实用商务英语全套教案

享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P1目录第一版块：介绍自己、他人、公司及产品第 1 知识点：正确使用称呼和常见的英文名 25第 2 知识点：常见的国家和城市 67第 3 知识点：介绍公司部门和职务 8第 4 知识点：介绍自己以及询问他人的基本信息 912第 5 知识点：介绍他人及请求他人介绍自己 1314第 6 知识点：简单的寒暄语15第 7 知识点：如何交换信息 16第 8 知识点：介绍美的微波炉制造有限公司 1719第 9 知识点：介绍产品 2022第 10 知识点：产品咨询 2324第 11 知识点：订货与接单 25第 12 知识点：讨价还价 2627第 13 知识点：支付期限和方式 28第 14 知识点：交货期 2930第 15 知识点：Sales Review and Forecasts 3133第 16 知识点：客服（Complaining & Apologizing） 3435第二板块：电话英语第 1 知识点：接听电话 3637享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P2第 2 知识点：拨打电话 3839第 3 知识点：约客户及变更见面事宜 4045第三板块：简单的商务信函和英文简历 第 1 知识点：商务信函的一般要素 4647第 2 知识点：商务信函或 E-mail 三部曲 4849第 3 知识点：英文简历 5051第四板块：日常交往常用英语（根据授课进度灵活安排）第 1 知识点：共同话题 5253第 2 知识点：情景英语 54-55第 3 知识点：接待英语 5658附：英文歌曲歌词 5961享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P3A Communication Skills Course for Business English实用商务英语教程第一版块：介绍自己、他人、公司及产品第 1 知识点：正确使用称呼和常见的英文名英语姓名介绍英语名字( first name )在前，姓( last name/ family name/ surname)在后For example：John Smith Peter Brown Alice Green(名 姓) (名 姓) (名 姓)Which is his first name/last name/family name/surname？正确称呼的 4 条原则（1）正式、表示尊敬的称呼男：Mr.+ family name王先生女：Mrs./Ms+ family name李太太/李小姐Mrs. 和 Ms. 的区别享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P4（2）熟人之间非正式的称呼直呼其名John, Peter, Alice（3）不知对方姓名时用 Sir 或 Madam 称呼表示尊敬For example：Excuse me, Sir, can you tell me how to get to the closest post office?（4）对于一些有学术头衔或职务的人，通常称作 Dr. Brown, Professor Black, President Bush注意：一切以英语习惯为主，不能死套原则较常见的英文名字英语姓名（男）职场常胜军 诚恳负责 积极乐观Alvin, Edgar, GavinPaul, ToryHarry, Lee, StephenRichard, Steven, JackAlexander, Joe, JimGalvin, Samuel, Lewis随和开朗 领导总裁 爱家顾家Adam, Jonathan,Woods, VinsonAbraham, BruceEdward, ScottJohn, MatthewMichael众人焦点 爱现敢秀 创意十足Addison, TonyJefferson, Roger Ken, Leo, PoloFrank, HamletLaurence, Tom聪明有胆识 享受人生 热情慷慨Sam, Shelly Brook, Fred, Robinson Bill, Robert细心体贴 热爱学习 成熟内敛James Roosevelt Kim, Robin英语姓名（女）气质出众 创意十足 爱现敢秀享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P5Dianne, FlorencePamela, ZaraAlice, ChristineRosa Christina, Kari, Lara独立负责 热情大方 聪明智慧Angie, Emily Jane, Jean, Lily Isabella, 成熟内敛 恋家爱家 享受人生Daisy, Gracie Carrie, Honey Lucy, Merry热爱学习 善良体贴 积极乐观Linda, Pearl Anna Laurie领导女王 甜美亲切 职场女强人Adora Phyllis Polly部分男性英文名字详细介绍一、Alexander在英国，最常用的男性名字中排名第十八。此名的性格特质：乐观积极，有豁达的人生观，表达能力强，擅长通过幽默的方式激励别人。属英格兰姓氏，昵称是 Alec。此名的原意是，Helper of men，很多著名的人物，如古马其顿国王亚历山大大帝曾用此名。二、Christopher在英国，最常用的男性名字中排名第四；在美国，最常用的男性名字中排名第十一。此名的性格特质：多才多艺，创意十足，做事有系统性，思想集中，朋友众多，喜欢追求新鲜和刺激。属英格兰姓氏，昵称是 Chris意大利探险家，美洲大陆的发现者，哥伦布曾用此名。三、Daniel在英国，最常用的男性名字中排名第一；在美国，最常用的男性名字中排名第十二。此名的性格特质：理想主义者，乐于助人，热心公益，希望家庭稳定和睦，懂得照顾所爱的人。属英格兰姓氏，昵称是 Dan圣经中的四大先知之一、 鲁宾逊漂流记的作者，Daniel Defoe，用此名。四、Jonathan在英国，最常用的男性名字中排名第十七；在美国，最常用的男性名字中排名第五十五。此名的性格特质：爽朗，率直，极为活泼，善于交际，易结识朋友，注重高品位的生活。源自希伯来语，昵称是 Jon圣经中的一个正面人物曾用此名。享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P6五、Leo原意是狮子，形容男子勇如雄狮。此名的性格特质是：性格活泼，表现力强，口才极佳，善于表达，能给人留下良好的第一印象，易于适应环境。源自拉丁语。托尔斯泰，Leo Tolstory 曾用此名。六、Samuel在英国，最常用的男性名字中排名第十二；在美国，最常用的男性名字中排名第六十。此名的性格特质：乐观开朗，坦诚，做事效率高，有责任感，为人热心。源自希伯来语，属英格兰姓氏，昵称是 Sam西方诸多诗人、文学家用此名。七、Vinson此名的性格特质：为人友善，可亲，随和，能言善辩，有艺术天份，情感丰富，意志力强。源自古英语，属英格兰姓氏。基本语言点（1）Hello/Hi（2）Very+ Nice/ Glad/ Pleased to meet ( see ) you（3）Let me introduce myself. / May I introduce myself？My names_. You can call me _.（4）I dont think weve met.（从功能上理解）示范练习John：Hello. Nice to see you.( I dont think weve met.) Let me introduce myself. My names John Smith.Peter： Hello. I m Peter Brown. You can call me Peter. Glad to meet you, Mr. Smith.Role Playing（练习 20 遍）享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P7第 2 知识点：常见的国家和城市Country Language CityAustralia English SydneyCanada English/FrenchChina Chinese GuangzhouFrance French ParisGermany GermanIndia English New Delhi Japan Japanese TokyoRussia Russian MoscowThe U.S.A./America English New YorkThe U.K./England English London基本语言点（1）come fromSb + come from + place享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P8Where +do/does + sb + come from?（2）be + fromSb + be + fromWhere + be + sb + from?（3）speak EnglishSb + speak + languageDo/Does sb speak + language?示范练习A：Where do you come from, Mr._? I am from_.B：Do you speak English?A：No, I speak French.Role Playing（练习 20 遍）综合 1、2 知识点示范练习Alice：Hello, I dont think weve met. My names Alice Green.Bob：And I m Bob Brown. Pleased to meet you, Ms. Alice.Alice：Pleased to meet you. Where are you from, Mr. Brown?Bob：Austria, Sydney, to be exact. Alice：Can you speak Russian?Bob：Oh, sorry. Im afraid I cant. I speak English.Role Playing（练习 10 遍）享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P9第 3 知识点：介绍公司部门和职务company structureChief Executive Officer (CEO)Production Department Accounts Department Sales/Marketing Department Personnel DepartmentProduction Finance Sales/Marketing Human ResourcesPlant Manger Chief Accountant Sales Manager Personnel Manager 基本语言点What do you do, Mr._/_?Tell me something about your work, Mr._/_.示范练习Interviewer：What do you do, Frank?Frank：I work in Human Resources Department. Our Personnel Manager is John Smith/ Mr. Smith.享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P10延伸John Smith 和 Mr. Smith 的交际功能区别Role Playing（练习 20 遍）第 4 知识点：介绍自己以及询问他人的基本信息基本信息：商务用途/求职用途（在商务信函专题中的求职简历里讲）名字：回顾第 1知识点职务：一般企业的机构设置Chief Executive Officer (CEO)Production Department Accounts Department Sales/Marketing Department Personnel DepartmentProduction Finance Sales/Marketing Human ResourcesPlant Manger Chief Accountant Sales Manager Personnel Manager Technician Accounts Clerk Sales Representative Recruitment OfficerMaintenance Officer Credit Controller Export Clerk Training OfficerQuality Controller Purchasing Officer After-sales Clerk Pay Clerk享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P11业务范畴：（这里只讲述通常的业务，具体到美的微波炉制造有限公司，还需要提供各主管的职务英译，以及负责哪些业务的英译，等背景资料齐全后进一步展开）基本语言点：（1）What do you do, _? What about you?/ And you?（2）Sb work for_.For example：I work for Midea.（3）Sb work in_.For example：I work in Human Resources/ the Human Resources department.I work in Sales/ Marketing.（4）Sb be responsible for doing sth/ be in charge of sth For example：I am responsible for invoicing our customers. I am responsible for buying everything the company needs.I am in charge of software development and maintenance.I am in charge of the training program.（5）We/ our company/ our department deal with sth（处理）For example：I work in Technical Services. We deal with customer problems. （6）听到他人介绍工作后简单的答语Not a bad job.Thats interesting.What about you?/ And you?（7）What are you doing at the moment?Right now Im planning the training program for the next year. （死记住）示范练习Interviewer：Tell me something about your work, Frank. / Could you tell me something about your work, Frank? / What do you do, Frank?Frank：I work in the purchasing department. I am responsible for buying everything the company needsfrom ball-point pens to the raw materials and components we need to make our products.享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P12Interviewer：And what are you doing at the moment?Frank：Well, people in Accounts have asked for some new chairs, so Im looking for a supplier of office furniture.Role Playing（用基本语言点询问职务以及业务内容） 重点融合第 1、2、3、4 知识点示范练习（尤其多用于朋友互留联系方式）Chang：Im afraid your fax isnt very clear, so Id like to check some of the details.Pamela Thomas：Of course.Chang：Right. Your first names Pamela, isnt it?Pamela Thomas：Thats right.Chang：And you work for Midea, dont you?Pamela Thomas：Yes.Chang：Now, I m afraid I cant read your job title at all. What do you do, Ms. Thomas?Pamela Thomas：I am an accountant.Chang：Right. And I cant read the name of the street either.Pamela Thomas：Thats Jiefang Street. Thats J-I-E-F-A-N-G.Chang：And thats in Guangzhou, isnt it?Pamela Thomas：Yes, thats right.Role Playing表达同客户进一步交往的愿望（1）Its been nice doing sthFor example：Its been nice talking with you/ being friends with you. （2）I hope to see you again sometime.（3）Please keep in touch.要求：读 10遍双方互致问候语很正式享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P13How do you do?How do you do?虽然是问号，但经常用平调较随便How are you?Fine, thanks. How are you?Hello!/Hi!Hello!/Hi!其它Nice to see you.Nice to see you.范文欣赏Now today Ill start off by telling you something about the structure of Midea. The head of the company here in Sydney is the CEO or Chief Executive Officer, and thats Mr Brown.Now, as you know, Midea is divided into four divisions: Production, Finance, Sales and Human Resources. The first division here is Production and that is headed by the Plant Manager, Tom Smith. The technicians, Maintenance Officers and Quality Controllers all report to him, as do the Packing and Dispatch Clerks.The next division is Finance and this department is headed by the Chief Accountant, Alice Green. The Accountants Clerks and Credit Controllers, who check that customers have settled their invoices, report to him as does the Purchasing Officer.Then we come to the Marketing division which is both sales and marketing. The head of Marketing is Martin King. Hes responsible for the Export Clerks, the Sales Representatives who are on the road, and After-sales Clerks who deal with any problems that arise with our products.Finally, we have the Human Resources department, headed by John Smith. You met the Recruitment Officer Pamela Thomas at your interviews. Then theres myself, the training Officer and finally the Pay Clerk, Frank Yang. So if you have any queries about salaries and so on you should go and see him享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P14第 5 知识点：介绍他人及请求他人介绍自己介绍他人的开场白Jane, this is Peter.Mr. Jones, Id like to introduce my friendLet me introduce you to （可以和 this is 联合使用）Allow me to introduce my college（非常正式的场合，主要面向群体）听力训练:3.2-2, page 8(track 6) 融合第 4、5 知识点如何请求他人介绍自己Could you introduce me toI havent met your Managing Director yet.I dont know anyone here. Youll have to introduce me. (亦可用 could you introduce me to.，享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P15注意适用场合)答应介绍他人Of course. Let me introduce you to.Oh, I am sorry. _, this is.(选择合适的场合)示范练习Lily Green：I dont know anyone here. Youll have to introduce me.Pamela Thomas：Of course. Ill introduce you to Tom. Hes an old friend of mine. Tom, let me introduce Pamela to you. Shes just joined our company.Tom Smith：Nice to meet you, Pamela. Let me introduce myself. My names Tom Smith. You can call me Tom. I work in Marketing. What about you?Pamela Thomas：I work in Accounts. Very nice to meet you. My names Pamela Thomas. I am from Canada. Where are you from? It seems to me that you are from America, for you speak a standard American English.Tom Smith：You are right. I am from America, New York, to be exact.Pamela Thomas：What a modern city! I am always looking forward to visiting New York.Tom Smith：Really? Youll have the chance. In our company, there are many opportunities to go to New York.Pamela Thomas：Thats great.Pamela Thomas：Its been nice talking with you. I hope to see you again.Tom Smith：I enjoyed talking with you, too. Keep in touch.Pamela Thomas：Keep in touch!Role Playing （介绍他人） 重点对话欣赏Dialogue One：Woman 1：Wendy, do you know Dirk Dressler? Dirk, this is Wendy James from United Finance.Man 1：I dont think weve met before. Nice to meet you, Ms. James.Woman 2：How do you do? Please call me Wendy.享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P16Man 1：And Im Dirk. Woman 2：what exactly do you do, Dirk?Man 1：I am responsible for quality control. IDialogue Two：Woman 1：Hello. I dont think weve met. My names Gina Lee.Man 1：And Im Paolo Smith. Pleased to meet you, Ms. Lee.Woman 1：Where are you from, Mr. Smith?Man 1：The USA, New York, to be exact. I work for Ark. Perhaps youve heard of them. I am a software engineer there. And what about you? What do you do?Woman 1：Im in hardware development with Cor.Man 1：Thats interesting. Perhaps you can tell me something about.第 6 知识点：简单的寒暄语教学目的：通过欣赏对话了解如何没话找话基本语言点：Is this your first trip to?Have you ever been to?How long are you staying in?And what do you think of?Dialogue：Man：Are you Ms. Novak? Woman：Yes, thats right.享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P17Man：Im Bruno Soares, the Sales manager of ABC Company. How do you do?Woman：How do you do? Its nice to finally meet you.Man：Yes, it is, isnt it? Now, come this way and well go up to my office. Is this your first trip to Guangzhou?Woman：Yes, it is. Ive been to Beijing a couple of times before, but this is the first time I come to Guangzhou.Man：And what do you think of it?Woman：Guangzhou is a city of robustness. Do you live in Guangzhou itself?Man：No, I dont. I live to the north. Its about twenty minutes from here, depending on the traffic. And what about yourself? Which province are you from?Woman：From Hebei Province, Baoding, to be exact. Have you ever been there?Man：No, I havent, unfortunately. How long are you staying in Guangzhou?Woman：Until Friday. And then Im heading south. To Hainan Province.Man：Right, here we are. Now can I get you a drink before we start.Role Playing （把 Dialogue表演出来）听力训练:1.1-3,1.2-3(track 1-3)第 7 知识点：如何交换信息想要了解某方面信息Could you tell me whether/ when/ how much(many)/ why/ where/ what? 注：whether 后跟主谓语序，when/ how much(many)/ why/ where/ what 后是：谓语+主语Could you tell me something about想了解更多信息Could you tell me something more about sth?Can you give me more details abou sth?如果有人向你了解信息，你可以回答知道：As far as I know, 享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P18不知道：Im afraid I dont know. / Ive no idea, Im afraid.不确定：Im not sure. / Oh, Im afraid I cant tell you exactly for the moment. + Maybe I can tell you tomorrow. 不想讲：Im afraid I cant tell you that. Its confidential.预向某人提供信息，可以说Did you know that ?他人向你提供信息后，你可以评论Oh, thats interesting.Thanks for letting me know./ Thanks for your information.Oh, really?第 8 知识点：介绍美的微波炉制造有限公司宏观介绍Midea Microwave Oven Manufacturing Co., Ltd (Midea Microwave Oven) is a professional microwave oven manufacturer, which is one of the key subsidiaries of MD Holding Co. Ltd, a leading manufacturer of home appliances in China.地点和规模：Located in the Third Industrial Area of Midea Industrial City, Shunde District, Foshan City, it occupies an area of 100 thousand squire meters, has more than 2000 employees and 10 automatic assemblies, with annual output reaching 10 million sets.设问：享受学习，享受生活 终生领导艺术管理学院Copyright 2004 by Leadership for Life Academy . All Rights Reserved.本教材版权属终生领导艺术管理学院所有，不得翻印，违者必究 P19Could you give me a brief introduction about your company?Could you tell me something about your company?What are your companys leading/ major products?（主打产品：major/ leading products）部门设置 Organizational structure of CompanyMidea Microwave Oven Manufacturing Co., Ltd has eight functional departments, i.e. Production & Manufacturing Department, Quality Department, Market Department, Domestic Sales Department, Overseas Sales Department, Research & Development Department, Finance Management Department and Operation Management Department, 35 sales branch centers, 3000 retail network points, and nearly 1000 maintenance network points around the country. 设问：Could you tell me how many departments does your company have?销售市场Midea Microwave Oven has overseas distributors in more than sixty countries and regions all over the five continents.Our products are mainly sold to Europe and secondly to North America, Asia, South America, Oceania and Africa. 设问：Could you tell m