海南军垦休闲农业观光园项目可行性研究报告.doc

children inside it, covering them with all the clothes she could find. during the night, it got terribly cold. the woman kept as near as she could to the children and even tried to get into the case herself, but it was too small. early ,next morning she heard planes passing overhead and wondered how she could send a signal. then she had an idea. she stamped out the letters sos in the snow. fortunately, a pilot saw the signal and sent a message by radio to the nearest town. it was not long before a helicopter arrived on the scene to rescue the survivors of the plane crash.lesson76 april fools day 愚人节to end our special news bulletin, said the voice of the television announcer, we are taking you to the macaroni fields of calabria. macaroni has been grown in this area for over six hundred years. two of the leading growers, giuseppe moldova and ricardo brabante, tell me that they have been expecting a splendid crop this year and harvesting has begun earlier than usual. here you can see two workers who, between them, have just finished cutting three cart-loads of golden brownmacaroni stalks. the whole village has been working day and night gathering and threshing this years crop before the september rains. on the right, you can see mrs brabante herself. she has been helping her husband for thirty years now. mrs brabante is talking to the manager of the local factory where the crop is processed. this last scene shows you what will happen at the end of the harvest : the famous calabrian macaroni-eating competition ! signor fratelli, the present champion, has won it every year since 1961. and that ends our special bulletin for today, thursday, april 1st. we are now returning you to the studio.lesson77 a successful operation 一例成功的手术the mummy of an egyptian woman who died in 800 b.c. has just had an operation. the mummy is that of shepenmut who was once a singer in the temple of thebes. as there were strange marks on the x-ray plates taken of the mummy, doctors have been trying to find out whether the woman died of a rare disease. the only way to do this was to operate. the operation, which lasted for over four hours, proved to be very difficult because of the hard resin which covered the skin. the doctors removed a section of the mummy and sent it to a laboratory. they also found something which the x-ray of the god duamutef. this god which has the head of a cow was normally placedinside a mummy. the doctors have not yet decided how the woman died. they feared that the mummy would fall to pieces when they cut it open, but fortunately this has not happened. the mummy successfully survived the operation. lesson78 the last one? 最后一枝吗？after reading an article entitled cigarette smoking and your health i lit a cigarette to calm my nerves. i smoked with concentration and pleasure as i was sure that this would be my last cigarette. for a whole week i did not smoke at all and during this time, my wife suffered terribly. i had all the usual symptoms of someone giving up smoking: a bad temper and an enormous appetite. my friends kept on offering me cigarettes and cigars. they made no effort to hide their amusement whenever i produced a packet of sweets from my pocket. after seven days of this i went to a party. everybody around me was smoking and i felt extremely uncomfortable. when my old friend brian urged me to accept a cigarette, it was more than i could bear. i took one guiltily, lit it and smoked with satisfaction. my wife was delighted that things had returned to normal once more. anyway, as brian pointed out, it is the easiest thing in the world to give up smoking. he himself has done it lots of times! lesson79 by air 乘飞机i used to travel by air a great deal when i was a boy. my parents, used to live in south america and i used to fly there from europe in the holidays. an airhostess would take charge of me and i never had an unpleasant experience. i am used to travelling by air and only on one occasion have i ever felt frightened. after taking off, we were flying low over the city and slowly gaining height, when the plane suddenly turned round and flew back to the airport. while we were waiting to land, an air-hostess told us to keep calm and to get off the plane quietly as soon as it had touched down. everybody on board was worried and we were curious to find out what had happened. later we learnt that there was a very important person on board. the police had been told that a bomb had been planted on the plane. after we had landed, the plane was searched thoroughly. fortunately, nothing was found and five hours later we were able to take off again.lesson80 the crystal palace 水晶宫perhaps the most extraordinary building of the nineteenth century was the crystal palace, which was built in hyde park for the great exhibition of 1851. the crystal palace was different from all other buildings in the world, for it was made of iron and glass. it was one of the biggest buildings of all time and a lot of people from many countries came to see it. a great many goods were sent to the exhibition from various parts of the world. there was also a great deal of machinery on display. the most wonderful piece of machinery on show was nasmyths steam hammer. though in those days, travelling was not as easy as it is today, steam boats carried thousands of visitors across the channel from europe. on arriving in england, they were taken to the crystal palace by train. there were six million visitors in all, and the profits from the exhibition were used to build museums and colleges. later, the crystal palace was moved to south london. it remained one of the most famous buildings in the world until it was burnt down in 1936.lesson81 escape 脱逃when he had killed the guard, the prisoner of war quickly dragged him into the bushes. working rapidly in the darkness, he soon changed into the dead mans clothes. now, dressed in a blue uniform and with a rifle over his shoulder, the prisoner marched boldly up and down in front of the camp. he could hear shouting in the camp itself. lights were blazing and men were running here and there: they had just discovered that a prisoner had escaped. at that moment, a large black car with four officers inside it, stopped at the camp gates. the officers got out and the prisoner stood to attention and saluted as they passed. when they had gone, the driver of the car came towards him. the man obviously wanted to talk. he was rather elderly with grey hair and clear blue eyes. the prisoner felt sorry for him, but there was nothing else he could do. as the man came near, the prisoner knocked him to the ground with a sharp blow. then, jumping into the car, he drove off as quickly as he could. lesson82 monster or fish? 是妖还是鱼？fishermen and sailors sometimes claim to have seen monsters in the sea. though people have often laughed at stories told by seamen, it is now known that many of these monsters which have at times been sighted are simply strange fish. occasionally, unusual creatures are washed to the shore, but they are rarely caught out at sea. some time ago, however, a peculiar fish was caught near madagascar. a small fishing-boat was carried miles out to sea by the powerful fish as it pulled on the line. realizing that this was no ordinary fish, the fisherman made every effort not to damage it in any way. when it was eventually brought to shore, it was found to be over thirteen feet long. it had a head like a horse, big blue eyes, shining silver skin, and a bright red tail, the fish, which has since been sent to a museum where it is being examined by a scientist, is called an oarfish. such creatures have rarely been seen alive by man as they live at a depth of six hundred feet.lesson83 after the elections 大选之后the former prime minister, mr wentworth lane, was defeated in the recent elections. he is now retiring from political life and has gone abroad. my friend, crawley, has always been a fanatical opponent of mr lanes radical progressive party. after the elections, crawley went to the former prime ministers house. when he asked if mr lane lived there, the policeman on duty told him that since his defeat, the ex-prime minister had gone abroad. on the following day, crawley went to the house again. the same policeman was just walking slowly past the entrance, when crawley asked the same question. though a little suspicious this time, the policeman gave him the same answer. the day after, crawley went to the house once more and asked exactly the same question. this time, the policeman lost his temper. i told you yesterday and the day before yesterday, he shouted, mr lane was defeated in the elections. he has retired from political life and gone to live abroad ! i know, answered crawley, but i love to hear you say it ! lesson84 on strike 罢工busmen have decided to go on strike next week. the strike is due to begin on tuesday. no one knows how long it will last. the busmen have stated that the strike will continue until general agreement is reached about pay and working conditions. most people believe that the strike will last for at least a week. many owners of private cars are going to offer free rides to people on their way to work. this will relieve pressure on the trains to some extent. meanwhile, a number of university students have volunteered to drive buses while the strike lasts. all the young men are expert drivers, but before they drive any of the buses, they will have to pass a special test. the students are going to take the test in two days time. even so, people are going to find it difficult to get to work. but so far, the public has expressed its gratitude to the students in letters to the press. only one or two people have objected that the students will drive too fast!lesson85 never too old to learn 活到老学到老i have just received a letter from my old school informing me that my former head- master, mr regmald page, will be retiring next week. pupils of the school, old and new, will be sending him a present to mark the occasion. all those who have contributed towards the gift will sign their names in a large album which will be sent to the headmasters home. we shall all remember mr page for his patience and understanding and for the kindly encouragement he gave us when we went so unwillingly to school. a great many former pupils will be attending a farewell dinner in his honour next thursday. it is a curious coincidence that the day before his retirement, mr page will have been teaching for a total of forty years. after he has retired, he will devote himself to gardening. for him, this will be an entirely new hobby. but this does not matter, for, as he has often remarked, one is never too old to learn. lesson86 out of control 失控as the man tried to swing the speed-boat round, the steering-wheel came away in his hands. he waved desperately to his companion, who had been water-skiing for the last fifteen minutes. both men had hardly had time to realize what was happening when they were thrown violent1y into the sea. the speed-boat had struck a buoy, but it continued to move very quickly across the water. both men had just begun to swim towards the shore. when they noticed with dismay that the speed-boat was moving in a circle. it now came straight towards them at tremendous speed. in less than a minute, it roared past them only a few feet away. after it had passed, they swam on as quickly as they could because they knew that the boat would soon return. they had just had enough time to swim out of danger when the boat again completed a circle. on this occasion, however, it had slowed down considerably. the petrol had nearly all been used up. before long, the noise dropped completely and the boat began to drift gently across the water.lesson87 a perfect alibi 极好的不在犯罪现场的证据at the time the murder was committed, i was travelling on the 8.0 oclock train to london, said the man.do you always catch such an early train ? asked the inspector.of course i do, answered the man. i must be at work at 10.0 oclock. my employer will confirm that i was there on time. would a later train get you to work on time ? asked the inspector. i suppose it would, but i never catch a later train.at what海南军垦休闲农业观光园项目可行性研究报告目 录第一章 海南军垦休闲农业观光园项目基本情况3一、项目名称3二、项目业主3三、投资数额3四、项目简介3第二章 总 论3一、本项目研究的方法4二、本项目可行性研究的依据4三、可行性研究结论4第三章 海南省及*县的基本情况分析5一、海南省自然社会经济概况6二、*县自然社会经济概况7第四章 海南休闲度假地产分析12一、海南休闲度假地产的背景分析13二、休闲度假地产的内涵分析15三、海南休闲度假地产的类别15四、海南休闲度假地产发展的特征16五、海南休闲度假地产的开发模式17六、海南休闲度假地产的竞争态势19七、海南休闲度假地产发展的机遇与挑战19八、海南度假型居住地产发展趋势23第五章 本项目区域休闲度假地产分析25一、*县关于度假居住地产的发展思路26二、*县度假居住地产的发展现状27三、*度假居住地产前景分析31四、国际旅游岛带给*的关键机遇36第六章 海南军垦休闲农业观光园项目客户分析37一、休闲旅游度假客户分析38二、海南军垦休闲农业观光园项目客户分析43第七章 海南军垦休闲农业观光园项目区域概况、开发原则和目标45一、海南军垦休闲农业观光园项目区域概况46二、项目区域发展休闲旅游度假居住的swot分析47三、海南军垦休闲农业观光园项目开发的原则48四、海南军垦休闲农业观光园开发指导思想49五、海南军垦休闲农业观光园项目开发目标50第八章 海南军垦休闲农业观光园项目规划方案50一、项目规划指导思想51二、项目规划依据52三、项目规划方案53第九章 海南军垦休闲农业观光园项目功能分区与重点项目建设53一、项目规划范围与空间布局54二、项目总平面布置图55三、项目综合用地指标55四、项目功能分区561、休闲度假区562、养生理疗区583、农业观光区584、山林活动区60第十章 海南军垦休闲农业观光园项目开发分期及各阶段目标61一、项目分期建设计划61二、项目第一阶段建设62三、项目第二阶段建设62四、项目第三阶段建设63五、项目第四阶段建设63第十一章 海南军垦休闲农业观光园项目组织管理、人力资源配置64一、项目管理体系65二、项目建设阶段划分管理65三、项目责任体系与流程65四、项目安全生产管理66五、人力资源配置67第十二章 海南军垦休闲农业观光园项目投资测算与财务评价68一、项目实施进度68二、项目土地利用规划69三、项目总投资估算分析72四、项目收益估算79五、项目损益分析81六、农场与投资方合作分成分析83七、项目风险分析85第十四章 海南军垦休闲农业观光园项目综合效益评价86一、项目生态效益分析86二、项目社会效益分析86三、项目经济效益分析87第十五章 海南军垦休闲农业观光园项目研究结论89一、从海南国际旅游岛建设发展趋势来看89二、从*县旅游总体规划体系来看89三、从*风景名胜区总体规划来看89四、从项目开发自身来看89五、研究结论89海南军垦休闲农业观光园项目可行性研究报告正文第一章 海南军垦休闲农业观光园项目基本情况一、项目名称海南军垦休闲农业观光园项目（以下简称“本项目”）二、项目业主1、企业名称：海南银湾旅游房产投资有限公司（以下简称投资方）2、企业性质：有限公司3、企业概况：海南银湾旅游房产投资有限公司隶属于海南银湾国际集团控股有限公司。海南银湾国际集团控股有限公司由亚洲投资基金控股，全国13家知名企业共同出资组成的大型企业集团。三、投资数额本项目总投资20.08亿元。四、项目简介本项目位于定安县安丽湖风景名胜区，规划用地4040亩，其中用于与农场进行分成合作开发的商业用地为1475亩，另外2565亩地向农场进行租赁开发。项目规划了休闲度假居住区、养生理疗区、农业观光区、山林活动区四块。坚持保护性开发和可持续开发的理念。项目具有较好的生态效益、财务效益和社会经济效益。第二章 总 论一、本项目研究的方法本项目研究的方法主要运用了经济、环境、人文等方面的理论知识，结合项目所在地的现状，分析了海南军垦休闲农业观光园各方面的条件，得出是否具备开发的可行性结论。二、本项目可行性研究的依据1、国家和地区经济建设的方针、政策和长远规划；2、国家批准的旅游开发总体规划、详细规划等；3、国务院国务院关于推进海南国际旅游岛建设发展的若干意见；4、*总体控制详细性规划；5、海南国际旅游岛规划纲要；6、自然、地理、气象、水文地质、经济、社会等基础资料；7、国家所规定的经济参数和指标；三、可行性研究结论1、从海南经济发展趋势来看海南军垦休闲农业观光园项目的开发，顺应海南国际旅游岛建设的要求，而且对增强区域经济、促进*新农村建设的旅游业发展、提高人民生活质量具有不可估量的作用。2、从*县旅游总体规划体系来看海南军垦休闲农业观光园项目的开发，它的开发对*县其它相关产业的发展都有着带动和示范宣传的作用，有利于各产业各区域的和协发展。3、从*风景名胜区自身条件来看其自然风光、人文资源、乡土风情都具有一定的特色，享有一定的声誉。这为本项目生态旅游的开发和各方面的开展奠定了深厚的基础。4、从海南军垦休闲农业观光园项目开发来看本项目挖掘、反映了*的休闲旅游特色，既符合国情、省情，又具有地方特色。同时，本项目坚持保护开发并举、保护优先的原则，从而达到经济效益、生态效益和社会效益的完美统一。第三章 海南省及*县的基本情况分析一、海南省自然社会经济概况1、自然地理社会概况海南省是我国唯一的热带省份和海洋大省，气候温和，四季常绿 ，阳光充足，空气清新，海水，温泉，良好的生态，古朴纯真的民风，自然条件十分优越。最高平均气温28、最低平均气温18.8，年平均气温23.8。年平均日照时数2225.2小时，年降水1691.7mm,5-10月雨量为300.7mm,年平均相对湿度为85%。常年主导风向为东北风，次为东南风。平均风速3.23m/秒。陆地面积3.54万平方公里，人口约800万,其中非农业人口202.31万人，农业人口567.19万人。从全国来看，北京是中国政治中心，上海是全国经济中心，而中国度假休闲中心非海南莫属。也正源于此，亚洲论坛会址永驻海南，世界小姐选举指定海南。其他国际性会议和大赛也纷纷光临海南。2002年省委省政府通过的海南省旅游发展总体规划中确定，要将海南建成一流世界著名的国际性热带海岛度假胜地。省委2005年初提出了“要把海南建设成亚洲的重要旅游度假地和最适合的第二居住地”。海南必将成为中国乃至世界的国际化休闲、度假、居住、会展目的地。2、经济情况2009年，全省生产总值1646.6亿元，比上年增长11.7%。全社会固定资产投资1002.5亿元，增长41.4%;社会消费品零售总额534.5亿元，增长19.2%，投资、消费成为拉动经济增长的主要动力。地方一般预算收入178.2亿元，增长23%，占生产总值比重由上年的9.6%提高到10.8%，税收占地方一般预算收入比重84.9%、同比提高1.7个百分点。地方一般预算支出484.5亿元，比上年增支126.5亿元，完成年度预算任务。金融机构存、贷款分别增长35%和40.1%，银行业盈利40.3亿元、增长1.1倍，不良贷款率下降1.5个百分点。城镇居民人均可支配收入13751元，农村居民人均纯收入4744元，实际分别增长9.6%和9.2%。城镇新增就业9.1万人，高校毕业生初次就业率86%，中职毕业生初次就业率95.3%，基本实现零就业家庭动态为零的目标，城镇登记失业率控制在3.5%以内。农村劳动力转移就业8.9万人，农村贫困人口减少4.5万人。3、国际旅游岛建设契机2009年12月31日，国务院关于推进海南国际旅游岛建设发展的若干意见（国发200944号）批复，正式启动海南国际旅游岛的建设，充分发挥海南的区位和资源优势，建设海南国际旅游岛，打造有国际竞争力的旅游胜地，是海南加快发展现代服务业，实现经济社会又好又快发展的重大举措，对全国调整优化经济结构和转变发展方式具有重要示范作用。海南的发展迎来了一个重大的机遇。意见中对房地产行业的指导意见是：地产业平稳健康发展。积极引导和发展与旅游业相适应的房地产业，科学规划房地产业发展的类型、规模和速度，鼓励有实力、有信誉的企业发展富有海南特色、高品质的星级宾馆、度假村等房地产项目。加强产权式度假酒店的开发、建设、销售等环节的规范管理。稳步发展满足避寒、疗养等不同需求的度假居住型房地产。鼓励发展家庭旅馆经营和房屋租赁经营。加强保障性住房建设，逐步改善城乡居民的住房条件。条件成熟时，在海南开展房地产投资信托基金试点。二、*县自然社会经济概况1、历史沿革“*”的寓意是稳定、平安，稳妥发展。新编纂的*县志通过沿革、地理等二十八编和大事记，以及附录的内容，翔实记述了1840至1996年的史实。叙述在*这片热土上，汉、黎、苗等各族人民休戚与共，辛勤耕耘，发展生产，洒下热血和汗水，培育出一朵朵芬芳、璀璨的文明之花的历程。从不同的角度告诉人们，*县的建置虽然较晚，其历史渊源却久远；这里没有海，大部分地区属于南渡江流域，土地肥沃，环境独具好处；这里的经济虽然发展缓慢，其人文却灿烂辉煌；这里居住着的几个民族，相处相当融洽，共同孕育出朴实、敦厚的民风；这里的经济基础虽然较差，全县人民却始终奋发图强，努力发展生产，造福社会，为促进经济、文化等各项事业的发展做出了有口皆碑的贡献。2、*县地理情况*县地势南高北低，属于丘陵半丘陵地带，土地肥沃，纬度较低；气候温和，年平均气温24度；热量丰富，阳光充足，年平均日照时数1880小时。水资源丰富，除了雨量充沛，年平均降水量1953毫米外，境内河流不少，流域面积在100平方公里以上的河流有9条，总流域面积达1293.2平方公里，是“三高一优”农业开发的宝地。3、*县自然资源*县辖有定城、雷鸣、龙门、龙湖、龙河、岭口、翰林、富文、新竹、黄竹10个镇，3个国营农场。辖区东西宽45.5公里，南北长68公里，总面积1189平方公里，总人口32万。辖区内资源蕴藏丰富：【水资源】水资源丰富，集雨面积100平方公里以上的河流有10条，呈网状分布，各类水库87宗，山塘36宗，拥有琼北地区最大的人工湖*。水蕴藏量大，适宜发展淡水养殖。【矿产资源】境内矿产资源丰富，已探明的具有开采价值的主要矿产10多种：有金、银、铜、钴、铅、铝、铀、铁、石墨、石英石、高岭土等。【植物资源】粮食作物以水稻为主，其次是蕃薯、大豆（黑豆、黄豆、绿豆、红豆）、粟、玉米等。油料作物以花生为主，次之芝麻。水果主要品种为荔枝、龙眼、香焦、菠萝、西瓜、菠萝蜜等，其次有芒果、橙、木瓜、油皮、山竹、石榴、杨桃等各类品种。热带经济作物有橡胶、槟榔、胡椒。糖料作物主要是糖蔗和果蔗。瓜菜种类繁多，有圣女果、青龙丝瓜、大丁苦瓜、南瓜、冬瓜、豆角、尖椒、园椒等，种植生产以较有规模化，已趋基地化。【动物资源】已知的野生动物主要有坡鹿、刺猬、果子狸、穿山甲、金钱龟、蟒蛇、鹧鸪等40多种，主要水生动物则拥有水獭、鳖、水龟等。经济养殖动物主要有肉牛、三元杂交肉猪、山羊、家免、肉鸡、四季鹅、樱桃鸭等。淡水产养殖品种有四大家、罗非鱼、攀鲈、尖嘴鱼、角虾、对虾、淡水龙虾等。【旅游资源】主要旅游区和景点有：*风景名胜区、文笔峰道教文化旅游区、*古城、探花郎张岳崧故居、见龙塔、明代尚书王弘诲故居八角楼、母瑞山革命纪念园、。其中*古城门、见龙塔、太史坊、八角殿、清潭亭是明清两代琼州建筑的杰作，对*乃至明清历史的研究颇有价值，如今已分别被列入省、县级保护文物。【作物资源】*县素有“槟榔之乡”美称，全县现有槟榔4.7万亩，且还呈迅猛增长趋势。岭口镇、龙门镇和龙塘镇等南部乡镇是海南省较大的槟榔初加工基地和干果集散地，年加工槟榔10000吨，槟榔产业已逐渐发展成为*县的支柱产业。其他经济作物植有橡胶9.1万亩，胡椒1.6万亩，荔枝2.33万亩。冬季瓜菜9.4万亩。4、社会经济情况在海南国际旅游岛建设中，*发挥了中部城市的重要作用，经济发展势头良好，产业结构进一步优化。2009年全县生产总值完成21.65亿元，比上年增长（下同）14.2%。其中：第一产业完成10.14亿元，增长9.7%；第二产业完成3.33亿元，增长24.6%；第三产业完成8.18亿元，增长15.7%。三次产业比重为46.8：15.4：37.8。地方财政收入1.042亿元，增长46.1%，首次突破亿元大关。城镇居民人均可支配收入8835元，增长22.5%，比全省平均增速17