimates.Source(s):PenetrationofmobileinternetservicesinselectedCentralandEasternEuropeancountriesin2022(per100inhabitants)PenetrationofmobileinternetservicesintheCEEregion2022Penetrationrate0%50%100%150%200%250%PolandEstonia214.6%195.1%Latvia147.4%LithuaniaCroatia126.8%123.5%117.9%114%EUaverageBulgariaCzechia102.4%RomaniaSlovakiaSloveniaHungary101%98.7%94.7%84.5%6Description:In2022,thehighestpenetrationformobileinternetservicesintheCEEregionwasrecordedinPoland-214.6percentandthelowestinHungary-84.5percent.

ReadmoreNote(s):Europe,CEE;2022;AsofJulySource(s):DigitalAgendaScoreboard;OfficeofElectronicCommunicationsMobileinternetuserpenetrationrateinselectedCentralandEasternEuropeancountriesin2022MobileinternetpenetrationrateinCEEregion2022,bycountryMobileinternetusersasapercentageofthetotalpopulation20%

30%

40%

50%0%10%60%70%80%90%BelarusLatviaEstoniaSerbiaRomaniaSlovenia82.4%78.8%78.3%78.3%78.2%77.1%CroatiaCzechiaHungarySlovakia77.2%76.9%76.5%75.6%LithuaniaNorthMacedoniaMoldova75.4%74.8%74%7Description:At82.4percent,BelarushadoneofthehighestmobileinternetpenetrationratesofanycountryinCentralandEasternEuropein2022.AlbaniaandUkrainehadamongthelowestratesintheregion,withauserpenetrationof66.2percentand63.5percent,respectively.ReadmoreNote(s):CEE;userswhoaccesstheinternetviamobilebroadbandconnectionregardlessofthedeviceSource(s):ShareofmobileconnectionsinEuropefrom2019to2030,bygenerationMobileconnectionsshareinEuropebygeneration2019-20302G3G4G5G120%100%80%60%40%20%0%1%4%11%75%58%28%69%75%87%20%15%10%4%202214%13%10%6%2019202020212030*8Description:Three-quartersofmobiledataconnectionsinEuropewere4Gin2022,while11percentwere5G.Theshareof4Gconnectionsisexpectedtodeclineoverthecomingyears,with87percentofconnectionsforecasttobe5Gby2030.

ReadmoreNote(s):Europe;2019to2022;*Forecast.ReadmoreSource(s):GSMA;GSMAIntelligenceCHAPTER

02ConnectivityMobiledatatrafficinWesternEuropefrom2011to2028(inexabytespermonth)MonthlydatatrafficinWesternEurope2011-202825201510522.0819.8417.4514.8212.269.577.415.473.792.511.650.890.730.520.110.190.320.0402011201220132014201520162017201820192020202120222023*

2024*

2025*

2026*

2027*

2028*10Description:ThemonthlymobiledatatrafficinWesternEuropeisprojectedtoamountto22exabytes(EB)by2028.In2022,theaveragemobiledatatrafficinWesternEuropeamountedto7.41EBpermonth.

ReadmoreNote(s):Europe;2011to2022;*ForecastReadmoreSource(s):EricssonMobiledatatrafficinCentralandEasternEurope(CEE)from2011to2028(inexabytespermonth)MonthlydatatrafficinCentralandEasternEurope2011-2028141210811.7710.539.247.866.5965.394.0542.942.121.461.050.650.470.350.20.060.120.0202011201220132014201520162017201820192020202120222023*

2024*

2025*

2026*

2027*

2028*11Description:ThemonthlymobiledatatrafficinCentralandEasternEurope(CEE)isprojectedtoamountto11.77exabytes(EB)by2028.In2022,theaveragemobiledatatrafficperactivedevicewas4.1EBpermonth.

ReadmoreNote(s):CEE;2011to2022;*Forecast.ReadmoreSource(s):EricssonAveragerevenueperuser(ARPU)ofmobilebroadbandinEuropefrom2011to2022(ineurospermonth)Mobilebroadband:ARPUdevelopmentinEurope2011-20222519.22015105181615.215.215.115.114.91514.414.414.4020112012201320142015201620172018201920202021*2022*12Description:Theaveragerevenueperuser(ARPU)ofmobilebroadbandcustomersinEuropehasfallensince2011,reachinganestimated14.4eurospermonthin2020andforecasttocontinueatthislevelthrough2022.

ReadmoreNote(s):Europe;2011to2021;regionisETNOperimeter**;*Forecast.**Thesourceaddsthefollowinginformation:"thisincludesbothETNO&non-ETNOcompaniesinthecountriesinwhichETNOmembersoperate.ETNOperimeter:Albania,[...]

ReadmoreSource(s):AnalysysMason;ETNO;IDATEDigiWorldRankingofmedianmobileinternetdownloadanduploadspeedinCentralandEasternEuropeancountriesasofMay2023(inMbps)MobileinternetdownloadanduploadspeedintheCEEregion2023MedianmobileinternetspeedUpload40Download5001020306070809010018.85BulgariaEstoniaLithuaniaCroatia89.6614.5814.382.880.4278.0877.0616.1523.16NorthMacedoniaLatvia11.6510.7812.8170.14Slovenia61.82RomaniaHungarySlovakiaPolandSerbia50.149.9116.1212.1910.0349.5949.2213.1547.3713Description:BulgariaachievedthebestresultinthemobileinternetspeedrankingofallthecountriesinCentralandEasternEurope.DatadownloadinginBulgariaamountedto89.7Mbpswhileuploading19asofMay2023.OthercountrieswithfastmobileinternetwereEstoniaandLithuania.However,LatviaandSloveniabecametheleadersintherankingofthelowestpingspeedamongothercountriesintheCEEregion.ReadmoreNote(s):CEE;May2023Source(s):SpeedtestTotal5GenhancedmobilebroadbandbasecostsinEuropebetween2019and2040,bycountry(inmillioneuros)Totalbasecostsof5GeMBBinEurope2019-2040,bycountry30,00024,95325,00020,00015,00010,0005,000019,26116,92714,34813,7967,9944,9524,7784,7133,4353,2032,8922,7482,7282,5852,4432,4372,2192,0421,6551,4531,4481,214635

599

507429202

199

14714Description:Thetotalcostof5Genhancedmobilebroadband(eMBB)acrossallmobilenetworksandmarketsinEuropeisexpectedtoamounttoaround150billioneurosfrom2019to2040.GermanyandFranceareexpectedtohavesomeofthelargestcosts,at25billioneurosand19.3billioneurosrespectively.ReadmoreNote(s):EuropeSource(s):AnalysysMason;EricssonCHAPTER

03AppsandmobileactivitiesinEuropeMobileappsrevenueintheEuropeanmarketfrom2019to2027,bysegment(inbillionU.S.dollars)Europeanappmarketrevenues2019-2027,bysegmentAdvertisingIn-AppPurchasePaidApp90807060504030201001.071.030.9922.4620.820.9319.130.8717.340.740.7815.4613.6216.580.670.5710.8113.9954.09202749.94202645.83202541.51202437.18202332.42202228.74202121.74202018.04201916Description:Theindicator'RevenueByType'isforecasttoexperiencesignificantgrowthinallsegmentsin2027.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentAdvertising,whichhasthehighestvalueof54.09billionU.S.dollars.ReadmoreNote(s):Europe;2019to2027;estimatesasofJuly2022Source(s):DigitalMarketInsightsConsumerspendingonmobileappsinEuropefrom2019to2022,byappstore(inbillionU.S.dollars)MobileappconsumerexpenditureinEurope2019-2022,byappstoreAppStoreGooglePlay2520158.38.56.91055.211.19.886.10201920202021202217Description:In2022,consumerspendingonmobileappsfromtheAppleAppStoreinEuropeamountedtoalmost11.1billionU.S.dollars,upby13percentcomparedtothepreviousyear.ConsumerspendingfromappusersinEuropedecreaseontheGooglePlayStore,goingfrom8.5billionU.S.dollarsin2021,to8.3billionU.S.dollarsin2022.ReadmoreNote(s):Europe;2019to2022Source(s):eMarketer;SensorTowerMobileappmarketrevenuesinEuropein2022,bycategory(inbillionU.S.dollars)Europe:mobileappmarketrevenue2022,bycategoryRevenueinbillionU.S.dollars10

1505202530GamesEntertainmentHealthfitnessSocialmediaPhotovideoLifestyle25.662.362.172.1221.91Education1.1ProductivityMusic1.081.07Business0.57UtilitiesSportsBooks&reference0.530.460.4318Description:In2022,mobilegamingappsgeneratedapproximately12.5billionU.S.dollarsinrevenuesfromconsumersintheregion.Mobilegamingrevenuesareprojectedtoincreasetoalmost37billionU.S.dollarsbytheendof2026.Entertainmentapps,whichgeneratedover2.36billionU.S.dollarsinrevenuesfromconsumersinEuropein2022,werethesecondhighest-grossingmobileappcategoryintheregion.Healthandfitnessappsrankedthird,withalmost2.2billionU.S.dollarsinrevenues[...]

ReadmoreNote(s):Europe;2022Source(s):MobileappdownloadsinEuropefrom2019to2022,byappstore(inbillions)MobileappdownloadsinEurope2019-2022AppStoreGooglePlay30252021.119.820.217.7151057.47.27.76.50201920202021202219Description:In2022,downloadsofmobileappsfromtheAppleAppStoreinEuropeamountedto7.7billion,showingasmallincreasefromthepreviousyear.Bycomparison,downloadsofmobileappsviatheGooglePlayStoreinEuropereportedadecreaseofmorethansixpercentfromthe21.1billiondownloadsgeneratedin2020.ReadmoreNote(s):Europe;2019to2022Source(s):eMarketer;SensorTowerShareoftimespentdailyusingselectedappcategoriesformobileusersinEurope,theMiddleEast,andAfricain2ndquarter2022EMEAusersdailymobileappengagementQ22022,byappcategory30minutesorless30to60minutes1to2hoursMorethan2hours52%60%50%40%30%20%10%0%51%38%35%31%31%30%29%28%27%26%26%14%13%12%12%11%10%

10%9%7%7%5%4%SocialmediaappGameappMusicstreamingappVideostreamingappRetail/E-commerceappChat/Messagingapp20Description:AccordingtoasurveyofappusersinEurope,theMiddleEast,andAfrica(EMEA)conductedduringthesecondquarterof2022,10percentofrespondentsspentbetweenonehourandovertwohoursengagingwithmusicstreamingappsdaily.Bycomparison,38percentofrespondentsspent30minutesorlessusingsocialmediaappsonadailybasisduringthesecondquarterof2022.

ReadmoreNote(s):Europe,MENA;Q22022;16yearsandolderSource(s):AdColony;DigitalTurbine;GWIDownloadsofmobiletravelappsinEuropefrom1stquarter2019to2ndquarter2022,byappstore(inmillions)Europe:travelappdownloads2019-2022,byappstore140120100806040200119120107100101959190868584545540Q12019

Q22019

Q32019

Q42019

Q12020

Q22020

Q32020

Q42020

Q12021

Q22021

Q32021

Q42021

Q12022

Q2202221Description:Duringthesecondquarterof2022,mobileusersinEuropedownloadedapproximately107milliontravelappsontheGooglePlayStoreandtheAppleAppStorecombined.Thisrepresentsadecreasefromthe120milliontravelappsdownloadedduringthethirdquarterof2021,whenthesummermonthsreignitedEuropeanusers'willtobooktheirtravelsdespitetheCOVID-19pandemic.ReadmoreNote(s):Europe;Q12019toQ22022Source(s):SensorTowerSessionlengthonselectedlanguagelearningappsinEuropecomparedtoleadinglanguagelearningappsin2ndquarter2022Europe:sessiondurationonleadinglanguagelearningappsQ22022Shareofsessionlengthcomparedtoleadingapps-100%-50%0%50%100%150%Duolingo132%BusuuBabbel11%-32%RosettaStoneEWA-42%-69%22Description:Duringthesecondquarterof2022,Duolingousersspentaround130percentmoretimeengagingwiththeapppersessioncomparedtothetimeusuallyspentontheleadinglanguagelearningapps.Additionally,usersinEuropespentaround11percentmoretimeonthelanguageappBusuu.Babbel'susersspent32percentlesstimeontheappcomparedtotheaveragetimespentontheleadingappsinthemarketforonlinelanguagelearning.

ReadmoreNote(s):Europe;Q22022;AndroidappsonlySource(s):DIW;SensorTowerMostdownloadedfashionappsinEuropein1sthalf2022(inmillions)LeadingfashionappsinEurope2022,bydownloads2520.7201513.31058.38.16.30SheinVintedTrendyolZalandoH&M23Description:Inthefirsthalfof2022,SheinwasthemostdownloadedfashionappinEurope,with20.7milliondownloads.ItwasfollowedbyVinted,with13.3milliondownloads,andTrendyolandZalando,eachrecordingjustover8milliondownloads.ThreeofthetopfivefashionretailerswiththemostappdownloadsinEuropeduringthisperiodhavetheirheadquartersinEuropeancountries.Theremainingtwocompanies,fastfashionretailgiantSheinande-commerceplatformTrendyol,arebasedin[...]

ReadmoreNote(s):Europe;H12022Source(s):eMarketer;SensorTowerCHAPTER

04WesternEuropeNumberofmobileinternetusersinCentral&WesternEuropefrom2019to2028(inmillions)MobileinternetusersinCentral&WesternEurope2019-2028350300310307304301298292284275267261250200150100500201920202021202220232024202520262027202825Description:ThenumberofmobileinternetusersinCentral&WesternEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal18millionusers(+6.16percent).Aftertheninthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach310millionusersandthereforeanewpeakin2028.Notably,thenumberofmobileinternetusersofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Europe;2019to2028;allvaluesareestimatesSource(s):MobileinternetusagepenetrationinCentral&WesternEuropefrom2019to2028MobileinternetusagereachinCentral&WesternEurope2019-20281009090.4489.7688.9788.0386.9185.5783.9581.9879.5776.6680706050403020100201920202021202220232024202520262027202826Description:ThepopulationsharewithmobileinternetaccessinCentral&WesternEuropewasforecasttocontinuouslyincreasebetween2024and2028byintotal4.9percentagepoints.Aftertheninthconsecutiveincreasingyear,themobileinternetpenetrationisestimatedtoreach90.44percentandthereforeanewpeakin2028.Notably,thepopulationsharewithmobileinternetaccessofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Europe;2019to2028;allvaluesareestimatesSource(s):MobileinternetusagepenetrationinFrancefrom2019to2028MobileinternetusagereachinFrance2019-2028100%87.62%86.93%90%80%70%60%50%40%30%20%10%0%86.11%85.14%83.97%82.58%80.9%78.88%76.45%73.55%20192020202120222023*2024*2025*2026*2027*2028*27Description:ThepopulationsharewithmobileinternetaccessinFrancewasforecasttocontinuouslyincreasebetween2024and2028byintotalfivepercentagepoints.Aftertheninthconsecutiveincreasingyear,themobileinternetpenetrationisestimatedtoreach87.62percentandthereforeanewpeakin2028.Notably,thepopulationsharewithmobileinternetaccessofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):France;2019to2028;userswhoaccesstheinternetviamobilebroadbandconnectionregardlessofthedevice;*Forecast.Mobilephoneusersofanyagewhoaccesstheinternetviamobilephone(browserorapp)atleastoncepermonth.

ReadmoreSource(s):InternetconnectionaccessinFrancefromOctobertoDecember2021,bydeviceInternetusageinFrance2021,bydeviceShareofrespondents40%

50%0%10%20%30%60%70%80%90%100%MobileLaptopDesktopTablet86%66%40%36%28Description:Accordingtoa2021surveyofFrenchcitizens,approximately86percentofrespondentsreportedusingmobiledevicestoaccesstheinternet.Laptopaccesswascommonfor66percentofrespondents,while40percentofrespondentsreportedusingdesktopdevices.Incomparison,tabletuseonlyinterested36percentofrespondentsreportedusingthistypeofdevicetoaccesstheinternet.ReadmoreNote(s):France;OctobertoDecember2021;15yearsandolderSource(s):InseeShareofinternetusersinFrancewhousesamobilephonetoperformselectedactivitiesfrom2014to2022UsageofselectedmobilephonefeaturesinFrance2014-2022NavigatetheinternetDownloadappsExchangemessagesviaappsMakecallsviaapps90%80%70%60%50%40%30%20%10%0%2014201520162017201820192020202229Description:AccordingtoasurveyofinternetusersinFrancein2022,82percentoftherespondentsreportedusingtheinternetontheirmobilephones,comparedto75percentofrespondentsinthepreviousyear.Thenumberofinternetusersdownloadingmobileapplicationsontheirphoneshasalsoincreasedinrecentyears,goingfrom66percentin2020to74percentin2022.ReadmoreNote(s):France;2014to2022;4,184respondents;12yearsoldandoverSource(s):ARCEP;ConseilGénéraldel’Economie,del’Industrie,del'EnergieetdesTechnologies;CRÉDOCDistributionofwebtrafficinBelgium,LuxembourgandtheNetherlandsinJuly2023,bydeviceBeneluxregion:shareofwebtraffic2023,bydeviceShareofwebtrafficLuxembourg20%Belgium30%Netherlands40%0%10%50%60%70%59.26%61.02%MobilephonesLaptopsanddesktopsTabletdevices51.25%38.79%36.87%46.02%1.93%2.08%2.7%0.02%Otherdevices*

0.04%0.03%30Description:InJuly2023,themajorityofbrowserwebtrafficintheBeneluxregionwasgeneratedviamobilephones.However,laptopanddesktopdevicesaccountedforover46percentofwebtrafficintheNetherlands.InBelgium,laptopsanddesktopsaccountedforapproximately38percentofwebtraffic,andsimilarvalueswereobservedinLuxembourgaswell.ReadmoreNote(s):Belgium,Luxembourg,Netherlands;July2023;basedonStatCounterenvironemt,widerindustrymetricsmayvary;basedoneachdevice'sshareofallpagesservedtowebbrowsersSource(s):StatCounterNumberofmobileinternetusersintheNetherlandsfrom2019to2028(inmillions)MobileinternetusersintheNetherlands2019-20281815.9715.7215.8115.8915.6215.4715.3815.5116141210815.2415.07642020192020202120222023*2024*2025*2026*2027*2028*31Description:ThenumberofmobileinternetusersintheNetherlandswasforecasttocontinuouslyincreasebetween2024and2028byintotal0.5millionusers(+3.22percent).Aftertheeighthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach15.97millionusersandthereforeanewpeakin2028.ReadmoreNote(s):Netherlands;2019to2028;mobilephoneusersofanyagewhoaccesstheinternetviamobilephone(browserorapp)atleastoncepermonth;*Forecast

ReadmoreSource(s):CHAPTER

05DACHregionNumberofmobileinternetusersinGermanyfrom2019to2028(inmillions)MobileinternetusersinGermany2019-2028807074.7574.0873.372.471.3670.1768.8167.1965.1563.99605040302010020192020202120222023*2024*2025*2026*2027*2028*33Description:ThenumberofmobileinternetusersinGermanywasforecasttocontinuouslyincreasebetween2024and2028byintotal4.6millionusers(+6.56percent).Aftertheninthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach74.75millionusersandthereforeanewpeakin2028.Notably,thenumberofmobileinternetusersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Germany;2019to2028;mobilephoneusersofanyagewhoaccesstheinternetviamobilephone(browserorapp)atleastoncepermonth;*Forecast

ReadmoreSource(s):NumberofmobileinternetusersinAustriafrom2019to2028(inmillions)MobileinternetusersinAustria2019-2028108.968.7798765432108.588.388.167.947.77.467.267.2220192020202120222023*2024*2025*2026*2027*2028*34Description:ThenumberofmobileinternetusersinAustriawasforecasttocontinuouslyincreasebetween2024and2028byintotalonemillionuser(+12.59percent).Aftertheeighthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach8.96millionusersandthereforeanewpeakin2028.ReadmoreNote(s):Austria;2019to2028;mobilephoneusersofanyagewhoaccesstheinternetviamobilephone(browserorapp)atleastoncepermonth;*Forecast

ReadmoreSource(s):NumberofmobileinternetusersinSwitzerlandfrom2019to2028(inmillions)MobileinternetusersinSwitzerland2019-2028109.019.058.968.858.98.88.698.7498765432108.487.6120192020202120222023*2024*2025*2026*2027*2028*35Description:ThenumberofmobileinternetusersinSwitzerlandwasforecasttocontinuouslyincreasebetween2024and2028byintotal0.3millionusers(+3.41percent).Aftertheninthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach9.05millionusersandthereforeanewpeakin2028.Notably,thenumberofmobileinternetusersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Switzerland;2019to2028;mobilephoneusersofanyagewhoaccesstheinternetviamobilephone(browserorapp)atleastoncepermonth;*Forecast

ReadmoreSource(s):SmartphoneuseractivitiesinGermanyfromJuly2021toJune2022,byagegroupGermany:smartphoneactivities2021-2022.byage18-2958%66%45%71%26%20%70%30%47%57%22%46%51%30-4962%73%49%79%19%30%61%23%43%62%25%59%58%50-6444%70%41%74%8%BuyingproductsChattingorsendingmessagesComparingpricesE-mailingJobsearchListeningtointernetradioListeningtomusicListeningtopodcastsMakinginternetcallsOnlinebanking20%39%11%33%45%13%57%51%ReadingblogsReadingnewspagesSearchingforproducts36Description:AccordingtoasurveyofsmartphoneusersconductedbetweenJuly2021andJune2022inGermany,watchingvideoswasoneofthemostcommonactivitiesonmobilefor67percentofyoungusersinthecountry,aswellasfor58percentofthesurveyedusersagedbetween30and49years.Additionally,45percentofGermansmartphoneusersinthesameagegroupvisitedspecialdealpagesontheirmobiledevice.

ReadmoreNote(s):Germany;July2021toJune2022;18-64years;respondentswhouseasmartphoneSource(s):ConsumerInsightsSmartphoneuseractivitiesinGermanyfromJuly2021toJune2022,bygenderGermany:smartphoneactivities2021-2022.bygenderShareofsmartphoneusersMen30%Women40%0%10%20%50%60%70%80%90%73%BuyingproductsChattingorsendingmessagesComparingprices78%66%76%50%60%54%56%E-mailingJobsearch55%55%54%56%ListeningtointernetradioListeningtomusicListeningtopodcastsMakinginternetcallsOnlinebanking48%60%53%51%42%42%50%45%45%ReadingblogsReadingnewspages39%37%43%37Description:AccordingtoasurveyofsmartphoneusersconductedbetweenJuly2021andJune2022inGermany,chattingorsendingmessageswasoneofthemostcommonactivitiesonmobilefor76percentofwomeninthecountry,aswellasfor66percentofthesurveyedmen.Additionally,60percentoffemalesmartphoneusersreportedbuyingproductsorresearchingonproductstobuyusingmobiles,respectively.Theshareofmenengaginginthesameactivitieswasroughly50percent.

ReadmoreNote(s):Germany;July2021toJune2022;18-64years;respondentswhouseasmartphoneSource(s):ConsumerInsightsLeadingmobilesocialmediawebsitesinGermanyinFebruary2022,basedonshareofvisitsGermanymobilesocialmediavisitshare202273.62%7.37%7.15%5.91%2.65%1.82%1.05%0.38%0.19%0.11%0.08%0.03%0.03%0.01%38Description:InFebruary2022,marketleaderFacebookaccountedforapproximately73.62percentofallmobilesocialmediasitevisitsinGermany.Second-rankedPinterestgenerated7.37percentofsocialmediavisitsviamobiledevices,whileInstagramrankedthirdwithavisitshareofroughly7.15percent.ReadmoreNote(s):Germany;February2022;mobileonly,excludingtablets,desktopandconsolesSource(s):StatCounterCHAPTER

06UnitedKingdomNumberofmobileinternetusersintheUnitedKingdomfrom2019to2028MobileinternetusersintheUnitedKingdom2019-20287062.4962.0861.6461.1760.6860.1659.6359.0159.0958.6605040302010020192020202120222023*2024*2025*2026*2027*2028*40Description:ThenumberofmobileinternetusersintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2024and2028byintotal2.3millionusers(+3.82percent).Aftertheeighthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach62.49millionusersandthereforeanewpeakin2028.ReadmoreNote(s):UnitedKingdom;2019to2028;mobilephoneusersofanyagewhoaccesstheinternetviamobilephone(browserorapp)atleastoncepermonth;*Forecast

ReadmoreSource(s):DailytimespentonlineperpersonintheUnitedKingdom(UK)asofJune2023,bydevice(inhours.minutes)Dailytimespe