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1、 commonpitfallsofinvestors-mistakesinvestorstendtomake 陈美凤bygohmuihongstockpriceshavefallenconsiderablyduringthecurrenteconomicmalaise.althoughthereistheriskthatstockmarketsmaynothavebottomed,thecurrentlowstockpricesofferanopportunityforretailinvestorstograduallyinvestinselectedbluechipstocksthatmay
2、havepreviouslybeenoutofreach.intheeventthatyoudecidetoinvest,hereisalistofpitfallsyoushouldavoid:inadequateassetallocation-assetallocationistheprocessofdividingyourpoolofmoneyamongdifferentassetclasses,e.g.betweenincomeinvestmentssuchasfixeddepositsandbondfunds,andgrowthinvestmentswhichwillincluderi
3、skierinvestmentssuchasstocksorphysicalproperty.theformerisconsideredthesaferoption,howeverbondfundsareriskierthanfixeddepositsalthoughtheymayofferahigherreturninthelongrun.growthinvestmentsaremorevolatileandhavebeenverypopularinsingaporebecausetheyofferthepotentialforhigherreturns.themistakemostinve
4、storsmakeistoputmostoftheirmoneyinoneformofinvestment,saystocksorproperties.asaresult,whenthepropertyandstockmarketsdecline,theseinvestorsareinanextremelyvulnerableposition.itisalwaysprudenttokeepasideatleastenoughcashtoprovideacushionofaboutmonthsmonthlyincomeasasafeguardagainstsharpdeclinesinthest
5、ockandpropertymarketsorintheeventthatyouneedcashurgently.lackofdiversification-havingdecidedthatyouwanttoputasidesomemoneyinaninvestmentportfoliocomprisingsayequities,youshouldalwaysaimtodiversifythestockswithinyourportfoliosoastominimiseyourriskexposuretoanyonestock.notonlyshouldyoudiversifybetween
6、stocks,youshouldalsodiversifybetweendifferentindustrysectors,andifresourcespermit,withindifferentgeographicalregions.thiswouldreduceyourriskexposureshouldanyonecompanyorsectororregionsuddenlyexperienceasharpdecline.ifyouareafirst-timeinvestor,youmaynothavemuchfundsatyourdisposal.thepurchaseofonestoc
7、kalonecouldutilisethebulkofyourinvestiblesavings.onewaytodiversifyistoinvestinunittrustswhichusuallycostabout$perunitwhenlaunched.theseunittrustsareinvestmentportfoliosmanagedbyaprofessionalfundmanager.asthefundmanagerpoolsthefundsfrommanyinvestors,hecaninvestinadiversifiedportfoliothatofferslowerri
8、sk.unittrustsmayalsoenableinvestorstodiversifyacrossregions,e.g.aeuropeanfundpairedwithanasiapacificfund,orbetweenassets,e.g.investingunderanumbrellafundinanequityfund,abondfundandamoneymarketfund.markettiming-someinvestorstryto”time”themarket,i.e.waitingforthemarketpeaktosellandbottomtobuy.suchstra
9、tegiesaredifficulttoimplementevenfortheprofessionalfundmanagers.youmayalsoincurhighertransactioncostsasaresultofsuchastrategy.investmentsshouldbemadewithalong-termview.theupsanddownsinthemarketcanbemadetoworkinyourfavour.ifyouthinkastockisgood,youcanpickitupinsmallamountssothatyouaverageoutthecostof
10、theinvestmentovertime.forexample,buyinglotofstockeachmonthovera-monthperiodatsay$.,$.and$.and$.wouldresultinanaveragecostof$.lettinggo-ifyouhavemadeabadinvestmentdecision,doconsidersellingthestockevenifitresultsinaloss.themistakesomeinvestorsmakeisintryingtoaveragedowntheirlossesbybuyingthestockagai
11、natalowerpricewithoutanalysingthecauseofthedecline.thepriceofthestockmayhavefallenduetothedeteriorationofthecompany”sfinancialposition,poorbusinessprospects,orpotentiallawsuits.ifthestockisnotgood,youareessentiallythrowinggoodmoneyafterbad.herdinstinct-someinvestorsbuyshareswhentheyseehecticbuyingin
12、themarketbyotherinvestors,i.e.chasingthepriceofthestockup.hugepricefluctuationscanoccurandfadeveryquicklyleavingnaiveinvestorsstrandedandholdingontostockspurchasedathighprices.inadequateresearch-beforeyouinvestinanything,youshouldfamiliariseyourselfwiththeinstrumentsandtheirrisks.suchinformationcanb
13、eobtainedfromnewspapers,financialmagazinesorevenontheinternet.forexample,inthecaseofstocksyoumaywishtoaskyourselfthefollowingquestions:doesthecompanyhaveagoodmanagement?whattypeofbusinessisthecompanyin?doesthebusinesshavegrowthpotential?doesthecompanyhaveagoodprofittrackrecord?whatareitsprospects?ho
14、wvolatileisthecompanysstockprice?ifthepriceofthestockisvolatile,willyoubeabletotoleratetheriskifthepriceofthestockriseordeclinesharply?(thewriteristhechiefexecutiveofficerofoubassetmanagementltd.thisfortnightlyseriesonunittrustinvestingissupportedbytheinvestmentmanagementassociationofsingaporeandthestockexchangeofsingapore.)投资者常犯的错股票价格因为当前的金融危机已大幅度下跌。虽然目前还不肯定是否已见底,但小投资者还是可考虑趁目前的低价买进一些从前遥不可及的蓝筹股。如果你决定投资了,应避免犯以下的错误:资产分配不足:你把资金分配于不同等级的资产,例如带来固定收入的定期存款和债券基金,或是具增值
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