消费者行为学在中国智慧树知到期末考试答案章节答案2024年广东外语外贸大学

消费者行为学在中国智慧树知到期末考试答案+章节答案2024年广东外语外贸大学Ourshort-termmemorycanbetransferredintolong-termmemoryviaelaborativerehearsal.（）

答案:对Abrandpersonalityisthesetoftraitspeopleattributetoabrandasifitwereaperson.（）

答案:对Theevaluationofalternativesisthethirdstageoftheconsumerdecision-makingprocess.（）

答案:对Atypicalantecedentstateisproductdisposal.（）

答案:错Notlongafterthepurchase,JacobisfedupwithhisiPhone11andbeginstowishforaHuaweiMate30Pro.Inthemodelofconsumerdecisionmaking,thisiscalledopportunityrecognitionintheneedrecognitionstage.（）

答案:对Aperson'sfeelingsabouthisorherbodycanbedescribedintermsofbodyimage.（）

答案:对Impulseitemssuchascandyorgumareplacednearthecheckout.（）

答案:对Thelooking-glassselfismodeledbyelementsofthepopculture,suchascomicbookheroes.（）

答案:错Conspicuousconsumptionreferstopeople’sdesirestoprovideprominentvisibleevidenceoftheirabilitytohelpothers.（）

答案:错Asubcultureisagroupwhosememberssharebeliefsandcommonexperiencesthatsetthemapartfromothers.（）

答案:对Socialmediaaddictionisdifferentfromchemical(i.e.,drug)dependency-thelatteristypicalconsumeraddiction,whereastheformerisahabiteasytobekickedoff.（）

答案:错Classicalconditioningoccurswhenastimulusthatelicitsaresponseispairedwithanotherstimulusthatinitiallydoesnotelicitaresponseonitsown.（）

答案:对Instrumentalconditioningisalsocalledclassicalconditioning.（）

答案:错Aconsumerisapersonwhoidentifiesaneedordesire,makesapurchase,andthendisposesoftheproduct.（）

答案:对TheidealbodyshapeofwomeninChinaremainsconsistentovertime.（）

答案:错Amembershipreferencegroupcomprisesidealizedfiguressuchassuccessfulbusinesspeople,athletes,orperformers.（）

答案:错Astraightre-buyisconsideredahabitualdecision.（）

答案:对Roletheorytakestheviewthatmuchofconsumerbehaviorresemblesactionsinplay.（）

答案:对NormallyaconsumercanNOTdetectsubtledifferencesbetweentwomarketingstimuliveryprecisely.（）

答案:对Materialisticvaluestendtofocusontheindividualratherthanagrouporfamily.（）

答案:对Whichofthefollowingdescriptionaboutpeckingorderistrue?（）

答案:Itisalsonamesasdominance-submissionhierarchy.Agaragesaleisanexampleofwhatiscalled________.（）

答案:lateralrecyclingWhenmarketer'susepsychological,sociological,andanthropologicalfactorstoanalyzeamarket,theyareusing________.（）

答案:psychographicsThe"pleasekeepquite"signinthelibraryindicateswhichpartoftheFreudiansystem?（）

答案:Thesuperego________is/arethementalcharacteristicsofpeopleandthewaytheyrelatetotheirenvironmentandsocialgroup.（）

答案:IdeologyWhilewaitinginlineattheregister,Lilyspotsacutestuffedturtlewhichshethinksherniecewilllikeit,sosheimpulsivelydecidestobuyit.Whatformofdecision-makinghastakenplace?（）

答案:AffectiveLinkedInisasocialnetworkspecificallydesignedforcareerandbusinessprofessionalstoconnectandtocultivatetheircareersandbusinesses.Recently,Michael,afreelancer,usedhisLinkedInnetworktofindanewjobastelecommuter.Accordingtosocialmobilitytheory,Michael’sjobhopingismostlikelytobelabelledas:（）

答案:horizontalmobilityMarlborocigarettespromisetohelpamanprojecta“macho”imageappealtohisinsecuritiesabouthismasculinity.Thismarketingpracticeistoassertthe_____functionofconsumerattitudetowardsthebrand.（）

答案:ego-defensiveWhichofthefollowingvalueisaterminalone?（）

答案:EqualityAnextendedfamilyunitischaracterizedby________livingtogether.（）

答案:threegenerationsofafamilyInaculturalproductionsystem,culturalgatekeepersfiltertheoverflowofinformationasittravelsfromculturalproductionsystemtoconsumers.Whichofthefollowingoccupationplaysasaculturalgatekeeper?（）

答案:AnopinionleaderAnnaaskspeopleinhersocialgrouptheiropinionaboutamoviebeforeshewatchesit.Hersocialgroupisanexampleofa(n)________.（）

答案:referencegroupInthe1950s,anapproachcalled________researchattemptedtouseFreudianideastounderstandthedeepermeaningsofproductsandadvertisements.（）

答案:motivationalAconsumerwhobuysthesamebrandoverandoveragainexhibits________.（）

答案:brandloyaltyInitsadvertising,China'stopelectronicvehiclemakerBYDemphasizesitsfueleconomy,batterysafety,andlowermaintenancecostofitscar.Thecompanyistryingtoappealtowhichofthefollowingconsumerneeds?（）

答案:UtilitarianneedsClassicalconditioningtakesplacewhena(n)________iscontinuouslymatchedwitha(n)________.（）

答案:conditionedstimulus;unconditionedstimulusAccordingtothedimensionsofemotionalstatesmodel,aspecificmoodissomecombinationofpleasureandarousal.Forexample,whenacustomerfeelsverypleasantbutinalowarousallevel,sheisprobablyinthestateof_______.()

答案:relaxing________measureshowoptimisticorpessimisticpeopleareaboutthefuturehealthoftheeconomyandhowtheywillfairinthefuture.（）

答案:Consumerconfidence________referstoaconsumer'ssubjectiveevaluationofhisorherphysicalself.（）

答案:BodyimageAtaGermanstore,Procter&GambleplacesRFID(radio-frequencyidentification)tagsonproducts;whenashopperliftsapackageoffashelf,thisactionchangesthemessageonadigitalscreeninfrontofhimorher.Thisistoincrease______.（）

答案:purchasesituationinvolvementWhyisageacommondemographiccategoryusedinunderstandingconsumerbehavior?（）

答案:Differentagegroupshavedifferentwantsandneeds.Dimensionsweusetojudgethemeritsofcompetingoptionsarecalled________.（）

答案:evaluativecriteria_____isaphysiologicalorpsychologicaldependencyonproductsorservices.（）

答案:ConsumeraddictionLilyWangwasplanningontravelingoversummerholiday,butshedidn'twanttospendalotofmoneyontheairfare.Eventhoughittookmoretime,shewentonlinetogetticketsinsteadofgoingtoatravelagent.WhattheoryofmotivationbestexplainsLily'sbehavior?（）

答案:ExpectancytheoryWhichofthefollowingstatementdoesNOTreflectthehedonisticshoppingmotive?（）

答案:“Ifollowmyshoppinglist.”Chinaisaverytightlyknitculturewithrichhistoryandsocialidentification.Inthisculture,peopletendtoinfermeaningsthatgobeyondthespokenword.ThisclassifiesChinaasa________culture.（）

答案:high-contextAstrategythatinvolvesthedevelopmentandpromotionofenvironmentallyfriendlyproductsiscalled________.（）

答案:greenmarketingWhichattitudefunctionisassociatedwithafocusonparticularsocialidentitiesandlifestyles(e.g.,"WhatsortofpersonuseTikTok?")?（）

答案:Value-expressiveWhichofthefollowingstatementaboutCSRisNOTtrue?（）

答案:CSRisamanagementideawhichbringnovaluetobusiness.Whichtermreferstothecollectionandanalysisofextremelylargedatasets?（）

答案:BigdataInaculture,________usuallydictatewhatisrightandwrong,acceptableorunacceptable.（）

答案:NormsAcultureproductionsystemisasetofindividualsandorganizationsthatcreateandmarketculturalproducts.（）

答案:对Inmanycultures,mythsfeaturetalkinganimalsthatactasmediatingfigures.（）

答案:对Profaneconsumptioninvolvesconsumerobjectsandeventsthatareordinary.（）

答案:对Whichfunctionalareaofcultureismostcloselyrelatedtotheideaofacommonworldview?（）

答案:IdeologyInChina,peoplebornin2020sarelabelledas"Z-lennials"（）

答案:对Anage________consistsofpeopleofsimilarageswhohaveundergonesimilarexperiences.（）

答案:cohortA________isdefinedasagroupwhosememberssharebeliefsandcommonexperiencesthatsetthemapartfromothers.（）

答案:subcultureHanfureferstothetraditionalclothingandaccessoriespeopleworeduringtheHanDynasty,inancientChina.（）

答案:对Acomponentofaperson'ssubcultureis________.（）

答案:allofthe

restAconsumer'sbeliefaboutwhatthefutureholdsisanindicatorofconsumerconfidence.（）

答案:对Discretionaryincomeisthemoneyavailabletoahouseholdoverandabovethatrequiredforacomfortablestandardofliving.（）

答案:对________referstothepassageofindividualsfromonesocialclasstoanother.（）

答案:SocialmobilityWhenaRolls-Royce,aCartierdiamond,andanAndyWarholpaintingareboughtanddisplayedasmarkersofsocialclass,theyare________.（）

答案:statussymbolsThebestpredictorofmajorexpendituresthatdonothavestatusorsymbolicvalueis________.（）

答案:socialclassandincome________argue(s)thateachofushasseveral"selvesthatrelatetogroups."（）

答案:Socialidentitytheory___isagroupofconsumerswhoshareasetofsocialrelationshipsbasedonusageoforinterestinaproduct/brand.（）

答案:AbrandcommunityAsetofsociallyrelevantnodesconnectedbyoneormorerelationsiscalledasocial________.（）

答案:networkWord-of-mouth(WOM)isproductinformationthatindividualstransmittootherindividuals.（）

答案:对Agroupcomposedofpeoplethattheconsumeractuallyknowsiscalleda(n)________referencegroup.（）

答案:membershipWhichofthefollowingisconsideredapost-purchaseprocess?（）

答案:ConsumersatisfactionClothingchoicesareoftenheavilyinfluencedbythesituationinwhichtheconsumerneedstowearthem.（）

答案:错Acoupon-dispensingmachineinagroceryaisleandanemployeehandingoutfreesamplesofanewproductarebothexamplesof________.（）

答案:POPstimuliAccordingtotheexpectancydis-confirmationmodel,whenaproductorserviceperformthewaythataconsumerthoughtitwould,shemaynotthinkmuchaboutit;butifitfailstoliveuptoexpectations,thismaycreatenegativefeelings.（）

答案:对Mostcustomerswhoexperienceanenvironmentthatisbothpleasantandarousingwillinterpretitasanexcitingenvironment.（）

答案:对Accordingtothe________rule,aproductwithalowstandingononeattributecannotmakeupforthispositionbybeingbetteronanotherattribute.（）

答案:non-compensatory________describesconsumptionatthelowend.（）

答案:InertiaNeedsarecreatedwhentheactualstateofacustomerdeclines.（）

答案:对Thefirststageintheconsumerdecision-makingprocessis________.（）

答案:problemrecognitionDecisionsdrivenbyouremotionalresponsestoaproductarecalled________.（）

答案:affectivePsychologistDavidKatzdevelopedthe________ofattitudes.（）

答案:functionaltheoryBalancetheoryhelpsexplainwhyconsumerslikebeinglinkedtopositivelyvaluedobjects.（）

答案:对Whichofthefollowingstatusindicatesthehighestlevelofcommitmenttoanattitude?（）

答案:InternalizationAcomponentoftheABCmodelofattitudeis________.（）

答案:alloftherestA(n)________isalasting,generalevaluationofpeople(includingoneself),objects,advertisements,orissues.（）

答案:attitudeLifestylesareidentifiedbyaconvergenceofpersonality,productandsetting.（）

答案:对Peopleindifferentculturesholdthesamecorevalueswiththesamepriority.（）

答案:错InFreudiansystem,whichpartoftheselffollowstherealityprinciple?（）

答案:EgoPersonalityreferstoaperson'suniquepsychologicalmakeupandhowitconsistentlyinfluencesthewayapersonrespondstohisorherenvironment.（）

答案:对AccordingtoFreud,thepartofthepersonalitythatseeksimmediategratificationiscalledthe________.（）

答案:idSelf-esteemreferstotheintensityandstabilityovertimeofaperson'sself-concept.（）

答案:错Aperson'sconceptionofhowhe/shewouldliketobeiscalled________.（）

答案:idealself________iswhenthepersontriestoevaluatetheirappearancebycomparingittothepeopledepictedintheseartificialimages.（）

答案:SocialcomparisonGenderidentityisaveryimportantcomponentofaconsumer’sself-concept.（）

答案:对________summarizesthebeliefsapersonholdsabouthisownattributesandhowhe/sheevaluatestheirselfonthosequalities.（）

答案:Self-conceptMaryChenistornbetweengoinghomefortheholidaystovisitherparentsinChinaorgoingonaskiingtripwithfriendsfromcollege.Marywouldlovetobeabletodoboth.WhichofthefollowingmotivationalconflictswillMarymostlikelyexperienceasshemakesherdecision?（）

答案:Anapproach-approachconflictAdegreeofarousaliscalledadrive.（）

答案:对Productinvolvementreferstoaconsumer'slevelofinterestinaproduct.（）

答案:对________suggeststhatexpectationsofachievingdesirableoutcomes—positiveincentives—ratherthanbeingpushedfromwithinmotivateourbehavior.（）

答案:ExpectancytheoryWhenawomanbuysexpensivejewelry,whichofthefollowingneedsismostlikelybeingexpressed?（）

答案:HedonicMemoriesofproductsareoftenreplaced(forgotten)aswelearnadditionalinformation.Thisdisplacementofinformationiscalled________.（）

答案:interferenceWhichtheorylistedbelowassumesthatlearningtakeplaceastheresultofresponsestoexternalevents?（）

答案:BehaviorallearningArelativepermanentchangeofbehavioriscalled________.（）

答案:learningWhichtheorystressestheimportanceofinternalmentalprocesses?（）

答案:Cognitivelearningtheory________memorypermitsthetemporarystorageofinformationwereceivefromoursenses.（）

答案:SensoryUnlikecomputers,peopledonotpassivelyprocesswhateverinformationhappenstobepresent.（）

答案:对Thefirststepintheperceptionprocessiscalledattention.（）

答案:错Theminimumdifferencethatcanbedetectedbetweentwostimuliisknownasthe________.（）

答案:justnoticeabledifferenceCompaniesthatthinkcarefullyabouttheimpactofsensationsonproduct