第一太平戴维斯：上海豪华住宅精选集.pdf

homewise showcasing the best residential sales properties in shanghai 上海豪华住宅销售精选 march 2009 sales hotline: (8621) 6391 6688 property highlights / market update 物业特色/市场走势 emperor zillah - a stately home coveted by celebrities wellington 183 - an ideal living choice downtown chateau pinnacle - fully fitted and exquisite apartments are available now project consultancy and marketing 项目市场顾问及推广 siu wing chu 朱兆荣 senior director 高级董事 charles lai 黎智超 associate director 助理董事 emperor zillah 君庭 2 first hand overall market supply, absorption and average transaction prices in the first hand overall market, jan 2005 dec 2008 transaction volume increased 4.9 per cent in the fourth quarter after recording three consecutive month-on-month increases after bottoming out in september. the overall transaction volume was, however, down compared with 2007 down 45.6 per cent. the average residential transaction price increased 1.5 per cent in the fourth quarter to rmb9,224 per sq.m. according to the sreaa indicies, that first hand prices have fallen 5.0 per cent from the peak in july 2008. while the average transaction price remained fairly stable in the last quarter of 2008, rising 1.5 per cent to rmb9,224 per sq.m., indices compiled by sreaa indicate that first hand prices have in fact fallen by 2.9 per cent and were down 5.0 per cent from its peak in july of 2008. transation volume q4 decreased by 8.1per cent to 347.400 sq.m. compare with same period last year trasation volume dropping by 82.5 per cent. transaction volume remained subdued in the fourth quarter with only 40,000 sq.m. transacted in the last three months of the year, down 3.8 per cent quarter-on-quarter and 66.7 per cent year-on-year. the average transaction price fell by 12.5 per cent to rmb34,784 per sq.m. in the fourth quarter. the low transaction volumes indicate the continued disconnect between buyers and sellers at the high end of the market with buyers looking for more significant discounts and signs of the market bottoming out before they return to the market in numbers. the indices support savills view that while we started to see prices starting to fall in the second half of 2008, the large discounts in prices have been limited to a small, but increasing, number of projects while the market as a whole has only seen a limited correction to date. mid to high end residential market supply and absorption in the first hand mid to high end apartment market, jan 2005 dec 2008 一手整体市场 整体市场供需量及价格走势2005/一 月2008/十二月 成交量在九月份触底后，连续三个月有所上升， 第四季度环比增长4.9%。而与2007年相比，成 交量下降了45.6%。 市场成交均价在第四季度保持稳定，上升了 1.5%，达到人民币9,224每平方米。而根据上海 中房指数显示，一手房价格指数自2008年七月 至年底已下跌了5.0%。 第四季度住宅平均成交价格上涨1.5%至人民 币9,224元每平方米。其中公寓和经济适用房 成交价格分别上涨11.1%和7.9%，达到人民 币12,166元每平方米和3,873元每平方米；而 别墅成交价格则下跌7.4%，在年末至人民币 17,813元每平米。 公寓成交量在第四季度环比下跌7.1%，全年较 2007年下跌59.9%。而经济适用房由于受中央 政府一系列利好政策刺激，成交量在第四季度 环比上涨20.5%，全年成交量也维持在较稳定的 水平，与2007年相比上升0.4%。别墅成交量在 第四季度环比下降8.1%，至347,400平方米，与 2007年同期相比，跌幅达到82.5%. 该房价指数也进一步支持了第一太平戴维斯的观 点，市场价格在2008年后半年开始下降，一小 部分项目出现价格折扣，尽管提供价格优惠的项 目将不断增加，整体市场均价就目前而言仅出现 小幅度的调整。 一手中高端住宅市场 中高端公寓市场供需量及价格走势 2005/一月2008/十二月 中高端公寓市场供应量在第四季度下降了 66.5%至63,691平方米。继十月份市场新增供应 量达到40,000平方米之后，开发商大多选择推迟 竣工日期，希望市场在2009年初能有所好转， 这导致十一月和十二月份供应量跌至20,000平方 米。 四季度成交量持续走低，仅为40,000平方米， 与第三季度相比下降了3.8%，与去年同期相比 则下降了66.7%。平均成交价格在四季度下跌 12.5%，至人民币34,784每平方米。成交量的低 迷表明中高端市场中买卖双方仍在持续僵持。买 方在市场出现更为明显的价格折让或触底信号之 前，预计不会大批量回归市场。 中高端别墅市场供需量及价格走势 2005/一月2008/十二月 中高端别墅市场供应量在2008年达到443,289平 方米，与2007年相比上升了5%；而成交量却跌 至149,445平方米，与2007年相比下跌幅度超过 70%。尽管供需在2008年出现缺口，平均成交 价格依然强势上涨70%，达人民币36,618元每 平方米。虽然这一现象与成交别墅的整体品质 提升有较大关系，但也反映出别墅市场与公寓 相比，其价格更为坚挺。 第四季度中高端别墅成交量环比上升1.3%达 30,080平方米，而供应量下跌了43.1%至 66,048平方米，成交均价下跌3.0%至人民币 35,955元每平方米。 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 jan feb mar apr may jun jul aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov dec 2005200620072008 sq.m. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 rmb/sq.m. approved pre-sales (lhs)registered pre-sales (lhs)average transaction price (rhs) supply in the high end apartment market fell 66.5 per cent in the fourth quarter to 63,691 sq.m. after witnessing over 40,000 sq.m. of new supply in october, supply fell below 20,000 sq.m. in the last two months in the year, as developers pushed back completion dates in hope that the market would show signs of recovery in the start of 2009. transaction volume remained subdued in the fourth quarter with only 40,000 sq.m. transacted in the last three months of the year, down 3.8 per cent quarter-on-quarter and 66.7 per cent year-on-year. the average transaction price fell by 12.5 per cent to rmb34,784 per sq.m. in the fourth quarter. the low transaction volumes indicate the continued disconnect between buyers and sellers at the high end of the market with buyers looking for more signifi cant discounts and signs of the market bottoming out before they return to the market in numbers. supply and absorption in the first hand mid to high end villa market, jan 2005 dec 2008 supply volume in the mid to high end villa market in 2008 reached 443,289 sq.m. up 5 per cent compared with a year earlier, while transaction volume fell to 149,445 sq.m., down more than 70 per cent compared with a year earlier. despite the divide between supply and demand in 2008, prices showed strong growth with the average transaction price in fact increasing 70 per cent to rmb36,618 per sq.m. while this is partially attributable to an improvement in the overall quality of the villa compounds being transacted, it is true that villa prices have held up signifi cantly better than in the apartment market. in the fourth quarter the transaction volume of high end villa properties increased 1.3 per cent compared with the previous quarter to 30,080 sq.m., while supply fell 43.1 per cent to 66,048 sq.m. the average transaction price fell by 3.0 per cent to rmb35,955 per sq.m. 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 jan feb mar apr may jun jul aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov dec 2005200620072008 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 supply (lhs)absorption (lhs)average price (rhs) rmb per sq.m.sq.m. 0 12,000 24,000 36,000 48,000 60,000 72,000 84,000 96,000 108,000 120,000 132,000 jan feb mar apr may jun jul aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov dec 2005200620072008 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 55,000 supply (lhs)absorption (lhs)average price (rhs) rmb per sq.m. unit 3 sales hotline: (8621) 6391 6688 emperor zillah located in the dongjiao luxury villa district, with convenient access to all areas in shanghai; only 20 minutes drive from lujiazui next to dongjiao state guest house, only 800 metres from tomson golf course, facing the jin qiao development area in the north and zhang jiang high-tech park in the south villa sizes range from 1,300 to 2,000 sq.m. luxury furnishings only 21 elegant villas available brand new show area is ready for viewing 君 庭 位于东郊顶级别墅区， 交通便捷， 距陆家嘴金融贸易区仅 20分钟车程 紧邻东郊国宾馆,距汤臣高尔夫球场仅800米， 北面是金 桥开发区， 南面为张江高科技园区 建筑面积为1,3002,000平方米左右， 超大私家花园 豪华室内精装修 仅21座尊贵席位 欢迎预约参观全新样板区 contact 联系： jerry jin 金亮 (86)sales hotline 售楼热线: (8621) 54668810 / 54668816 sales offi ce: no.395 yinliu road 售楼处： 银柳路395号 sole agent 4 sales hotline: (8621) 6391 6688 wellington 183 located at the juction of west huaihai road and xinhua road comprehensive clubhouse facilities, including indoor gym, sauna and billiard room two and three bedroom units are available, with sizes ranging from 86 sq.m. to 145 sq.m. a project by renowned developer wharf holdings fully furnished apartments ready for sale 汇宁183 地处繁华市中心， 淮海西路新华路 丰富会所服务， 生活舒适倍至 经典二房与三房格局， 建筑面积86145平方米 知名开发商九龙仓倾情打造 精装修现房发售中 contact 联系： helen huang 黄菲 (86) sales offi ce: 2/f, block 3, lane