【精品ppt】外贸英文函电

Business Correspondences外贸英文函电Contents Chapter OneChapter TwoChapter ThreeChapter FourChapter FiveChapter SixChapter SevenChapter EightChapter NineChapter Ten外 贸 函 电Introduction to the course Course description Course objectives Course contents Learning guide Assessment and Requirements 外 贸 函 电Introduction English business correspondence or business letter is a written communication between two parties. It is a means through which views are expressed and ideas or information is communicated in writing in the process of business activities. It is to learn both the language and the professional knowledge (in other words, to learn the language you are going to use when you work).外 贸 函 电Course description Business Correspondence is one of the most important courses (a compulsory course) for International Business Trade Majors. It is designed to help students to accomplish the transition from general English learning to specialized English learning, aiming at preparation for a future business career.外 贸 函 电Course objectivesAfter the completion of the whole course, students are supposed to: comprehend and master the basic writing skills for various types of business correspondence. be familiar with the general conventions as well as main procedures in international trade practice. conduct business, make quick and correct reactions to the business information and make business concluded in real life situations. 外 贸 函 电Course contents The contents of Business correspondence involve many aspects of international business trade, mainly include : Establishing business relations; Inquiry; Offer; Counter offer; Order; Acceptance; Contract; Packing; Shipment; Payment; Insurance and Claim.外 贸 函 电 Achieve balance between language-learning and business-learning. Achieve balance between input and output of what have been learned. Achieve balance between course-book learning and simulated practice. Focus on various writing patterns and writing skills of business correspondences. Master the commonly-used business vocabularies and make good use of them.外 贸 函 电Learning guide The course will be assessed as follows: Routine performance: 20%, including:routine attendance ,in-class practice, tests and outside-class assignments Three monthly tests: 40% Final exam: 40%外 贸 函 电Assessment and Evaluation CriteriaRequirementsYou are appreciated for not being late for class or absent from class. chewing gums or wearing a cap during classes. picking up the cell phone or letting the phone ring during classes.外 贸 函 电Chapter OneLayout of a Business LetterContents Objectives Leading In Sample letter Language Points Summary Assignments Case study外 贸 函 电Objectives Upon completion of this chapter, you should: be familiar with the layout of business letters. know the formats of business letters. know how to address the envelope.外 贸 函 电Leading In Name the ways of communication you know What is the layout of an English letter?外 贸 函 电 Telephone Fax E-mail Letter Telegram Telex外 贸 函 电Ways of communicationWarming up 外 贸 函 电1. 日期2. 封内地址3. 称呼4. 正文5. 结尾敬语6. 签名外 贸 函 电Layout of Business Letter 1.信头 letter Head 2.日期 Date 3.封内地址 Inside Address 4.称呼 Salutation 5. 正文 Body 6.结尾敬语 Complimentary Close 7.签名 Signature 8.事由 Subject 9.附件 Enclosure a 参考号 Ref.No. b 经办人 Attention Line c 抄送 Carbon Copy goLetterhead Generally, a letterhead will include the company logo, companys name, address, telephone number, fax number and email address, and the web address if available.外 贸 函 电Inside AddressAlways include the recipients name, address and postal code. Add job title if appropriate.Date 外 贸 函 电02/01/032002年 1月 3日2003年 2月 1日2003年 1月 2日Chinese wayAmerican wayBritish wayTo avoid confusion, it is a common practice to write months in words. Return salutation1. If unsure to whom you should address a letter, you should use the following salutations:Dear Sir or Madam, 2. If you know the name but are not familiar with the other person, you should use the following salutation:Dear Mr./Mrs. XXX,外 贸 函 电3. If you are quite familiar with the other person, you may use the following salutation:Hi XXX, Hello XXX, XXX,外 贸 函 电Informal Body of a letterThe body of a business letter typically contains three paragraphs: 1.introductory paragraph 2.one or more body paragraphs 3.concluding paragraph外 贸 函 电 Formal Truly/sincerely/Faithfully yours, Informal Best regards,外 贸 函 电Complimentary CloseCapitalize only the first word in the complimentary close, and follow all phrases with a comma.Signature Companys nameYour signaturetyped signature(job title)ELECTRONICS LTD. Harold Jones Harold Jones ManagerReturn 外 贸 函 电Block Format 外 贸 函 电The block format is the simplest format; all of the writing is flush against the left margin. Format 外 贸 函 电The semi-block format your address, date, the closing, signature, are all indented to the right half of the page The indented format Also the first line of each paragraph is indented. 外 贸 函 电Addressing the envelop Summary lIn this chapter, we have learnt the layout (seven principle parts and six optional parts) in a business letter. We should at least remember the seven principle parts and some useful and common optional parts. We should also recite the format of business letters. These rules and principles are crucial in the business letters, because it shows your attitude and ability to do business carefully and successfully.外 贸 函 电Assignments Arrange the following in proper form as they should be set out in a letter. Use the B