five and the third terminal retail format change（五和第三终端零售格式变化）

FIVEANDTHETHIRDTERMINALRETAILFORMATCHANGEPARTITHREEDURINGTHESECONDFIVETRENDSINPHARMACEUTICALMARKETINGTRENDSINTHETERMINALCHOICEMUSTBEMADECLEARISTHATUNIVERSALHEALTHINSURANCEINTHECOUNTRYANDTHENEWMEDICALREFORM,DRIVENBYTHREEMAJORCHANGESINTHEINEVITABLEEND,THISISTHESECONDTERMINALANDTHIRDTERMINALRETAILFORMATSCHANGETRENDSOFVARIOUSFORMATS1,THETRENDOFTHETHREETERMINALTHEFIRSTTERMINALTHREEORMOREHOSPITALMARKET,DOMINATEDBYNEWDRUGS,SOLDDOCTOR,ISSTILLOFINTERESTDRIVENASPECTSOFINDUSTRIALMARKETINGMODELFORTHEINVESTMENTCOMPANYBASEDPHARMACEUTICALCOMPANYREPRESENTATIVESORAGENTSTHESECONDTERMINALDRUGSTORECHAINMARKET,ADVERTISING,BRANDOTCPHARMACEUTICALPRODUCTSANDDIVERSIFICATIONOFNONCLASSWORLDTHEMAINPUSHTOSELLHIGHMARGINPHARMACIES,BRANDADVERTISINGDRIVEN,SOLDTOCONSUMERSTHETHIRDTERMINALTERMINALANDTHETHIRDTHREEYEARSAGO,VERYDIFFERENT,FREECOMPETITIONANDTHETHIRDTERMINALMARKETWILLBESMALLER,EXECUTIVEDRIVENTURBULENTTHIRDTERMINAL,BASICHEALTHCAREMARKET,ISAPOTENTIALSTRATEGYFORFUTUREMARKETS,PRODUCTSTOSELLGOVERNMENT,LOWBID,THEGOVERNMENTFOOTTHEBILL,POLICYORIENTEDSALESSIGNIFICANTLYTHREETERMINALSOFTHESHIFTINTRENDSRISING,BUTTHEFIRSTTERMINALOFTHETOTALPHARMACEUTICALMARKETSLOWDOWN,ANDTHESECONDTERMINALWILLBETHEPHARMACEUTICALMARKETSHAREFASTERRATEOFDECLINE,THEGOVERNMENTPAYFORONLYTHETHIRDTERMINALMARKETSHAREWILLRAPIDGROWTH,BUTDIFFERENTENDPRODUCTSSOLDWILLBEDIFFERENTIATED,THEPRODUCTSTRUCTUREASDESCRIBEDABOVE,ACCORDINGTOTHESOUTHOFTHEFORECASTISSCALEIN2010BILLIONFORECASTBY2019THESIZEMILLIONCOMPOUNDANNUALGROWTHRATEHOSPITAL44282250720RETAILPHARMACIES1683691417THETHIRDTERMINAOTAL75,564,018,820PARTIIDURINGTHESECONDFIVERETAILFORMATSCHANGEPROJECTIONSOVERALL,LONGTERMTRENDISTHEPHARMACEUTICALRETAILPROSPECTSFORTWOREASONS,FIRST,MEDICALSEPARATION,PRESCRIPTIONOUTFLOW,THESECONDISINTERNATIONALPRACTICE,OTCDRUGSALESSHOULDACCOUNTFORABOUT40OFTHEPHARMACEUTICALMARKET,ONLY23OFOURCOUNTRY,BUTALSOHAVEMUCHROOMFORGROWTH,BUTDUETOTHERECENTMAJORINVESTMENTINNEWHEALTHCAREREFORMINTHEHEALTHCARESYSTEM,GOVERNMENT,RETAILPHARMACIESWILLDROPSHORTLY,BUTALSOGAVEBIRTHTOTHEDIVERSIFICATIONOFPHARMACY,BUSINESSCONCEPTS,METHODSANDSYSTEMSPHARMACYDURINGTHESECONDFIVEFORMATMODELSWILLBECHANGEDDRAMATICALLYAREASFOLLOWSFIRST,THEMEANINGOFRETAILFORMATSANDPROFILESRETAILTRADERETAILFORMATSISARETAILBUSINESSCUSTOMERSTOIDENTIFYTHEGOODSANDSERVICESPROVIDEDTODETERMINETHESPECIFICBUSINESSFORMTHESPECIFICNEEDSOFSPECIFICCONSUMERS,ACCORDINGTOCERTAINSTRATEGICOBJECTIVES,THESELECTIVEUSEOFCOMMODITYMANAGEMENTSTRUCTURE,STORELOCATION,STORESIZE,STOREPATTERNS,PRICINGPOLICY,SALES,MARKETINGSERVICESANDOTHERBUSINESSTOOLSTOPROVIDESALESANDSERVICEOFTHETYPEOFSERVICEFORMACCORDINGTOTHEMINISTRYOFCOMMERCEOFCHINAIN2008REVISEDCLASSIFICATIONSTANDARDRETAILFORMATS,BYTHECHINACHAINSTOREFRANCHISEASSOCIATION,THELEADINGPROVIDEROFBUSINESSECONOMICSRESEARCHDRAFTINGAMENDMENTSTOTHESTANDARDRESULT,CHINASCURRENTRETAILFORMATSINGENERALCANBEDIVIDEDINTOTHESTOREANDNORETAILFORMATSSTORESTWOTYPESOFRETAILFORMATSSTOREFORMATRETAILFORMATSINACCORDANCEWITHPRINCIPLESOFCLASSIFICATIONINTOGROCERYSTORES,CONVENIENCESTORES,DISCOUNTSTORES,SUPERMARKETS,HYPERMARKETS,WAREHOUSECLUBS,DEPARTMENTSTORES,SPECIALTYSTORE,STORES,HOMEBUILDINGMATERIALSSTORES,SHOPPINGCENTERS,FACTORYOUTLETCENTERS,TVSHOPPING,MAILORDER,ONLINESTORE,AUTOMATEDKIOSKS,TELEPHONESHOPPINGANDOTHER17KINDSOFRETAILFORMATSRETAILINGISADYNAMICANDDEVELOPMENTGENERALLYBELIEVEDTHATTHENATIONALINCOMEANDPERSONALDISPOSABLEINCOME,RETAILDEVELOPMENTISTHEMOSTIMPORTANTMARKETDRIVERUSUALLYBETWEEN8002000PERCAPITAGDP,ISTHESUPERMARKETCHAINWASBORNPERIOD,PERCAPITAGDPREACHED4,000USDOLLARS,CONVENIENCESTORES,SPECIALTYSTORES,SPECIALTYSTOREBULKPERIODOFDEVELOPMENT,PERCAPITAGDPEXCEEDED4,000USDOLLARS,SENIORSTORES,BOUTIQUES,LUXURYBECAMEPOPULARDATASHOWTHATFIRSTTIERCITIESINCHINAIN2010MANYOFTHECITYSPERCAPITAGDPHASREACHEDANDMORETHAN3000,BEIJING,SHANGHAI,GUANGZHOUSPERCAPITAGDPREACHED10,000,WHICHALSOINSPIREDTHEHIGHENDBOUTIQUESUPERMARKETINSHANGHAI,GUANGZHOU,STARTEDCOMINGOUTTHESEARETHESTUDYOFGENERALRETAILFORMATS,THEDRUGSTOREINDUSTRYINTHEENDHOWTODEFINETHEFORMAT,TOPROMOTEITSVARIOUSFORMATSVARY,THEFORMATIONOFDIFFERENT,HEALTHYVIGOROUSDEVELOPMENTSECOND,WHATFACTORSAFFECTTHEPOSITIONINGOFCHINASCHAINDRUGSTORESOFTHEFORMSRETAILINGINTHEABOVEGENERALCLASSIFICATION,THEPHARMACYWASIDENTIFIEDONLYASSPECIALTYSTOREFORMATSPECIALITYSTOREINONE,BUTIBELIEVETHATPHARMACIESFORMATHASITSCHARACTERISTICS,ITISTHEPHARMACEUTICALRETAILENTERPRISESTOMEETDIFFERENTCUSTOMERSFORDISEASEPREVENTION,DISEASETREATMENT,REHABILITATION,FAMILYPLANNING,HEALTH,BEAUTY,HEALTHANDEDUCATIONNEEDSOFSEGMENTS,THERESULTINGBREAKDOWNOFSUBSUBSTATETOMEETTHENEEDSOFFACTWEKNOWTHATTHEREASONCONSUMERSCHOOSEPHARMACIESCOMPAREDWITHHOSPITAL,ISNOTHINGLESSTHANTHREEFIRST,CONVENIENCE,THESECONDISCHEAPER,THIRDISSELFSELECTIVETHANWESHOULDCONDUCTINDEPTHSTUDYOFTHEFORMSOFPHARMACYTOINVESTIGATETHEDEVELOPMENTOFDIFFERENTSUBFORMATSOFRULESANDCHARACTERISTICSINORDERTOPROMOTETHEPROSPERITYOFPHARMACYFORMATANDDEVELOPMENTIINITIATESTUDIESFORTHEPHARMACYSEGMENTFORMAT,WITHAVIEWTOATTRACTEXPERTSINDEPTHLEADINGCHINESEPHARMACIESFORMATPOSITIONINGTHEMAINFACTORSFORMINGTHEFOLLOWINGASPECTS,NAMELYTHERAPIDDEVELOPMENTOFCHINASREFORMANDOPENINGUPTHEECONOMY,PEOPLESINCOMEGROWTH,MAKINGCHINATHEEMERGENCEOFTHREECLASSNINESECTORSTHEFIRSTISTHEELITECLASS,DIVIDEDINTOFOURCLASSES1OFFICIALCLASSES,2STATEOWNEDORCOLLECTIVEENTERPRISES,FOREIGNFUNDEDENTERPRISESANDMANAGERSINPRIVATEENTERPRISES,3INTELLIGENTSIA,4SECTORSOFPRIVATEBUSINESSOWNERSFALLINTOTHISCLASSFOLLOWEDBYTHESUBELITECLASS,DIVIDEDINTOTHREECLASSES5OFSTATEOWNEDORCOLLECTIVEENTERPRISES,MANAGEMENTANDTECHNICALPERSONNEL,6FOREIGNORPRIVATEHIREMANAGEMENTANDTECHNICALPERSONNEL,7INDIVIDUALBUSINESSSECTORSFALLINTOTHISCLASSTHETHIRDCLASSARECIVILIANS,DIVIDEDINTOTWOCLASSES8WORKERSINSTATEOWNEDANDCOLLECTIVEENTERPRISES,PRIVATEENTERPRISESANDFOREIGNWORKERS9INDIVIDUALAGRICULTURALLABORERSBELONGTOTHISCLASSTHEEMERGENCEOFTHENINESECTORSOFSOCIETY,ALONGWITHTHEGREATDIFFERENCESBETWEENRICHANDPOORANDNEEDSOFTHEGREATDIFFERENCESANDDIVERSITYOFDEMANDCHANGESINTHEHEALTHOFDIFFERENTSECTORSOFTHEMEDICALNEEDSOFDIFFERENTLEVELSOFDEMANDANDDIFFERENTIATIONTHEGENERALPUBLICTOTHEPHARMACYNEEDS,NOTTHENONLY10YEARSAGOJUSTTOBUYASIMPLEDEMANDFORDRUGSPROMOTETHEEMERGENCEOFCHINESEPHARMACIESFORMATDIFFERENTIATION,POSITIONINGTHESECONDFORMINGAHUGEREASONISTHATFIFTEENYEARSTOBRINGABOUTRAPIDDEVELOPMENTOFCHINASCHAINSTORESHUGECOMPETITIONBETWEENSTRESS,PHARMACYINDUSTRYCANBESAIDTHATEXCESSIVECOMPETITIONFORMATCOMPETITIONRESULTINGFROMREPOSITIONINGANDFINEPROFITMODELDIFFERENTIATIONALLDONEWITHACHAINDRUGSTOREPHARMACYFORMAT,TOSEEKACONSUMERTAKEALLNEEDSANDTHENEEDSOFALLCONSUMERSNOLONGERPOSSIBLECHINATOFURTHERPROMOTETHEDIFFERENTIATIONOFFORMINGPHARMACYFORMAT,CLEARPOSITIONINGTHETHIRDDRIVINGFORCEISTHENEWMEDICALREFORMANDTHEGRADUALIMPLEMENTATIONOFSUPPORTINGPOLICIESINPLACE,ANEWFORMOFGOVERNMENTFINANCEHEALTHCAREREFORMPAYFORPRIMARYCAREMARKET,HASHITTHEDRUGSTORECHAINSOPERATIONSANDTHECURRENTPOSITIONING,PROMPTINGFORMATFORMATSFURTHERTHREE,TENPHARMACIESFORMATPOSITIONINGANDTRENDSSO,THEFUTUREPOSITIONINGOFTHEFORMSOFCHINESEPHARMACYWHATEXACTLYISTHESTATUSANDTRENDSIVISITEDTHELOCALPHARMACIESAFTERADETAILED,INDEPTHANALYSISANDRESEARCHTHATTHECURRENTFORMATOFEXISTINGPHARMACIES,CHAINPHARMACIESCHINASFUTUREMARKETPOSITIONINGOFTHEFORMS,ISNOTHINGMORETHANTHEFOLLOWINGTENFORMAT,ITSOWNCHARACTERISTICSANDDEVELOPMENTTRENDSDESCRIBEDBELOW1,THESTANDARDPHARMACYFORMATFORMATNAMEYOUCANALSOCALLTHESTANDARDDRUGOVERTHETRADITIONALPHARMACY,STANDARDPHARMACY,PRESCRIPTIONPHARMACYSIMILARTOJAPANSDEPLOYMENTOFPRESCRIPTIONDRUGSPHARMACYPRODUCTSTRUCTURETHEMAINDRUGS,PRESCRIPTIONDRUGS,OTCPRODUCTSANDRECENTSOMEOFTHEMAINPRESCRIPTIONDRUGS,SOMEOFTHEOTCBASED,ACCOUNTINGFOR90ORMOREDRUGS,HEALTHINSURANCEDIRECTORYFULLRANGEMOSTHEALTHINSURANCECARDWITHTHEDESIGNATEDSTATUSVARIETIESOFDRUGSCATEGORYCOMPLETEITSCHARACTERISTICSMODEOFOPERATIONPHARMACEUTICALSPROFESSIONALRETAILTARGETCUSTOMERMAINLYTHETREATMENTOFDISEASEPOPULATIONSINNEEDSERVICESPHARMACYSERVICESKNOWN,WITHATLEASTONELICENSEDPHARMACISTPHARMACISTSCAREFORRESIDENTSAROUNDTHEMAINSETTLEMENTOFCONSUMERCONSUMERSINDEMANDWITHARELATIVELYHIGHENDCUSTOMERORIENTEDDISTRICTANDAREANONRESIDENTIALDISTRICT,SECONDARYANDTERTIARYHOSPITALSAROUNDBUSINESSAREA80150SQUAREMETERSTRENDSTHISISPROMISINGTODEVELOPACLASSWORTHYOFPHARMACYFORMATONESUCHPHARMACYHEALTHINSURANCEFIXEDADAPTEDTOTHESTRICTMANAGEMENT,THEOTHERWITHTHENEWMEDICALREFORM,THEIMPLEMENTATIONOFPHARMACEUTICALSUBSECTORMOSTLIKELYTOGETTHECOMMUNITYPHARMACYHOSTINGTHISQUALIFICATIONPRICETRENDISHIGHQUALITYPRODUCTS,EXCELLENTSERVICEANDHIGHPRICEBANDCORECOMPETENCIESMUSTBEAHIGHLEVELOFPHARMACEUTICALCAREANDMEDICINESISCOMPLETE,WHILETHESEPHARMACIESMUSTQUICKLYFROMAPRODUCTCENTRICTOPHARMACYSERVICESFORTHESHIFTOFTHECENTERFORMATTRENDSTHEPHARMACYFORMATTRENDISABOUTLONGTERMSURVIVAL,THEFUTUREOFPHARMACYISONEOFTHEMAINFORMAT2,THECOMMUNITYCONVENIENCESTOREFORMATSTORESFORMATNAMECOMMUNITYPHARMACIES,COMMUNITYCONVENIENCETYPESTORESCONVENIENCESTORESCOMMODITYSTRUCTUREOTCDRUGS,ALLKINDSOFLIFEFMCG,JAPANGROCERIESANDRECENTDRUGSALESACCOUNTEDFORLESSTHAN60,NONPHARMACEUTICALPRODUCTSCATEGORYISTHEFULLRANGEOFFEATURESMODEOFOPERATIONSETOFFCONVENIENCEGOODS,PHARMACEUTICALSPROFITTOFACILITATETHEMAINTARGETAUDIENCECOMMUNITYBASEDRESIDENTS,AREAOFFICEAREAOFWHITECOLLARFAMILYSERVICESAVARIETYOFCONVENIENTSERVICES,KNOWNFORFASTSERVICE,INCLUDINGDRUGDELIVERYDOOR,VALETAOYAO,EXTENDEDHOURS,MAINLYCOLLECTINGALLKINDSOFEXPENSESFASTANDATTENTIVESERVICEISONEOFITSCHARACTERISTICSDISTRICTANDAREAAVARIETYOFRESIDENTIAL,COMMUNITYBASED,ORCLOSETORESIDENTIALAREASANDTHEREGIONALOFFICEFOCUSTODISTRIBUTIONINTENSIVE,SMALLSHOPPINGDISTRICTFEATURESOPERATINGAREAOF80SQUAREMETERSORLESSTRENDSCOMMONCHRONICMEDICATION,ESSENTIALDRUGSANDMEDICALINSURANCEDIRECTORYDRUGSALES,NOTINSUCHSTOREWILLGRADUALLYBECOMEMAINSTREAM,WHILEFORTHENEWRESIDENTSOFTHISCOMMUNITYHEALTH,BEAUTY,HEALTHCATEGORYWILLBEGRADUALLYDEVELOPEDALSOWITHANEWMEDICALREFORM,THEIMPLEMENTATIONOFPHARMACEUTICALSUBSECTORMOSTLIKELYTOGETCUSTODYOFTHEELIGIBLECOMMUNITYPHARMACIESPRICETRENDISHIGHQUALITYPRODUCTS,EXCELLENTSERVICEANDHIGHPRICEBANDCORECOMPETENCIESMUSTBEAHIGHLEVELOFPHARMACEUTICALCAREANDMEDICINESISCOMPLETE,WHILETHESEPHARMACIESMUSTQUICKLYFROMAPRODUCTCENTRICTOPHARMACYSERVICESFORTHESHIFTOFTHECENTERFORMATTRENDSTHEPHARMACYFORMAT,THERAPIDDEVELOPMENT,ASREPRESENTEDBYNEPSTARCHAIN,ISAPRODUCTTOMEETMARKETDEMAND3,PATIENTDRUGSTOREFORMATFORMATNAMEDRUGSTORECLINIC,CLINICSPHARMACIES,THENATIONALMEDICALCENTER,VISITSATTHEHEALTHSTORESPRODUCTSTRUCTUREPRESCRIPTIONDRUGS,ANDCHINESEHERBALMEDICINE,CHINESEMEDICINEBASEDOTCDRUGS,SUPPLEMENTED,TOGETHERWITHMEDICALEQUIPMENT,ETCCHINESEMEDICINESALESACCOUNTEDFORMORETHAN50OFITSCHINAMEDICALCENTER,ESPECIALLYTRADITIONALCHINESEMEDICINE,GINSENGPRODUCTSLIKEHIGHGRADENOURISHING,HEALTHPRODUCTSFEATURESMODEOFOPERATIONWITHTHERIGHTTOPRESCRIBEDRUGSBASEDRESTAURANTVISITSATADOCTORSPRESCRIPTIONTARGETCUSTOMERAGERELATEDDISEASESINPEOPLE,AWIDERANGEOFDISEASESPHARMACYRESIDENTSINTHEVICINITYOFTHEMAINSERVICESTOCONTACT,ANDSUMMONEDTORETIREMENTANDAROUNDTHEOLDCHINESEFOLKNAME,THROUGHHIGHLEVELVISITSATTHEDOCTORPRESCRIBEDMEDICINE,MEDICINEORVALETSERVICESANDMEDICALGUIDANCEKNOWN,INCLUDINGDRUGDELIVERYDOOR,VALETAOYAODISTRICTANDAREAAVARIETYOFBUSINESSDISTRICT,MAINLYINSUBBUSTLINGSHOPPINGDISTRICT,ORCLOSETORESIDENTIALAREASWITHDISTRIBUTIONLESS,BUSINESSESLARGE15KMRANGEOFFEATURESOPERATINGAREAOF200SQUAREMETERSTHEREISACLEARVISITSATTHECLINICTRENDSNATIONALPOLICYHASALLOWEDATTENTIONTOZUOTANG,WITHTHENEWMEDICALREFORMMOREDOCTORSTOPRACTICELIFTINGTHEBAN,THENEXTSTEPWILLALLOWMEDICALPRACTITIONERSDOCTORSVISITSATARCHIVESOFDISEASEINTHESEPHARMACIESESTABLISHEDRESIDENTSTOBECOMERESIDENTSOFTHEHOMECAREPHYSICIANONLYTHISFORMATTRENDSCORECOMPETENCIESMEDICALVISITSATHEALTHMANAGEMENTRESOURCESANDVISITSATTHEQUALIFICATIONSOFITSCORECOMPETENCEFORMATTRENDSTHEPHARMACYFORMATISSLOWGROWTHTREND,MAINLYMEDICALSOURCESANDIMPACTOFNATIONALPOLICIES,SUCHASTHECURRENTSTATEOFCHINESEMEDICINEINPHARMACIESONLYDOTOGETHER,BUTALSODOESNOTALLOWVISITSATWESTERNDOCTORSPHARMACY4,THEDRUGSTOREFORMATFORMATNAMEDRUGSTORE,PERSONALCARESTORESCOMMODITYSTRUCTUREOTCDRUGS,COSMETICS,AVARIETYOFSPECIALFEATURES,DAILYCOSMETICS,CLEANINGANDAVARIETYOFPERSONALCAREPRODUCTS,FITNESSEQUIPMENTDRUGSALESACCOUNTEDFORLESSTHAN40,DRUGANDCOSMETICPRODUCTSACCOUNTFORATLEASTSALESOFMORETHAN30COMPLETECOSMECEUTICALSITSCHARACTERISTICSMODEOFOPERATIONDAILYCHEMICALDRUGSANDGENERALSETOFF,DRUGANDCOSMETICPRODUCTSANDPERSONALCAREPRODUCTSPROFITABLE2040YEAROLDTARGETCUSTOMERSFINDTHEMOSTBEAUTIFULWOMEN,THEYARESENIORBAILING,GROUPSOFYOUNGWOMEN,COLLEGESTUDENTSANDOTHERGROUPSSERVICESAVARIETYOFSKINCAREANDBEAUTYADVICE,LECTURESANDADVICETOSOLVETHEPROBLEMOFSKINCOSMETICSKNOWLEDGEOFPROFESSIONALSERVICESKNOWNDISTRICTANDAREAAVARIETYOFDOWNTOWNBUSINESSDISTRICT,OFFICE,CULTURALANDEDUCATIONALAREAS,HIGHENDRESIDENTIALOPERATINGWITHINTHEAREAOF100200SQUAREMETERSTRENDSWITHTHENEWMEDICALREFORMANDECONOMICDEVELOPMENT,THENEXTSTAGEOFTHEMOSTPROMISINGDRUGSTOREPHARMACYISTHEFORMATUNIQUECOSMECEUTICALCATEGORYDIFFERENTIATIONANDSALESSKILLSMUSTBECULTIVATEDCORECOMPETENCIESPROFESSIONALBEAUTICIANNURSEISTHECORECOMPETITIVENESSTOSOLVETHEPROBLEMOFTHESKIN,MAKEUPANDBEAUTYCONSULTANTSPROFESSIONALGUIDANCEGUIDANCECOUNSELINGSERVICES,DRUGANDCOSMETICPRODUCTSANDSALESABILITYTOGRASPFORMATTRENDSTHEPHARMACYFORMATISTHENEWHEALTHCAREREFORMSITUATION,PHARMACYDIVERSIFIEDNATURALCHOICEISTHEMOSTPROMISINGNEWPHARMACYFORMATMODE,ITISWORTHATTENTIONANDVIGOROUSDEVELOPMENT5,THEHEALTHHYPERMARKETSFORMATHEALTHPLAZAFORMATNAMECHEAPDRUGSSUPERMARKET,AFFORDABLEHEALTHSUPERMARKETS,MAJORHEALTHBASEDPHARMACYCOMMODITYSTRUCTUREOTCDRUGS,PRESCRIPTIONDRUGS,HEALTHPRODUCTS,MEDICALDEVICES,AVARIETYOFPERSONALCAREANDLIFESTYLEFMCG,PHARMACEUTICALSALESACCOUNTEDFORMORETHAN60OFHOMEHEALTHCAREPRODUCTSANDPORTABLEDEVICESISCHARACTERIZEDBYTHEPRODUCTSCATEGORYISCOMPLETE,SKUIN800012000BETWEENTHETWOMODEOFOPERATIONTHECONCEPTOFRELYINGONMAJORHEALTHANDCONSUMERHEALTHMANAGEMENTSERVICESFORCUSTOMERS,SALESASSOCIATEDWITHMEDICINE,HEALTHPRODUCTSSUCHASTHECHARACTERISTICSOFEXPERIENCETARGETAUDIENCEMIDDLEAGEDCUSTOMERORIENTEDURBANCOMMUNITYBASEDRESIDENTSSERVICESPRODUCTVARIETY,CHOICEANDSTRONG,THEREAREPHARMACISTS,NUTRITIONISTS,HEALTHMANAGEMENTFORPATIENTSANDPHYSICIANSPROVIDEADVISORYSERVICESTOATTRACTCUSTOMERSHEALTHTALKSDISTRICTANDAREAAVARIETYOFRESIDENTIAL,COMMUNITYBASED,ORCLOSETORESIDENTIALAREASWITHLESSDISTRIBUTION,DISTRICTGREATLYCHARACTERISTICSBUSINESSAREAOF8001500SQUAREMETERSTRENDSALARGEHEALTHMANAGEMENT,RESIDENTSOFTHEHOMEHEALTHCARECONSULTANT,DISEASE,REHABILITATIONGUIDANCEDOCTORCORECOMPETENCIESPHARMACISTS,PHYSICIANS,NUTRITIONISTSHIGHLEVELOFPHARMACEUTICALCAREANDHEALTHCARETOGUIDEREHABILITATIONOFITSCORECOMPETITIVENESSFORMATTRENDSTHEFORMATMODELISTHEEARLYTRANSFORMATIONOFCHEAPDRUGSSUPERMARKETINEVITABLE,SOCALLEDSERIOUSILLNESSTOTHEHOSPITALTOTHECLINICFORMINORILLNESSESANDHEALTHTOTHEPHARMACYISTOTHEPROSPECTSFORTHISTYPEOFPHARMACIESWHERE,OFCOURSE,ASTHEHEALTHOFRESIDENTSDEMANDFORENHANCEDHEALTHPHARMACYSUPERMARKETSAREALSOPROMISINGFORMATMODES6,THEMEDICAREDESIGNATEDSTOREFORMATFORMATNAMEMEDICARESTORES,HEALTHINSURANCEFIXEDSTORE,PHARMACYPRESCRIPTIONDRUGDEPLOYMENTCOMMODITYSTRUCTUREAVARIETYOFBASICDRUGSCATALOG,DIRECTORYMEDICAREDRUGS,PRESCRIPTIONDRUGS,OTHERMEDICINESNOTHINGMORETHANDRUGSMODEOFOPERATIONURBANRESIDENTSRELYONCREDITCARDSPENDINGTORUNHEALTHINSURANCETARGETAUDIENCEMIDDLEAGEDCUSTOMERORIENTEDURBANENTERPRISESEMPLOYEES,CIVILSERVANTS,COMMUNITYBASEDINSUREDRESIDENTSTREATPOPULATIONBASEDSERVICESCREDITCARDCONVENIENCE,PHARMACYSERVICESKNOWNDISTRICTANDAREAAVARIETYOFHIGHDENSITYRESIDENTIAL,COMMUNITYBASED,ORCLOSETORESIDENTIALAREASWITHLESSDISTRIBUTION,DISTRICTGREATLYCHARACTERISTICSBUSINESSAREAOF100200SQUAREMETERSTRENDSPROFESSIONALPHARMACY,MEDICINETOUNDERTAKEFUTUREDEPLOYMENTOFPRESCRIPTIONDRUGSAFTERTHESEPARATIONCORECOMPETENCIESTHEGOVERNMENTACCESSTOHEALTHCAREPUBLICRELATIONSQUALIFICATIONSFIXEDABILITYTOCOMPLYWITHTHEPROVISIONSOFHEALTHINSURANCECARDANDAHIGHLEVELOFPHARMACEUTICALCAREFORMATTRENDSITSSOSPECIALTOMAKEHEALTHCAREDRUGSTORE,ITISBECAUSEHEALTHINSURANCEINCHINADRUGSTOREISNOTSTANDARDIZED,DONOTREGULATEACCESSTOQUALIFIED,PROFITMODELISNOTSTANDARDIZEDBYTHEHEALTHINSURANCECARD,WITHTHEURBANHEALTHCENTERSANDTHECITYDEVELOPMENTANDEXPANSIONOFDISTRICTHEALTHSTATIONS,ESPECIALLYAFTERTHEINCREASEINTHENUMBEROFRESIDENTSTHECONVENIENCEOFADOCTORISALSORESOLVED,MEDICAREDRUGSTOREWILLCOMETOANEND,IPREDICTTHEFINALNATIONALHEALTHINSURANCEWILLBECANCELEDDRUGSTORE,ORSTRICTLYNONPHARMACYSALESOFDRUGSINTHISDECEMBER2010,KUNMING,YUNNANPREPARINGTOBRINGOUTNONPHARMACEUTICALHEALTHCAREDRUGSTORE7,THESUPERMARKETSHOPINSHOPFORMATFORMATNAMESHOPSTORES,GINSENGSTORECOMMODITYSTRUCTUREOTCDRUGS,DRUGANDCOSMETICPRODUCTS,COSMETICS,HEALTHPRODUCTS,ALLKINDSOFGINSENGANDOTHERSUPPLEMENTSGENERALLYHIGHGRADEPRODUCTSCOSMETICSANDHEALTHCARECATEGORYACCOUNTEDFOR50OFTURNOVERMODEOFOPERATIONSUPERSETOFF,HIGHENDMEDICALPRODUCTSSELLERSPROFITTARGETCUSTOMERTHECITYTOPATRONIZETHEBUSINESSOVERTHE1850YEAROLDCUSTOMERTHEREISNOLOYALTYSERVICESTOPROMOTIONALACTIVITIESTOATTRACTMAINLYBUSINESSOVERTHECUSTOMERBASEDISTRICTANDAREASUPERCUSTOMERGROUPS,SOTHEDISTRICTISVERYLARGE,SOMECLOSETOTHECITYANAREAOF100200SQUAREMETERSTRENDSAFTERALMOSTEVERYSTOREHASASUPERSTORECORECOMPETENCEAUNIQUECATEGORYTOATTRACTCONSUMERSFORMATTRENDSTHISFORMATISTHEKEYTOLEVERAGINGTHEBUSINESSOVERTHEFLOWOFPEOPLEATTHESAMETIMECONSTITUTEACATEGORYOFDIFFERENCE,BUTBECAUSEOFHIGHRENTS,WILLMOVETOWARDGENTRIFICATION,FASHIONDIRECTION,WILLNOTBETHEMAINBATTLEFIELDOFTHESALEOFDRUGSTHE8,HYPEPRODUCTSPHARMACYFORMATFORMATNAMEDRUGSTORERADIOADVERTISING,NEWSPAPERADVERTISINGPRODUCTSTORESCOMMODITYSTRUCTUREOTCDRUGS,COSMETICS,AVARIETYOFSPECIALFEATURES,DAILYCOSMETICS,FOODSIZE,MEDICALDEVICES,CONSUMERFONTPRODUCTS,FOLKMEDICINEFITNESSEQUIPMENT,SHORTTERMSPECULATIONBASEDPRODUCTSACCOUNTEDFORSALESOFATLEAST40MODEOFOPERATIONTHROUGHLOCALRADIOADVERTISINGHOTLINEHOTLINEANDLARGESCALEOPERATIONINACCORDANCEWITHPROCEDURESTOGUIDECUSTOMERSINTOTHESTORESPENDING,ATGREATLENGTHBYTHELOCALPRINTMEDIAADVERTISING,HYPESOMEOFTHEDRUGSANDNONDRUGSTOATTRACTCUSTOMERSINACCORDANCEWITHTHEPROCESSOFMEDICATION3565YEAROLDTARGETCUSTOMERCHRONICDISEASEORSERVICESRADIOHOTLINE,RADIOTALKS,THEGROUNDHOTLINE,ASUBSTANTIALBUYGIFTSDISTRICTANDAREAATOWNORCITYCONVENIENTLOCATION,BUTALSOHAVEACHOICEATTHESTATIONANDSUPERMARKETSWITHINTHEPHARMACYOPERATINGWITHINTHEAREAOF200500SQUAREMETERSCORECOMPETENCIESCONSTANTLYLOOKINGFORANEFFECTIVERANGEOFPRODUCTSTOCONDUCTACOMPREHENSIVEPACKAGINGANDSPECULATION,MONOPOLYANDAM