16秋学期《电子商务英语》在线作业

17 春南开 16 秋学期电子商务英语在线作业 一、单选题（共 20 道试题，共 40 分。 ） 1. TPN refers to() A. Trading Process Network Post B. Trading Price Network Post C. Trading Price Net Position D. Trading Process Nigation Post 正确答案： 2. Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction. A. direct B. indirect C. auction D. third party 正确答案： 3. A search engine reads its () of sites and site information around the world for particular items searched on by users. A. webpage B. database C. attachment D. password 正确答案： 4. business models have taken on greater importance recently as a form of intellectural property that can be protected with a () A. password B. system C. patent D. strategy 正确答案： 5. one of the best mesurements for what sells well on the Internet is () A. common sense B. technology C. quality D. marketing 正确答案： 6. TPN refers to() A. Trading Process Network Post B. Trading Price Network Post C. Trading Price Net Position D. Trading Process Nigation Post 正确答案： 7. ()involves holesalers and retailers of goods and services. A. utility model B. auction model C. subscription model D. Merchant Model 正确答案： 8. ()is the flow of intermediate goods and services from one business to another. A. EDI B. the supply chain C. EC D. TPN 正确答案： 9. business models have taken on greater importance recently as a form of intellectural property that can be protected with a () A. password B. system C. patent D. strategy 正确答案： 10. The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and () A. effective inventory management B. effective internet browse C. quality of products D. personnel management 正确答案： 11. Each user of E-mail has a()to which messages are sent. A. email identity B. mailbox C. attachment D. password 正确答案： 12. ()provides a third party payment mechanism for buyers and sellers to settle a transaction. A. auctioner B. salesman C. broadcaster D. Transaction broker 正确答案： 13. The operation of the Web relies primarily on()as its means of information retrieval. A. telnet B. hypertext C. image D. home page 正确答案： 14. In considering the underlying infrastructure, it is important to keep in mind that () is not the real key. A. technologys B. service C. sales D. marketing 正确答案： 15. E-commerce was first developed in the () A. 1960s B. 1970s C. 1980s D. 1990s 正确答案： 16. EC set a high demands on the responsiveness, flexibility, visibility,and optimization of(). A. sales activity B. tractions C. security system D. logistics service 正确答案： 17. ()is the flow of intermediate goods and services from one business to another. A. EDI B. the supply chain C. EC D. TPN 正确答案： 18. If you need to access information and know where it is on the web, you only need enter the entire www address into your browsers (). A. address B. computer C. http D. Unifrom Resource Loactor field 正确答案： 19. ()is a method to verify the buyers identity before payment is authorized A. password B. Authentication C. profile D. identity 正确答案： 20. Manufacturer model is also called () A. a direct model B. e-tailer C. catalog merchant D. Bit vendor 正确答案： 16 秋学期电子商务英语在线作业 二、多选题（共 5 道试题，共 10 分。 ） 1. detailed client information such as()can help business to set their marketing strategies effectively. A. product quality B. purchasing power C. personal preferences D. mode of consumption 正确答案： 2. The basic categories of business models include() A. brokerage B. advertising C. community D. subscription 正确答案： 3. There are two types of encryption:() A. secret key B. double keys C. missing key D. public key 正确答案： 4. brokerage models include() A. marketplace exchange B. content-targeted advertising C. buy/sell fulfillment D. bounty broker 正确答案： 5. The essential security requirements for safe electronic payments are() A. authentication B. encryption C. integrity D. nonrepudiation 正确答案： 16 秋学期电子商务英语在线作业 三、判断题（共 25 道试题，共 50 分。 ） 1. The responsibility for the successful management of a private EDI net work clearly falls to the network operator. A. 错误 B. 正确 正确答案： 2. A firewall insulates a private network from a public network using established controls on the types of request they will route through to the private network for processing and fulfillment. A. 错误 B. 正确 正确答案： 3. The responsibility for the successful management of a private EDI net work clearly falls to the network operator. A. 错误 B. 正确 正确答案： 4. incentive market provides suggestion for customers for making purchases from associated retailers. A. 错误 B. 正确 正确答案： 5. ERP is often referred to as front-office software. A. 错误 B. 正确 正确答案： 6. When dreaming up ideas for your e-business, keep in mind that everything sells well over the web. A. 错误 B. 正确 正确答案： 7. lite EDI will significantly reduce the costs of the companies in threi business. A. 错误 B. 正确 正确答案： 8. detailed and accurate sales data can help to increase stock level and operating cost. A. 错误 B. 正确 正确答案： 9. information management is a key factor in successfully moving products through the supply chain. A. 错误 B. 正确 正确答案： 10. Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties. A. 错误 B. 正确 正确答案： 11. The real key in EC is not techonoly employed but the attention given to the business aspects of the site. A. 错误 B. 正确 正确答案： 12. GPRS can not charge the user per data bit of information sent and received. A. 错误 B. 正确 正确答案： 13. Two levels of network policy directly influence the sales, installation and use of a firewall system. A. 错误 B. 正确 正确答案： 14. The main purpose of an intranet is to share company information and computing resources with business partners. A. 错误 B. 正确 正确答案： 15. incentive market provides incentives, such as redeemable points or coupons for customers for making purchases from associated retailers. A. 错误 B. 正确 正确答案： 16. Mobile commerce is about the explosion of applications and services that are becoming accessible from mobile devices. A. 错误 B. 正确 正确答案： 17. Subscription fees are incurred irrespective of actual usage rates. A. 错误 B. 正确 正确答案： 18. If business goes well, the cost of operation exceed the revenues from sales and the company realizes a profit. A. 错误 B. 正确 正确答案： 19. A business model is the method of doing business by which a company can sustain itself. A. 错误 B. 正确 正确答案： 20. ERP is often referred to as front-office software. A. 错误 B. 正确 正确答案： 21. The real key in EC is not techon