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1、,Living Pastures New Zealand Limited is a global niche player in the international infant formula markets and in the alternative milk products markets that is based in Auckland New Zealand. Our Vision is to be number one for consistency and reliability from a united team that is passionate about bei

2、ng simply the best. Our Values are to be enthusiastic and supportive in all we do, open, honest and appreciative, treating everyone with fairness, consideration and respect. Our Long Term Strategy is to take our products to those markets that will benefit most from the consumption of our product ran

3、ge.,新西兰活力牧场有限公司是一个在国际婴幼儿配方奶粉市场和其他奶制品市场上全球性的利基参与者,位于新西兰的奥克兰。 我们的愿景是因一个充满激情且以不仅仅是最好的而且也比其他所有人更好的团结队伍的一致性和可靠性成为第一。 是我们的价值观是充满热情的,开放、诚实和欣赏,与公平的对待每个人,关怀和尊重。 我们的长期策略是,把我们的产品带到最有可能受益于消费我们的产品的市场。,Mums Pride infant formula was developed and formulated exclusively for Living Pastures New Zealand Limited. Livi

4、ng Pastures Mums Pride is produced and packaged in one of New Zealands largest manufacturing plants that Living pastures New Zealand partners with for the exclusive production of Mums Pride infant formula. Production is done under strict hygiene regulations similar to those used in pharmaceutical ma

5、nufacturing plants. Living pastures New Zealand is now a leading manufacturer of infant formula and dairy product alternatives,Mums Pride 婴儿配方奶粉是由新西兰活力牧场公司专门制定的。 Living Pastures Mums Pride 是生产和包装在一个新西兰最大的制造工厂, 新西兰活力牧场伙伴的独家生产婴儿配方奶粉的。 生产是在严格的类似医药制造工厂卫生规定完成的。 新西兰活力牧场现在是一个的领先制造商在婴儿配方奶粉 和奶制品的替代品方面。,Livin

6、g Pastures New Zealand was established to provide our customers with our best premium infant formulation that was formulated with your child in mind. We are a New Zealand based nutritional company that specializes in whey formulation and dairy based products such as infant formulation, whole milk an

7、d skim milk powder. Our key driver of innovation and our success is research and Development (R very digestible ratio of whey : casein in whole milk is 60/40 Lactose milk sugar, major carbohydrate in human milk Milk fat good composition but needs Polyunsaturated Fatty Acids Buttermilk fractions high

8、 in milk lecithin (choline) and complex lipids Lactoferrin protections against pathogens (immunity),Living Pastures New Zealand Limited is strongly orientated towards ethical business practices. We undertakes to financially support a number of charities chosen by its staff. All staff are entitled to

9、 one day a year to work in a volunteer capacity for a charity of their choice. Living Pastures New Zealand Limited strongly support and encourage sustainable business practices both in New Zealand and globally. Living Pastures New Zealand Limited believe that in this complex world of corporate susta

10、inability, it is important to translate values into actions through social and environmental eco-efficient initiatives. Living Pastures New Zealand Limited is committed to creating business success in a low carbon economy here in New Zealand and around the world by managing and reducing its greenhou

11、se gas emissions, as well as risk to the business.,活力牧场有限公司强烈地转向规范的商业实践。我们承诺员工会给许多慈善机构提供财务支持。所有员工一年中有一天需在他们所选择的慈善机构中做志愿者。 活力牧场有限公司在新西兰和全球大力支持和鼓励可持续的商业实践。 活力牧场有限公司相信在这个复杂的世界中,企业的可持续性,重要的是将价值转化为行动通过社会和环境生态效应倡议。 活力牧场有限公司是致力于创建业务的成功,在新西兰和世界各地管理和减少其温室气体的排放的低碳经济,以及业务风险。,Living Pastures New Zealand Limited

12、 is committed to marketing its efforts in carbon reduction to the rest of the world by complying with eco-strategies, and using better environmental sense to reduce greenhouse gas output where possible. Living Pastures New Zealand Limited recognizes the five key pillars of sustainability practice an

13、d execution. Vision Strategy Engagement Accountability Cadence Our strategy is about establishing meaningful points of difference it can preserve.,活力牧场有限公司致力于推广节能减排并使用更好的环境的意义,以减少温室气体的排放量。 活力牧场有限公司认识到五个关键支柱产业的可持续发展的实践和执行。 想象力 策略 诺言 经营责任 节奏 我们的策略是建立不同的有意义的点。,成分,乳清蛋白 氨基酸组成 ;易消化 乳清蛋白:全脂牛奶中的酪蛋白的比例是60/40

14、; 乳糖 乳糖;母乳中主要的碳水化合物 乳脂 很好的构成物,但需要多不饱和脂肪酸 酪乳 高牛奶卵磷脂(胆碱)和复杂的脂质 乳铁蛋白 保护抵抗病原体(免疫力),Milk Fat Compared to Breast Milk Fat % fatty acids in the milk fat,Understanding Infant NutritionFATS,Fats provide a necessary source of energy and nutrition needed by a growing infant. Fats are made up of fatty acids whi

15、ch can fall into one of three categories Saturated Fatty Acids (SFAs) Monounsaturated Fatty Acids (MUFAs) Polyunsaturated Fatty Acids (PUFAs) Omega 3 -Linolenic Acid (ALA) Docosahexaenoic Acid (DHA) Omega 6 Linoleic Acid (LA) Arachadonic Acid (AA) It is important that infants are supplied the right

16、balance of fatty acids to optimise the growth and development of their cellular and metabolic systems. PUFAs are considered essential fatty acids. LC PUFAs is a term used to describe DHA and AA.,了解婴儿营养 脂肪,脂肪给成长中二婴儿提供必要的能源和营养需要。 脂肪是由脂肪酸组成可分为三类: 饱和脂肪酸(SFA) 单不饱和脂肪酸(MUFA) 多不饱和脂肪酸(PUFA) 欧米茄3 -亚麻酸(ALA)二十二

17、碳六烯酸(DHA) 欧米茄6亚油酸(LA)花生四烯酸 (AA) 它是重要的,给婴儿提供正确的平衡的脂肪酸来优化它的成长和发展他们的细胞和代谢系统。 多不饱和脂肪酸被认为是重要的脂肪酸。 长链多不饱和脂肪酸是用来描述DHA和AA的术语。,Understanding Infant Nutrition LC PUFAs,Important for brain development. There is now very strong evidence that supplementing infant formulas with the LC PUFAs DHA Essential (must be

18、 supplied in the diet) Non-Essential (can be synthesised within the body) Semi-Essential (can be synthesised under certain conditions) Based on analysed Amino Acid content of human milk, infant formula should contain a minimum level of Essential Amino Acids to ensure the infants growth and developme

19、nt needs are adequately meet.,了解婴儿营养 蛋白质,蛋白质是体内细胞的主要结构和功能的组件。 他们是由氨基酸链形成的。 氨基酸可分为: 必要的(饮食中必须提供的) 非必要的(可在体内合成的) 可有可无的(在一定条件下可以合成的) 分析是基于含有氨基酸含量的母乳。 婴儿配方奶粉应该包含一个最低水平的必需氨基酸,确保婴儿成长和发展需要。,Understanding Infant NutritionMINERALS AND TRACE ELEMENTS 了解婴儿营养矿物质和微量元素,Minerals provide key functional and structur

20、al building block components needed by a growing infant. For example; Approximately 90% of Calcium is in our bones. Trace Elements are essential to many metabolic processes and pathways. For example; Chromium is essential for carbohydrate and lipid metabolism.,Understanding Infant Nutrition VITAMINS

21、 了解婴儿营养 维生素,Vitamins can be classified as either : Lipid Soluble (A, D, E Food Standards Australia New Zealand (FSANZ) regulating body that develops and implements food standards which outline the nutritional requirements of different food groups, permitted additives and if agent do they have Dairy

22、Importers License if required? Include name of contact, a full physical address, telephone, fax and email details for delivery. Documentation Required for Registration Process: - Certificate of Analysis Declarations - Country of Origin Declaration for Ingredients - Nutritional Information Panels - P

23、acking Declarations - Other? If so, please specify Documentation required for Registration process see list above; Method of Transport required for samples, ie: FedEx or DHL NB: It is normal for the importing country to quarantine Infant Formula products and/or test independently.,如果需要注册样本,批发商建议如下 所

24、需样品数量 样品的目的 进口商的确认,例如:自销或代理,代理商是否有乳制品进口商执照,包括发货的联系名称,完整的地址、电话、传真和Email 注册需要的文件: 分析申明的证书 原产地申报材料 营养信息表 包装申明 其他的?如果有请说明。 注册需要的文档请看上面。 对样品的运输方式需求,例如:FedEx 或者 DHL 进口国家检疫婴儿配方产品和/或单独的测试是正常的。,Deposit and Letter of Credit,Once the Registration Samples are approved in compliance with the agreed LC instructio

25、ns, then the Terms of Trade are signed by the parties and written confirmation is received by Living Pastures NZ Limited When the Registration samples have been sent to the appropriate regulatory authority, the required deposit is then paid to Living Pastures account by Direct Credit and the Letter

26、of Credit for the balance is then lodged.,定金和信用证,一旦注册样品符合LC指令,双方签订的贸易条款就会被新西兰活力牧场有限公司所接受。 当注册样本已送往适当的监管权威机构,然后把押金支通过直接付款或者信用证付给新西兰活力牧场账户。,Ordering Orders supplied: Only by standard FCL ISO shipping containers. Minimum order quantity: 1 FCL container. Supply Ability: 600 to 1,200 Metric Tonnes per Mo

27、nth. Packing: Living Pastures will pack containers ready for wholesale buyers and distributors to export by ship. Pricing: FOB or CIF Living Pastures is now searching for trading partners to distribute Living Pastures products internationally.,怎么买,订购 订单提供:只有通过ISO标准海运集装箱 起订量:一个集装箱整箱货 供货能力:600-1200公吨/

28、月 包装:活力牧场会为批发商和经销商用集装箱船运出口。 价格:FOB或者CIF 活力牧场现在正在寻找贸易伙伴将我们的产品分发到国际上。,Projected Sales for Mums Pride in 2013,CONFIRM ORDER,LETTER OF CREDIT,SHIPMENT,DISTRIBUTE,MARKETING,MONITOR SALES,REORDER FORECAST,Reordering,Once product arrives at destination, it is the Wholesale Buyers responsibility to arrange

29、clearance with Customs and shipment to the distribution channel. The Wholesale Buyer will undertake to track Sales and advise ongoing production requirements.,再次订购,一旦产品到达目的地,安排过海关和装运到分销渠道是批发商的责任。 批发商将承诺跟踪销售和建议进行生产的要求。,Summary,Excellent supply of quality New Zealand dairy ingredients Innovative formu

30、lations in line with Chinese Regulations With such strict regulatory requirements in New Zealand as well as in the importing country, there are no shortcuts and Living Pastures have an experienced manufacturing team.,New Zealand is famous for its dairy products that come from the southern hemisphere

31、s greenest pastures. New Zealand has always been proud of its long history as major primary dairy producers and as a world leader in dairy industry, exporting to 140 countries. New Zealand has about 6 million dairy cows producing about one third of the worlds dairy products from some 16.5 billion li

32、tres of milk annually for over 100 million customers worldwide. In New Zealand most cows are grazed on grass pasture and the average dairy farmer has 500 cows which are milked twice per day.,新西兰乳制品因来自南半球的绿色牧场而著名。新西兰一直以的悠久历史作为主要奶制品生产商和作为在乳制工业的世界领导人为豪,出口到140个国家。 新西兰约有600万头奶牛每年为全球1亿客户生产世界上三分之一165亿升的牛奶。

33、在新西兰,大多数牛在草地上放牧,平均奶牛农夫有500头奶牛,每天挤奶两倍。,Main Competitive Brands China,A+, Abbott Gain, Abbott Gain+, Abbott Mama, Abbott Pediasure, Allnutria, Ambery, Analene, Arla, Augood, Avadairy, Beingmate Baby Club, Biostime Supreme, Butterfly Spring, Clever+, Dumex Dugro, Dumex Mamil Gold Step, Dumex Mamil Mama

34、, Edison, Firmus, Frisolac, Friso, Golden Packet, Happy Prince, Heinz, Iluma, Jin Ling Guan, Mead Johnson Enfamama, Mead Johnson Enfamil, Mead Johnson Emfagrow, Mengniu Future Star Kid Milk, Natrapure, Nestle, , Parents Choice, Progress, Prokido, Scient, Sheng Yuan, Similac, Synlait Canterbury Pure,

35、 Synutra Super, Synutra U-Smart, Synutra U-Strong, Weicky, Wissun Alpha Shield, Wyeth S26 Gold Newborn, Wyeth S26 SMA Gold, Wyeth S26 Promil Gold, Wyeth S26 Gold Progress, Wyeth Gold Promise, Yaolan Gold, Yaolan Cradlewin, Yaolan Necon, , Yashili CrescoLac, Yashily Golden Stage, Yashily Newwit, Yash

36、ily Scient, Yili, Zmart.,Top Dairy Companies in China,Ausnutria Dairy Corp Limited Beijing Sanyuan Group Bright Dairy saturated fat, mono-unsaturated, poly-saturated and trans fats. Breast milk naturally contains a range of these fatty acids. Breast milk is approximately 50% fat. It is the intention

37、 of Mums Pride infant formula to mimic the fatty acid profile of breast milk. The fatty acids in the Mums Pride range come naturally from the whole milk powder and a special vegetable oil blend containing combinations of palm olein, rapeseed, palm kernel, sunflower, soya bean, coconut, algae and tun

38、a oils.,脂肪 这是身体中最集中的能力形式。脂肪帮助吸收脂溶性维生素。主要有四种类型的脂肪酸:饱和脂肪酸,单不饱和脂肪酸,多饱和脂肪酸和反式脂肪。母乳中含有这一系列脂肪酸。 母乳中大约50%是脂肪。Mums Pride接近母乳中的脂肪含量。 Mums Pride中的脂肪酸脂肪酸来自于全脂奶粉和特殊植物油混合包含棕榈油软脂的组合、油菜籽、棕榈仁、向日葵、大豆、椰子、藻类和金枪鱼油。,The General Formula,Micro Nutrients (Vitamins and Minerals) Vitamins and minerals contribute to many biol

39、ogical functions in infants and young children. The Mums Pride range of infant formula is fortified with vitamins and minerals to meet government regulations. The vitamins and minerals and their forms are included in the next table:,微营养物质(维生素和矿物质) 维生素和矿物质导对婴儿和年幼的孩子有许多贡献。Mums Pride婴儿配方食品富含维生素和矿物质,以满足

40、政府的法规。维生素和矿物质和他们的形式包含在接下来的表中:,The General Formula,Minerals Tri Calcium Phosphate Di Calcium Phosphate Potassium Chloride Sodium Chloride Magnesium Oxide Ferrous Sulphate Zinc Sulphate Copper Gluconate Manganese Sulfate Potassium Iodate Sodium Selenite,矿物质,磷酸三钙 二磷酸钙 氯化钾 氯化钠 氧化镁 硫酸亚铁 硫酸锌 葡萄糖酸铜 硫酸锰 碘酸钾

41、 亚硒酸钠,The General Formula,Vitamins Choline Bitartrate Vitamin C (Ascorbic acid Taurine Vitamin E Acetate Inositol Niacinamide Vitamin A Acetate Vitamin D3 Pantothenic Acid Vitamin B12 Vitamin K1 Riboflavin Thiamine Hydrochloride Pyridoxine Hydrochloride Folic Acid d-Biotin,维生素,酒石酸氢胆碱 维生素C(抗坏血酸) 牛磺酸

42、维生素E醋酸酯 肌糖 烟酰胺 维生素A醋酸酯 维生素D3 泛酸(维生素B) 维生素B12 维生素K1 核黄素 盐酸硫胺素 盐酸吡哆醇 叶酸 生物素,The General Formulaz,Some features of vitamins and minerals include: Iron improves cell growth and development and may aid in nervous system development Zinc aids in maintaining immunity and is central to many metabolic proces

43、ses in the body Taurine is conditionally essential for infants to aid in bile salt formation and fat absorption Vitamin A is essential for growth and development of tissue, in particular for eye health Vitamin D is important in bone health and aids calcium absorption,一些维生素和矿物质的特点包括,铁提高细胞生长和发育,并有助于神经

44、系统发育。 锌协助维持免疫和主要体现在体内的代谢过程。 牛磺酸是必不可少的帮助婴儿胆汁中盐的形成和脂肪的吸收。 维生素A是成长和发展必不可少的,特别是对眼睛健康。 维生素D是有助于骨骼健康和帮助钙的吸收。,The General Formula,Nucleotides Nucleotides are biologically active, non-protein compounds. They are the structural units of DNA. Nucleotides play a key role in the metabolic and biological process

45、es. Fortification has become prevalent in infant formula to try to match the composition of breast milk. Nucleotides are not essential nutrients to the body as they can be synthesized in the body. Several studies demonstrate that nucleotides benefit infant gastrointestinal health and boost immunity.

46、 Mums Pride Stages 1 and 2 of contain the following nucleotides: UMP Disodium Salt, GMP Disodium Salt, IMP Disodium salt, CMP free acid, AMP free acid. Mums Pride Stage 3 is not fortified with nucleotides.,核甘酸,核苷酸具有生物活性作用,是非蛋白质化合物。是DNA的结构单位。 核苷酸在代谢与生物过程中发挥重要作用。防御已普遍的成为婴儿配方中尝试匹配母乳的成分。 核苷酸核苷酸并不是必要的营养物

47、质,可以在体内合成。几项研究证明核苷酸有利于肠胃健康,并提高免疫力的婴儿。Mums Pride阶段一和阶段二包含以下核苷酸:UMP磷酸氢二钠盐、GMP磷酸氢二钠盐、IMP磷酸氢二钠盐、CMP自由酸、AMP自由酸。Mums Pride第3阶段是没有有坚固的核苷酸。,The General Formula,Docosahexaenoic Acid (DHA) DHA is well researched and plays a key role in several metabolic functions. DHA plays a significant role in structural me

48、mbrane lipids particularly nerve tissue and retina tissue. DHA is present in human milk. Mums Pride Stages 1, 2 and 3 all contain DHA from tuna oil. Arachidonic Acid (ARA) ARA is conditionally essential to infants in the first 6 months of life. ARA is present in breast milk and is an Omega 6 fatty acid. Mums Pride Stage 1 contains ARA. Galacto Oligosaccharide (GOS) and Fructo Oligosaccharide (FOS) GOS and FOS are present in trace amounts i

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