外贸函电09.09全 lecture 7-8 couteroffer unit 5

Lecture 7 Counteroffer (Part 1 立即 at an early date at an early moment as soon as possible by return before long by (on/at) the earliest opportunity without (any ) delay with the least possible delay Language PointsChinese version of the letter（还盘）敬启者：感谢贵方 1月 23日来函，按惯常条款向我方报盘 50吨一等咖啡，纽约 CIF为每吨 500美元。很抱歉我们的用户认为贵方价格太高，与国际市场不符。因为相似品质的货物可以以更低的价格买到，我们很难说服我方用户接受你方的报盘。如果你方能在这个价格上降低 6%，我们就达成协议。鉴于我们的长期合作关系，我们给出上面的还盘。如果你方价格优惠，我方能马上订货。由于市场正在下滑，我们希望贵方仔细考虑此还盘并尽快回函告知是否同意。谨上， 艾梵ABC有限公司销售经理 How to make a counteroffer Analyzing Letter 1 Paragraph One: gratitude Paragraph Two: reasonsParagraph Three: counter-proposal Paragraph Four: hope Writing Steps1. Thanks for the original offer;2. Polite expressions of regret at the inability to accept the offer and the reasons to support it;3. Suggestions or amendments to the original offer;4. Hopes for acceptance of the changes and a quick reply.A counteroffer includes the following parts:Letter 2 A reply to the counterofferDeclining the counteroffer1. extent n. 程度 degreeto the extent 到达这样的程度 to the extent of 达到 程度 损坏程度尚未查清。 The extent of damage is not yet known.Your suggestion is feasible to a certain extent. 您的建议在一定程度上是可行的。抱歉不能把价格降到你方所提示的程度。We regret to say that there is no possibility of our cutting down the price to the extent you indicated. Language Points2 indicate v. 表示；说明；indication n. 概念；迹象；示意；征兆 请报实盘并说明最早交货期。 Please make us a firm offer, indicating the earliest delivery date.各种迹象表明价格将上涨。There is every indication that the price will rise.Please let us have your indication of price for the captioned goods.请告知你方对标题项下货物的价格意见。迹象表明羊毛价格将进一步下跌。Information indicates a further decline in the wool market.Chinese version of the letter （ 回复还盘）敬启者 /执事先生：我方在贵方 1月 25日的来函中获悉贵方认为我方咖啡价格太高很难接受。要我方按照你方提示幅度减价 6%，没有可能，甚歉。因为现在货物的价格在上涨，我想我们不得不相应地调整价格。而且，如果你方考虑到货物的质量因素，这个价格实际上是很公道的。我方很希望与贵方合作，但很遗憾暂时不能接受你方的还盘。将来你方如果有可能出较高的价格，请通知我方。同时请及时通知我们你方的进展。我方保证贵方的所有要求都会得到我方及时关注。谨上 亚德里恩BCD 有限公司Letter 3Declining an offer1. in reply to ph. 现答复；兹复 in response to in answer to 现答复你方本月 26日来函，向你们报实盘如下。 In reply to your letter of 26th of this month, we are making you the following firm offer.This is in response to your letter of 26th of this month. We are making you the following firm offer. Language Points2. be found (to be ) on the high side （价格）偏高 a little too high be on the high side be too high be a little high be rather stiff be prohibitive 3. level n. 水平； （商业英语中引申为价格） at ones level 按某人的价格 我们不能按你方价格达成交易。 We cannot close business at your level.如果你方能降价则交易成交有望。Business is possible if you reduce your level.Your price is not on a level with the current market.你方价格与当前市场价格不符。4. conclude