TheVoiceofChina中国好声音英文介绍评析newsreport课件

Canyouguesswhat

mytopicis?WelcometotheVoiceofChinaTheseriesispartofTheVoiceTVShowandisbasedontheNetherlandsprogramTheVoiceofHollandwonbyBenSaunders.TheVoiceisamultinationalsingingcompetitiontelevision.TheseriesstartedintheNetherlandsasTheVoiceofHollandin2010.Manyothercountrieshaveadaptedtheformatandbeganairingtheirnationalversionsin2011and2012.TheoriginofVOCPopularmusicMorethan40countriesintheworldhasitsownTheVoice.Format赛制Theshow'sformatfeaturesthreestagesofcompetition.LiveStageShowsInthefinalphase,theremainingcontestantscompeteagainsteachotherinlivebroadcasts.Thetelevisionaudienceandthecoacheshaveequalsayindecidingwhomovesontothefinal4phase.Withoneteammemberremainingforeachcoach,thecontestantscompeteagainsteachotherinthefinalwiththeoutcomedecidedsolelybypublicvote.TheEndFinally,eachcoachwillhavehis/herbestcontestantleftstandingtocompeteinthefinals,singinganoriginalsong.Fromthesefour,onewillbenamed"TheVoice"—andwillreceivethegrandcashprizeofarecordingcontract.StartingwiththeU.S.version,thecoachesusuallyperformtogetherinthefirstepisode.ThetrendofTheVoice其实除了中国之外，全世界都陷入好声音的魅力无法自拔，《中国好声音》的原版“THEVOICE”世界各地开花，《美国之声》、《英国之声》、《澳洲之声》、《韩国之声》、《德国之声》，可以说，全世界都在转椅子。ActuallybesidesChina,peopleallovertheworldareobssessedinthecharmofTheVoice.TheoriginalversionofThevoiceofChina----TheVoice,isbecomingpopularthroughouttheworld. VOATheVoiceofAustralia主持人不播广告。《澳洲之声》的主持人，全程没有播过广告。节目的收益仅仅通过选手歌曲彩铃下载等途径来实现。

ThevoiceofUKThevoiceofHolland(Kids)brandstrategiesofVOC品牌策略WhatarethebrandstrategiesthatsupporttheThevoiceofChina'spersistentattractiontothesociety?

支撑《中国好声音》吸引眼球的品牌策略有哪些?1.Meetingtheneeds

(迎合需求)TheVoiceofChinaprovidetheaudiencewithmoreoriginalTVshowandofferussomethingmoreclosetoourlifewithlotsofimpressions.一反选秀节目的“恶俗、毒舌、冷酷、拜金、富二代、造假”等卖点，给观众提供新颖的节目形式和更贴近生活、朴实无华的感动。2.AccurateJudgements定位准确Thejudgesselectcontestantsbytheirvoiceratherthantheirappearance.不以貌取人，只用声音打动人，而明星导师们选取学员的标准也一律以“好声音”为评判。这样的定位，简单，可操作。3.HighStandards高标准Theprogramgetsconsiderableexperiencefromtheforeignversions.AndtheZhejiangtelevisionpursueahigherstandardinthetransitionoflocalstyleandtheteambackstage.节目经验来自欧美原版节目的成功运作而浙江卫视和灿星制作在本土化运营方面、幕后阵容上也力求高标准。4.ArouseResonance引起共鸣Theprogramtrytobuildupafigurewithtruestorysoastoarousetheaudience'sresonance.以故事塑造不同的歌手个体，激起观众的共鸣。5.TheEffectofCelebrity名人效应LiuNaYuYangconsistofthefirstjudge'steamofTheVoiceofChina.AftertheplayonTV,itattractedtheattentionofYaoChen,LiWen,FengXiaogang,andthesecelebritiesmadeitevenmoreprevalentwiththeirweibo.刘欢、那英、庾澄庆、杨坤组成了《中国好声音》的首