芬兰旅游休闲行业市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

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MARKETSTravelandtourisminFinlandCHAPTER

01OverviewShareoftheGDPofthetourismsectorinFinlandfrom2013to2028ShareoftheGDPofthetourismsectorinFinland2013-202898.438.168.057.827.738765432107.567.577.197.147.117.076.285.364.433.482.5320132014201520162017201820192020202120222023202420252026202720283Description:WhilethetourismsectorGDPshareinFinlandwasforecasttoincreaselong-termbetween2023and2028byintotal1.7percentagepoints,itisestimatedtodecreaseintheyears2026,2027and2028.Theshareisestimatedtoamountto7.07percentin2028.Whilethesharewasforecasttoincreasesignificantinthenextyears,theincreasewillslowdowninthefuture.ReadmoreNote(s):Finland;2013to2028;allvaluesareestimatesSource(s):AbsoluteeconomiccontributionoftourisminFinlandfrom2013to2028(inmillionU.S.dollars)AbsoluteeconomiccontributionoftourisminFinland2013-202830,00025,00020,00015,00010,0005,000020132014201520162017201820192020202120222023202420252026202720284Description:TheabsoluteeconomiccontributionoftourisminFinlandwasforecasttocontinuouslyincreasebetween2024and2028byintotal8.6billionU.S.dollars(+53.41percent).Aftertheeigthconsecutiveincreasingyear,theeconomiccontributionisestimatedtoreach24.6billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Finland;2013to2028;allvaluesareestimatesSource(s):ExpenditureoninternationaltourisminFinlandfrom2013to2028(inmillionU.S.dollars)ExpenditureoninternationaltourisminFinland2013-20288,0007,0006,0005,0004,0003,0002,0001,000020132014201520162017201820192020202120222023202420252026202720285Description:TheinternationaltourismexpenditureinFinlandwasforecasttocontinuouslyincreasebetween2024and2028byintotal1billionU.S.dollars(+32.12percent).Accordingtothisforecastin2028,theexpenditurewillhaveincreasedfortheeigthconsecutiveyearto4.2billionU.S.dollars.ReadmoreNote(s):Finland;2013to2028;allvaluesareestimatesSource(s):NumberofarrivalsintouristaccommodationinFinlandfrom2012to2022(inmillions)NumberofarrivalsintouristaccommodationinFinland2012-2022141212.4311.9711.7911.5311.1110.8910.8410.6610.731088.977.346420201220132014201520162017201820192020202120226Description:In2022around11.53milliontouristsarrivedataccommodationestablishmentsinFinland,arisefromthepreviousyearofapproximately2.56thousandarrivals.ReadmoreNote(s):Finland;2012to2022Source(s):EurostatNumberofmonthlyarrivalsintouristaccommodationinFinlandfromSeptember2021toSeptember2023(in1,000s)MonthlyarrivalsintouristaccommodationinFinland2021-20232,0001,812.611,801.051,8001,6001,4001,2001,0008001,279.521,269.321,023.121,245.471,192.371,032.27930.25834.1936.27857.93761.87910.39827.92887.51880.96818.41841.44848.79819.18761.05730.69630.12600424.874002000Sep

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20237Description:InSeptember2023,arrivalsataccommodationestablishmentsinFinlandreachedaround1.02million.Arrivalsincludebothresidentsandnon-residentstaysintouristaccommodation.ReadmoreNote(s):Finland;September2021

toSeptember2023;Includesbothresidentsandnon-residentarrivals.<br>Touristaccommodationincludeshotels,holidayandothershortstayaccommodation,campinggrounds,recreationalvehicleparksandtrailerparks.Figureshavebeenrounded.Source(s):EurostatTravelproductonlinebookingsinFinlandasofJune2023TravelproductonlinebookingsinFinland2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%43%HotelsTraintickets(longdistance)Flighttickets37%27%Cruises23%Bustickets(longdistance)VacationapartmentorhousePackageholidays18%16%9%Carrentals6%Campingsite4%Ridesharing/carpooling(longdistancetravel)Campervan/motorhomerentalsNoneoftheabove2%1%23%8Description:"Hotels"and"Traintickets(longdistance)"arethetoptwoanswersamongFinnishconsumersinoursurveyonthesubjectof"Travelproductonlinebookings".ReadmoreNote(s):Finland;July2022toJune2023;2033respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

02InternationaltourismNumberofinternationalarrivalsintouristaccommodationinFinlandfrom2012to2022(inmillions)NumberofinternationalarrivalsintouristaccommodationinFinland2012-20223.53.03.293.223.182.82.792.782.732.622.52.01.51.00.50.02.130.90.812012201320142015201620172018201920202021202210Description:ThisstatisticshowsthenumberofinternationaltouristarrivalsataccommodationestablishmentsinFinlandfrom2012to2022.In2022,thenumberofforeignarrivalsamountedtoapproximately2.31million.ReadmoreNote(s):Finland;2012to2022Source(s):EurostatNumberofinternationalvisitorarrivalsinFinlandfromJanuarytoDecember2022,bycountryoforiginInternationalvisitorarrivalsinFinland2022,bycountryoforiginNumberofinternationalvisitorarrivalsJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctober200,000NovemberDecember050,000100,000150,000250,000300,000GermanySwedenUnitedKingdomUnitedStatesFranceNetherlandsRussiaEstoniaNorwayItalySpainSwitzerland11Description:TillDecember2022,therewerearound11.5millioninternationalvisitorarrivalsinallaccommodationestablishmentsinFinland.ThebiggestgroupsofinternationaltouristscamefromGermanywithover262thousand,followedbySweden,UnitedStatesandtheUnitedKingdom.ReadmoreNote(s):Finland;JanuarytoDecember2022Source(s):StatisticsFinlandNumberofovernightstaysinFinlandin2022,bycountryoforiginNumberofovernightstaysinFinland2022,bycountryoforiginNumberofovernightstays02,000,0004,000,0006,000,0008,000,00010,000,00012,000,00014,000,00016,000,00018,000,000FinlandForeigncountriesGermany16,996,2714,974,995580,713UnitedKingdomSweden507,660467,878333,250271,330247,667203,337160,344160,258151,821146,191FranceUnitedStatesNetherlandsEstoniaSpainItalyNorwaySwitzerland12Description:In2022,accommodationestablishmentsinFinlandrecordedapproximately21.97millionovernightstaysbyresidentandnon-residenttourists.Domestictouristshadover17millionovernightstaysinaccommodationestablishments,whiletouristsfromforeigncountriesspentalmostfivemillionnightsthatyear.Thelargestgroupofnon-residenttouristscamefromGermanywithcloseto581thousandnightsspent,followedbyalmost508thousandovernightstaysbyvisitorsfromUnited[...]

ReadmoreNote(s):Finland;2022;NightsspentinallaccommodationestablishmentsSource(s):StatisticsFinlandNumberofvisitorarrivalsinHelsinki,Finlandin2022,bycountryoforiginVisitorarrivalsinHelsinki2022,bycountryoforiginNumberofvisitors010,00020,00030,00040,00050,00060,00070,00080,00090,000100,000GermanyUnitedStatesSweden89,22772,50869,149UnitedKingdomRussianFederationFrance53,91237,67633,972EstoniaNetherlandsItalySpainNorwaySwitzerlandDenmark28,01526,92825,22624,46223,22121,71019,04513Description:In2022,around764thousandforeigntouristsvisitedHelsinki,thecapitalofFinland.Thatyear,Helsinkiwelcomedover89thousandGermanand69thousandSwedishvisitorstothecity.OthermajorgroupsofforeignvisitorscamefromRussia,theUnitedStates,andUnitedKingdom.ReadmoreNote(s):Finland;2022Source(s):Finpro;HelsinkiMarketing;StatisticsFinlandNumberofpassengersatselectedairportsinFinlandfrom2016to2022,byairportNumberofairportpassengersinFinlandfrom2016-2022,byairportNumberofpassengers2021

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201910,000,0002022201805,000,00015,000,00020,000,00025,000,000HelsinkiOuluRovaniemiKittiläIvaloTampereTurkuKuopioKuusamoVaasaMariehamn14Description:In2022,thenumberofairpassengersinFinlandamountedtoapproximately15.4million,increasingbyroughly28percentfromthepreviousyear.HelsinkiAirport,locatedinthecapitalregionofFinland,seesthelargestnumberofairpassengersannually.ThenumberofpassengerstravelingviatheHelsinkiAirportreachedroughly12.9millionin2022.OuluAirportwasthesecondbusiestairportinFinland,withmorethan632thousandpassengersreportedinthatyear.

ReadmoreNote(s):Finland;2016to2022;FinaviaairportsSource(s):FinaviaNumberofpassengerstravelingviaportsinHelsinki,Finlandfrom2017to2022,byroute(in1,000s)PassengertrafficinportsofHelsinki,Finland2017-2022,byroutePassengernumbersinthousands2022202120202019201820176,00001,0002,0003,0004,0005,0007,0008,0009,00010,000Helsinki-TallinnHelsinki-StockholmHelsinki-St.PetersburgHelsinki-TravemündeHelsinki-MariehamnOthers15Description:Overtheperiodfrom2017to2019,passengertrafficintheportsofHelsinki,Finland,remainedatafairlysteadylevel.In2020,regularlinertrafficdecreaseddramaticallyby59percentfromthepreviousyearduetoCOVID-19travelrestrictions.Thiscontinuedduring2021,theHelsinki-Tallinnroutewasthebusiesttrafficconnection,witharound3.2millionpassengers,followedbytheHelsinki-Stockholmroutewith399thousandpassengers.In2022,thenumberofpassengersincreased[...]ReadmoreNote(s):Finland;2017to2022;PortsoperatedbyPortofHelsinki*;*PortofHelsinki,acompanyownedbytheCityofHelsinki,operatesallmajorportsinHelsinki:SouthHarbourKatajanokkaHarbourWestHarbourHernesaaricruiseshipquays[...]

ReadmoreSource(s):HelsinginSatamaCHAPTER

03DomestictourismNumberofdomesticarrivalsintouristaccommodationinFinlandfrom2012to2022(inmillions)NumberofdomesticarrivalsintouristaccommodationinFinland2012-20221099.419.148.748.618.328.178.118.118.047.938765432106.452012201320142015201620172018201920202021202217Description:ThisstatisticshowsthenumberofdomestictouristarrivalsataccommodationestablishmentsinFinlandfrom2012to2022.In2022,therewerearound9.41milliondomesticarrivalsataccommodationestablishmentsinFinland.

ReadmoreNote(s):Finland;2012to2022Source(s):EurostatNumberofdomesticleisuretripswithpaidaccommodationinFinlandfrom2012to2022(in1,000s)NumberofdomesticleisuretripsinpaidaccommodationsinFinland2012-20228,0007,0007,3007,0006,8206,8306,7906,5506,3806,3706,4205,8906,0005,0004,0003,0002,0001,00005,4502012201320142015201620172018201920202021202218Description:ThisstatisticdisplaystheannualnumberofdomesticleisuretripswithpaidaccommodationinFinlandfrom2012to2022.Duringtheshownperiod,thenumberofdomesticleisuretripsfluctuated,butincreasedoverall,reachingapeakof7.3milliontripsin2019.In2022,thenumberofdomesticleisuretripswithpaidaccommodationincreasedtosevenmilliontrips.ReadmoreNote(s):Finland;2012to2022Source(s):StatisticsFinlandNumberoftripsabroadfromFinlandfrom2012to2022(in1,000s)NumberofoutboundtripsfromFinland2012-202210,0009,0008,0007,0006,0005,0004,0003,0002,0001,00009,4609,4009,3309,1309,0608,9008,7308,5606,1802,33020201,80020212012*2013201420152016201720182019202219Description:Intheperiodfrom2012to2019,theannualnumberoftripsabroadmadebyFinnishresidentsincreasedfromroughly5.8to9.4million.From2012to2013,therewasadeclineof0.5milliontrips,whichwascausedduetoachangeinsurveymethods.DuetotheworldwideCOVID-19pandemicandthefollowingtravelrestrictions,theannualnumberoftripsabroaddroppeddrastically.In2020,roughly2.3millionoutboundtripsweremadefromFinland.Thiscontinuedto2021where[...]

ReadmoreNote(s):Finland;2012to2022Source(s):StatisticsFinlandNumberoftripsabroadfromFinlandfrom2012to2022,bytype(in1,000s)NumberofoutboundtripsfromFinland2012-2022,bytypeLeisuretripsabroad,overnightincountryofdestinationLeisurecruisesabroadBusinesstripsabroad,overnightincountryofdestinationBusinesscruisesabroad10,0009,0008,0007,0006,0005,0004,0003,0002,0001,00002012*20132014201620172018201920202021202220Description:Intheperiodfrom2012to2022,thenumberoftripsabroadmadebyFinnishresidentsdecreasedoverall.In2021,roughly1.8millionoutboundtripsweremade,ofwhich1.28millionleisuretripsand270thousandbusinesstripswithovernightstayinthecountryofdestination.Thenumberofleisuretripsabroadreachednearly6.2millionin2015andstayedatabovesixmillionthereafter.From2012to2013,therewasadeclineinthenumberofoutboundtrips,whichwascausedduetoa[...]

ReadmoreNote(s):Finland;2012to2022Source(s):StatisticsFinlandNumberoftripsabroadfromFinlandin2022,bycountryofdestination(in1,000s)NumberofoutboundtripsfromFinland2022,bycountryofdestinationNumberoftripsinthousands800

1,00002004006001,2001,4001,6001,800EstoniaSweden1,5501,300Spain600GreeceGermanyItaly310290280270NorwayUnitedKingdomFrance190170160160150130110100DenmarkUnitedStatesNetherlandsPortugalPolandTurkey21Description:In2022,EstoniawasthemostpopulartraveldestinationabroadforFinnishresidents,withroughly1.55milliontrips.ItwascloselyfollowedbySweden,with1.3milliontrips.OtherpopulardestinationsamongFinnsfortravelabroadwereSpainandGreece.ReadmoreNote(s):Finland;2022;Leisureandbusinesstrips;incl.overnightstaysinthedestinationcountry,cruisesanddaytripsSource(s):StatisticsFinlandNumberofleisuretripsabroadfromFinlandin2022,bydestination(in1,000s)NumberofoutboundleisuretripsfromFinland2022,bydestinationNumberoftripsinthousands400

50001002003006007008009001,000EstoniaSpain900570Sweden440Greece290Italy250GermanyNorway210200UnitedKingdomFrance160150UnitedStatesPortugal110110NetherlandsDenmarkTurkey10010010022Description:TheBalticstateEstoniawasthemostpopulardestinationcountryforFinnsin2022,withapproximately900thousandtrips.ThesecondmostvisitedcountrywasSpain,with570thousandtrips.ReadmoreNote(s):Finland;2022;OvernightindestinationcountrySource(s):StatisticsFinlandNumberofbusinesstripsabroadfromFinlandin2022,bydestination(in1,000s)NumberofoutboundbusinesstripsfromFinland2022,bydestinationNumberoftripsinthousands150050100200250300SwedenEstonia26016023Description:In2022,Finnishresidentsmaderoughly420thousandbusinesstripsabroad,fromwhich260thousandweretoSweden.Estoniafollowedwith160thousandbusinesstripsfromFinland.ReadmoreNote(s):Finland;2022;Incl.overnightstays,cruisesandsame-dayvisitsSource(s):StatisticsFinlandCHAPTER

04AccommodationNumberofaccommodationestablishmentsinFinlandin2022,bytypeNumberofaccommodationestablishmentsinFinland2022,bytype7006426005004003002001000544HotelsOtheraccommodationestablishments25Description:In2022,therewereroughly1.2thousandtravelaccommodationestablishmentsinFinland.Thatyear,642hotels,and544otherestablishmentswereavailableforaccommodation.Thenumberofaccommodationeestablishmentsincreasedslightlycomparedtothepreviousyear.ReadmoreNote(s):Finland;2022Source(s):StatisticsFinlandNumberofhotelsandsimilaraccommodationinFinlandfrom2012to2022NumberofhotelsandsimilaraccommodationinFinland2012-202290083982879479178578778878178877777280070060050040030020010002012201320142015201620172018201920202021202226Description:In2012,therewerearound839hotelestablishmentsinFinland.Thefiguresgraduallydecreasedinthefollowingyears.In2022,thenumberofhotelsamountedtoaround788.ReadmoreNote(s):Finland;2012to2022Source(s):EurostatNumberofbedroomsinhotelsandsimilaraccommodationinFinlandfrom2012to2022(in1,000s)NumberofhotelroomsinFinland2012-20227063.462.3861.0160.1760.4459.1605040302010057.0157.4556.9856.6956.722012201320142015201620172018201920202021202227Description:In2022,therewerearound63.4bedroomsinhotelsandsimilaraccommodationinFinland-thehighestnumberoftherecordedperiod.ReadmoreNote(s):Finland;2012to2022Source(s):EurostatNumberofovernightstaysinhotelsinFinlandfromJanuarytoJune2023*,bycountryoforiginHotelovernightstaysinFinland2023,bycountryoforiginNumberofovernightstays60,000020,00040,00080,000100,000120,000140,000GermanySweden125,592102,063UnitedStatesUnitedKingdomFrance73,62264,93463,898NetherlandsEstonia46,79537,444ItalyNorway29,88929,598DenmarkSwitzerlandSpain26,47324,28922,44218,729Belgium28Description:BetweenJanuaryandJune2023,around4.86millionovernightstaysinhotelsinFinlandwerespentbyresidentsandnon-residents.ThelargestgroupofforeignvisitorswerepeoplefromGermanywith126thousandovernightstays,followedbyalmost102thousandstaysbyvisitorsfromSweden.ReadmoreNote(s):Finland;JanuarytoJune2023;*preliminarydataReadmoreSource(s):StatisticsFinlandHotelroompricesinFinlandasofSeptember2023,byregion(ineuros)HotelroompricesinFinland2023,byregionRoompriceineuros020406080100120140PirkanmaaUusimaaKymenlaaksoNorthOstrobothniaLaplandCentralFinlandCentralOstro