inventory- first-line social media operators of 50 lessons learned（库存-一线社会媒体运营商50的教训）

INVENTORYFIRSTLINESOCIALMEDIAOPERATORSOF50LESSONSLEARNEDFREEPAPERDOWNLOADCENTERNEWSTWOMONTHS,60DAYS,50MICROBLOG,ONTHEMICROBLOGGINGOPERATORSARENOTBIGDEAL,NORISITWHATTHEINDUSTRYACCESS,JUSTWRITEDOWNTHEYWANT,ANDDONOTREPRESENTANYORGANIZATIONORGROUP,KANGUANRANDOMPAIZHUAN50BARSLOWLYLOOK1OPERATORPURPOSEISTHEDISSEMINATIONOFINFORMATION,THEULTIMATEGOALISTOREACHTHEPRECISEMIDDLEASSUMEANIMPORTANTROLEINTHETIPPINGPOINT,CORNY,NOTFRESH,SAIDTHEPRECISEREACH,PRECISEARRIVALMUSTFIRSTCLEARTHEOBJECTTHEYWANTTOREACH,DETERMINEDTOENTERTHECIRCLEOFDETONATIONPOINTTOFINDTHEROOTSACCOUNTFORWARDEDTOMENTIONACCURATECOUNTUPTOAWIDERANGEOFCOVERAGETODAY,PEOPLEDONOTHAVETHEPRECISETECHNOLOGYTOLEAVE,SOWEHAVEANOTHERIDEA,MONEYLOCAL2,EVERYONEISTANGLEDOVERTHEBUSINESSMODELANDTHINKING,SCRATCHINGHISHEADWOULDLIKETHREEDAYS,CONSULTDEITIESDIDNOTGETWHATCONCLUSIONSCONFUSEDANDTHINKMICROBLOGGINGDIE,ACTIVITYDECLINED,ANDTHENBEABLETOGETYOURSELFACASEOFOTHERSFACE,STINGINGTHEVERYBEGINNINGOFDEVIATIONWHICHALSORANSIDE,THINKABOUTWHATISTHATTOFIGUREOUTTHEIROWN,WHICHMICROBLOGGINGISTRUEANDWHODOYOUNOTADIME,MANALSOESPECIALLYLOVEITGOSSIP3,WRITEADAILYMICROBLOGCONTENTISNOTEASY,TOSAYWHATSORT,TRYTOFIGUREOUTWHATTHETONE,HOWIMPLANTSKEYWORDS,BYCHANGINGTHETONEANDWORDSREORIENTATIONTOWARDSNETWORKLANGUAGE,ANDTHENMATCHEDWITHAMAPTOVISUALIZETHETEXT,FINALLY,INORDERTOCOMEUPWITHANINTERESTINGLOOK,TASTEMICROBLOGGINGHAVEREADTHISSTUFFCANBEREALLYSIMPLE,ONEHOURTOGETAGOODAAREPEATEDASAPPROPRIATEMICROBLOGGINGHAVEFEELINGS,REALLY4,THEINDUSTRYSMOSTOUTSETITWASSAIDTOBEBLUEVMICROBLOGGINGWITHMAPS,WITHPLANSBECAMEUNWRITTENGUIDELINESWHATWITHSOURCEVIEW,THEINJURYCANNOTAFFORDTOBAIDUANDCANNOTAFFORDEVENTHECANOPY,THEPICTURESIZEOFTHESENECESSITYTOCOMPLYWITHTHEBASICELEMENT,440X,DIFFERENTTONALCONTENTHASAMATERIALSOURCE,PROBABLYINTHEWALL,WILLSEARCHMAP,SEARCHTOTHERIGHTISNOTSIMPLE,THEBESTWAYISTOSTOPFORAKEYWORD,SUCHASDUTEACHERSFUDGELIAR5,INTERACTIVEWORDWASSHOUTINGVERYLOUDINTHEMAJORFORUMSHARON,RETURNTHEWORDITSELF,WHATISTHEINTERACTIONREPLYWITHINMICROBLOGGINGANDMICROBLOGGINGANDOTHEREXTERNALKEYWORDSEARCHREPLYEXPLANATIONISCALLEDINTERACTIVEANDSOON,THATISCALLEDTHECUSTOMERSERVICEISMOREAPPROPRIATECHATINTERACTIONISNOTINTHESTRICTSENSETHINK,ISTHEFIRSTINTERACTIVEUSERSENTIMENTMOBILIZEDAGAINANDHECOCREATIONPROCESSXXINTERACTIVECOMPANYISTRYINGTOCONVEYTHEMEANINGOFCREATIVEINTERACTION,NOTTHECUSTOMER6,ANOFFICIALFROMTHEMICROBASEPROPERTYHASSEVERALCORRESPONDINGCIRCLE,INDUSTRYCIRCLE,CIRCLETHETARGETUSERS,INDUSTRYOPINIONLEADERSCIRCLEFROMTHEEXTENDEDATTRIBUTECIRCLEOFPOTENTIALUSERSTOSEETHEBRAND,BRANDCOMMUNICATIONUSERCIRCLE,CIRCLETHECASEOFPUBLICRELATIONSASCONCERNSNOTONLYHAVEAMINIMINI,THEREAREALARGENUMBEROFVERYFONDOFMINI,FOCUSINGONARIELSSISTERTOLARGEWAVESANDRAN,NOTALLDETERGENTTHESOCALLEDSTRATIFICATIONFANS7,THESUCCESSFULFESTIVALSANDOCCASIONHOTSPOTBRANDINFORMATIONDISSEMINATIONMAYPLAYAMULTIPLIEREFFECT,BUTDOINGITISNOTSOSIMPLEELEMENTSOFAHOLIDAYORKEYWORDSCONTAINEDONTHOSEHOTSPOTS,ANOFFICIALMICROCOREKEYWORDSTHATWILLAFEW,MAYBETWOINTERSECT,THEINTERSECTIONISTHECREATIVEPARTOFTHEIMPLANTATIONSITE,OFCOURSE,CANNOTULTIMATELYHAVETORETURNTODETONATEWHATNORMALOPERATIONS,OURCREATIVECITEDREASONISPROBABLYTHECASEDOESNOTBURST8,THEINDUSTRYHASALWAYSBEENAHARDTOFORCEALIVING,ALOTOFPEOPLEGLOSSYSURFACE,MOUTHSHUTOUTOFSOCIETYHAVETOBEHONESTTOWRITECONTENT,BUTMOREPEOPLEARENOTEVENTHEGLOSSYSURFACECANDOACASESAVEONEINDUSTRY,ACASEALSODESTROYANINDUSTRY,DYNAMICDISTORTION,NOTHINGEXCITINGPRECIOUSAURATOGOWITHTHEMOSTTIREDHOTTESTNEWPOINTOFVIEWOFORDINARYLIFEDISCOVERY,BUTWEALLRANTODOMARKETING,2B9TOEARLYINTHEEVENINGALSO,ORCHICKENSOUPANDJOKESDONOTMAKESENSETODIVIDETHECONTENTSOFPRODUCTDIMENSIONSSPREADDEMANDFORDIVISION,THEKEYISTOUNDERSTANDTHEBRANDSTORYANDENSURETHECONTINUITYOFTHECONTENTSOFEACHSECTIONTODIVIDEFANSLAYEREDCONTENT,PURPOSEFROMTHECONTENTOFTHEFANSISRELATIVELYSEGMENT,GUARANTEECOVERINGMORETHANSPHERESANDDETONATECANTHETRUTHISOUTMORETHANADOZENCOLUMNS,CONTENTISCHICKENJOKESANDPRODUCTINTRODUCTION,FUTILE,POINTSDOHAIR10,ATTHEBEGINNINGWANTEDTOMAKETHETOOLTECHNICIANFORWHATPURPOSEDOSUCHATHING,EXCEPTFORTHEPRESENCEOFANUMBEROFANALYTICALTOOLSNECESSARYATTENTIONTOTHESOCALLEDBATCH,BATCHPRIVATELETTER,BATCHMANAGEMENTTOOLSARENOTREALLYTHEOPERATORWAYINTOTHEWRONGDIRECTIONAQUALIFIEDMICROBLOGGINGOPERATORSARENOTFAMILIARWITHTHESETOOLS,PEOPLEITHINKNOT,PERHAPSSHOULDBEAPRACTICALWORKWILLBEPLAYINGWITHTHEFEELINGSINWORDSORPICTURESOFPEOPLEEACHCUSTOMERREQUIRESMICROBLOGGINGCONTENTCOLUMNS,LOOKSCLEANANDCLEARFROMTHEOPERATIONALPOINTOFVIEWTHECONTENTSOFEACHCOLUMNISTHEDECOMPOSITIONOFTHEUSERTOENSURETHATTHEYLIKETOENSURETHATTHEYNEEDED,SOTHECOLUMNBETWEENSEGMENTSAREPARTICULARLYIMPORTANT11,FROMTHEBEGINNINGOFTHEPIECEPIECEPERSILWASHINGHANDSWASEYEINGVARIOUSMARKETINGAGENCIES,BEGANTHECREATIONOFAVARIETYOFSOCALLEDPRODUCTPLACEMENTNOOBJECTIONTOCOLLECTMONEYTOADVERTISE,THISPLATFORMSELFLESSCONTRIBUTIONTHESEPEOPLEALOTOFTHINGS,BUTFIRMLYOPPOSEDBRUSHOUTKPIDOUBLEDTHEASKINGPRICE,IFHECONTINUESGRASSROOTSMARKETINGACCOUNTWILLREPEATTHEMISTAKESSOSTARE,GRABBEDADATAPUTTHEPROMOTION,MARKETINGAGENCIESANDBRANDSIDEMICROBLOGGINGDATAEXPOSURETHATPOINTOUTTHETHINGS12,THEOFFICIALMICROBEHINDISWHATKINDOFPE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